HUB387

What HUB387 does

HUB387 is a coworking space and IT technology park located at Maglajska 1, Sarajevo, Bosnia and Herzegovina. Founded in 2014 as the first coworking space in the country, the company provides flexible workspace to startups, freelancers, remote professionals and small-to-medium companies through a layered product set: private offices, dedicated desks in shared workspace (1-Month Pass, 1-Month Pass Extra, 1-Month Shared Office), short-stay passes (1-Day, 1-Day Pass Plus, 7-Day, 2-Week) and virtual office services (Basic and Plus). The space also supports event rentals, conference room bookings and a startup incubator/accelerator program — the first of its kind in BiH. The company operates two sub-brands: NEST71, an open-space coworking area within HUB387, and Academy387, a wholly-owned educational subsidiary offering IT, HR, language and youth programs.

The underlying technology is conventional coworking infrastructure — high-speed WiFi, conference rooms, printing/scanning, kitchen and lounge areas, 24/7 access for monthly pass holders — with no proprietary software platform, API, or AI components disclosed. The business model is fundamentally subscription- and usage-based: recurring monthly memberships, pay-as-you-go day and multi-day passes, monthly virtual office fees, and ad-hoc event space rental, all priced in Bosnia and Herzegovina Convertible Mark (BAM). Distribution is physical-first via website/Calendly booking, email and phone, plus walk-in tours at the single Sarajevo location.

HUB387's go-to-market is community-led and event-driven. The company runs a programming calendar of VR talks, wine school, entrepreneurship stories, diaspora talks, AWS user group meetups and DOC.ba VR/AR sessions to drive member acquisition and retention. GTM partnerships with Spazio Restaurant Gourmet, ANOVA Laboratory Services and the Sarajevo VRX Immersive Museum extend member benefits beyond the core workspace offering. Customer evidence spans 50+ member companies including enterprise names such as H&M, Lidl, HTEC, Visa International BH and Reynaers Aluminium alongside mid-market software firms (Valcon/Typeqast, Softweare), startups (IEHSoftLabs, Parttimerz, Habeetat) and nonprofit research (Stockholm Environment Institute). The leadership team comprises Managing Director Jovana Musić, Community Manager Ajla Subotić and Marketing Manager Kerim Hodžić, operating under founder Edin Saracevic, with no disclosed institutional investors, funding rounds or M&A activity.

Name

HUB387

Legal name

HUB387 Sarajevo

Website

https://hub387.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

HUB387 operates a coworking space in Sarajevo, Bosnia and Herzegovina, serving startups, freelancers, SMBs and enterprise tenants with private offices, day and monthly passes, virtual office services and a startup incubator. It also runs the Academy387 education subsidiary.

Ownership category

akta.pro rank

Product category

Coworking Space

NAICS

Facilities Support Services (561210), Office Administrative Services (5611)

SIC

Non-Operating Establishments (9995)

akta.pro primary industry

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

akta.pro secondary industries

Meeting & Event Space Services (Setup/Teardown) (BPABAFAL), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Coworking space
• Flexible workspace
• Virtual office services
• Startup incubator
• Shared office space

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Coworkspace Memberships: Recurring monthly fees from dedicated desks, hotdesking, private offices, and shared workspace access. Includes 24/7 access for monthly pass holders and various amenity inclusions.
2. Day Passes: One-time fees for single-day, day pass plus, 7-day, and 2-week access passes for flexible workspace needs.
3. Virtual Office Services: Monthly fees for virtual office packages providing business address, mail handling, company registration support, and limited coworking day access.
4. Event Space Rental: Revenue from hosting events requiring classroom settings, networking events with catering, or interactive workshops in their creative environment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HUB387 operates a coworking space in central Sarajevo providing flexible workspace solutions including hotdesks, dedicated desks, private offices, and day passes, supplemented by virtual office services (business address, mail handling, company registration support), conference room access, and event space rental. The company also runs ACADEMY387, an educational platform offering IT, HR, language, and youth programs, alongside a startup incubator/accelerator. It was the first coworking space established in Bosnia and Herzegovina in 2014.

Product overview

HUB387 is a coworking space and IT park located in Sarajevo, Bosnia and Herzegovina. The core offering is the HUB387 Coworking Space, which includes various membership tiers ranging from daily passes (1-Day Pass, 1-Day Pass Plus) to monthly memberships (1-Month Pass, 1-Month Pass Extra, 1-Month Shared Office) and dedicated private offices. The space operates NEST71 as its open space coworking area. Additional services include Virtual Office Basic and Virtual Office Plus for remote businesses, conference room access, and event space rental. The ecosystem also includes ACADEMY387, an educational platform offering IT, HR, and language courses, and a Startup Incubator/Accelerator program. HUB387 celebrated its 10th anniversary in 2024/2025, having been founded as Bosnia and Herzegovina's first coworking space.

Differentiator

Problem solved

Functional benefit

Brands

• ACADEMY387: Educational platform offering cutting-edge courses in IT skills, HR academy, languages, and programs for children and teens
• NEST71

Products and services

• HUB387 Coworking Space Main coworking facility in Sarajevo offering shared workspace, private offices, hotdesking, dedicated desks, and a community environment with amenities such as 24/7 access, high-speed WiFi, conference rooms, printing/scanning, kitchen, and lounge areas. Designed for startups, freelancers, small companies, and enterprise teams.
• Private Company Office Dedicated private office space for companies and teams, with 24/7 access, office amenities, conference room use, lounge zone, kitchen, restaurant discount, and regional hub access. Pricing available on request.
• 1-Day Pass Single-day hotdesk access (Couch or Sofa option at 15 BAM; standard at 30 BAM) including office amenities, 1-hour conference room use, community events, lounge access, and kitchen. Available during office hours only.
• 1-Month Pass

Quantifiable outcome

• 50+ member companies served
• +1 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Academy387coreStrategic or Co-development PartnerEducational platform integrated with HUB387 offering IT skills, HR academy, language courses, and programs for children and teens. Creates a comprehensive ecosystem supporting professional development alongside workspace services.
• Regional Coworking Space PartnersminorChannel Partner/ Reseller/ DistributorMutual access agreements with partner coworking spaces in the Western Balkans region. Members can access partner spaces when traveling, expanding the network beyond Sarajevo.
• Spazio Restaurant GourmetminorGTM or Marketing PartnerRestaurant partner offering 10% discount to HUB387 members, enhancing the amenities and lifestyle offering for the coworking community.
• ANOVA Laboratory ServicesminorGTM or Marketing PartnerHealthcare services partner offering special discounts to HUB387 members, providing added value to the membership experience.
• Sarajevo VRX Immersive MuseumminorGTM or Marketing PartnerPartnership offering HUB387 members tickets at discounted rate of 12 KM to Bosnia's first virtual reality museum, supporting innovation-focused community activities.
• DOC.baminorStrategic or Co-development PartnerVR/AR technology organization whose director speaks at HUB387 events about convergence of technology and business in virtual reality, augmented reality, and mixed reality spaces.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Coworking Balkans Network: Network/community organization supporting coworking operators across the Western Balkans. Directly relevant to HUB387's regional hub access partnerships and the broader regional ecosystem it operates within.

Broad incumbents

• WeWork: Global coworking and flexible workspace operator offering shared offices, private offices, and virtual offices to startups, freelancers, and enterprises. Comparable to HUB387 in core offering (membership-based coworking) but vastly larger and capital-backed.
• Industrious: Premium flexible workspace provider offering coworking, private offices, and suite solutions to enterprises and SMBs. Direct overlap with HUB387's product mix (private offices, day passes, event space), with broader geographic reach and enterprise focus.
• IWG (Regus / Spaces / HQ): World's largest flexible workspace operator running Regus, Spaces, and HQ brands. Highly comparable product (private offices, virtual offices, day passes, meeting rooms), and a direct threat if IWG enters Sarajevo or the wider BiH market.

Emerging players

• Galvanize: Workspace operator combining coworking with technical education programs (similar to HUB387's pairing with Academy387). Relevant for the education-plus-workspace ecosystem model even though geographically separate.
• Serendipity Labs: Member-based coworking and workspace franchise offering private offices, coworking, and virtual office plans. Comparable product structure (tiered memberships, virtual office, event space) to HUB387 though at a different scale.

Regional players

• Workhouse (Talinastreet): Coworking operator based in the Western Balkans (Belgrade). Comparable community-driven model, similar pricing tiers, and serves the same freelancer/SMB segment HUB387 targets, though in a different country.
• Kr Space: Coworking network in Central/Eastern Europe (Kraków and other cities) with private offices, hot desks, and event space. Comparable subscription-based coworking model for freelancers, startups, and SMEs in emerging CEE markets.
• Smartspace (Zagreb): Coworking and flexible office operator in Croatia serving startups, SMEs, and enterprise clients. Same product mix (private offices, virtual office, meeting rooms) and same regional Western Balkans target market as HUB387.

Direct peers

• Impact Hub: Global network of mission-driven coworking spaces supporting entrepreneurs and innovators. Closely comparable to HUB387 in community-led, startup-focused model, Academy387-style programming, and emerging-market footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/reel/C3IRehoNXkb
• Xx.com/hub387
• Facebookfacebook.com/hub387
• LinkedInlinkedin.com/company/HUB387-7442906

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUB387