Presence Marketing

What Presence Marketing does

Presence Marketing (PRESENCE) is a privately held, national CPG broker and service provider founded in 1990 and headquartered in South Barrington, Illinois. The company focuses on natural and organic consumer packaged goods brands, providing multi-channel retail representation across natural, specialty, conventional grocery, and mass market retailers including Whole Foods, Sprouts, Kroger, Walmart, Amazon, Target, and Costco. Its service model is organized around four integrated modules: Broker Services (brand management, retail services, distributor relations, and data/analytics), Market Ready Services (roadmap development for emerging brands), Reporting Services (proprietary syndicated data, micro/macro reports, and custom analytics), and Trade Promotion Services (deduction management and trade spend optimization). Underlying the offering is a proprietary technology platform that aggregates point-of-sale, syndicated, and retail-photo data across the company's 30+ retailer relationships, supporting high-touch account management via a deliberately low rep-to-brand ratio.

Revenue is generated primarily through commission-based broker representation, supplemented by professional services fees for Market Ready engagements, recurring subscriptions for reporting, and managed services for trade promotion optimization. The go-to-market is sales-led and field-driven, leveraging deep, multi-decade relationships with national and regional retailers (Whole Foods, Sprouts, Erewhon, MOM's, Fresh Thyme, Kroger, Publix, Albertsons, Meijer, HEB) as well as major natural and conventional distributors including KeHE and UNFI. In February 2025, Presence Marketing was acquired by PLTFRM, an omni-channel commerce partner, creating a combined platform of over 650 industry experts extending into digital and mass channels such as TikTok Shop, Best Buy, and Amazon. The company is led by founder Bill Weiland (CEO) and has received consistent workplace recognition including Fortune Best Workplaces in Retail (#10 in 2024) and eight consecutive Nation's Best & Brightest in Wellness awards.

Name

Presence Marketing

Legal name

Presence Marketing LLC

Website

http://www.pmidpi.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Presence Marketing is a national CPG broker and service provider focused on natural and organic consumer packaged goods brands, delivering multi-channel retail representation, data and reporting, and trade promotion services across 30+ U.S. retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Barrington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Broker Services: Commission-based broker representation for CPG brands in retail channels including brand management, retail services, and distributor relations
2. Market Ready Services: Strategic consulting services for emerging brands to prepare for retail expansion
3. Reporting Services: Data and analytics services providing micro and macro level reports for CPG brands
4. Trade Promotion Services: Deduction management and trade spend optimization solutions

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Presence Marketing is a national, independently owned natural products broker and service provider that connects natural and organic consumer packaged goods (CPG) brands with retail distribution across grocery, nutrition, and body care channels. The company delivers an integrated suite of services including Broker Services (brand management, retail services, distributor relations, and data analytics), Market Ready Services (roadmap development for emerging brands), Reporting Services (micro and macro data insights), and Trade Promotion Services (deduction management and profitability optimization).

Product overview

PRESENCE is a national, independently owned natural products broker and service provider offering a suite of four integrated service modules. The core platform consists of Broker Services (brand management, retail services, distributor relations, and data analytics), supported by Market Ready Services (emerging brand scaling and roadmap development), Reporting Services (data-driven insights and analytics), and Trade Promotion Services (profitability and deduction management). These services work together to provide comprehensive CPG commercialization support across conventional, specialty, and natural trade channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Broker Services

Quantifiable outcome

• Over $2 million in charitable contributions and time given back to local communities

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• PLTFRMcoreStrategic or Co-development Partner · 26 February 2025PLTFRM acquired Presence Marketing in February 2025. PLTFRM is a leading omni-channel commerce partner specializing in driving retail and digital sales growth. The acquisition enhances PLTFRM's service offerings and expands retail channel reach.
• BeyondBrandscoreStrategic or Co-development Partner · 23 January 2024Strategic partnership with Heywell for retail expansion. BeyondBrands and Presence Marketing partnered to scale Heywell's distribution and market presence in the retail channel as part of brand's 2024 growth strategy.
• HeywellcoreGTM or Marketing Partner · 23 January 2024Functional beverage maker Heywell partnered with BeyondBrands and Presence Marketing for brand refresh and retail expansion strategy in 2024. Partnership designed to scale distribution and market presence.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorLong-standing strategic partnership with Whole Foods Market. PRESENCE supports suppliers that align with Whole Foods Market mission to Nourish People and the Planet, providing coaching and support for natural and organic brands.
• New Hope Network / Natural Products ExpocoreGTM or Marketing PartnerPRESENCE is a strong and valued partner for New Hope Network and the Natural Products Expos. Partnership brings together the community with diversified services and high standards, promoting sales and connections throughout the industry.
• KeHE DistributorscoreChannel Partner/ Reseller/ DistributorPRESENCE maintains strong distributor relationships with KeHE, supporting emerging brands through programs like the Elevate program and helping brands achieve distribution goals.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• National Service Industries (NSI): Retail services and merchandising provider operating in regional markets. Comparable service offerings to Presence though with smaller scale and more geographically focused operations.

Direct peers

• Crossmark: Sales and marketing agency providing retail services, merchandising, and brand activation for CPG manufacturers. Overlaps with Presence in retailer relationships and broker service offerings across grocery and mass channels.
• Advantage Solutions: Largest CPG broker in North America offering sales, retail merchandising, and marketing services to consumer goods manufacturers. Directly competes with Presence in the CPG broker space with significantly greater scale and broader service portfolio.
• Daymon Worldwide: CPG broker and retail services company (now part of Advantage Solutions) specializing in private label and emerging brand representation. Comparable to Presence in broker service model and target customer base of CPG manufacturers.
• Acosta: Leading sales and marketing agency providing retail services, category management, and broker solutions to CPG brands. Directly competes with Presence across natural, conventional, and mass market channels.
• SPAR Group: Provider of retail merchandising, brand building, and marketing services to manufacturers and retailers. Comparable to Presence in delivering in-store execution and brand representation services.

Broad incumbents

• News America Marketing: Large marketing services company specializing in in-store, digital, and direct mail advertising for CPG brands and retailers. Broader marketing focus than Presence's broker-centric model with overlapping customer base.
• NielsenIQ: Global data and analytics provider serving CPG brands and retailers. Comparable to PRESENCE's Reporting Services but as a much larger incumbent with broader market data offerings across syndicated retail data and consumer insights.

Others

• UNFI: Largest natural and organic food distributor in North America. Ecosystem participant alongside brokers in the natural products retail supply chain rather than a direct broker competitor.
• KeHE Distributors: Major natural and organic food distributor that partners with PRESENCE through the Elevate program. Adjacent ecosystem player in the natural products distribution channel rather than a direct broker competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pmidpi
• Facebookfacebook.com/presencemarketingdynamicpresence
• LinkedInlinkedin.com/company/1027309

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presence Marketing