I-CE NY

What I-CE NY does

I-CE NY is a US franchise operator and licensor of Thai-style rolled ice cream, operating under the I-CE NY brand with a parent entity OKD Groups Inc. The company originated from the Thai concept "I-TIM-PAD" (ไอติมผัด) and entered the US market in 2015, growing to 20+ US locations alongside a 250+ location Asia footprint.

The core product is a customizable rolled ice cream built on a proprietary cold-plate technique: liquid ice cream base is poured onto a -15°F metal surface, chopped, mixed with add-ins, and rolled into cylindrical servings in front of the customer. The standard menu offers 7 base flavors, 20 mix-ins, and 32+ toppings, supplemented by seasonal limited editions such as Granny's Apple Pie (Fall 2020), Chocolate Peppermint (Winter 2020), and Chocolate Orange (Winter 2019). The preparation process is a deliberate consumer-facing spectacle rather than an automated production line.

The business model is a unit-economics franchise: franchisees pay a $25,000 initial fee, a 4% ongoing royalty, and a 2% marketing contribution, with build-out costs of $100,000–$175,000 and a $300,000 liquid asset requirement under a 10-year license. The company reports 11–50 corporate employees, is privately held, and has used media placements (Food Network, Boston Eater, Creative Loafing) and community-event participation (e.g., Citizen Cane Festival) to build brand awareness in the US.

Name

I-CE NY

Legal name

OKD Groups Inc

Website

https://icenyicecream.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

I-CE NY is a US franchisor of Thai-style rolled ice cream, operating 20+ locations using a proprietary -15°F cold-plate rolling technique and a customizable 7-flavor, 20 mix-in, 32+ topping menu serving retail consumers.

Ownership category

akta.pro rank

Product category

Specialty Rolled Ice Cream Retail

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

Keywords

• Rolled ice cream
• Thai ice cream
• Ice cream franchise
• Custom ice cream
• Frozen dessert retail

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Franchise Fees: One-time franchise fee of $25,000 for new franchisees, plus ongoing royalty and marketing fees.
2. Franchise Royalties: Ongoing royalty fee of 4% of franchisee revenue, plus 2% marketing contribution.
3. Retail Ice Cream Sales: Direct retail sales of rolled ice cream to consumers at company-owned and franchise locations. Customization options drive upsell opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

I-CE NY operates retail ice cream parlors that produce and serve made-to-order Thai-style rolled ice cream, prepared in front of customers on a custom metal plate frozen to -15°F, with metal paddles chopping, spreading, and scraping the base into rolls within two minutes. The menu includes 15+ named signature flavor combinations plus a "Create Your Own" option built from 7 ice cream base flavors, 20 mix-in ingredients, and 32+ toppings. The company also sells franchise licenses for prospective operators in additional U.S. and international markets.

Product overview

I-CE NY is a Thai-style rolled ice cream restaurant chain that originated under the name 'I-TIM-PAD' (ไอติมผัด in Thai) in Thailand. The company operates a single product line centered on Thai rolled ice cream made using a distinctive freezing technique on custom metal plates at -15 degrees Fahrenheit. The product portfolio includes 15 named ice cream offerings (Mango Sticky RI-CE, Granny's Apple Pie, Chocolate Orange, Chocolate Peppermint, Rose Lychee, Strawberry Cheese-CE Cake, Want S'mores, Banana Pudding, Biscoff Cookie Butter, Matcha Mania, To-Taro, Cookie Spree, Fruity Pebbles, Thai I-CE Tea, and Hong Kong Milk Tea), plus a Create Your Own option allowing customization from 7 base flavors, 20 mix-in ingredients, and 32+ toppings. The company also offers franchise opportunities for opening I-CE-NY locations. The business has expanded from Thailand to over 250 locations across Asia and over 20 locations in the U.S.

Differentiator

Problem solved

Functional benefit

Products and services

• Mango Sticky RI-CE Mango ice cream topped with mango, warm Thai coconut milk-infused sticky rice, and savory coconut sauce; recognized as a Creative Loafing Top 100 dish. Sold to individual consumers at retail.
• Granny's Apple Pie Seasonal fall rolled ice cream with butter apple pie ice cream base, graham crackers, granola, fresh apples, and caramel sauce; sold to consumers.
• Chocolate Orange Seasonal winter rolled ice cream with orange-infused chocolate ice cream, gingerbread man cookies, fresh orange, and ginger powder; sold to consumers.
• Chocolate Peppermint Seasonal winter rolled ice cream with fudge mint chocolate ice cream, peppermint candies, sprinkles, and chocolate sauce; sold to consumers.
• Rose Lychee Rose lychee rolled ice cream with lychee, raspberry, French palmier cookies, and condensed milk; sold to consumers.
• Strawberry Cheese-CE Cake Sweet cream rolled ice cream with New York cheesecake, fresh strawberry, and strawberry sauce; sold to consumers.
• Want S'mores Chocolate rolled ice cream with graham cracker, toasted marshmallow, Hershey's bar, and chocolate sauce; sold to consumers.
• Banana Pudding Sweet cream rolled ice cream with Nilla wafer, banana, and caramel sauce; sold to consumers.
• Biscoff Cookie Butter Sweet cream rolled ice cream with Biscoff cookies and spread, and caramel sauce; sold to consumers.
• Matcha Mania Green tea rolled ice cream with cornflakes, red bean, mochi, and condensed milk; sold to consumers.
• To-Taro Taro rolled ice cream with coconut flakes, cornflakes, mochi, and condensed milk; sold to consumers.
• Cookie Spree Sweet cream rolled ice cream with Oreo, cookie crisp, and chocolate sauce; sold to consumers.
• Fruity Pebbles Sweet cream rolled ice cream with strawberry, Fruity Pebbles cereal, and condensed milk; sold to consumers.
• Thai I-CE Tea Thai tea rolled ice cream with lychee, cookie straw, and condensed milk; sold to consumers.
• Hong Kong Milk Tea Milk tea rolled ice cream with lychee, coconut jelly, cookie straw, and condensed milk; sold to consumers.
• Create Your Own Ice Cream Made-to-order custom rolled ice cream that lets customers combine 7 ice cream base flavors with 20 mix-in ingredients and 32+ toppings, prepared live on the -15°F metal plate; sold to consumers.
• I-CE-NY Franchise Franchise license package for opening I-CE-NY rolled ice cream retail shops, including brand rights, operating system, training, and ongoing support; requires a $25,000 franchise fee, 4% royalty on sales, 2% marketing contribution, $100,000–$175,000 construction investment, $300,000 in liquid assets, and a 10-year license term.

Quantifiable outcome

• Featured as Creative Loafing's Top 100 dish to try

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• OKD Groups InccoreOthers · 1 January 2015Parent company that holds the copyright and intellectual property rights for I-CE NY. Established the company under OKD Groups Inc and oversaw the US expansion beginning in 2015. © 2015 - 2019 OKD Groups Inc.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Snowfruit: Asian-inspired dessert chain (Thai rolled ice cream, shaved ice, mochi) targeting similar experiential customers and operating a multi-unit retail model in the same niche.
• Sweet Chill: Rolled ice cream concept offering made-to-order customization with mix-ins and toppings, directly comparable to I-CE NY's create-your-own format.
• 10Below Ice Cream: US-grown rolled and shaved ice cream chain with a similar experiential, made-to-order preparation model and mall/urban footprint. Closest direct competitor to I-CE NY's core offering.

Broad incumbents

• Cold Stone Creamery: Large-scale ice cream franchise with mix-in customization and mall/retail footprint. Closest large franchise analog for unit economics and franchisor operating model.
• Jeni's Splendid Ice Creams: Premium scoop shop brand with strong social-media identity and experiential retail. Comparable on consumer demographic and brand-led differentiation, though scooped rather than rolled.
• Salt & Straw: Premium, small-batch scoop shop with strong brand and experiential positioning. Targets the same premium dessert consumer, but via scooped rather than rolled format.
• Van Leeuwen Ice Cream: Premium specialty ice cream brand with retail scoop shops and CPG distribution. Comparable on premium positioning and experiential retail, but broader product portfolio.
• Baskin-Robbins: Largest US ice cream franchise system; useful benchmark for mature franchise royalty economics and unit-count scale, though with commodity rather than experiential positioning.
• Marble Slab Creamery: Franchised ice cream chain with made-to-order mix-in preparation, highly comparable franchise structure, mall and inline real estate, and consumer demographic.

Emerging players

• Menchie's Frozen Yogurt: Self-serve frozen yogurt franchise with similar mall/strip-mall real estate footprint and consumer demographic, useful proxy for franchise unit economics in adjacent frozen-dessert category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/i_ce_ny
• Facebookfacebook.com/i.ce.ny.icecream
• LinkedInlinkedin.com/company/iceny-ice-cream

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-CE NY