easyCut! Peluquerías

What easyCut! Peluquerías does

easyCut! Peluquerías (legal entity INTELLIGENT BEAUTY SALON S.L.U.) is a Spain-based D2C retailer and salon operator headquartered in Palma de Mallorca. The company runs the easycut.es e-commerce storefront as an authorized online reseller of professional hair care products spanning 15+ premium brands, including Kérastase (with sub-lines Genesis, Nutritive, Elixir Ultime, Blond Absolu, Chroma Absolu, Discipline, Resistance, Prèmiere, Gloss Absolu), AVEDA, Davines (OI, Essential Haircare, Naturaltech), Redken (Acidic Bonding Concentrate, Acidic Color Gloss, Extreme, All Soft), Olaplex, Moroccanoil, GHD, L'Oréal Professionnel, Maria Nila, Waterclouds, iBeauty, Comfort Zone, COLOR WOW, CAVIAR of Switzerland, Denman, HIDEHERE, and Miriam Quevedo. The catalog is organized into shampoos, conditioners, treatments, styling products, accessories, hair dryers and flat irons, bundles and gift sets, plus a dedicated outlet section. The underlying platform is a WooCommerce/WordPress e-commerce stack with SSL-secured payments supporting Visa, MasterCard, and Bizum; the firm does not operate a mobile app.

The business model is a transactional one-time-purchase retail model with unit pricing ranging from approximately €3.42 to €259.88, a €60 free-shipping threshold, a BIENVENIDA 5%-plus-free-shipping welcome code for first-time buyers, and an aggressive promotional cadence with discounts ranging from 18% to 50%. Distribution is direct-to-consumer shipping within 48–72 hours across Peninsular Spain and the Balearic Islands only; no international shipping is offered. In parallel with e-commerce, easyCut! operates the physical Salón Bonaire in Palma de Mallorca, providing women and men's haircut, coloring, and styling services — the company's only offline service channel. GTM is omnichannel-D2C, supported by organic social presence on Facebook, Twitter, and Instagram, plus email/newsletter marketing. Customer segments are individual Spanish consumers seeking professional-grade hair care products for personal use. Leadership includes David Serrano Munoz as Head of Strategic Business Unit; broader executive team and ownership are not disclosed. The company is private (S.L.U.), with no funding rounds, M&A activity, or public listing captured in the data.

Name

easyCut! Peluquerías

Legal name

INTELLIGENT BEAUTY SALON S.L.U.

Website

https://easycut.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Professional hair care
• Hairdressing salon services
• Beauty products retail
• Hair salon chain
• Hair care ecommerce

Headquarters

HQ city

Palma de Mallorca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Professional Hair Care: Direct-to-consumer retail of professional hair care and beauty products through e-commerce platform. Revenue generated through one-time product purchases across categories including shampoos, conditioners, treatments, styling products, and salon services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

easyCut! Peluquerías operates a Spanish chain of inexpensive, quick hair salons under the brand Salón Bonaire in Mallorca, offering haircuts, coloring, styling, and beauty services for men and women. The company also runs a B2C e-commerce platform (easycut.es) acting as an authorized online retailer of professional hair care products from over 15 premium brands including Kérastase, AVEDA, Davines, Redken, Olaplex, and Moroccanoil, shipping within 48-72 hours across Peninsular Spain and the Balearic Islands.

Product overview

easyCut! Peluquerías is an e-commerce platform specializing in professional hairdressing and beauty products, acting as an authorized online retailer for over 15 professional hair care brands. The platform offers a comprehensive product portfolio across multiple categories: shampoos (champús), conditioners (acondicionadores), hair treatments (tratamientos capilares), styling products (fijadores y acabados), accessories and tools (acesorios y utensilios), hair styling equipment (secadores y planchas), bundles and gift sets (lotes y sets), and an outlet section. Key brands include Kérastase (with sub-lines Genesis, Nutritive, Elixir Ultime, Blond Absolu, Chroma Absolu, Discipline, Resistance, Première), AVEDA, Davines (OI, Essential Haircare, Naturaltech), Redken (Acidic Bonding Concentrate, Acidic Color Gloss, Extreme, All Soft), Olaplex, Moroccanoil, GHD, L'Oréal Professionnel, Maria Nila, and Waterclouds. The company also offers hairdressing services (cuts, coloring) exclusively at their physical Salon Bonaire location. Products are shipped within 48-72 hours throughout Peninsular Spain and the Balearic Islands.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Hairdressing Services (Chica) Professional haircuts, coloring, and styling services for women delivered in person at the Salón Bonaire location in Palma de Mallorca.
• Men's Hairdressing Services (Chico) Professional haircuts and grooming services for men delivered in person at the Salón Bonaire location in Palma de Mallorca.
• Women's Beauty Services (Belleza ella) Beauty and aesthetic services for women performed in person at Salón Bonaire in Palma de Mallorca.
• Men's Beauty Services (Belleza el) Beauty and aesthetic services for men performed in person at Salón Bonaire in Palma de Mallorca.
• Professional Hair Care E-commerce Retail Authorized online retail of original branded professional hair care products spanning shampoos, conditioners, intensive treatments, styling products, accessories, professional heat tools (hair dryers, flat irons), bundles and gift sets, and an outlet section, targeting individual consumers in Spain.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Notino: One of Europe's largest online beauty retailers, with a strong Spanish presence (notino.es). Competes directly with easyCut's e-commerce platform on premium hair care brands and pricing.
• Jean Louis David: International hair salon franchise with a strong network in Spain, offering cut, colour and styling services and retail of professional products. Comparable to easyCut's salon services arm.
• Druni: Spanish online and offline beauty retailer with a strong catalogue of professional hair care brands, perfumes and cosmetics. Directly competes with easyCut's e-commerce proposition in the Iberian market.
• Marco Aldany: One of the largest Spanish hair salon chains, offering cut, colour and styling services plus retail of professional hair care products. Direct competitor in both the in-salon services and the product retail layers of easyCut's business.
• Primor: Major Spanish multichannel beauty retailer (online + physical stores) selling perfumes, cosmetics and hair care. Overlaps with easyCut's product catalogue and Spanish consumer base.
• Franck Provost: European salon chain with significant Spanish presence, combining in-salon services with retail of professional hair care. Comparable to easyCut's hybrid services-and-retail model.

Emerging players

• Beauty by Zara (Zara Beauty): Inditex's premium-priced beauty lines sold through Zara's global online and physical footprint. Emerging Spanish player competing for the same hair care and styling product wallet.

Broad incumbents

• Marionnaud: Large European multi-brand beauty retailer (part of A.S. Watson Group) with a substantial Spanish store network. Broad incumbent operating in the same health-and-personal-care retail category as easyCut.
• Amazon Spain: Massive online marketplace on which many of the same premium hair care brands (Kérastase, Olaplex, Redken, etc.) are sold in Spain. Sets the price benchmark and convenience standard against which easyCut's e-commerce competes.

Regional players

• Perfumerías IF: Spanish chain of beauty and perfume retailers operating across multiple regions. Overlaps with easyCut's retail product offering in the Iberian market, with comparable customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/easycut
• Facebookfacebook.com/206267421064
• Instagraminstagram.com/easycutpeluquerias

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyCut! Peluquerías