Client First Investment Management

Wealth Managementclientfirsttaxandwealth.com

Client First Investment Management is a privately held, SEC-registered investment adviser in West Bend, Wisconsin, offering integrated TrueHolistic financial planning — combining investments, tax, insurance, estate, Social Security, and Medicare advisory — to over 400 households with $120M+ AUM, supported by its proprietary Adaptiv system and the Adaptiv Select ETF.

Company typePrivate
Founded2011
HeadquartersWest Bend, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Client First Investment Management does

Client First Investment Management LLC, doing business as Client First Tax and Wealth Advisors, is a privately held, SEC-registered investment adviser founded in 2011 and headquartered in West Bend, Wisconsin. The firm operates a holistic wealth-management model branded as TrueHolistic Financial Planning, which integrates financial planning, investment management, tax preparation, insurance, estate planning, Social Security optimization, and Medicare advisory into a single coordinated engagement delivered by a multi-disciplinary team of CFP and CMT-credentialed professionals. It serves over 400 households with more than $120 million in assets under management, drawing clients from across the United States and U.S. citizens domiciled overseas.

The firm's core technology is the proprietary Adaptiv Investment Management System, a rules-based quantitative platform that analyzes price action, supply and demand, momentum, and relative strength across 35,000+ investable assets to drive weekly portfolio reconstitution decisions. In November 2022, Client First productized this system into the Adaptiv Select ETF (ticker: ADPV), an actively managed large-cap ETF listed on the NYSE that holds the 25 highest-ranked U.S. large-cap stocks during uptrends and shifts to cash and short-term T-Bills during downtrends, with US Bank as custodian, Exchange Traded Concepts as sub-advisor, Global Trading Systems as market maker, and Quasar Distributors handling distribution. The firm also operates Client First Insurance Agency, a wholly owned independent insurance agency with 16+ carrier relationships providing auto, home, business, life, and Medicare coverage, expanded in May 2022 through the acquisition of American Insurance Agency's property and casualty book.

Revenue is generated through recurring advisory fees on AUM, financial planning retainers, tax preparation fees, insurance carrier commissions, and ETF management fees. The go-to-market is consultative and sales-led, driven by no-fee initial consultations, monthly Lunch & Learn educational events, content marketing, and direct advisor relationships, with no external equity funding or institutional ownership disclosed.

Client First Investment Management firmographics

Firmographics

Name: Client First Investment Management
Legal name: Client First Investment Management LLC
Website: https://clientfirsttaxandwealth.com
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: Client First Investment Management is a privately held, SEC-registered investment adviser in West Bend, Wisconsin, offering integrated TrueHolistic financial planning — combining investments, tax, insurance, estate, Social Security, and Medicare advisory — to over 400 households with $120M+ AUM, supported by its proprietary Adaptiv system and the Adaptiv Select ETF.
Ownership category
akta.pro rank

Client First Investment Management industry classification

Industry

Product category: Wealth Management
NAICS: Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525), Finance and Insurance (52)
SIC: Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
akta.pro primary industry: Financial Planning–Led RIAs (FSAAACAB)
akta.pro secondary industries: Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

Wealth management
Financial planning
Investment advisory
Tax preparation
Insurance services

Where Client First Investment Management is headquartered

Location

Headquarters

HQ city: West Bend
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Client First Investment Management business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

Financial Planning Fees: Revenue from providing comprehensive financial planning services through the TrueHolistic Planning Process. Clients receive ongoing financial planning advice and coordination of all financial aspects.
Investment Management (AUM): Revenue from managing client investment assets under advisory agreements. The firm manages $120M+ in assets for over 400 households.
Insurance Products: Revenue from insurance product sales including auto, home, business, life insurance, and Medicare plans through the independent insurance agency.
ETF Management Fees: Management fees from the Adaptiv Select ETF (ADPV) launched in partnership with US Bank, Exchange Traded Concepts, and Quasar Distributors.
Tax Preparation Services: Revenue from tax preparation and planning services for individual clients.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	No Fee Consultation - Initial meeting at no charge

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Client First Investment Management product offering

Product offering

Core offering

Client First Investment Management (DBA Client First Tax and Wealth Advisors) provides comprehensive TrueHolistic financial planning services that integrate financial planning, investment management, tax preparation and planning, insurance placement, estate planning, Social Security optimization, and Medicare planning under a single coordinated team. The firm serves affluent individuals and families nationwide, managing $120M+ in assets across 400+ households and operating the proprietary Adaptiv Investment Management System and the Adaptiv Select ETF (ADPV).

Product overview

Client First Investment Management offers a unified TrueHolistic® Financial Planning service that integrates multiple financial disciplines — taxes, investments, estate planning, insurance, Social Security, and Medicare — under one team of licensed experts. This core service is supported by proprietary investment tools: the Adaptiv™ Investment Management System (a rules-based quantitative model analyzing 35,000+ assets for trend and relative strength) and the Adaptiv™ Select ETF (ADPV), the company's first exchange-traded fund launched in November 2022 using the same Momentum-based large-cap stock selection strategy in a tax-efficient ETF wrapper. The product portfolio also includes standalone Tax Services, Insurance Agency Services (offered through Client First Insurance Agency), Estate Planning, and Social Security Planning.

Differentiator

Problem solved

Functional benefit

Brands

Adaptiv Select ETF: Proprietary actively managed large-cap stock selection ETF (ticker: ADPV) that identifies 25 highest-ranked U.S. Large Cap stocks using momentum and relative strength when market is in uptrend, and shifts to cash/T-Bills during downtrends.
TrueHolistic Financial Plan
Adaptiv Investment Management System

Products and services

TrueHolistic Financial Plan

Companies that use Client First Investment Management

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Client First Investment Management technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Client First Investment Management partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Exchange Traded Concepts (ETC)coreStrategic or Co-development PartnerExchange Traded Concepts serves as sub-advisor for the Adaptiv Select ETF, providing operational expertise for the actively managed ETF structure.
Quasar DistributorscoreStrategic or Co-development PartnerQuasar Distributors serves as the distributor for the Adaptiv Select ETF, handling the regulatory distribution and sales aspects of the fund.
Global Trading Systems (GTS)coreTechnology or IntegrationGTS serves as lead market maker for the Adaptiv Select ETF, providing liquidity and market-making services for the fund's trading on the NYSE.
Multiple Insurance CarrierscoreChannel Partner/ Reseller/ DistributorAs an independent insurance agency, Client First works with multiple highly-rated insurance companies to provide auto, home, business, life, and Medicare insurance products. The firm has access to 16+ insurance carrier relationships for placing client coverage.
Fire Recovery WisconsinminorStrategic or Co-development PartnerGuest speaker partnership for insurance education presentations, providing industry expertise on property claims including water backup, roof damage, and fire damage claims processing.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Client First Investment Management competitors and assessment

Company assessment

Broad incumbents

Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering comprehensive planning and investment management nationally — represents the scaled, established incumbent peer against which Client First's holistic offering must compete.
LPL Financial: Largest independent broker-dealer in the U.S., providing custody, technology, and practice management to thousands of RIAs — the dominant platform incumbent that small RIAs like Client First often rely on for back-office infrastructure.
Commonwealth Financial Network: Independent broker-dealer and RIA platform supporting financial advisors with planning, investment, and insurance capabilities — a broader incumbent in the same independent-wealth ecosystem Client First operates in.
Fisher Investments: Large active asset manager running quantitatively driven, top-down global allocation strategies for affluent and institutional clients — a scaled parallel to Client First's active, trend-aware Adaptiv approach.

Direct peers

Carson Group: RIA and wealth management firm combining financial planning, investment management, and insurance solutions for advisors and clients — a close parallel to Client First's integrated planning plus insurance-agency structure.
Mariner Wealth Advisors: National RIA providing unified financial planning, investment management, tax, and estate services — a scaled, multi-discipline peer whose Truepoint-style offering mirrors Client First's TrueHolistic approach.
Buckingham Strategic Wealth: Independent RIA built on evidence-based, holistic financial planning for affluent clients — comparable service mix and target segment as Client First, with an academic/research-driven investment philosophy analogous to the Adaptiv system.
Creative Planning: Large independent RIA offering holistic financial planning, investment management, tax, and estate services to affluent households — directly comparable to Client First's TrueHolistic model, but at materially greater scale (~$300B+ AUM).

Emerging players

Cambria Funds: Independent, employee-owned ETF sponsor known for actively managed, rules-based strategies (e.g., trend-following and quantitative equity ETFs) — directly comparable to the Adaptiv Select ETF (ADPV) in product category and methodology.

Regional players

Savant Wealth Management: Midwest-based independent RIA offering financial planning, investment management, tax, and estate services to affluent clients — a regional, multi-discipline peer operating from a comparable footprint to Client First's Wisconsin base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Client First Investment Management compliance and trust

Trust signal

Compliance1 record

Client First Investment Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Client First Investment Management leadership team

Management profile

Number of profiles

Profiles16 records

Client First Investment Management subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Client First Investment Management funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Client First Investment Management M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Client First Investment Management

What does Client First Investment Management do?

Is Client First Investment Management a public or private company?

Client First Investment Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Client First Investment Management founded?

Client First Investment Management was founded in 2011. It employs 11 to 50 people.

Where is Client First Investment Management based?

Client First Investment Management is headquartered in West Bend, United States, in the North America region.

How does Client First Investment Management make money?

Five revenue lines are on record. Financial Planning Fees are the primary driver. The others are investment Management (AUM), insurance Products, ETF Management Fees and tax Preparation Services.

Who are Client First Investment Management's main competitors?

Broad incumbents on record are Edelman Financial Engines, LPL Financial, Commonwealth Financial Network and Fisher Investments. Direct peers are Carson Group, Mariner Wealth Advisors, Buckingham Strategic Wealth and Creative Planning. Cambria Funds is listed as an emerging player. Savant Wealth Management is listed as a regional player.

Does Client First Investment Management have an API?

No public API is recorded for Client First Investment Management.

What industry is Client First Investment Management in?

Client First Investment Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAAAAAG, Managed Accounts & Model Portfolios (SMA/UMA). Its NAICS code is 523940 and its SIC code is 6282.