What EZ-base does

EZ-base B.V. is a Netherlands-based private limited company founded in 2006 that operates a horizontal B2B data intermediary platform for the European supply chain. The company ingests raw supplier product data in any format and transforms it — through validation, classification, enrichment and standardization — into structured, standards-compliant product information that is distributed to wholesalers and downstream digital systems including e-commerce, ERP, PIM and BIM platforms. Its primary customer segments are suppliers (manufacturers needing faster onboarding and standards compliance) and wholesalers (distributors needing clean, complete product data for search, conversion and downstream operations), with a secondary use-case focus on digital ecosystems that require interoperable product data.

The core technology is the EZ-base Information Engine, which differentiates EZ-base from traditional PIM systems by sitting between suppliers and the market rather than managing product information within a single organization. It is aligned with industry standards ETIM and GS1 and is positioned for emerging EU regulatory requirements including the Digital Product Passport (DPP) and CSRD. Customer access is delivered through two portals — EZ-Catalog (ez-catalog.nl) and Mijn EZ-base (mijn.ez-base.nl) — and the website supports English, Dutch, French and German to serve European markets.

The business model is sales-led B2B with tailored, custom-priced subscription contracts whose value depends on data scope, integrations and services required. Multi-year contract cadence and direct customer engagement via the portals and contact forms indicate a relationship-driven, contract-anchored revenue model rather than self-serve SaaS. Ownership, funding history, revenue figures and management team details beyond CEO Ron van den Bosch are not disclosed in the available source material.

Name

EZ-base

Legal name

EZ-base B.V.

Website

https://ez-base.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

EZ-base is a Netherlands-based B2B data intermediary that validates, enriches and standardizes raw supplier product data into ETIM- and GS1-compliant information for wholesalers and downstream systems across the European supply chain.

Ownership category

akta.pro rank

Product category

Product Data Management

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG)

akta.pro secondary industries

Semantic Layer, Metrics Store & Headless BI (HDAEAMAE), Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD)

Keywords

• Product data management
• Supply chain data standardization
• Product information platform
• Data validation enrichment
• ETIM GS1 standards

Headquarters

HQ city

Hazerswoude-dorp

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Data Services and Platform Access: Pricing depends on the scope of data, integrations and services required. The company provides tailored pricing based on organizational needs, suggesting a subscription or service-based model with customization based on data volume and integration complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EZ-base operates an information engine that accepts raw supplier product data in any format, validates, enriches, and standardizes it according to industry standards (ETIM, GS1, DPP, CSRD), then distributes structured, compliant product information to wholesalers and connected systems including e-commerce, ERP, PIM, and BIM platforms across the European supply chain.

Product overview

EZ-base operates as a unified product information platform comprising the core EZ-base Information Engine and customer-facing portals. The platform transforms raw supplier product data into structured, enriched, and standards-compliant product information through validation, classification, and enrichment processes. EZ-Catalog and Mijn EZ-base serve as customer access portals, while the core engine handles the technical processing and distribution of product data across e-commerce, ERP, PIM, BIM and other digital systems.

Differentiator

Problem solved

Functional benefit

Products and services

• EZ-base Platform The core data transformation platform that sits between suppliers and the market. It validates, enriches, and standardizes raw supplier product data into structured, compliant product information for distribution to wholesalers and digital systems including e-commerce, ERP, PIM, and BIM.
• EZ-Catalog Customer portal for accessing and managing product catalog information, accessible at www.ez-catalog.nl. Used by customers to browse and manage standardized product data delivered through the EZ-base platform.
• Mijn EZ-base Customer service portal for logged-in users to manage their accounts and product information, hosted at mijn.ez-base.nl.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• inRiver: Product Information Management platform focused on product storytelling and syndication for manufacturers and brands. Comparable to EZ-base in helping suppliers structure and distribute product content across channels.
• 1WorldSync: Global product data syndication and content exchange platform serving suppliers and retailers. Directly comparable to EZ-base because both act as intermediaries that normalize and distribute standards-aligned product information (GS1-based) across the supply chain.
• Salsify: Product Experience Management (PXM) platform that helps suppliers publish product content to retailers and marketplaces. Comparable to EZ-base as a B2B platform enabling structured, standards-compliant product data exchange between suppliers and buyers.
• Syndigo: Product information management and content syndication platform for brands and retailers. Closely aligned with EZ-base in aggregating, validating, and syndicating supplier product content to downstream systems at scale.

Broad incumbents

• Pimcore: Open-source PIM, MDM, and digital experience platform. Comparable to EZ-base on product data management and distribution functionality, with broader scope and an enterprise install base.
• Akeneo: Leading Product Information Management (PIM) vendor with a broad enterprise portfolio. Comparable to EZ-base as a competing PIM-adjacent solution for product data quality and distribution, though Akeneo is a broader incumbent serving multiple geographies and industries.
• Stibo Systems: Enterprise master data management (MDM) and PIM platform. Overlaps with EZ-base on multi-domain product data management and is a credible competitor in the supplier-to-market data normalization space.
• Riversand (Syndigo-owned): Cloud-native MDM and PIM platform. Comparable to EZ-base in providing multi-domain data management and product information distribution at scale, with broader enterprise reach.

Emerging players

• Ataccama: Data quality and master data management vendor with AI-driven data profiling. Comparable to EZ-base in the data validation and standardization layer, though Ataccama operates across broader data domains beyond product information.

Regional players

• Catsic: European product data and PIM solutions provider with comparable focus on standardized product content for industrial and wholesale supply chains. Regional competitor in similar European verticals to EZ-base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ezcatalog

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ-base