Tom Create
Tom Create is a privately held Tokyo-based video game developer founded in 1989 with ~50 employees, producing original indie titles (Neffy VR series, Earth Saver, Poipoi) across Nintendo Switch, Steam, and Meta Quest while co-developing the SD Gundam G Generation franchise.
- Company typePrivate
- Founded1989
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Tom Create does
Tom Create is a privately held Japanese video game development studio founded in 1989 by Hitoshi Muto and headquartered in Tabata, Kita-ku, Tokyo. The company operates with approximately 50 employees and registered capital of 30 million yen, organized around two complementary business lines: (1) co-development and advisory services on long-running licensed franchises, most notably the SD Gundam G Generation series (continuous involvement since 1998, including material production, battle effects, and advisory work on SD Gundam Battle Alliance and SD Gundam G Generation Eternal); and (2) original IP development spanning casual Switch titles (Earth Saver, Poipoi series, Jewel Wars), mobile games (Buddy Runner, Jumping Egg), and the company's first VR-native franchise, the Neffy -Moonlight Labyrinth- series (Meta Quest and Steam VR) and its console counterpart Neffy -Moonlight Labyrinth X- (Nintendo Switch and Steam).
The studio's core technology centers on cross-platform VR and console development, with proprietary action-puzzle mechanics including perspective-switching systems and a Moon Gauntlet gimmick-activation system developed for the Neffy franchise. A dedicated internal graphics production unit ('G-team') handles visual asset production for both proprietary and client titles. Games are sold as one-time perpetual licenses priced from 500 to 2,300 yen via digital storefronts (Nintendo eShop, Steam, Meta Horizon Store), supplemented by licensing/advisory fees from Gundam co-development and YouTube partner monetization guidelines. Go-to-market combines event-driven exhibition (Tokyo Game Show and multiple indie game conventions), direct-to-consumer digital distribution, and community engagement via Discord, X (Twitter), and YouTube. Customers are exclusively consumer-facing: Gundam franchise fans, VR gaming enthusiasts, and Nintendo Switch/PC gamers across Japan, the US, and the UK.
Tom Create firmographics
Firmographics- Name
- Tom Create
- Legal name
- 株式会社トムクリエイティブ (TOM CREATE CO., LTD.)
- Website
- https://tomcreate.co.jp
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tom Create is a privately held Tokyo-based video game developer founded in 1989 with ~50 employees, producing original indie titles (Neffy VR series, Earth Saver, Poipoi) across Nintendo Switch, Steam, and Meta Quest while co-developing the SD Gundam G Generation franchise.
- Ownership category
- akta.pro rank
Tom Create industry classification
Industry- Product category
- Video Game Development
- NAICS
- Software Publishers (5132)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Strategy/4X/Management Game Studios (MPAFAAAK)
- akta.pro secondary industries
- VR/AR/XR Game Studios (MPAFAAAE), Narrative/Adventure & RPG Game Studios (MPAFAAAL)
Keywords
Where Tom Create is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Tom Create business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales (Digital Distribution): Tom Create generates revenue primarily through selling game software via digital distribution platforms including Nintendo eShop, Steam, and Meta Quest Store. Games are sold as one-time purchases with prices ranging from 500 yen to 2,300 yen depending on the title.
- Licensing and Co-Development: The company derives revenue from licensing its development expertise and providing materials/consulting for major franchises. For example, they served as素材制作 (material production) and advisors for SD Gundam G Generation Eternal, and provided combat effects/production for SD Gundam Battle Alliance.
- Content Creation Rights: Revenue is generated from content guidelines that allow limited commercial use of gameplay videos through YouTube partner programs and ad revenue sharing, while restricting unauthorized commercial use of game assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Neffy ~Moonlight Labyrinth X~ Standard Price |
| One time/ perpetual license | Pay-as-you-go | Neffy ~Moonlight Labyrinth~ VR Version |
| One time/ perpetual license | Pay-as-you-go | Neffy ~Moonlight Labyrinth~ Steam VR Version |
| One time/ perpetual license | Pay-as-you-go | Starship Avenger: Earth Recovery Operation |
| One time/ perpetual license | Pay-as-you-go | God of Wall: Treasure of the Demon Palace |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Tom Create product offering
Product offeringCore offering
Tom Create is a Japanese video game development studio that develops and publishes original video games (including the Neffy VR action puzzle series, Earth Saver, and the Poipoi! family-friendly game series) and co-develops licensed franchise games (notably the SD Gundam Generation series since 1998) across Nintendo Switch, PlayStation, Steam, Meta Quest VR, and mobile (iOS/Android) platforms. The company sells its titles via digital storefronts such as Nintendo eShop, Steam, and Meta Quest Store, and earns additional revenue from co-development, material/asset production, and advisory services for major Japanese game franchises.
Product overview
Tom Create is a Japanese video game development studio founded in 1989 and headquartered in Tokyo, with approximately 50 employees. The company operates as both an original IP developer and a licensed game creator, with its portfolio organized around two major product lines: (1) Original titles including the VR action puzzle series Neffy -Moonlight Labyrinth- (VR version) and Neffy -Moonlight Labyrinth X- (console version), the meteor blast action game Earth Saver (アースセイバー), and various mobile and console games like Poipoi Dinosaur Panic and Jewel Wars; and (2) Licensed productions, primarily the long-running SD Gundam Generation series (Gundam simulation strategy games) for which Tom Create serves as a core developer and contributor of materials/effects, alongside adaptations of anime properties and other licensed titles. The company develops for multiple platforms including Nintendo Switch, PlayStation, Steam, Meta Quest VR, and mobile (iOS/Android).
Differentiator
Problem solved
Functional benefit
Brands
- Gチーム（トムクリエイティブグラフィック制作室）: Graphics production department of TOM CREATE handling game graphics and visual assets.
Products and services
- Neffy -Moonlight Labyrinth- (ネフィ～月灯りの迷宮～) A VR action puzzle game where players team up with apprentice priestess Neffy to solve puzzles in a mysterious moonlit labyrinth and rescue the sealed moon goddess. Features cat transformation abilities, giant gimmicks activated by Moon Power, and bonding mechanics. Available in VR (Meta Quest, Steam VR) and console versions.
- Neffy -Moonlight Labyrinth X- (ネフィ～月灯りの迷宮 X～) Console version of the Neffy series, an action puzzle game featuring perspective-switching mechanics. Players help Neffy navigate a mysterious labyrinth, battle witch assassins, and rescue the sealed moon goddess. Released on Nintendo Switch and Steam.
- SD Gundam Generation Series (SDガンダム ジージェネレーション) Long-running Gundam simulation strategy game series. Tom Create is a core developer of this franchise, creating numerous entries since 1998 including SD Gundam Generation, SD Gundam Generation SEED, Cross Rays, Genesis, Frontier, and Eternal. The company also contributes material production, battle effects, and advisory services to various entries.
- Earth Saver (アースセイバー) A meteor blast demolition action game and Tom Create's original IP, released on Nintendo Switch and Steam.
- Poipoi! Dinosaur Panic (ポイポイ！恐竜パニック) A dinosaur drop action game released on Nintendo Switch for family/casual gaming audiences.
- Poipoi! Animal Park (ポイポイ！どうぶつパーク) An animal drop game released on Nintendo Switch for family/casual gaming audiences.
- Great Theft! Jewel Wars (大乱盗！ジュエルウォーズ) A grab-and-battle action game released on Nintendo Switch.
- Shinobi Spirits S Legend of Heroes (忍スピリッツS 真田獣勇士伝) A ninja action game released on Nintendo Switch and Steam.
- God of Wall: Treasure of the Demons Temple (ゴッド・オブ・ウォール 魔宮の秘宝) A side-scrolling action game released on Nintendo Switch and Steam, rated for all ages.
- Starship Avenger: Operation Take Back Earth (スターシップアベンジャー 地球奪還大作戦) A defense shooting action game released on Nintendo Switch and Steam, rated for all ages.
Quantifiable outcome
- SD Gundam G Generation Eternal released in 2025 as latest installment in long-running series
- +1 more outcomes
Companies that use Tom Create
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tom Create technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tom Create partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- P-Soft House (株式会社ピー・ソフトハウス)minorRelated company within the corporate group structure. P-Soft House is listed as an affiliated/related company of Tom Create, suggesting some form of corporate partnership or subsidiary relationship.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Tom Create competitors and assessment
Company assessmentDirect peers
- Crafts & Meister: Japanese game developer focused on simulation, training, and entertainment software. Comparable as a small/mid Japan-based game studio with a similar mix of licensed collaboration and original IP work for console and PC platforms.
- Matrix Software: Japanese game developer historically co-developing SD Gundam G Generation titles with Tom Create and other strategy RPGs. Most directly comparable peer as a co-developer on the same franchise and a Japan-based small/mid studio focused on strategy RPGs.
- Xeen: Japanese VR-focused game studio (Sushi Ben, Last Labyrinth). Directly comparable as a small Japan-based studio developing VR-first titles on Meta Quest and Steam VR, similar in scale and platform focus to Tom Create's Neffy line.
- Artdink: Long-running Japanese game developer known for A-Train, Atlas, Carnage Heart, and various simulation/strategy titles. Comparable as a Japanese indie-scale studio with a multi-decade track record producing strategy and simulation games across console generations.
- Level-5: Japanese game studio producing multi-genre console/handheld titles (Yo-kai Watch, Professor Layton, Ni no Kuni). Comparable as a Japan-based indie-rooted developer operating across Switch, PlayStation, and Steam with both original IP and licensed collaborations.
- Acquire: Japanese indie game studio known for Tenchu, Way of the Samurai, and Octopath Traveler (co-developer). Comparable as a Japan-based, multi-genre indie studio that develops both original IP and co-development work for larger publishers.
- MyDearest: Japanese indie VR game studio focused on narrative VR experiences (Altdeus: Beyond Chronos, Dyschronia). Directly comparable as a Japan-based small VR studio pursuing premium narrative VR titles on Meta Quest and Steam VR, similar in size and VR-first strategy to Tom Create's Neffy.
- Thirdverse: Japanese VR game studio (Swords of Gargantua, ALTDEUS). Comparable as a Japan-based small studio specializing in VR titles for Meta Quest and Steam VR, with overlapping distribution channels and similar indie pricing.
Broad incumbents
- Bandai Namco Studios: Major Japanese game developer and Gundam franchise rights holder. Tom Create serves as co-developer/material producer on SD Gundam titles published by Bandai Namco — the broader incumbent that owns the IP Tom Create depends on.
- Koei Tecmo: Major Japanese game developer specializing in strategy and simulation (Romance of the Three Kingdoms, Nobunaga's Ambition, Atelier series). Comparable as a Japan-based incumbent with deep expertise in strategy/simulation titles that Tom Create's SD Gundam G Generation work overlaps with.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tom Create social profiles
Digital presenceTom Create financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tom Create leadership team
Management profileNumber of profiles
Profiles1 record
Tom Create subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tom Create funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tom Create M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tom Create
What does Tom Create do?
Tom Create is a Japanese video game development studio that develops and publishes original video games (including the Neffy VR action puzzle series, Earth Saver, and the Poipoi! family-friendly game series) and co-develops licensed franchise games (notably the SD Gundam Generation series since 1998) across Nintendo Switch, PlayStation, Steam, Meta Quest VR, and mobile (iOS/Android) platforms. The company sells its titles via digital storefronts such as Nintendo eShop, Steam, and Meta Quest Store, and earns additional revenue from co-development, material/asset production, and advisory services for major Japanese game franchises.
Is Tom Create a public or private company?
Tom Create is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tom Create founded?
Tom Create was founded in 1989. It employs 51 to 100 people.
Where is Tom Create based?
Tom Create is headquartered in Tokyo, Japan, in the Asia region.
How does Tom Create make money?
Three revenue lines are on record. Game Sales (Digital Distribution) is the primary driver. The others are licensing and Co-Development and content Creation Rights.
Who are Tom Create's main competitors?
Direct peers on record are Crafts & Meister, Matrix Software, Xeen, Artdink, Level-5, Acquire, MyDearest and Thirdverse. Broad incumbents are Bandai Namco Studios and Koei Tecmo.
Does Tom Create have an API?
No public API is recorded for Tom Create.
What industry is Tom Create in?
Tom Create's product category is Video Game Development. Its primary akta.pro industry code is MPAFAAAK, Strategy/4X/Management Game Studios, with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 5132 and its SIC code is 3944.