VATERBLUT
VATERBLUT is a Berlin-based creative communication agency that designs and produces campaigns, live events, hybrid formats, and digital platforms (helloStream) for German government institutions, large corporations, and industry associations.
- Company typePrivate
- Founded1994
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VATERBLUT does
VATERBLUT is a Berlin-based creative communication agency that has operated since the early 1990s, specializing in the design and production of campaigns, live events, hybrid formats, and digital communication platforms. The firm serves a primarily German client base spanning federal government institutions (Bundesregierung, Bundeskanzleramt, BMEL, BLE, bpb), large corporations (Audi, Messe Berlin, GRUNDIG, VDA), industry associations (Markenverband, OWM, Fragrance Foundation, Initiative Musik), and nonprofit organizations in healthcare and culture. Its work centers on high-profile, complex event mandates including the 30 Jahre Mauerfall nationwide dialogue tour across 16 cities, the InnoTrans 2024 opening ceremony, the VBKI Ball, and recurring cultural awards such as DUFTSTARS and Deutscher Jazzpreis.
Its core technological asset is helloStream, a proprietary white-label digital platform for virtual and hybrid events offering livestreaming, participant management, video conferencing, voting, surveys, live translations, and whiteboards; this is complemented by the helloCommunity platform and the Mutter Erde sustainability evaluation toolkit, which applies CO2 footprint measurement methodology aligned with Umweltbundesamt criteria. The agency holds visitBerlin Sustainable Partner 'Leader' certification, the highest tier, and has built a partnership network spanning Orca Affairs, visitBerlin, trias consulting, and atmosfair.
The business model is B2B professional services delivered on a project-quotation basis with multi-year contracts on key accounts. Revenue streams consist of event conceptualization and production, campaign and brand development, and digital platform services operated via helloStream. Go-to-market relies on direct enterprise sales, competitive public tenders (notably winning the European tender for InnoTrans 2024), industry-network referrals, and a portfolio-driven marketing approach through the website and social channels. The firm is a privately held GmbH headquartered in Berlin with a team of approximately 20 specialists under founder-led management.
VATERBLUT firmographics
Firmographics- Name
- VATERBLUT
- Legal name
- VATERBLUT GMBH
- Website
- https://vaterblut.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VATERBLUT is a Berlin-based creative communication agency that designs and produces campaigns, live events, hybrid formats, and digital platforms (helloStream) for German government institutions, large corporations, and industry associations.
- Ownership category
- akta.pro rank
VATERBLUT industry classification
Industry- Product category
- Event Management and Brand Communications Services
- NAICS
- Advertising Agencies (541810), Convention and Trade Show Organizers (561920), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)
- akta.pro secondary industries
- Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB)
Keywords
Where VATERBLUT is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
VATERBLUT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Event Conceptualization and Production: Full-service event production including concept development, planning, and execution for government summits, corporate events, award ceremonies, and cultural events.
- Campaign and Brand Development: Communication campaign creation, brand identity development, and marketing materials production for corporate and institutional clients.
- Digital Platform Services: Operation and white-labeling of helloStream platform for virtual and hybrid events, including technical support and platform customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
VATERBLUT product offering
Product offeringCore offering
VATERBLUT is a Berlin-based creative communication agency that designs and produces live events, hybrid formats, communication campaigns, and brand experiences for government institutions, corporations, and industry associations. Its core offering bundles end-to-end event conceptualization and production with its proprietary helloStream digital platform for virtual and hybrid events, complemented by a sustainability evaluation methodology. Deliverables include event concepts, full production execution, brand and campaign development, digital platform solutions, and sustainability measurement for events.
Product overview
VATERBLUT is a Berlin-based creative agency specializing in impactful live communication, events, and brand campaigns. Their core offering centers around their proprietary helloStream digital platform for virtual and hybrid events, complemented by the helloCommunity platform for community management. They provide integrated services including brand identity development, event concepting and production, campaign creation, and sustainability advisory through their Mutter Erde initiative. The agency serves government ministries, music industry organizations, and corporate clients across Germany.
Differentiator
Problem solved
Functional benefit
Brands
- helloStream: A proprietary digital platform for virtual events developed by VATERBLUT, offering participant management, live streams, video conferences, voting, surveys, live translations, whiteboards and more.
Products and services
- helloStream
Quantifiable outcome
- Since 2021: Certified Sustainable Partner by visitBerlin (High Performer); 2024: Achieved Leader status (highest certification level)
- +2 more outcomes
Companies that use VATERBLUT
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
VATERBLUT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
VATERBLUT partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Orca AffairscoreLong-standing strategic partnership for government events. ORCA Affairs and VATERBLUT collaborate on high-profile government projects including the 30 Jahre Mauerfall anniversary, G7 Summit events, Bundeskanzleramt conferences, and histocon international history festival.
- Bundesanstalt für Landwirtschaft und Ernährung (BLE)majorClient partnership for sustainable food systems dialogue platform. VATERBLUT developed helloStream-based interactive platform for BLE's national dialogue on sustainable nutrition systems.
- Fragrance Foundation Deutschland e.V.majorAnnual partnership for DUFTSTARS German Perfume Award. VATERBLUT has been lead agency for conception, planning, and execution of this prestigious fragrance industry award ceremony.
- visitBerlincoreCertification partnership for sustainability in events. VATERBLUT certified as Sustainable Partner (Leader level) and collaborates on sustainability checklists and best practices for the MICE industry.
- Initiative Musik gGmbHmajorOngoing partnership for Deutscher Jazzpreis (German Jazz Prize). VATERBLUT developed holistic communication concept and produces the annual award ceremony.
- Bundeszentrale für politische Bildung (bpb)majorPartnership for histocon international history festival. Funded by Auswärtiges Amt (Foreign Office), the four-day festival brought together 300+ young people from around the world.
- Markenverband e.V.major15+ year partnership for annual conferences and Tag der Markenwirtschaft. VATERBLUT handles conception, planning, and execution of major industry event.
- Organisation Werbungtreibende im Markenverband (OWM)majorAnnual OWM Summit partnership. VATERBLUT responsible for full concept, planning, and execution of the advertising industry association's flagship annual conference.
- Messe BerlinmajorWon public European tender for InnoTrans 2024 opening ceremony. VATERBLUT served as lead agency for the international transport technology trade fair opening.
- Vergessen ist ansteckend GmbHcoreLong-standing partnership since 2003 for HIV/AIDS awareness initiatives including HIV im Dialog conferences, ReD Award, and Update Your Life platform.
- Deutscher Blinden- und Sehbehindertenverband e.V. (DBSV)major8+ year partnership for Deutscher Hörfilmpreis (German Audio Description Award). VATERBLUT handles full event concept, direction, and production for this accessibility-focused award ceremony.
- trias consultingminorPartnership with sustainability consulting firm for sustainable process consulting. Collaborates with VATERBLUT and visitBerlin to make sustainability checklists available to the broader MICE industry.
- MUSIK MACHT MARKE (Festivalfire, Kruger Media, PeterPaulAndMary, SWS Law)minorCreative network collaboration for music marketing services including festival marketing, legal consulting, and campaign conception. VATERBLUT is part of this expert network offering comprehensive music marketing services.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
VATERBLUT competitors and assessment
Company assessmentBroad incumbents
- MCI Group: Global meetings, events, and association management group with strong DACH presence. Larger incumbent competing for the same association and corporate event mandates at international scale.
- Jung von Matt: Large Hamburg-headquartered creative agency offering brand strategy, advertising, and event experiences. A broader incumbent with overlapping capabilities but at materially larger scale and richer cross-channel portfolio.
- Territory (Territory Influence): German content and brand communications group with event and live-experience offerings. A broader incumbent with overlapping brand communications and live activation capabilities.
Direct peers
- Orca Affairs: Berlin-based political and corporate communications agency. Long-standing strategic partner of VATERBLUT on government projects (30 Jahre Mauerfall, G7, histocon), making it both a partner and a comparable peer in the political communications/events niche.
- VOK DAMS: Germany-headquartered event and live-marketing agency specializing in corporate events, brand experiences, and hybrid productions for enterprise clients. Direct competitor in the German live communication market with comparable B2B project-based model.
- Scholz & Friends: Major German creative agency with deep brand communication and campaign expertise plus an events/live marketing practice. Overlaps with VATERBLUT on campaign creation, brand identity, and integrated live communication for German corporate clients.
- mpm event (Meeting Professionals Mannheim): German full-service event agency delivering corporate events, conferences, and hybrid productions. Closely comparable in size, service portfolio, and target client profile of DACH enterprise and association clients.
- achtung! (Mary Adekola): Berlin-based creative and communications agency with brand campaigns, content, and event work. Comparable in geography and target clientele, with similar focus on impactful storytelling for German brands.
Emerging players
- EvenTech / eventmobi: Virtual and hybrid event platform provider with white-label offerings comparable to VATERBLUT's helloStream. Competes for the same digital event infrastructure layer rather than agency services.
Others
- Grüner + Jahr / Territory content brands: Major German media and content company with adjacent brand communication and event capabilities. Overlaps in some destinations but is primarily a publisher rather than a direct event agency peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
VATERBLUT social profiles
Digital presenceVATERBLUT financial estimates
Financial estimateRevenue estimate
Valuation estimate
VATERBLUT leadership team
Management profileNumber of profiles
Profiles5 records
VATERBLUT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VATERBLUT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VATERBLUT
What does VATERBLUT do?
VATERBLUT is a Berlin-based creative communication agency that designs and produces live events, hybrid formats, communication campaigns, and brand experiences for government institutions, corporations, and industry associations. Its core offering bundles end-to-end event conceptualization and production with its proprietary helloStream digital platform for virtual and hybrid events, complemented by a sustainability evaluation methodology. Deliverables include event concepts, full production execution, brand and campaign development, digital platform solutions, and sustainability measurement for events.
Is VATERBLUT a public or private company?
VATERBLUT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VATERBLUT founded?
VATERBLUT was founded in 1994. It employs 11 to 50 people.
Where is VATERBLUT based?
VATERBLUT is headquartered in Berlin, Germany, in the Europe region.
How does VATERBLUT make money?
Three revenue lines are on record. Event Conceptualization and Production is the primary driver. The others are campaign and Brand Development and digital Platform Services.
Who are VATERBLUT's main competitors?
Broad incumbents on record are MCI Group, Jung von Matt and Territory (Territory Influence). Direct peers are Orca Affairs, VOK DAMS, Scholz & Friends, mpm event (Meeting Professionals Mannheim) and achtung! (Mary Adekola). EvenTech / eventmobi is listed as an emerging player. Grüner + Jahr / Territory content brands is listed as an others.
Does VATERBLUT have an API?
No public API is recorded for VATERBLUT.
What industry is VATERBLUT in?
VATERBLUT's product category is Event Management and Brand Communications Services. Its primary akta.pro industry code is MPAGAOAO, Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation), with a secondary code of BPAFAGAI, Experiential Digital & Hybrid Events (Virtual Platforms, Livestream). Its NAICS code is 541810 and its SIC code is 7311.