Rural Connectivity Group
Rural Connectivity Group operates a wholesale shared cellular network across rural New Zealand on behalf of the country's three mobile network operators, delivering 4G broadband, voice and data to remote communities, and extends this model indoors via its iConn DAS-based enterprise solution.
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rural Connectivity Group does
Rural Connectivity Group (RCG) is a New Zealand wholesale infrastructure provider established in 2017 by appointment of the New Zealand Government as the sole infrastructure provider for the Rural Broadband Initiative 2 (RBI2) and Mobile Black Spot Fund (MBSF) programmes. RCG designs, builds, operates and maintains a nationwide shared cellular network that New Zealand's three mobile network operators — Spark, One NZ and 2degrees — use jointly to deliver 4G wireless broadband, VoLTE voice, data and text services to rural and remote areas. As of December 2023, the network comprises 570+ cell sites covering 30,000+ rural homes and businesses, 1,000+ kilometres of rural state highways and 100+ tourist hotspots.
The company's underlying technology is a world-first multi-operator shared radio access network (RAN) architecture, in which each cell site's equipment, antennae and spectrum are shared across all three MNOs rather than duplicated per operator. In 2025, RCG extended this model into enterprise environments with iConn, an in-building mobile coverage product built on distributed antenna system (DAS) technology that delivers seamless coverage across all three operators inside commercial buildings, retail spaces, lifestyle villages, hospitals and transport hubs.
RCG's revenue model combines wholesale network services sold to its three MNO shareholders with managed-services funding administered through the Government's Telecommunications Development Levy, distributed via the National Infrastructure Funding and Financing (NIFF) agency. The company sells iConn directly to enterprises on a quote-based engagement and supports sales through its wholesale MNO channel and a corporate website/LinkedIn presence. Customers are concentrated in the New Zealand telecommunications sector and rural end-user segments.
Rural Connectivity Group firmographics
Firmographics- Name
- Rural Connectivity Group
- Legal name
- Rural Connectivity Group
- Website
- https://thercg.nz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rural Connectivity Group operates a wholesale shared cellular network across rural New Zealand on behalf of the country's three mobile network operators, delivering 4G broadband, voice and data to remote communities, and extends this model indoors via its iConn DAS-based enterprise solution.
- Ownership category
- akta.pro rank
Where Rural Connectivity Group is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Rural Connectivity Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Wholesale Network Services: RCG provides wholesale cellular network infrastructure services to the three mobile network operators (Spark, One NZ, 2degrees). The MNOs provide radio spectrum while RCG provides and maintains shared network infrastructure, enabling MNOs to offer voice, data, text and wireless broadband services to rural customers.
- Government Telecommunications Development Levy: RCG was appointed by the New Zealand Government as infrastructure provider for RBI2 and MBSF programmes. Funding is managed through National Infrastructure Funding and Financing (NIFF) which distributes funds to RCG for network buildout and operation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rural Connectivity Group product offering
Product offeringCore offering
Rural Connectivity Group (RCG) designs, builds, and operates a shared cellular network infrastructure that New Zealand's three mobile network operators (Spark, One NZ, and 2degrees) jointly use to deliver 4G wireless broadband, VoLTE voice, data, and text services across rural and remote parts of New Zealand. RCG also offers iConn, an in-building distributed antenna system (DAS) solution that extends multi-operator mobile coverage inside commercial buildings, retail spaces, lifestyle villages, hospitals, and transport hubs.
Product overview
Rural Connectivity Group (RCG) operates a dual-product portfolio: (1) a core Rural Mobile Network — a world-first shared cellular infrastructure spanning 570+ rural cell sites, delivering 4G broadband, VoLTE voice, data and text across rural New Zealand via partnership with Spark, One NZ and 2degrees; and (2) iConn — an in-building mobile coverage add-on module that uses distributed antenna system (DAS) technology to extend the same multi-operator coverage indoors to commercial buildings, hospitals, retail spaces, lifestyle villages and transport hubs.
Differentiator
Problem solved
Functional benefit
Brands
- iConn: An in-building mobile coverage solution using distributed antenna system (DAS) technology to deliver seamless, high-quality mobile coverage indoors. Designed for commercial, retail, lifestyle villages, hospitals and transport hubs, working across all three mobile operators.
Products and services
- Rural Mobile Network A world-first multi-operator shared cellular network providing 4G wireless broadband, VoLTE voice calling, data, and text services across rural and remote parts of New Zealand. Built through partnership with the three major New Zealand MNOs (Spark, One NZ, and 2degrees) who share RAN equipment, antennae, and radio spectrum on each of the 570+ cell sites.
- iConn (In-Building Mobile Coverage) A flexible in-building connectivity solution using advanced distributed antenna system (DAS) technology to deliver seamless, high-quality mobile coverage inside buildings where thick walls, steel structures, or modern glass block signals. Works across all three New Zealand mobile operators, targeting commercial buildings, retail spaces, lifestyle villages, hospitals, and transport hubs.
Companies that use Rural Connectivity Group
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Rural Connectivity Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rural Connectivity Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SparkcoreSpark is one of New Zealand's three mobile network operators and shareholder in RCG. Provides radio spectrum for the shared network and utilizes shared RAN equipment to offer voice, data, text and wireless broadband services to rural customers.
- One NZcoreOne NZ is one of New Zealand's three mobile network operators and shareholder in RCG. Provides radio spectrum for the shared network and utilizes shared RAN equipment to offer voice, data, text and wireless broadband services to rural customers.
- 2degreescore2degrees is one of New Zealand's three mobile network operators and shareholder in RCG. Provides radio spectrum for the shared network and utilizes shared RAN equipment to offer voice, data, text and wireless broadband services to rural customers.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Rural Connectivity Group competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
Rural Connectivity Group social profiles
Digital presenceRural Connectivity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rural Connectivity Group leadership team
Management profileNumber of profiles
Rural Connectivity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rural Connectivity Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rural Connectivity Group
What does Rural Connectivity Group do?
Rural Connectivity Group (RCG) designs, builds, and operates a shared cellular network infrastructure that New Zealand's three mobile network operators (Spark, One NZ, and 2degrees) jointly use to deliver 4G wireless broadband, VoLTE voice, data, and text services across rural and remote parts of New Zealand. RCG also offers iConn, an in-building distributed antenna system (DAS) solution that extends multi-operator mobile coverage inside commercial buildings, retail spaces, lifestyle villages, hospitals, and transport hubs.
Is Rural Connectivity Group a public or private company?
Rural Connectivity Group is a private company. It is classified as corporate owned and is currently operating.
When was Rural Connectivity Group founded?
Rural Connectivity Group was founded in 2017. It employs 11 to 50 people.
Where is Rural Connectivity Group based?
Rural Connectivity Group is headquartered in Auckland, New Zealand, in the Oceania region.
How does Rural Connectivity Group make money?
Two revenue lines are on record. Wholesale Network Services are the primary driver. The others are government Telecommunications Development Levy.
Does Rural Connectivity Group have an API?
No public API is recorded for Rural Connectivity Group.