Purina Mills

What Purina Mills does

Purina Mills, operating as Purina Animal Nutrition LLC, is a U.S. animal nutrition company and wholly-owned subsidiary of Land O'Lakes Inc., a farmer-owned cooperative headquartered in Arden Hills, Minnesota. Founded in 1894, the company offers 235 nutritional solutions across 24 species, including horses, cattle (beef and dairy), backyard poultry, commercial poultry, swine, sheep, goats, deer, game birds, fish, rabbits, and exotic animals. Its technical foundation rests on a 1,200-acre Purina Animal Nutrition Center in Gray Summit, Missouri, which houses 3,000+ animals for research, a team of more than 500 Ph.D.s, veterinarians, nutritionists, microbiologists, geneticists, and immunologists, 125 approved patents, and 24,000+ animal nutrition studies.

The commercial offering spans complete feeds, mineral supplements (notably the Wind and Rain line with ProCycle, All Season, Fly Control, Hi-Mag, and Mineral Tub variants), calf starters built on RX3 Immune Support Technology, poultry feeds incorporating Flock Strong and Oyster Strong systems, equine products such as Strategy GX, Omolene #200, and Outlast gastric support, and the Microbiome Quotient equine gut-health platform. Other proprietary platforms include the Puriferm enzyme technology, Storm weatherization, and the Intake Modifying Technology used in Accuration starters, plus structured Proof Pays on-farm feeding trials and the Feed Greatness digital trial marketplace.

Purina monetizes through one-time product sales distributed via a national network of local cooperatives, independent dealers, and large retailers, complemented by direct-to-consumer e-commerce at shop.purinamills.com. Customer acquisition is driven by dealer-led sales, the BusinessLink dealer community, expert consultation (Ask an Expert), sponsored events including the Kentucky Horse Park (April 2025), feed-trial coupon programs, influencer and ambassador programs, and content marketing across species-specific newsletters. The integrated Purina Plus preconditioning program bundles Purina nutrition with health protocols from Boehringer Ingelheim, Elanco, Merck, Zinpro, and Zoetis, evidencing a partnership-driven GTM across the cattle value chain. Pricing is unit-based, set by dealers for offline channels and standard retail online, with trial discounts and per-head mineral economics ($0.10-$0.15 per cow per day) anchoring the cost-of-goods discussion for producers.

Name

Purina Mills

Legal name

Purina Animal Nutrition LLC

Website

https://purinamills.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Purina Mills is the animal nutrition subsidiary of Land O'Lakes Inc., selling 235 feed and supplement products across 24 species (cattle, equine, poultry, swine, sheep, goats, specialty animals) through a U.S. dealer network and direct e-commerce, backed by 125 patents and a 1,200-acre research farm.

Ownership category

akta.pro rank

Product category

Animal Feed & Nutrition

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Animal nutrition products
• Livestock feed manufacturing
• Equine nutrition feed
• Cattle mineral supplements
• Poultry layer feed

Headquarters

HQ city

Gray Summit

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Feed and Nutrition Product Sales: Purina generates revenue through the sale of animal feed, mineral supplements, feed additives, and nutrition products for livestock and horses through a network of dealers, retailers, and direct online sales. Products span species including horses, cattle, dairy, poultry/flock, swine, sheep, goats, deer, fish, rabbits, and game birds.
2. Direct E-commerce Sales: Revenue from direct online sales through the Purina Animal Nutrition online shop (shop.purinamills.com) shipping products directly to consumers, including treats and supplements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Purina Mills, operating as Purina Animal Nutrition LLC, manufactures and sells research-backed animal feed, mineral supplements, and nutrition products for livestock, equine, poultry, and specialty animals. The company offers 235 nutritional solutions across 24 species including cattle, dairy, horses, swine, sheep, goats, deer, fish, rabbits, and game birds, featuring proprietary ingredient systems such as RX3 Immune Support Technology, Flock Strong, Oyster Strong, and Storm weatherization formulations. Products are distributed through a national network of independent dealers, cooperatives, large retailers, and a direct-to-consumer e-commerce shop.

Product overview

Purina Mills operates as Purina Animal Nutrition LLC, a comprehensive animal nutrition company offering a multi-species feed portfolio spanning livestock (cattle, swine, sheep, goats), poultry (backyard flock, commercial poultry), horses, game birds, rabbits, deer, and fish. The product lineup centers on complete feeds, mineral supplements, calf starter feeds with RX3™ Immune Support Technology, and layer feeds with the proprietary Flock Strong™ System and Oyster Strong® System. Core offerings include the Wind and Rain® mineral line for cattle with various formulations (ProCycle, All Season, Fly Control, Hi-Mag), the Accuration® and Precon® calf starter programs, and Layena® and Farm to Flock® poultry feeds. The company also provides digital platforms including the Feed Greatness Platform for feed trials and the Microbiome Quotient® platform for equine gut health assessment. Distribution occurs through a network of local cooperatives, independent dealers, and large retailers, with an online shop at shop.purinamills.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Purina Farm to Flock 18% Layer Hen Food A complete layer hen food with 18% protein that supports flock immunity through antioxidants, probiotics, and plant extracts, featuring visible whole-food ingredients like pellets, ancient grains, seeds, and vegetables. Targeted at backyard poultry owners raising laying hens.
• Purina Layena Pellets Complete layer feed in pellet form providing balanced nutrition for backyard laying hens.
• Purina Layena+ Omega-3 Layer feed formulated with omega-3 fatty acids to support egg nutrition and hen health.
• Purina Layena Crumbles Crumbled layer feed form for easier consumption by laying hens.
• Purina Layena + High Protein Layer Feed High-protein layer feed formulated for enhanced egg production and hen vitality.
• Purina Layena Pearls Feed Pearl-formulated layer feed offering concentrated nutrition for laying hens.
• Purina Organic Layer Pellets or Crumbles USDA organic certified layer feed available in pellet or crumble forms for organic egg production.
• Purina Wind and Rain ProCycle Elite cattle mineral with high trace mineral bioavailability designed for breeding support, containing organic and hydroxy trace minerals and Puriferm enzyme technology for forage digestibility.
• Purina Wind and Rain All Season Year-round cattle mineral formulated with macro and micro minerals for cows, bulls, stockers, and calves grazing or consuming stored forage.
• Purina Wind and Rain Fly Control Cattle mineral containing Altosid IGR for horn fly control, interrupting the lifecycle of horn flies through manure.
• Purina Wind and Rain Hi-Mag High magnesium cattle mineral designed for cattle grazing lush spring pastures to prevent grass tetany.
• Purina Wind and Rain Mineral Tub Weather-resistant free-choice mineral delivery system in a 225-pound plastic tub for labor-efficient mineral supplementation.
• Purina Precon Complete Pelleted calf starter feed with RX3 Immune Support Technology for preconditioning programs, highly palatable with roughage included.
• Purina Accuration Starter Complete calf feed with Intake Modifying Technology and RX3 Immune Support Technology, available in coarse-textured and pelleted forms.
• Purina Stress Care 5 Supplement Pelleted calf supplement with RX3 Immune Support Technology delivering essential nutrients for stressed cattle in a small inclusion package.
• Purina CX8 Supplement Cattle supplement designed to support calf performance and health during critical stages.
• Purina PrimeStart Calf Milk Replacer Milk replacer for newborn calves providing essential nutrition for early development.
• Purina SteakMaker Feeds Cattle finishing feeds designed for optimal marbling and carcass quality in beef cattle.
• Purina Strategy GX Horse Feed Research-backed horse feed formulated for performance horses with complex nutritional needs.
• Purina Omolene #200 Horse Feed Conditioning horse feed designed for horses needing weight gain and body condition improvement.
• Purina Outlast Gastric Support Supplement Gastric support supplement for horses designed to maintain proper stomach pH and digestive health.
• Purina Microbiome Quotient (MQ) Platform Equine gut health assessment platform that connects horse gut microbiome science to wellbeing and performance through proprietary analysis.

Quantifiable outcome

• Calves fed RX3 Immune Support Technology gained 6 lbs more than control group within 30 days
• +6 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered significant, core, parent and minor.

• Kentucky Horse ParksignificantStrategic or Co-development Partner · 22 April 2025Purina Animal Nutrition named official feed sponsor of the Kentucky Horse Park, the nation's largest equestrian attraction home to 75 resident horses including Hall of Champions horses, with 1 million annual visitors and 200 events per year. Purina provides high-quality feed products to meet nutritional needs of horses at every stage of life.
• Boehringer IngelheimcoreStrategic or Co-development PartnerAnimal health partner within the Purina Plus preconditioning cattle program. Brings together leading animal health brands to deliver reduced risk, high-value calves to market. Purina Plus program combines Purina nutrition with health protocols from leading suppliers.
• ElancocoreStrategic or Co-development PartnerAnimal health partner within the Purina Plus preconditioning cattle program. Contributes vaccination and health protocols to the integrated preconditioning program combining Purina nutrition with industry-leading animal health products.
• MerckcoreStrategic or Co-development PartnerAnimal health partner within the Purina Plus preconditioning cattle program. Merck's animal health division contributes health protocols and products to the integrated preconditioning platform.
• ZinprocoreStrategic or Co-development PartnerAnimal health and trace mineral partner within the Purina Plus preconditioning cattle program. Zinpro's Availa 4 organic trace mineral products are referenced in multiple Purina mineral formulations for enhanced bioavailability.
• ZoetiscoreStrategic or Co-development PartnerAnimal health partner within the Purina Plus preconditioning cattle program. Zoetis contributes vaccination protocols and health products to the integrated calf health and nutrition program.
• Land O'Lakes Inc.parentOthersPurina Animal Nutrition LLC is a subsidiary of Land O'Lakes Inc., a Fortune 500 cooperative headquartered in Arden Hills, Minnesota. Purina is part of Land O'Lakes' animal nutrition business.
• Mazuri (Exotic Animal Nutrition)minorChannel Partner/ Reseller/ DistributorPurina references Mazuri as a partner brand. Mazuri is a global exotic animal nutrition brand, separate from but linked to Purina's product ecosystem, serving zoo, specialty and exotic animal markets.
• WinField UnitedminorChannel Partner/ Reseller/ DistributorListed as a Purina partner. WinField United is an agricultural retailer and distribution partner, helping extend Purina's reach to producers through agricultural retail channels.
• FortivaminorChannel Partner/ Reseller/ DistributorListed as a Purina partner brand. Fortiva (Fortiva Impact) provides impact-focused animal nutrition solutions and is distributed through Purina's network.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Southern States Cooperative: A farmer-owned cooperative serving the U.S. Southeast with farm-supply, feed, and animal-nutrition products — competing with Purina in cattle and equine feed via a similar cooperative-dealer GTM but in a largely non-overlapping geography.

Broad incumbents

• Alltech: Alltech is a privately held global animal nutrition company whose Hubbard Feeds and Ridley Block Operations subsidiaries compete directly with Purina in livestock minerals, blocks, premixes, and complete feeds across the U.S.
• ADM Animal Nutrition: ADM is a global agribusiness giant with a substantial U.S. animal nutrition business selling complete feeds, premixes, and specialty ingredients across livestock, poultry, and companion species — competing head-on with Purina on multi-species feed.
• Cargill Animal Nutrition (Nutrena): Cargill's animal nutrition business (including the Nutrena brand) offers a multi-species complete feed portfolio comparable to Purina's, but as part of a much broader global commodities, food, and feed conglomerate that competes on every species Purina addresses.

Direct peers

• Hubbard Feeds: An Alltech subsidiary producing complete feeds, supplements, and minerals for beef cattle, swine, equine, and small ruminants — directly overlapping Purina's primary livestock segments in the same U.S. Midwest dealer footprint.
• Poulin Grain: Poulin Grain is an independent, family-owned feed manufacturer producing complete feeds and minerals for dairy, beef, equine, and small ruminants — a like-for-like competitor in regional U.S. markets.
• Kent Nutrition Group: Kent Nutrition Group (Kent Feeds and Blue Seal) is a U.S. manufacturer of livestock, equine, and specialty feeds — a focused, similarly scaled competitor directly aligned with Purina's product categories and dealer-based distribution.
• Triple Crown Nutrition: Triple Crown is a specialty equine feed company with a focus on fiber-based, fixed-ingredient formulations for performance and recreational horses — directly competing with Purina's Strategy, Omolene, and Ultium equine lines.
• MFA Incorporated (MFA Feed): MFA is a farmer-owned cooperative with a feed division producing complete feeds, minerals, and specialty supplements for cattle, equine, and small ruminants across the Midwest — overlapping Purina's cooperative-dealer channel and product mix.
• Ridley Block Operations: Ridley manufactures low-moisture feed blocks and mineral supplements for cattle, sheep, and goats — directly competing with Purina's Wind and Rain mineral and other free-choice supplement lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purinamills

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purina Mills