ORCA Affairs

What ORCA Affairs does

ORCA Affairs is a Berlin-headquartered communications agency specializing in socio-political communication for public institutions, associations, and companies with political or societal concerns. Founded in 2012 (the ORCA Group formally in 2014), the firm operates from four German locations (Berlin, Hamburg, Munich, Bremen) with 70+ specialists and is part of the ORCA Group network of five independent owner-managed agencies. Since 2021 it has been a member of the SEC Newgate Group, an international communications network spanning 60+ locations in 35+ languages on five continents.

The agency's core offering is integrated 360° campaigns combining strategy, conception, creative services, content production (video, audio, podcast, animation, 3D), digital platforms (proprietary ORCA-helloStream online conference platform, dialogue platforms, interactive maps, digital application portals), social media management, press and media relations, event organization (online, offline, hybrid), and policy/public affairs consulting. Notable products include the Bundespolizei recruitment ecosystem (career site, podcast FUNKDISZIPLIN, VR X-Perience, digital application portal), the BBK volunteer campaign with interactive map, the Bavarian DiPlanung digital planning portal, the UN Food Systems Summit dialogue platform, and the Klima Mensch Gesundheit health-awareness platform for BZgA.

ORCA Affairs generates revenue through fee-based professional services engagements with public-sector clients (federal ministries, federal agencies, state ministries), associations, NGOs, and a small number of private-sector and healthcare clients. Go-to-market is relationship-driven, direct enterprise engagement rather than product distribution. Pricing is not publicly disclosed; project values are tailored to campaign scope. Anchor client relationships include multiple recurring engagements with the German Federal Police and several federal ministries, supplemented by international projects delivered through the SEC Newgate partnership. The company is privately held (Orca Affairs GmbH), with no disclosed funding rounds and no VC or PE ownership identified.

Name

ORCA Affairs

Legal name

Orca Affairs GmbH

Website

https://orca-affairs.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ORCA Affairs is a Berlin-based communications agency providing integrated socio-political campaigns for German federal ministries, federal agencies, associations, and NGOs, combining strategy, content production, digital platforms, and event management across four German locations as part of the SEC Newgate network.

Ownership category

akta.pro rank

Product category

Public Relations and Public Affairs Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Issues Management & Public Affairs Crisis Support (MPAAAOAG)

Keywords

• Public affairs communications
• Government public relations
• Political campaign management
• Employer branding services
• Socio-political communications

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Communications Services: Fee-based professional services for campaign conception, strategy, and implementation for public institutions, associations, and companies with political or societal interests

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

ORCA Affairs is a communications agency specializing in socio-political communication for public institutions, associations, and companies with political or societal interests. The agency delivers integrated communication solutions covering campaign conception and strategy, creative services, content production (video, audio, podcast, 3D), digital platforms and websites, social media management, event organization (online/offline/hybrid), press and media relations, public affairs consulting, employer branding, internal and transformation communications, and dialogue/participation processes.

Product overview

ORCA Affairs is an agency for socio-political communication offering integrated communications solutions rather than a unified software product. The portfolio comprises diverse campaign and service offerings including: communications campaigns (for public institutions, associations, and companies), digital platforms (such as the ORCA-helloStream online conference platform, digital dialogue platforms, and interactive maps like the volunteer opportunity finder), policy consulting and public affairs, employer branding, internal communications, transformation communications, strategy and conception, creative services, content production (video, audio, podcast, animation), social media services, websites and apps development, event management (online, offline, hybrid), dialogue and participation processes, press and media work, and workshops. Notable named products include the Bundespolizei recruitment campaign with VR experiences, the DiPlanung digital planning portal rollout for Bavaria, the 'Mit dir für uns alle' volunteer campaign with interactive map, the '70 Jahre Grundgesetz' messenger campaign, the Klima Mensch Gesundheit health awareness platform, and the Bundesnetzagentur employer branding initiative. The agency operates as part of the international SEC Newgate communications group with over 70 specialists across four German locations.

Differentiator

Problem solved

Functional benefit

Products and services

• ORCA-helloStream Individually adjustable online conference platform designed by ORCA Affairs for hosting online, hybrid, and offline events. Used as a standalone digital product offering to clients for event execution.
• Communication Campaigns Integrated information, awareness, thematic, and image campaigns for complex content, sensitive topics, and diverse target audiences. Orchestrates multiple communication instruments for public institutions, associations, and companies.
• Policy Consulting and Public Affairs Strategic consulting on relevant opinion- and decision-making environments, deriving strategic direction for communication programs and campaigns targeted at public sector clients.
• Employer Branding Building strong employer brands through tailored holistic strategy and creative measures along the candidate and employee journey, positioning organizations as attractive employers.
• Internal Communication and Change Management Support for internal communication processes to drive successful change management, covering digitalization, new work, and agile teams with structured content and messaging to build broad internal acceptance.
• Transformation Communications Communication services for transformation processes, building acceptance for change through carefully prepared information and creative storytelling to achieve maximum acceptance and participation.
• Content Production Production of video, audio, podcasts, animations, sound design, spaces, and 3D content from conception through production to target-group-appropriate distribution across formats.
• Social Media Services Social media management and content creation including community management on Twitter, Instagram posts, and influencer collaborations on YouTube.
• Websites and Apps Conception, editorial, design, and programming of websites and apps using modern systems, with individually programmed custom solutions tailored to client requirements.
• Event Management Planning and realization of online, hybrid, and offline events, optionally leveraging the custom-built ORCA-helloStream online conference platform.
• Dialogue and Participation Processes Online and offline participation processes that bring relevant stakeholders together at critical decision points to increase quality and legitimacy of decisions through participation.
• Press and Media Relations Placement of client messages in regional, national, and international media across print, TV, radio, and online with tailored messaging for target outlets.

Quantifiable outcome

• Bundespolizei career site: 100,000 monthly visitors; career app: 10,000+ downloads in 6 months; influencer campaign: 16 million contacts
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• SEC Newgate GroupflagshipStrategic or Co-development Partner · 1 March 2021ORCA Affairs is part of the SEC Newgate agency group, one of the leading international communication groups. This partnership enables access to over 1,300 colleagues at 60+ locations on 5 continents in 35+ languages, providing international project capabilities and local expertise for clients.
• World Communication Forum Association (WCFA)coreStrategic or Co-development PartnerORCA Affairs is a member of the WCFA, a global think-tank for the future of communication founded in 2010. The membership provides access to international experts and new impulses for communication work.
• IPREX NetworkminorStrategic or Co-development PartnerORCA began with membership in the IPREX network, which includes leading owner-managed PR agencies from all major markets worldwide. ORCA Affairs CEO Michael T. Schröder served as IPREX President Worldwide from 2011-2017.
• VATERBLUTminorImplementation/ SI/ Consulting PartnerPartner agency for organizing the G7 Agricultural Ministers meeting in Stuttgart in collaboration with ORCA Affairs.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Global public relations and public affairs network competing for the same government, association, and corporate reputation mandates as ORCA Affairs, with broader geographic reach and larger agency scale.
• Hill+Knowlton Strategies: WPP-owned global public affairs consultancy with strong government and association practice, comparable on sensitive political content for institutional clients.
• MSL Group: Publicis-owned global public relations and public affairs network competing for similar government, association, and corporate stakeholder mandates.
• Ketchum: Major international PR and public affairs firm with deep government and association practice overlap, especially relevant as both compete for EU-level communication programs.
• Brunswick Group: Global strategic communications firm specializing in critical situations and stakeholder engagement, adjacent to ORCA's public affairs and crisis-sensitive positioning.
• Edelman: Largest global communications agency with public affairs and government practice directly comparable to ORCA's socio-political communication positioning.

Direct peers

• Scholz & Friends (Ströer Group): German creative and communications agency with significant public-sector and government campaign business, offering integrated campaign execution comparable to ORCA's model.
• Serviceplan Public Relations: Germany's largest independent PR agency offering integrated communication campaigns across public affairs, corporate, and consumer segments, often competing head-to-head on federal mandates.
• Kekst CNC: International strategic communications consultancy combining public affairs, corporate reputation, and IR advisory — comparable specialization in sensitive, complex stakeholder communications.
• Finsbury Glover Hering: Pure-play public affairs and strategic communications firm with strong German government practice (formerly Hering Schuppener), direct competitor for federal ministry and association engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/orca-affairs
• Instagraminstagram.com/orca_affairs
• LinkedInlinkedin.com/company/orca-affairs
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORCA Affairs