Persuadius

What Persuadius does

Persuadius is a privately held litigation consulting firm founded in 1995 (originally as A2L Consulting) by Kenneth J. Lopez, J.D., and re-launched under the Persuadius brand in 2023 after a three-year operating hiatus. The firm provides an integrated suite of services for high-stakes U.S. litigation: jury research and mock trials, voir dire and jury selection strategy, litigation and trial graphics (including 3D animation and demonstrative exhibits), trial technology and hot-seat courtroom operators, and opening statement development grounded in cognitive psychology and persuasion science.

The firm operates with a lean core team of 1-10 employees based in the Washington D.C. metropolitan area, supported by a distributed network of freelance consultants, graphics artists, and trial technicians. Persuadius reports having worked on more than 10,000 matters with over $2 trillion cumulatively at stake, serving nearly all top U.S. law firms and most Fortune 50 corporations across pharmaceutical, technology, financial services, energy, and automotive sectors.

The business model is professional services: engagements are scoped per matter and priced via quote-based estimates rather than published rate cards, with alternative fee arrangements available for some service lines. Go-to-market combines direct enterprise outreach, referrals, repeat clients, and an inbound content engine anchored by the ABA-recognized Litigation Consulting Report blog (600+ articles) and a series of long-form practitioner e-books. Persuadius is reader-voted by LegalTimes and the National Law Journal as a leading jury, trial, and demonstrative evidence consulting firm.

Name

Persuadius

Legal name

Persuadius

Website

https://persuadius.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Persuadius is a privately held U.S. litigation consulting firm offering jury research, litigation graphics, trial technology, and opening statement development for top law firms and Fortune 50 corporations in high-stakes trials.

Ownership category

akta.pro rank

Product category

Litigation Consulting

NAICS

All Other Legal Services (541199), Management Consulting Services (54161), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111), Services-Management Consulting Services (8742)

akta.pro primary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Litigation consulting
• Jury consulting
• Trial graphics
• Trial technology
• Legal consulting services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Litigation Consulting Services: Engagement-based professional services for high-stakes litigation matters. Services include jury consulting, mock trials, litigation graphics production, trial technology support, and opening statement consulting. Pricing is estimates/quote-based per engagement, not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Persuadius provides litigation consulting services to top U.S. law firms and Fortune 50 corporate legal departments. Its service lines include jury research and consulting (mock trials, focus groups, venue analysis), litigation graphics (demonstrative exhibits, timelines, trial boards), on-site trial technology support via hot-seat operators running trial presentation software in real time, and opening statement development.

Product overview

Persuadius (formerly A2L Consulting) is a litigation consulting firm offering a comprehensive suite of services for trial preparation. The core offerings include Jury Research and Consulting (mock trials, focus groups, theme testing), Litigation Graphics Consulting (visual evidence, 3D animation, demonstrative exhibits), Trial Technicians & Technology (hot seaters, courtroom technology management), Opening Statement Drafting & Support, Jury Selection and Voir Dire Strategy, and Trial Strategy Consulting. The company also provides free educational resources including e-books on storytelling for litigators, trial graphics handbooks, and opening statement toolkits. Persuadius has worked with nearly 100% of top law firms and most Fortune 50 companies on more than 10,000 matters with over $2 trillion at stake.

Differentiator

Problem solved

Functional benefit

Products and services

• Jury Consulting Research-based analysis of juror attitudes and decision-making to help attorneys prepare for trial, including mock trials, focus groups, and venue analysis. Target users are litigation partners and trial teams at top law firms and Fortune 50 corporations.
• Litigation Graphics Visual communication design for trial presentations, including demonstrative exhibits, timelines, medical illustrations, and trial boards used by attorneys in opening statements, witness examinations, and closing arguments. Target users are trial teams at law firms and corporate legal departments.
• Trial Technology Support (Hot-Seat Operators) On-site real-time operation of trial presentation software during courtroom proceedings to display evidence, manage exhibits, and ensure smooth technology execution in front of judge and jury. Target users are trial teams at law firms and corporate legal departments needing reliable in-courtroom technology support.
• Opening Statement Development Consulting service to help attorneys craft and deliver persuasive opening statements, including narrative scripting, theme development, and rehearsal coaching. Target users are trial attorneys preparing for high-stakes matters at top law firms and Fortune 50 corporations.

Quantifiable outcome

• 80% of jurors reportedly make a decision about case outcome after hearing opening statements
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DOAR Litigation Consulting: Trial consulting firm offering jury research, graphics, and trial presentation services to corporate defendants and plaintiffs' firms. Now operating under Epiq, DOAR is one of the most direct competitors in the integrated litigation consulting space.
• Litigation Insights: Jury research and trial consulting firm offering mock trials, focus groups, witness preparation, and post-trial juror interviews. Closely comparable service mix to Persuadius in the jury-consulting category.
• Courtroom Sciences Inc (CSI): Litigation consulting firm with practices in jury research, mock trials, witness preparation, and trial strategy. Targets a similar enterprise client base of Am Law firms and Fortune 500 corporate defendants.
• Persuasion Strategies: Trial consulting firm specializing in jury research, mock trials, and persuasive communication strategy for complex litigation. Operates in the same enterprise high-stakes segment with a comparable service offering.
• Jury Research Institute: Long-standing U.S. firm specializing in jury consulting, mock trials, focus groups, and trial strategy for high-stakes civil litigation. Direct competitor to Persuadius's jury research and voir dire services, serving many of the same Am Law firm clients.
• Stinson Trial Consulting: Specialist trial consulting firm providing jury research, focus groups, witness preparation, and graphics services. Direct boutique competitor in the same niche.
• TrialGraphix (a Veritext company): Litigation graphics and trial presentation services provider (now part of Veritext), specializing in courtroom animations, exhibits, and trial technicians. Competes head-on with Persuadius's litigation graphics and hot-seat operator offerings.

Broad incumbents

• Epiq: Large legal services company offering e-discovery, managed document review, and litigation support including trial consulting (via DOAR). Represents broader-platform competition with greater scale, capital, and cross-sell potential than Persuadius.
• Magna Legal Services: End-to-end legal support services provider including court reporting, trial presentation, and litigation support. Competes with Persuadius in trial technology and end-to-end litigation support for large matters.

Emerging players

• The Focal Point (trial consulting): Boutique trial consulting firm offering jury research, mock trials, and witness preparation with a focus on complex commercial litigation. Emerging peer with overlapping service lines to Persuadius.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persuadius