Lipsindia

What Lipsindia does

Lipsindia (legally Lipsindia, doing business as LIPSINDIA and Lavenir Institute of Professional Studies) is a privately held, founder-owned digital marketing education institute founded in 2012 and headquartered in Pune, Maharashtra. The company delivers training to individuals (students, working professionals, entrepreneurs, and freelancers) through a hybrid model: six physical branches across Pune (Nalstop, Koregaon Park, Wakad) and Mumbai (Borivali West, Andheri West, Thane West), combined with live Zoom-based online sessions and recorded content delivered through a Thinkific-hosted LMS. The core product is a 140+ hour Digital Marketing Course covering 20+ tools across 14+ areas including Google Ads, SEO, social media marketing, GA4, Google Tag Manager, and WordPress, supplemented by specialized modules for Ecommerce (INR 6,999), Google Ads (INR 12,500), and GA4/GTM (INR 7,000), and a premium 6-month AI Digital Marketing Course (INR 50,000-60,000) launched in 2024 that integrates ChatGPT, Claude Code, Codex, and Marketing MCP servers into the core curriculum.

The business model is one-time tuition revenue recognized at enrollment, with students paying registration deposits (INR 500-1,000) and course fees plus GST. Average ticket pricing spans INR 6,999-60,000, with the INR 22,500 online Digital Marketing Course as the flagship. Distribution is direct-to-consumer via website inquiry forms, phone, walk-ins, organic social, and alumni referrals; the company explicitly avoids paid media as a primary channel. The institute has trained more than 9,000-10,000 professionals since inception and claims 6,000+ job placements at companies including Wipro, Cybage, FirstCry, and Zedo, with placement support continuing until a student is hired. Founder and Director Anand Kumar (IIT Roorkee alumnus, 23+ years of industry experience) personally leads curriculum and mentorship, and the company operates on a bootstrapped basis with no disclosed external funding. Lipsindia serves both Indian metro markets and an international student base spanning Dubai, Qatar, Canada, the USA, Australia, Singapore, and New Zealand.

Name

Lipsindia

Legal name

Lipsindia

Website

https://lipsindia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lipsindia is a bootstrapped, founder-led digital marketing training institute operating six branches across Pune and Mumbai plus live online courses, serving students, working professionals, entrepreneurs, and freelancers with 140+ hour curricula covering Google Ads, SEO, GA4/GTM, ecommerce, and a 2024-launched AI-integrated premium program.

Ownership category

akta.pro rank

Product category

Digital Marketing Training

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGANAM

Marketing, Communications & Digital Skills Training

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

SECONDARYEDANAGAI

Professional & Career Skills Tutoring Platforms (Coding, Data, Business)

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

SECONDARYEDAAANAF

Sales, Marketing & Digital Marketing Certifications

Education/Adult & Continuing Education/Professional Certification Programs

Keywords

• Digital marketing training
• Professional skill courses
• Search engine optimization training
• Web analytics training
• Ecommerce education

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Course Fees: One-time tuition fees for comprehensive digital marketing training programs. Fees vary by course format (online vs classroom) and specialization. Revenue is recognized upfront at enrollment.
2. Specialized Course Fees (GA4/GTM, Google Ads, Ecommerce): Standalone courses for specific digital marketing skills offered at different price points. Students can enroll in individual courses or upgrade from basic to advanced programs.
3. AI Digital Marketing Course: Premium AI-focused 6-month program covering advanced topics including AI agents, Claude Code, marketing automation, SQL basics, and comprehensive analytics. Offered at ₹60,000 with current promotional pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lipsindia delivers classroom and live-online digital marketing training programs covering 140+ hours of curriculum across 20+ tools and 14+ functional areas, including Google Ads, SEO, social media marketing, Google Analytics 4, Google Tag Manager, WordPress, and ecommerce. Course formats range from a flagship Digital Marketing Course to specialized modules (Google Ads, Ecommerce, GA4/GTM) and a premium AI Digital Marketing Course integrating Claude Code, Codex, and automation orchestrators. Delivery is hybrid with in-person batches at six Pune and Mumbai branches plus Zoom-based online cohorts with lifetime LMS access through Thinkific.

Product overview

Lipsindia (Lavenir Institute of Professional Studies) is a digital marketing education institute founded in 2012, offering multiple training formats including classroom programs at six branches across Pune and Mumbai, and live online courses. The core product is the Digital Marketing Course covering Google Ads, SEO, Social Media Marketing, Analytics (GA4), Google Tag Manager, and WordPress. The portfolio includes specialized modules for Ecommerce (WooCommerce, Shopify), Google AdWords, GA4/GTM, and Social Media. The most advanced offering is the AI Digital Marketing Course combining AI tools (Claude Code, Codex, Marketing MCP servers) with comprehensive digital marketing training. The institute operates on a hybrid learning model with LMS access through Thinkific and live sessions via Zoom.

Differentiator

Problem solved

Functional benefit

Brands

• AI Digital Marketing Course: AI-powered digital marketing course program integrating Claude Code, Codex, Marketing MCP servers, automation orchestrators, GA4, GTM, Looker Studio, and AI tools for content, analysis, and reporting.

Products and services

• Digital Marketing Course (Classroom) In-person classroom training program in digital marketing offered at multiple locations (Pune: Nalstop, Wakad, Koregaon Park; Mumbai: Borivali, Andheri, Thane). Covers 140+ hours of comprehensive curriculum including Google Ads, SEO, Social Media Marketing, Google Analytics, Google Tag Manager, and WordPress, designed for students, freshers, working professionals, and entrepreneurs seeking hands-on digital marketing skills.
• Digital Marketing Course (Online)

Quantifiable outcome

• Package range of 12K to 25K for freshers, average package 16K to 18K
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Udemy: Global online course marketplace offering thousands of low-cost digital marketing courses. Competes with Lipsindia at the price-discretionary learner end of the market and serves as a free/cheap alternative that consumers compare against paid Indian institutes.
• UpGrad: Mumbai-headquartered online higher education and upskilling unicorn offering digital marketing, data, MBA, and technology programs. Competes with Lipsindia for India's working-professional and career-transitioner audience, with greater capital and university partnerships behind it.
• Simplilearn: Large-scale Indian edtech platform offering bootcamps and certifications across digital marketing, data, cloud, and project management. Has substantially greater brand recognition, funding, and online marketing reach than Lipsindia, competing for the same working-professional and fresner segments in digital marketing.
• Coursera: Global MOOC platform hosting digital marketing specializations from universities and companies (Google, Meta, etc.). Competes for the same self-paced online digital marketing learner globally, often at lower price points than Lipsindia's cohort programs.
• Manipal ProLearn: Indian edtech arm of Manipal Group offering digital marketing and analytics certifications through online and partnered formats. Targets similar career-advancement segments as Lipsindia with the credibility of the Manipal brand.
• NIIT Digital Marketing: Established Indian listed training institute with a digital marketing portfolio spanning classroom and online delivery. Much larger scale than Lipsindia, but competes for similar entry-level and professional digital marketing learners in tier-1 cities.

Direct peers

• Digital Vidya: India's longest-standing dedicated digital marketing training institute, founded in 2009. Offers classroom courses in major Indian cities plus online programs covering SEO, SEM, social, and analytics — directly comparable curriculum, geography, and target learner to Lipsindia.
• EduPristine: India-based professional training institute offering courses across digital marketing, analytics, and finance. Operates classroom locations and online programs across India targeting working professionals and freshers — overlapping audience and curriculum structure with Lipsindia.
• TechStack Academy: India-focused digital marketing training provider offering classroom and online courses on SEO, PPC, social media, and analytics. Targets the same fresher and career-transitioner segments as Lipsindia with similar pricing tiers and placement assistance claims.
• IIDE (Indian Institute of Digital Education): Mumbai-based digital marketing training institute offering classroom and online certifications, postgraduate programs, and short courses. Competes head-to-head with Lipsindia for the same student segments in the same metro markets with overlapping curriculum on Google Ads, SEO, and analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lipsindia
• YouTubeyoutube.com/lipsonlinecourses
• Facebookfacebook.com/Lavenirinstituteofprofessionalstudies
• LinkedInlinkedin.com/school/lavenir-institute-of-professional-studies
• Instagraminstagram.com/lipsindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lipsindia