What GroupApp does

GroupApp's business model is a tiered SaaS subscription with four plans — Launch at $24/month, Grow at $64/month, Scale at $144/month, and Organization at $384/month — available on monthly or annual billing (25% annual discount), with a 14-day free trial as the top-of-funnel entry. Revenue streams include recurring platform subscriptions, one-time standalone course and digital product sales, paid event transactions, and the branded mobile app add-on; payments flow directly through creators' own Stripe accounts. Go-to-market is hybrid: product-led self-serve signup on the website serves SMB and individual creators, while a Calendly-based demo motion targets enterprise prospects on the Organization tier. The customer base is vertically diversified across coaching, certification/training, professional associations, and online course creators, with named deployments including Moe Foundation (1,500+ certified coaches), Melt Method (2,100+ migrated instructors), Little Flower Yoga (over $200,000 generated in 6 months), and Wealth Nation (six-figure revenue within a year of switching to the platform). The company operates as GroupApp Inc. and subsidiary GroupApp LLC, both registered in the United States, with no disclosed funding rounds or external institutional investment.

Name

GroupApp

Legal name

GroupApp Inc.

Website

https://group.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Walnut

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly or annual subscription fees for platform access with tiered plans (Launch, Grow, Scale, Organization). Includes checkout pages, discount codes, and payment processing via Stripe integration.
2. Standalone Course Sales: Sell individual courses as one-time purchases. Set one-time price, payment plans, or free access. Checkout is built in with promo codes support.
3. Group/Team Subscriptions: Sell team and organization seat plans where a single buyer purchases multiple seats. Account owner manages seats and billing while platform controls pricing and access.
4. Digital Products: Sell individual library items (resources, downloads) as standalone products with one-time pricing for permanent access without subscription requirement.
5. Event Payments: Built-in checkout for paid events. Members pay and get instant access, added to group automatically on purchase.
6. Branded App Add-on: Native iOS and Android branded app is a paid add-on to existing GroupApp subscriptions, charged at published pricing page rates.
7. Transaction Fees: Launch plan includes 0% transaction fee; higher plans may have applicable fees on sales processed through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

GroupApp is a cloud-based SaaS platform that enables coaches, trainers, and association operators to build, sell, and manage online learning communities in one place. It combines structured courses with curriculum/drip scheduling, cohort discussion channels, subscription and membership billing, live events, resource libraries, workflow automations, and native branded iOS/Android mobile apps. The platform replaces the fragmented stack of separate course platforms, community tools, payment processors, and Zoom with a single integrated system.

Product overview

GroupApp is a unified group learning platform designed for community creators to build, sell, and manage learning communities. The platform operates as a platform-plus-modules architecture with a core system and interconnected product modules: Courses (structured online courses with curriculum building, drip scheduling, and certificates), Automations (multi-step workflow engine with triggers, actions, and filters), Groups (discussion channels organized by cohort), Branded Mobile App (native iOS/Android published under customer branding), Subscriptions (membership plan builder with billing), Newsletter (in-app and email newsletter publishing), Events (live session scheduling with RSVP and reminders), and Resource Library (content repository for multiple file types). The platform also includes three vertical-specific solutions: Coaching Solutions (for cohort-based coaching), Certification & Training Programs (for credential-bearing programs with certificate issuance), and Professional Associations (for member directories, chapter management, and membership billing). Pricing is structured in four tiers: Launch ($24/month), Grow ($64/month), Scale ($144/month), and Organization ($384/month). Payments are processed through Stripe integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Courses Build and deliver structured online courses with curriculum builders, drip content scheduling, completion rules, access controls, Learning Pathways sequencing multiple courses, automated branded completion certificates, standalone course sales with built-in checkout, and per-student completion and watch-time analytics.
• Automations Multi-step workflow automation engine with triggers, actions, and filters responding to member behaviors such as enrollments, completions, and subscriptions, with bulk automation for existing members, full workflow history and monitoring, and test-before-publishing capability.
• Groups Discussion channel spaces organized by cohort, topic, and access tier with posting permissions, auto-join rules, category organization, broadcast announcements, and direct messaging capabilities, enabling multiple cohorts to run in parallel with no crossover using segments.
• Branded Mobile App Native iOS and Android app published under the customer's own business name on the App Store and Google Play with custom colors, logo, and branded push notifications, providing full program functionality including courses, discussions, events, and resource library. GroupApp handles submission and ongoing updates for both app stores.
• Subscriptions Membership plan builder with flexible billing intervals (weekly to yearly), group seat purchases, access control, coupon codes, proration on upgrades, and self-service billing portals for members, with checkout pages, discount codes, and payment processing via Stripe.
• Newsletter Publish newsletters that live in-program and deliver to subscriber inboxes with free or paid issue gating, scheduling, and performance tracking including views, readers, and leads captured.
• Events Create free or paid events with recurring schedules, RSVP management, capacity controls, access gating, automated reminders, calendar sync, and timezone handling, with events linkable to courses and channels.
• Resource Library

Quantifiable outcome

• Coaches running multiple revenue streams generate 3× more per program than enrollment alone by cohort 6
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature10 records

Partnerships

19 partnerships are on record, tiered core and major.

• StripecoreTechnology or IntegrationPayment processing integration allowing creators to accept and process payments for courses, subscriptions, and digital products. Payments go directly to creator's Stripe account with instant payouts.
• ZapiercoreTechnology or IntegrationIntegration connecting GroupApp with 7000+ apps for workflow automation. Enables creators to build custom workflows and eliminate repetitive tasks.
• PabblymajorTechnology or IntegrationIntegration with Pabbly for workflow automation between GroupApp and 2000+ apps.
• IntegratelymajorTechnology or IntegrationIntegration enabling connections between GroupApp and 1200+ apps for automated workflows.
• MailChimpmajorTechnology or IntegrationEmail marketing integration for adding members to lists, segmenting by activity, and sending targeted campaigns aligned with community engagement.
• Kit (formerly ConvertKit)majorTechnology or IntegrationEmail marketing integration enabling member list management, activity-based segmentation, and personalized marketing driven by community engagement.
• DripmajorTechnology or IntegrationEmail marketing automation integration for adding members to lists, segmenting by activity, and triggering targeted email sequences.
• AwebermajorTechnology or IntegrationEmail marketing integration for list management, activity-based segmentation, and targeted email campaigns.
• HubSpotmajorTechnology or IntegrationCRM integration sending member activity and segments to HubSpot to trigger workflows and keep CRM in sync with community activity.
• CalendlymajorTechnology or IntegrationScheduling integration allowing members to book meetings with creators in just a few clicks, streamlining coaching sessions.
• VimeomajorTechnology or IntegrationVideo integration for embedding Vimeo content directly into courses, posts, and content library for professional video delivery.
• WistiamajorTechnology or IntegrationVideo integration with interactive video features to enhance engagement inside the community.
• Meta Pixel & Conversion APImajorTechnology or IntegrationAnalytics integration for tracking member actions and conversions directly from the community to power better ad performance and lower acquisition costs.
• Google Tag ManagermajorTechnology or IntegrationAnalytics integration for installing tracking scripts without touching code through GTM.
• ThriveCartmajorTechnology or IntegrationE-commerce integration for selling products, offering upsells, and auto-enrolling customers into GroupApp through ThriveCart.
• WordPressmajorTechnology or IntegrationCMS integration for embedding GroupApp widgets or community access directly into WordPress websites.
• YourMembershipcoreTechnology or IntegrationAssociation management system integration where YourMembership controls access while GroupApp powers the learning experience.
• OAuthcoreTechnology or IntegrationAuthentication integration for powering custom integrations and login experiences with secure OAuth support, creating enterprise-grade authentication flows.
• WebhookscoreTechnology or IntegrationCustom integration capability for syncing real-time data from GroupApp to favorite tools and building unlimited integration possibilities.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kajabi: Kajabi is an all-in-one platform for creators offering courses, memberships, coaching programs, podcasts, and payments. It is the closest direct competitor to GroupApp's unified courses-plus-community-plus-subscriptions model, particularly in the coaching and cohort-based training segment.
• Teachable: Teachable is a leading online course creation and selling platform with added community and coaching features. It competes with GroupApp for the same coaching-program and certification-program customer base, with overlapping course builder, subscriptions, and community functionality.
• Thinkific: Thinkific is an online course platform serving creators, coaches, and training businesses with course builder, community, and membership features. It targets the same SMB coaching and training segment as GroupApp, with comparable curriculum, drip, and community tooling.
• Mighty Networks: Mighty Networks combines community, courses, and memberships in a single platform targeting creators and cohort-based programs. It is a direct competitor to GroupApp's community-first, cohort learning approach, including branded experiences and paid memberships.
• Circle: Circle is a modern community platform with course, event, and membership features built in. It serves creators, coaches, and training businesses with overlapping course + community + subscription functionality directly comparable to GroupApp.
• Podia: Podia offers online courses, memberships, digital downloads, and webinars in a single platform for creators and small businesses. It targets the same SMB creator and coach customer base as GroupApp with a similarly unified all-in-one value proposition.
• LearnDash: LearnDash is a WordPress-based LMS used by training organizations, certification programs, and associations to deliver courses. It is comparable to GroupApp in the certification & training and association segments, particularly where customers want tighter control over their tech stack.
• Wild Apricot: Wild Apricot is association management software with member directories, dues collection, events, and a learning module. It is directly comparable to GroupApp's professional association vertical, addressing the same fragmented-tool pain points among member-based organizations.

Emerging players

• Memberful: Memberful is a membership and subscription platform for creators that integrates with existing websites and content tools. It overlaps with GroupApp's subscriptions and member billing functionality, though it is more narrowly focused on recurring revenue rather than the full course-plus-community stack.
• Heartbeat (formerly known as Heartbeat Chat): Heartbeat is an emerging community-plus-courses platform aimed at creators and coaches with cohort and live-event features. It competes for the same SMB coaching and community-led growth segment as GroupApp, with overlapping course builder and discussion channel functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GroupApp