Precision Sales Marketing

What Precision Sales Marketing does

Precision Sales + Consulting is a family-owned natural products sales broker and agency founded in 2008 and headquartered in Kings Park, Long Island, NY. The firm selectively represents a limited roster of clean-label brands across four core categories — Supplements & Functional Foods, Health & Beauty Care, Organic & Natural Grocery & Beverage, and Lifestyle — with a team of 14+ senior-level sales professionals and no junior coverage. It manages 5,000+ retail doors across 7 U.S. regions via distribution partnerships with UNFI, KeHE, and a network of specialty distributors, with named retailer relationships at Wegmans, Big Y, Giant Eagle, Whole Foods, ShopRite, and Stop & Shop. Services include full-line distribution management, retail placement and programming, velocity analysis using SPINS/Nielsen/POS data, in-store demos, promotional calendar execution, and trade-spend management.

The business operates two main service pillars: an Emerging Brands module focused on landing first retail placements in independent and chain accounts, and an Established Brands module focused on expanding into conventional and mass channels to drive double-digit velocity growth. In 2024, the firm launched Commerce Connexion, a wholly owned Amazon growth service line led by Chief Amazon Strategist Chris Giordano, offering listing optimization, advertising (Sponsored Products/Brands/Display), Seller Central management, Brand Registry, compliance/reinstatements, and analytics under fixed transparent pricing — explicitly positioned against percentage-of-revenue Amazon agencies. Precision holds Amazon Ads Verified Partner status. Revenue is generated primarily through broker commissions on sales (industry-standard 5-10% per the company's own blog content) and fixed-fee Amazon services via Commerce Connexion. Distribution is supported by a content marketing program ('The Vine' blog), Expo West participation, and direct outreach to brand founders.

Name

Precision Sales Marketing

Legal name

Precision Sales + Consulting

Website

https://precisionsalesny.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Precision Sales + Consulting is a family-owned natural products sales broker founded in 2008, selectively representing clean-label brands across 5,000+ retail doors in 7 U.S. regions via UNFI, KeHE, and specialty distributors, with a new Amazon growth service line called Commerce Connexion.

Ownership category

akta.pro rank

Headquarters

HQ city

Kings Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Broker Commissions on Sales: Primary revenue stream for Precision Sales + Consulting: the company earns broker commissions on sales of the natural product brands it represents through distributors (UNFI, KeHE, Threshold, Palko, etc.) and into retail accounts. Blog content references broker fees of 5–10% depending on services and territory.
2. Amazon Growth Services (Commerce Connexion): Fixed, transparent pricing (100% fixed) for Amazon services — listing optimization, advertising, Seller Central management, Brand Registry, compliance/reinstatements, and analytics/reporting. Billed on a recurring partnership basis.
3. Distributor Margin Pass-Through: Distributors purchase product at wholesale and mark up to retailers; Precision operates in coordination with these margins (typically 25–30% distributor and 30–40% retailer per company blog). Broker commissions are layered on top of these flows.
4. Promotional / Trade-Spend Services: Coordination of promotional calendars (TPRs, BOGOs, digital coupons, demos) with retailers, including management of chargebacks, scan-backs, slotting fees, and MCBs. Represented as an embedded service within brand partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Precision Sales Marketing is a family-owned natural products broker and sales agency that selectively represents clean-label CPG brands across Supplements & Functional Foods, Health & Beauty Care, Organic & Natural Grocery & Beverage, and Lifestyle categories. The firm manages full-line distribution across UNFI, KeHE, and specialty distributors and secures retail placement across 5,000+ doors. Its Commerce Connexion service line delivers Amazon-side listing optimization, advertising, Seller Central management, and Brand Registry support on a fixed-fee basis.

Product overview

Precision Sales + Consulting operates as a single unified natural products brokerage and sales agency (not a platform-plus-modules SaaS architecture), headquartered in Kings Park, Long Island, NY. Its offering is organized around two core service pillars — the Emerging Brands service ("Emerging Brands Breaking Into the Channel") and the Established Brands service ("Established Brands Ready to Scale") — supplemented by the Commerce Connexion service line for Amazon-specific growth (managed under Chief Amazon Strategist Chris Giordano, operating inside Amazon Seller Central / Brand Registry / FBA-FBM) and a content brand called The Vine (the company's natural products industry blog). The brokerage itself delivers full-line distribution management across UNFI, KeHE, Threshold, Select Nutrition, Palko, Lotus Light and specialty distributors; retail placement and programming across independent, chain, and e-commerce accounts; velocity analysis and growth planning; category management; promotional calendar execution; in-store demos; and trade-show (Expo West) follow-up. Coverage spans 5,000+ retail doors across the tri-state area, Northeast, Southeast, Midwest, Great Plains, and South Central U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Commerce Connexion: A Precision Sales service line offering Amazon growth services for natural and wellness brands, including listing optimization, advertising, Seller Central management, compliance, and analytics. Led by Chief Amazon Strategist Chris Giordano.

Products and services

• Emerging Brands — Breaking Into the Channel Brokerage and consulting service for emerging natural and organic CPG brands seeking first retail placement; includes distribution setup (UNFI/KeHE/specialty), retail buyer outreach, and demand-building at store level.
• Established Brands — Ready to Scale Brokerage service for established natural brands expanding into conventional supermarkets, mass, and broader regional chains; includes velocity analysis, promotional planning, category management, and real-time growth analytics.
• Commerce Connexion — Amazon Growth Service Line Amazon growth services for natural products brands delivered directly inside Seller Central; covers Brand Registry enrollment, listing and storefront creation, Sponsored Products/Brands/Display ads, FBA/FBM operations, compliance and reinstatement cases, and performance reporting on fixed transparent pricing.

Quantifiable outcome

• 5,000+ retail doors under direct management
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• UNFI (United Natural Foods Inc.)flagshipChannel Partner/ Reseller/ DistributorFull-line distribution management partnership — one of two anchor distributors Precision manages for its brand portfolio. UNFI services Whole Foods Market (its largest customer), natural independents, and conventional chains expanding natural sets. Precision provides broker coverage of UNFI buyers and accounts across the Northeast and beyond.
• KeHE DistributorsflagshipChannel Partner/ Reseller/ DistributorSecond anchor distribution partner — KeHE services a wide range of retailers from natural to conventional, with strong flexibility and a brand-friendly onboarding process. Precision coordinates KeHE setup, ongoing account management, and uses KeHE's Compass analytics platform.
• ThresholdcoreChannel Partner/ Reseller/ DistributorSpecialty distribution partner used in parallel with UNFI/KeHE for differentiated routes to market in the natural channel.
• Select NutritioncoreChannel Partner/ Reseller/ DistributorSpecialty distribution partner for natural and nutrition brands across the Northeast and tri-state area.
• PalkocoreChannel Partner/ Reseller/ DistributorSpecialty distribution partner for natural products in the Northeast coverage footprint.
• Lotus LightcoreChannel Partner/ Reseller/ DistributorSpecialty distribution partner — part of full-line distribution management across Precision's portfolio.
• SuperNatural DistributorsminorChannel Partner/ Reseller/ DistributorSpecialty distribution partner for natural products in Precision's partner network.
• River ValleyminorChannel Partner/ Reseller/ DistributorDistributor partner in Precision's distribution network.
• ImperialminorChannel Partner/ Reseller/ DistributorDistributor partner referenced in Precision's distribution partner network.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale marketplace partner — enables e-commerce route to market for brands in Precision's portfolio to reach independent retailers.
• Nassau CandyminorChannel Partner/ Reseller/ DistributorDistributor partner in Precision's network — specialty/category-specific distribution.
• Amazon AdscoreTechnology or IntegrationCommerce Connexion is an Amazon Ads Verified Partner — providing access to advanced Amazon advertising tools (Sponsored Products, Brands, Display), Brand Registry features, and policy/compliance resources. Drives the technical foundation of the Amazon growth service line.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Momentum Commerce: Amazon-specific digital agency focused on listing optimization, advertising, and analytics for consumer brands. Closely comparable to Commerce Connexion on Amazon-side services and target customer (CPG brands selling on Amazon).
• Crosspoint Solutions: Sales and marketing agency serving natural, organic, and specialty CPG brands, with retail brokerage across regional chains and independent naturals. Directly comparable service model and customer profile to Precision's brokerage business.
• Azzurro Group: Health, beauty, and natural products broker with a senior-rep model similar to Precision, representing brands across major natural distributors and chain accounts. Direct overlap in Health & Beauty Care category coverage.
• BuyBox Experts: Premier Amazon growth agency specializing in brand management, advertising, and Seller Central operations for CPG brands. Direct comparable to Precision's Commerce Connexion service line in Amazon-specific service offering.
• Weller-Thornton Food Brokers: Natural and specialty food broker with deep regional coverage in the Southeast and Mid-Atlantic, serving a similar mix of independent natural stores, regional chains, and distributors. Overlaps Precision in distribution partners (UNFI, KeHE) and buyer relationships.
• Presence Marketing: One of the largest independent natural products sales and marketing agencies in North America, offering brokerage, retail activation, and brand representation across similar distributor and chain accounts (UNFI, KeHE, Whole Foods, Sprouts). Most direct comparable to Precision in business model, customer base, and category focus.
• Pinnacle Sales Group: Specialty and natural products sales agency covering retail channels including independents, regional chains, and e-commerce. Comparable in focus on clean-label CPG brands and the role of senior-level broker execution.
• Lomar Marketing Group: Natural products broker and sales agency representing CPG brands across the U.S. natural, organic, and specialty channels. Comparable in service offering (brokerage, retail programming, demo execution) and target customers (emerging and scaling natural brands).

Broad incumbents

• KeHE Distributors: Major natural, organic, and specialty distributor with the Compass analytics platform and growing retailer-services offerings. Functions as both a Precision distribution partner and a potential indirect competitor as it expands value-added services for brand partners.
• UNFI (United Natural Foods): Largest North American natural and organic food distributor with embedded retail services and the Compass Insights data platform. Overlaps Precision on the distribution side — Precision acts as broker into UNFI — but UNFI operates at vastly greater scale and has begun offering analytical services that could compete with broker-led category management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PSM_NewYork
• Facebookfacebook.com/precisionsalesny

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Sales Marketing