Our Parks
Our Parks is a UK social enterprise that delivers free outdoor group exercise classes in public parks through partnerships with local authorities, serving over 200,000 registered Parkers across London and additional UK regions with a network of 150+ qualified coaches and a paid online subscription, Our Parks Plus.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Our Parks does
Our Parks Ltd, founded in 2014 by Born Barikor in London, is a UK social enterprise and private company limited by guarantee that delivers free outdoor group exercise classes in public parks through direct partnerships with local authorities. The organisation operates as the UK's largest provider of free outdoor group exercise, employing 51–100 staff and coordinating a network of more than 150 fully qualified and insured coaches across London boroughs and additional UK regions including Bristol, Hampshire, Suffolk, and Central Bedfordshire. Its core product is a year-round (50-week) schedule of bootcamp, boxfit, yoga, dance fit, HIIT, and family fitness sessions open to all ages and ability levels, supplemented by structured 9-week beginner pathways under the Couch to Fitness sub-brand (including Couch to Bhangra and Couch to Family Fit) and youth programming through Our Camps and School Run Clubs.
The underlying technology stack is intentionally lean: a bespoke in-house class booking and registration platform manages resident sign-ups and park user communications, while the Our Parks Plus online community — launched in 2020 and hosted on third-party platform GroupApp — extends the offering with daily live workouts, on-demand replays, and community support available globally on subscription with a 7-day free trial. Coach supply is formalised through the Coach Parker training course, which qualifies community members without a Level 2 Coaching credential to become Our Parks instructors.
The business model is hybrid and grant/council-anchored. Primary revenue comes from UK local authority contracts that fund free community classes; secondary streams include Our Parks Plus subscription fees, sales of Turn Up Tone Up sportswear (with profits funding unfunded classes), corporate sponsorship and co-marketing with brands such as H&M, Merrell, and Arla Protein, individual £10 one-to-one coaching sessions, donations routed through the Our Parks Foundation, and grant funding (notably Sport England backing for Couch to Fitness). The customer base spans two layers: a long tail of 200,000+ registered consumer "Parkers" (the majority non-paying) and a concentrated set of B2B relationships with UK councils and national sport bodies. There is no disclosed external institutional investment and no public revenue figure.
Our Parks firmographics
Firmographics- Name
- Our Parks
- Legal name
- Our Parks Ltd
- Website
- https://ourparks.org.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Our Parks is a UK social enterprise that delivers free outdoor group exercise classes in public parks through partnerships with local authorities, serving over 200,000 registered Parkers across London and additional UK regions with a network of 150+ qualified coaches and a paid online subscription, Our Parks Plus.
- Ownership category
- akta.pro rank
Our Parks industry classification
Industry- Product category
- Community Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Outdoor Fitness & Park Bootcamps (HSADABAC)
- akta.pro secondary industries
- Strength & Conditioning Bootcamps (HSADABAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Our Parks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Our Parks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Council/Local Authority Contracts: Primary revenue model - councils fund Our Parks to deliver free community exercise classes in their local parks and outdoor spaces
- Premium Membership (Our Parks Plus): Paid online membership offering daily live workouts, on-demand replays, and community support. Includes 7-day free trial.
- Turn Up Tone Up Merchandise: Sportswear merchandise shop where profits fund free classes in areas without external funding
- Corporate Partnerships: Partnerships with brands like H&M, Merrell, and Arla Protein for sponsorship and promotional activities
- Donations: Donations to support free classes and the Our Parks Foundation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free outdoor group exercise classes |
| Subscription | Monthly | Our Parks Plus membership |
| Unit Pricing | Pay-as-you-go | 1:1 Coaching Sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Our Parks product offering
Product offeringCore offering
Our Parks delivers free, fully coached outdoor group exercise classes (bootcamp, boxfit, yoga, dance fit, HIIT, family fitness) in UK parks in partnership with local authorities, accessible to all ages and ability levels. The company complements its free in-person classes with a paid online membership called Our Parks Plus, which offers daily live workouts, on-demand replays, and community support through the GroupApp platform. Additional offerings include the Couch to Fitness beginner programme, school holiday camps (Our Camps), coach training (Coach Parker), workplace wellness (Our Parks, Your Business), and a sportswear merchandise brand (Turn Up Tone Up).
Product overview
Our Parks operates as a multi-brand fitness platform centred on its core offering: free outdoor group exercise classes in UK parks, led by fully qualified instructors. The portfolio includes subscription-based online fitness through Our Parks Plus, beginner programmes (Couch to Fitness, Couch to Bhangra, Couch to Family Fit), youth programming (Our Camps, School Run Clubs), coach training (Coach Parker), workplace wellness (Our Parks, Your Business), and a merchandise brand (Turn Up Tone Up). The company partners with local authorities to deliver council-funded free community classes, while monetising through the Our Parks Plus subscription, sportswear sales, and corporate partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Our Parks (Core Programme) The UK's largest free outdoor group exercise programme, delivering free fitness classes (bootcamp, boxfit, yoga, dance fit, HIIT, family fitness) in UK parks and outdoor spaces in partnership with local authorities. Classes are led by fully qualified and registered coaches, run for up to one hour, and are accessible to all ages and ability levels.
- Our Parks Plus Paid online community membership hosted on GroupApp providing daily live workouts, on-demand replays, and community support to help members stay active and motivated. Includes a 7-day free trial.
- Couch to Fitness A free 9-week beginner fitness programme designed to take participants from complete inactivity to regular exercise, featuring variants such as Couch to Bhangra and Couch to Family Fit. Funded by Sport England and delivered in collaboration with London Sport and Get Active.
- Our Parks, Your Business Workplace fitness product that delivers coach-led exercise classes at offices during morning, lunch, or after-work hours; for every hour a business funds at its workplace, Our Parks delivers one hour of free exercise in the local community.
- 1:1 Coaching Sessions Personal online one-to-one coaching sessions delivered by Our Parks coaches, priced at £10 per session on a pay-as-you-go basis.
- Our Parks Extreme Online advanced fitness programme introduced as part of the Our Parks Plus premium offering for members seeking higher-intensity training.
- Couch to Bhangra A free 4-week Couch to Bhangra challenge launched as a lockdown stay-active programme, offered as a variant within the Couch to Fitness beginner programme.
- Couch to Family Fit A free 4-week family fitness programme offered as a variant within the Couch to Fitness beginner programme, designed for families to exercise together.
- School Run Clubs After-school fitness sessions targeting parents and guardians with primary-school-aged children, providing 30 minutes of exercise after school drop-off.
- Social Sports Social sports programmes for adults, including Social Netball and Rounders Fitness sessions that provide opportunities to try or return to sports in a non-competitive environment.
- Coach Parker A training course programme that qualifies individuals to become Our Parks coaches, targeting those without a Level 2 Coaching qualification who are enthusiastic about helping their community.
- Our Camps School holiday camps providing physical activity programmes for children during school breaks.
- Turn Up Tone Up Sportswear merchandise brand selling apparel such as hoodies, T-shirts, and leggings; profits from sales fund free fitness classes in areas without external funding.
Quantifiable outcome
- 200,000+ Parkers registered
- +1 more outcomes
Companies that use Our Parks
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Our Parks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Our Parks partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Joe WicksminorJoe Wicks joined forces with Our Parks to relaunch sessions in Waltham Forest following a pause due to park licensing costs.
- H&MminorPartnership with H&M to promote a new range of menswear.
- Fields in TrustcoreSupporting 50-week programme delivery in Bristol and Hampshire. Fields in Trust is a charity that works to protect and improve parks and green spaces in the UK.
- MerrellminorPartnership announcement with outdoor footwear brand Merrell.
- Council/Local Authority PartnerscoreOur Parks works in direct partnership with UK councils and local authorities to provide free group exercise classes for local communities. This is the primary distribution model where councils fund classes in their local parks. Partners include numerous London boroughs and expanding across the UK.
- London SportminorCollaboration partner for Couch to Fitness programme delivery.
- GroupAppcoreTechnology platform provider hosting Our Parks Plus online community, providing live online workouts, on-demand replays, and community support functionality.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Our Parks competitors and assessment
Company assessmentBroad incumbents
- PureGym: PureGym is a UK and international low-cost gym chain with group fitness classes. It is a broader incumbent that competes for UK fitness participants but does not specialize in outdoor or council-partnership programming.
- The Gym Group: The Gym Group is a UK low-cost gym operator offering group exercise as part of a wider fitness facility portfolio. It competes with Our Parks for budget-conscious UK fitness consumers but does not offer free outdoor programming.
- David Lloyd Leisure: David Lloyd Leisure operates premium UK family fitness clubs with extensive group exercise programming. It overlaps with Our Parks's group fitness offering but as a paid membership-based incumbent with broader facility amenities.
- Barry's Bootcamp: Barry's Bootcamp is a global boutique fitness brand focused on indoor instructor-led bootcamp classes. It competes with Our Parks's bootcamp product line as a paid premium fitness brand.
- Gymbox: Gymbox is a UK boutique gym chain offering group fitness classes and innovative programming. It is a broader incumbent that overlaps with Our Parks on group exercise but targets urban paid gym members rather than free outdoor participants.
- Nuffield Health: Nuffield Health is a large UK health and wellbeing operator offering gyms, fitness classes, and clinical services. It is a broader incumbent that overlaps with Our Parks in group fitness instruction but operates paid facility-based services.
Direct peers
- Everyone Active: Everyone Active is a UK community leisure operator running council-contracted leisure centres and fitness programmes. It competes with Our Parks for the same council partnership relationships that fund free community fitness delivery.
- Parkrun: Parkrun organizes free, weekly community 5K events in parks across the UK and globally. It is the closest direct peer to Our Parks in terms of free outdoor community fitness in UK parks, though it focuses on running rather than coached group exercise.
- The Body Coach (Joe Wicks): Joe Wicks's The Body Coach is a UK fitness instruction brand offering online workouts and has explicitly partnered with Our Parks. Both target UK consumers seeking accessible, community-led fitness instruction and overlap on outdoor and online programming.
- GLL (Better): GLL operates Better-branded community leisure facilities on behalf of UK local authorities, delivering affordable fitness and recreation programmes in partnership with councils — the same partnership distribution model Our Parks relies upon.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Our Parks social profiles
Digital presenceOur Parks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Our Parks leadership team
Management profileNumber of profiles
Profiles1 record
Our Parks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Our Parks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Our Parks
What does Our Parks do?
Our Parks delivers free, fully coached outdoor group exercise classes (bootcamp, boxfit, yoga, dance fit, HIIT, family fitness) in UK parks in partnership with local authorities, accessible to all ages and ability levels. The company complements its free in-person classes with a paid online membership called Our Parks Plus, which offers daily live workouts, on-demand replays, and community support through the GroupApp platform. Additional offerings include the Couch to Fitness beginner programme, school holiday camps (Our Camps), coach training (Coach Parker), workplace wellness (Our Parks, Your Business), and a sportswear merchandise brand (Turn Up Tone Up).
Is Our Parks a public or private company?
Our Parks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Our Parks founded?
Our Parks was founded in 2014. It employs 51 to 100 people.
Where is Our Parks based?
Our Parks is headquartered in London, United Kingdom, in the Europe region.
How does Our Parks make money?
Five revenue lines are on record. Council/Local Authority Contracts are the primary driver. The others are premium Membership (Our Parks Plus), turn Up Tone Up Merchandise, corporate Partnerships and donations.
Who are Our Parks's main competitors?
Broad incumbents on record are PureGym, The Gym Group, David Lloyd Leisure, Barry's Bootcamp, Gymbox and Nuffield Health. Direct peers are Everyone Active, Parkrun, The Body Coach (Joe Wicks) and GLL (Better).
Does Our Parks have an API?
No public API is recorded for Our Parks.
What industry is Our Parks in?
Our Parks's product category is Community Fitness Services. Its primary akta.pro industry code is HSADABAC, Outdoor Fitness & Park Bootcamps, with a secondary code of HSADABAB, Strength & Conditioning Bootcamps. Its NAICS code is 713940 and its SIC code is 7997.