Magic USA

What Magic USA does

Magic USA, Inc., operating as Peermagic, is a Santa Clara, California-based private investment platform founded in 2016 that provides accredited ultra-high-net-worth individuals, family offices, and corporations with bite-sized co-investment access to curated global private equity deals. Investments are structured deal-by-deal through special purpose vehicles (SPVs) with minimum commitments of $25,000 and maximums of $100,000 per offering, and are sourced through partnerships with tier-1 venture and private equity firms such as Sequoia, SoftBank, General Catalyst, Kleiner Perkins, and Toyota AI Ventures. The firm organizes its offerings across sub-brands including MaGiC Realty (commercial real estate in the US and India), MaGiC Techspace (growth-stage technology), MaGiC OPCO (cross-border operating companies), MaGiC Quant (algorithmic public-market strategies), and MaGiC Fund (a Mauritius-domiciled fund for pre-IPO companies), plus the retail-focused affiliate Magicturtles.

The underlying technology stack consists of a secure members-only investor portal with KYC/AML/accreditation processing, portfolio tracking dashboards, monthly/quarterly reporting via email and WhatsApp, and SPV/deal management infrastructure, supplemented by integrations with document management (PandaDoc) and form/survey (Tally) tools. The firm reports 95 investments and 35 exits over approximately six years, with $100M+ cumulative invested, a 22% IRR on realized real estate preferred equity transactions across 40+ deals, and a member base of 1,000+ UHNIs supported by 100+ global investment consultants.

Magic USA generates revenue through two primary streams: recurring management fees on SPV cash flows used to cover operational expenses, and performance/carry fees tied to fund returns above hurdle rates. Distribution is conducted via an invite-only member platform, a global consultant referral network, direct investor relations, and the MaGiC Moments webinar series, with the firm targeting member exclusivity and relationship-led sales rather than broad retail marketing.

Name

Magic USA

Legal name

MAGIC USA, INC.

Website

https://peermagic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic USA (Peermagic) is a 2016-founded, Santa Clara-based invite-only private investment platform that gives accredited UHNIs bite-sized $25K-$100K co-investment access to curated global private equity deals alongside tier-1 VC and PE partners.

Ownership category

akta.pro rank

Product category

Alternative Investment Platform

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

akta.pro secondary industry

Private Credit — Royalty & IP-Backed Finance (FSAHAJAM)

Keywords

• Private equity platform
• Accredited investor network
• Alternative investments
• Venture capital access
• Wealth management services

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Management Fees: Annual fees charged on the cash flows of projects for operational expenses of the SPV. Management fees are standard practice for private equity structures.
2. Performance/Carry Fees: Share of profits that the general partners receive as compensation, typically paid only if fund returns meet certain threshold (hurdle rate). Acts as performance fee to motivate fund performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Magic USA operates Peermagic, a curated private investment platform that connects accredited investors — primarily ultra-high-net-worth individuals (UHNIs), family offices, and investment consultants — with private equity and venture-style opportunities. Deal access is delivered through themed investment vehicles (e.g., MaGiC Realty, MaGiC Techspace, MaGiC OPCO, MaGiC Quant, MaGiC Fund, Magicturtles) structured via SPVs, with onboarding, KYC/AML, and portfolio tracking handled on the company's own portal.

Product overview

Magic USA operates Peermagic as a unified private equity investment platform that connects accredited investors to curated global investment opportunities. The platform organizes its offerings across four distinct investment verticals: MaGiC Realty (commercial real estate across USA and India), MaGiC Techspace (growth-stage technology investments alongside top VC firms), MaGiC OPCO (cross-border operational company investments), and MaGiC Quant (algorithmic public market strategies). A fund structure (MaGiC Fund) enables access to pre-IPO companies through VC fund partnerships. All investments are facilitated through SPV structures with minimum commitments of $25,000 per deal, providing access to private equity deals in global unicorns such as Airbnb, SpaceX, DoorDash, Lemonade, and others.

Differentiator

Problem solved

Functional benefit

Brands

• MaGiC Realty: Real estate investment vertical focusing on core-plus, value add, and opportunistic commercial real estate assets including multifamily, hospitality, and senior living, primarily in USA and India.
• MaGiC Techspace
• MaGiC OPCO
• MaGiC Fund
• MaGiC Quant
• Magicturtles

Products and services

• Peermagic Platform Curated private investment platform for accredited investors, family offices, and investment consultants. Provides KYC/AML onboarding, deal access, and portfolio tracking across themed private-market vehicles structured via SPVs.
• MaGiC Realty Themed private investment vehicle focused on real estate opportunities, structured through SPVs on the Peermagic platform and accessible to accredited investors.
• MaGiC Techspace Themed private investment vehicle focused on technology and venture-stage opportunities, structured through SPVs on the Peermagic platform for accredited investors.
• MaGiC OPCO Themed private investment vehicle focused on operating company (opco) opportunities, structured through SPVs on the Peermagic platform for accredited investors.
• MaGiC Quant Themed private investment vehicle focused on quantitative strategies, structured through SPVs on the Peermagic platform and accessible to accredited investors.
• MaGiC Fund Flagship diversified private investment vehicle offered to accredited investors through the Peermagic platform, providing broad exposure across the firm's themed strategies.
• Magicturtles Separately branded offering within the Peermagic platform's portfolio of private investment vehicles, available to accredited investors.

Quantifiable outcome

• 22% IRR achieved on real estate preferred equity exits with 40+ transactions completed
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Henley Investment ManagementminorStrategic or Co-development PartnerInvestment management firm listed among partners and advisors. Nature of partnership involves providing investment deal flow and potential co-investment opportunities.
• eSTeeminorStrategic or Co-development PartnerPartner firm providing investment opportunities or strategic collaboration on deal flow.
• InceptraminorStrategic or Co-development PartnerInvestment partner with multiple deal investments including Inceptra II in India. Provides deal flow for Magic's investment platform.
• Trinity Private Equity GroupminorStrategic or Co-development PartnerPrivate equity firm partner providing strategic investment opportunities and deal flow.
• Western Wealth CapitalminorStrategic or Co-development PartnerReal estate investment partner, potentially related to hospitality and senior living investments mentioned in Magic's portfolio.
• FortiusInframinorStrategic or Co-development PartnerInfrastructure investment partner providing deal flow for infrastructure-related private equity opportunities.
• Real Estate Investment PartnerscoreStrategic or Co-development PartnerMagic has built a deep network of experienced real estate investment partners providing proprietary deal flow for core-plus, value add, and opportunistic commercial real estate assets. Over 40 transactions completed in Multifamily, Hospitality, and Senior Living.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fundrise: Real estate investment platform offering individual investors (not just accredited) access to private RE deals via eREITs and interval funds. Comparable distribution model but with a retail-inclusive angle.
• AngelList: Private market platform rolling up fund formation, deal syndication and talent solutions. Comparable as a deal-by-deal co-investment infrastructure layer Magic competes with for venture deal access.
• Republic: Multi-asset private investment platform offering curated startup, real estate, crypto and gaming deals to retail and accredited investors. Comparable as a diversified private-market platform with tiered minimums.
• Masterworks: Alternative-asset platform offering fractional shares of blue-chip artwork to individual and accredited investors. Comparable bite-sized minimums, curated deal flow and asset-class democratization model, though focused on art rather than PE.
• EquityMultiple: Online real estate co-investment platform offering accredited investors fractional participation in commercial real estate deals. Closely comparable to Magic's MaGiC Realty vertical with the same bite-sized minimums and accredited-only model.
• CrowdStreet: Online commercial real estate investment marketplace for accredited investors, offering deal-by-deal participation in private RE offerings. Closely comparable to Magic's MaGiC Realty vertical in both asset class and accredited-investor gating.
• YieldStreet: Alternative investment platform providing accredited investors access to private market deals across real estate, marine, legal and commercial finance. Comparable bite-sized minimums and accredited-only model.
• OurCrowd: Israel-based equity crowdfunding and venture investment platform for accredited investors. OurCrowd is both a named co-investment partner and a direct competitor operating an identical deal-by-deal platform model.

Broad incumbents

• Carta: Cap-table, secondary-market and fund-administration platform with a private-market secondary exchange. Comparable as an enabling infrastructure layer for private deal access, though not a direct competitor in deal curation.

Emerging players

• Equitybee: Platform that lets outside investors fund employee stock-option exercises at startups in exchange for a share of future upside. Comparable as a private-market access layer, though narrower in scope than Magic's diversified verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peermagic
• LinkedInin.linkedin.com/company/peermagic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic USA