Momentum Commerce

What Momentum Commerce does

Momentum Commerce, founded in 2020 and headquartered in Fort Worth, Texas, is a private marketing and advertising technology company that developed Velocity, a retail media and commerce intelligence platform. Velocity tracks millions of products and hundreds of thousands of brands across major retail platforms, applying AI-enabled capabilities to generate predictive analytics, natural language summaries, dashboards, anomaly detection, and knowledge retrieval for enterprise brand clients. The platform's core purpose is to give brands a unified, structured view of omnichannel retail and marketplace performance, addressing the problem of fragmented retail data across multiple selling channels. Momentum Commerce has 51-100 employees and, prior to acquisition, operated with a horizontal segmentation approach targeted at enterprise brands seeking retail media intelligence.

In November 2025, Momentum Commerce was acquired by PMG, a global independent platform company with 1,000+ team members across 13 hub offices. Following the acquisition, Momentum Commerce operates as a portfolio unit of PMG, with Velocity directly integrated into PMG's proprietary Alli operating system as a native retail intelligence module. The combined architecture unifies commerce and marketing technology, allowing Alli's existing enterprise brand clients to access Velocity's retail data and analytics within the same operating environment. Distribution is now handled through PMG's enterprise client relationships rather than standalone go-to-market, and the Velocity platform continues to be developed as part of the integrated Alli offering.

Momentum Commerce's revenue model prior to integration was a SaaS-style subscription/recurring structure, though no public pricing or disclosed revenue figures are available. Leadership includes John T. Shea as Chief Executive Officer and Danny Silverman as Vice President of Client Services. Momentum Commerce holds no disclosed patents, certifications, or standalone awards, and there is no public evidence of independent funding rounds or equity transactions preceding the PMG acquisition.

Name

Momentum Commerce

Website

https://momentumcommerce.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

51–100 employees

Short description

Momentum Commerce developed Velocity, a retail media and commerce intelligence platform tracking millions of products and hundreds of thousands of brands. Acquired by PMG in November 2025, Velocity now operates as an AI-enabled retail intelligence module within PMG's Alli operating system serving enterprise brands.

Ownership category

akta.pro rank

Product category

Retail Media Intelligence

akta.pro primary industry

Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

Keywords

• Retail media intelligence
• Commerce analytics platform
• Marketplace data tracking
• Omnichannel marketing analytics
• Retail data platform

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Intelligence Platform: Velocity platform provided retail media and commerce intelligence as a SaaS platform, now integrated into PMG's Alli operating system following acquisition

Go-to-market motion1 record

Distribution channels1 record

Core offering

Momentum Commerce developed Velocity, a retail media and commerce intelligence platform that tracks millions of products and hundreds of thousands of brands across major retail platforms. The platform provides AI-enabled retail data and analytics, including insights, summaries, and dashboards that enable brands to evaluate retail and marketplace performance for omnichannel marketing.

Product overview

Momentum Commerce developed Velocity as a standalone retail media and commerce intelligence platform. Following PMG's acquisition of Momentum Commerce, Velocity was integrated into PMG's Alli proprietary operating system as a module for retail data and analytics. The combined offering provides brands with unified commerce and marketing technology capabilities, including AI-driven insights, summaries, and dashboards for understanding retail and marketplace performance.

Differentiator

Problem solved

Functional benefit

Brands

• Velocity: A retail media and commerce intelligence platform developed by Momentum Commerce that tracks millions of products and hundreds of thousands of brands across major retail platforms.

Products and services

• Velocity Velocity is a retail media and commerce intelligence platform that tracks millions of products and hundreds of thousands of brands across major retail platforms. It is intended for enterprise brands seeking AI-enabled retail data and analytics, summaries, and dashboards to evaluate retail and marketplace performance for omnichannel marketing. Following PMG's acquisition of Momentum Commerce, Velocity was integrated into PMG's Alli proprietary operating system as a retail data and analytics module.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

One partnership is on record.

• PMGcoreStrategic or Co-development Partner · 11 November 2025Momentum Commerce was acquired by PMG. Its Velocity platform was integrated into PMG's proprietary Alli operating system to unify commerce and marketing technology, enabling brands to access retail data and analytics with AI-enabled capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CommerceIQ: CommerceIQ is an AI-driven retail media and commerce operations platform that helps brands optimize advertising, sales, and share-of-voice across retailers like Amazon and Walmart. It directly competes with Momentum Commerce's Velocity platform in providing AI-enabled retail and marketplace analytics to enterprise brands.
• Pacvue: Pacvue is a retail media and commerce intelligence platform offering AI-powered advertising, sales, and shelf analytics across Amazon, Walmart, and other major marketplaces. It competes head-to-head with Velocity in providing omnichannel retail media intelligence to brand marketers.
• Perpetua: Perpetua provides retail media optimization and intelligence across Amazon, Walmart, Instacart, and other marketplaces, with AI-driven bidding and insights. It is directly comparable to Velocity's retail media intelligence and analytics offering.
• Quartile: Quartile is an AI-powered retail media optimization platform that manages cross-channel campaigns and provides commerce analytics across Amazon, Walmart, and other marketplaces. It is a direct competitor in AI-enabled retail media intelligence.
• Teikametrics: Teikametrics provides AI-driven retail media optimization and marketplace intelligence for brands selling on Amazon, Walmart, and other platforms. It overlaps directly with Velocity's AI-enabled retail data and analytics capabilities.
• Skai: Skai (formerly Kenshoo) is an omnichannel marketing analytics platform covering paid search, social, and retail media including Amazon and Walmart. It overlaps with Velocity in providing AI-enabled cross-channel commerce intelligence for enterprise brands.
• Helium 10: Helium 10 is a leading Amazon seller and brand analytics platform offering product research, keyword tracking, and marketplace intelligence. It addresses a similar retail intelligence need as Velocity, though historically more SMB-tilted.
• Jungle Scout: Jungle Scout provides Amazon product research, sales analytics, and marketplace intelligence for brands and sellers. It is comparable to Velocity as a retail and marketplace data and analytics platform, though more SMB-focused.

Broad incumbents

• Publicis Commerce (Publicis Groupe): Publicis Groupe is a global advertising holding group with a dedicated commerce practice offering retail media, marketplace, and e-commerce services at scale. It is a broader incumbent offering commerce intelligence capabilities that overlap with Velocity within a much larger portfolio.
• GroupM (WPP): GroupM is WPP's media investment group operating agencies like Mindshare, Wavemaker, and Essence, with growing retail media and commerce capabilities. As a broad incumbent, it competes for the same enterprise brand retail media budgets that Velocity serves through PMG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pmgworldwide
• Facebookfacebook.com/pmgworldwide
• LinkedInlinkedin.com/company/momentum-commerce
• Instagraminstagram.com/pmgworldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum Commerce