Home Care and Hospice Association of Colorado

What Home Care and Hospice Association of Colorado does

Home Care and Hospice Association of Colorado (HHAC) is a Colorado-based, nonprofit, nonpartisan trade association that serves as the unified voice for the state's licensed home health, hospice, palliative care, and home care/private duty providers. The organization recruits members through two distinct tracks — Licensed Agencies and Allied/Associate Members (vendors, consultants, training and software providers serving the home care market) — and is funded through membership dues, allied sponsorships, conference revenue, and PAC contributions. HHAC does not disclose membership pricing publicly; dues inquiries are directed to a single phone line and shared email inbox at its Arvada, Colorado headquarters.

The association's core deliverables are advocacy, education, and convening rather than a technology product. Advocacy is anchored by an institutional presence in Colorado state policymaking, with documented wins including $16 million in home care Medicaid rate increases in 2017-18, telehealth authorization for home-based care, and restoration of mandatory home health and hospice coverage in small group health benefit plans. The association operates a Political Action Committee, a Legislative Ambassador Program, and structured committee governance covering Board, Executive, Education, and Legislative/Regulatory & Reimbursement functions.

Education and convening products include the Annual Conference, monthly Member Calls, periodic Town Hall Meetings, the West Slope Forum, and a recurring Regulatory Round Ups webinar series. Members gain access to specialized resources such as the Find A Provider public directory, the 80/20 Rule Calculator, the 2024 Colorado PDN Report, Conditions of Participation webinars, Electronic Visit Verification resources, and member discount programs. Underlying technology is third-party SaaS — MemberClicks powers membership management and JEvents powers event listings — with no proprietary AI/ML or data products developed by the association. The organization is a former entity of the Home Care Association of Colorado.

Name

Home Care and Hospice Association of Colorado

Legal name

Home Care and Hospice Association of Colorado

Website

https://homecareofcolorado.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

HHAC is a Colorado nonprofit trade association that represents licensed home health, hospice, palliative care, and home care/private duty providers through advocacy, education, convening, and a Political Action Committee.

Ownership category

akta.pro rank

Product category

Healthcare Industry Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Health Technology Assessment (HTA) & Reimbursement Policy Bodies (HLAJACAF)

akta.pro secondary industries

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA), Continuous Home Care (Crisis Hospice) (HSABAFAB)

Keywords

• Home care advocacy
• Hospice association
• Healthcare policy
• Provider membership
• Regulatory compliance

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels6 records

Core offering

HHAC is a nonprofit trade association that delivers membership services to Colorado's licensed home health, hospice, palliative care, and home care/private duty providers. Its core deliverable is a unified advocacy, education, and networking platform—encompassing legislative and regulatory representation, industry updates, best-practices sharing, and an annual conference—wrapped in Licensed Agency and Allied Member membership tiers. Public-facing adjacencies include the Find A Provider directory and the Hospice & Palliative Care specialty license plate awareness program.

Product overview

The Home Care and Hospice Association of Colorado (HHAC) is a nonprofit, nonpartisan trade association representing home health, hospice, palliative care, and home care/private duty providers in Colorado. Rather than offering a technology product portfolio, the association provides membership services including advocacy, education, industry updates, networking, and a provider directory. The organization supports its members through tools, resources, legislative advocacy, and professional development programs such as annual conferences, webinars, and monthly member calls.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Benefits Program (Licensed Agency & Allied Member) Two-tier association membership for Colorado home care providers: Licensed Agency membership for licensed home health, hospice, palliative care, and home care/private duty agencies, and Allied Member membership for vendors, consultants, and service providers. Members receive industry updates, legislative/regulatory insights, best practices, networking, advocacy representation, and access to specialized resources.
• HHAC Annual Conference Annual in-person conference for the Colorado home care and hospice community, providing education, professional development, and networking. The 2026 conference link is hosted at hcac.memberclicks.net/2026-hhac-conference.
• HHAC 2026 Regulatory Round-Ups (Webinar Series) Webinar series providing regulatory updates and compliance information for association members. Scheduled for August 12, 2026.
• Find A Provider Directory Public-facing online directory on the HHAC website that allows Colorado consumers, families, and referral sources to locate member home care, hospice, palliative care, and home care/private duty providers across the state.
• Hospice & Palliative Care License Plate Program Colorado specialty license plate program supporting hospice families and palliative care education; a portion of proceeds benefits the Colorado Center for Hospice & Palliative Care, a nonprofit organization that supports hospice education. Available for vehicles including motorcycles.
• Home Care & Hospice Political Action Committee (PAC) Political action committee supporting state-level candidates who understand and support home care issues, with an annual contribution limit of $575 per 2-year election cycle. Members can donate to the PAC to amplify the association's legislative influence.

Quantifiable outcome

• Achieved Medicaid rate increases for home care totaling millions of dollars over many years, including $16M in 2017-18
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• The Crag Business Group, Inc.coreImplementation/ SI/ Consulting PartnerThe Crag Business Group is an Allied Member of HHAC and a provider of training, consulting, and course plans specifically designed for home care, hospice, home health, private duty, adult day care, and DME organizations. Services include growth planning, licensure support, CMS certification preparation, governmental affairs, human resources, risk management, and due diligence review. HHAC features The Crag Business Group prominently in its Allied Member section and sponsor banners.
• The Business of Senior CarecoreStrategic or Co-development PartnerThe Business of Senior Care is an advisory and consulting firm helping home care, home health, and hospice founders with licensing, accreditation, and agency launch. The company identifies as a Proud HHAC Member and accreditation partner, and HHAC is featured as one of their strategic partners on their website, alongside ACHC, CHAP, HCAOA, and the National Alliance for Care at Home. The partnership reflects mutual recognition and endorsement within the Colorado home care ecosystem.

Recent moves6 records

Expansion highlights4 records

Regional players

• Colorado Hospital Association: The statewide trade association for Colorado hospitals and health systems. Highly comparable governance, advocacy, and member-services model serving a different healthcare sector within the same state regulatory environment.

Direct peers

• LeadingAge Colorado: Colorado state affiliate of LeadingAge, representing nonprofit and mission-driven aging-services providers including home- and community-based services. It is the closest peer within Colorado in terms of advocacy model, member base, and operating geography.
• Association for Home & Hospice Care of North Carolina (AHHC): State-level trade association for North Carolina's home health, hospice, and home care providers, offering advocacy, education, and member benefits. Closely mirrors HHAC's structure and value proposition in a different geography.
• Home Care & Hospice Association of New Jersey: State-level trade association serving New Jersey's licensed home health, hospice, and home care providers with advocacy, education, and member services. Directly comparable structure and value proposition to HHAC in a different state.
• California Association for Health Services at Home (CAHSAH): One of the largest state home care and hospice associations in the U.S., providing advocacy, education, and member services to California's licensed home health and hospice providers. Highly comparable operating model, though at significantly greater scale.

Broad incumbents

• National Alliance for Care at Home: The merged national association (formerly NAHC + NHPCO) representing home health, hospice, and home care providers across the U.S. It is the federal-level umbrella for HHAC's mission and is explicitly co-branded alongside HHAC by partners such as The Business of Senior Care.
• Visiting Nurse Associations of America (VNAA): National association representing nonprofit visiting nurse agencies and home health/hospice providers, offering advocacy and education. Overlaps with HHAC's hospice/home health provider focus and pursues similar federal-level policy goals.
• Home Care Association of America (HCAOA): National trade association for home care providers, offering advocacy, education, and a provider network. It is co-branded alongside HHAC by The Business of Senior Care and represents the same provider category at a national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HomeHospiceCO
• Facebookfacebook.com/homecarehospicecolorado
• LinkedInlinkedin.com/company/home-care-association-of-colorado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Care and Hospice Association of Colorado