UI Interact
u+i interact is a Bielefeld-based, Hagedorn-owned German digital agency founded in 2007 with 85+ staff, delivering end-to-end digital transformation — strategy, branding, TYPO3/Shopware development, and AI consulting — to Mittelstand and corporate clients including Miele, ALDI SÜD, and Arvato.
- Company typePrivate
- Founded2007
- HeadquartersBielefeld, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What UI Interact does
u+i interact GmbH is a full-service digital agency founded in 2007 and headquartered in Bielefeld, Germany, operating as a subsidiary of the Hagedorn Unternehmensgruppe and employing more than 85 interdisciplinary experts across consulting, design, and development. The firm serves German Mittelstand and corporate clients — including Miele, ALDI SÜD, Arvato, Dr. Oetker, Schüco, Windmöller & Hölscher, Bunge, and BETTE — with four integrated practice areas: digitalization of business models (Company Builder, validation and prototyping, process digitization, startup support); digital customer experiences (website relaunches, career websites, 3D configurators, digital accessibility / WCAG 2.2 AA); branding and marketing (brand development, online marketing, SEO, employer branding, CRM systems); and AI services (KI-Beratung für den Mittelstand, Langdock rollout, AI implementation, AI visibility audit).
Its underlying technology stack spans React, Node.js, Symfony PHP, Amazon Web Services, Kubernetes, Docker, TYPO3 CMS, and Shopware 6 e-commerce, with notable technical differentiators including end-to-end IoT platform delivery (W&H RUBY), Shopware 6 commerce builds with subscription logic (Miele Upgreat), and the TYPO3 MCP Server Extension — developed in partnership with hauptsache.net — that connects TYPO3 CMS to AI assistants via the Model Context Protocol, enabling natural-language content operations with human-in-the-loop approvals through TYPO3 Workspaces. The agency is also an implementation partner for Langdock, a GDPR-compliant AI operating system it positions for DACH mid-market deployments.
Revenue is generated predominantly through project-based professional services engagements billed per quarter-hour, per DIN A4 page, or per month, with a secondary recurring component from software/hardware subscriptions, ongoing technical support, and maintenance contracts. Go-to-market is consultative enterprise sales led by named executives — Janine Wankelmann (Executive Director Marketing and Sales), Sebastian Laag (Executive Director Finance + Business Development), and Rico Asche (Business Development Strategist) — amplified by owned thought-leadership events (Bielefeld I/O, Supply Chain X Digitization with BVL, UX Testing Days), an Insights content platform, a quarterly newsletter, and active social channels on LinkedIn, Instagram, YouTube, and Facebook. Company revenue is not publicly disclosed.
UI Interact firmographics
Firmographics- Name
- UI Interact
- Legal name
- u+i interact GmbH
- Website
- https://uandi.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- u+i interact is a Bielefeld-based, Hagedorn-owned German digital agency founded in 2007 with 85+ staff, delivering end-to-end digital transformation — strategy, branding, TYPO3/Shopware development, and AI consulting — to Mittelstand and corporate clients including Miele, ALDI SÜD, and Arvato.
- Ownership category
- akta.pro rank
UI Interact industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Advertising Agencies (541810), Computer Systems Design Services (541512), Management Consulting Services (54161), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Digital Workplace & Collaboration Consulting (BPAHAEAH), Digital Workplace & Collaboration Integration (BPAEAAAM)
Keywords
Where UI Interact is headquartered
LocationHeadquarters
- HQ city
- Bielefeld
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
UI Interact business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services (Digital Projects): u+i interact generates revenue primarily through project-based professional services engagements. Services include website development, brand development, digital transformation consulting, AI implementation, e-commerce platform development, and UX/UI design. Billing is done per hour (invoiced per started quarter-hour), per page (per started DIN A4 page), or per month for services with monthly volumes. The company offers partial monthly invoicing for project contracts. This is the primary revenue stream.
- Software Licensing / Subscriptions: Software and hardware are provided either as one-time purchases or as regularly recurring fee subscriptions, depending on client choice. Licensing fees are based on the respective manufacturer's license terms. Ongoing technical support and maintenance contracts generate recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Project-based professional services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
UI Interact product offering
Product offeringCore offering
u+i interact GmbH is a full-service digital agency founded in 2007 and headquartered in Bielefeld, Germany. The company provides digital transformation, web and app development, branding and design, content marketing, and AI consulting services to enterprise and mid-market clients. As a subsidiary of the Hagedorn Unternehmensgruppe, the firm employs more than 85 staff and operates as an end-to-end partner for digital initiatives.
Product overview
u+i interact is a full-service digital agency (based in Bielefeld, Germany, part of the Hagedorn Group) offering integrated digital transformation services organized into four core practice areas: (1) Digitalisierung von Geschaftsmodellen (Digitalization of Business Models) — encompassing the Company Builder (corporate spin-off development), Validation & Prototyping, Process Digitization, and Startup Support services; (2) Digitale Kundenerlebnisse (Digital Customer Experiences) — covering Website Relaunch, Career Websites, Digital Accessibility, and Usability Testing; (3) Branding + Marketing — including Brand Development + Strategy, Online Marketing, SEO Consulting, Employer Branding, and CRM Systems; and (4) Kunsliche Intelligenz (AI) — providing AI Consulting for Mid-Market, AI Implementation + Skill Development, and AI Visibility Audit services. A notable technology sub-product is the TYPO3 MCP Extension, which connects TYPO3 CMS to AI assistants via the Model Context Protocol, enabling AI-driven content workflows. The company also operates the annual Bielefeld I/O tech event and organizes the Supply Chain X Digitization networking series in partnership with BVL.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategy & Transformation
- Web Development
- App Development
- Branding & Design
- Content & Marketing
- AI Consulting
- Workshops & Training
Quantifiable outcome
- 50 subscription sales achieved in the Miele Upgreat three-month test phase, meeting the stated target.
- +2 more outcomes
Companies that use UI Interact
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles1 record
UI Interact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature3 records
UI Interact partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- hauptsache.netcorehauptsache.net developed the TYPO3 MCP Server Extension (Model Context Protocol), which u+i interact has actively evaluated, tested, and is preparing for production deployment at customer projects. This is an open-source extension connecting TYPO3 CMS with AI tools. u+i contributes to the ecosystem by deploying and advising on this extension for enterprise clients.
- Hagedorn Unternehmensgruppecoreu+i interact is a part of the Hagedorn Unternehmensgruppe. This parent-subsidiary relationship provides u+i with the backing and stability of a larger corporate group while maintaining its independent brand and operations. At the 2023 Hinterland of Things conference, u+i held a Platinum Partnership alongside Hagedorn. The Hagedorn group operates in real estate, recycling, and digital services.
- comspacecoreu+i interact and comspace co-developed the new Windmöller & Hölscher website as a joint service and information platform. While comspace handled parts of the technical implementation, u+i led the concept, UX/UI design, and content strategy. The partnership represents a collaborative delivery model for large enterprise web projects.
- BVL (Bundesvereinigung Logistik) — Regionalgruppe Westfalencoreu+i interact co-hosts the 'Supply Chain X Digitization' event series with BVL Regionalgruppe Westfalen. This partnership positions u+i as a thought leader in logistics and supply chain digitalization, bringing together startups, mid-market companies, and corporates for networking and knowledge exchange. The partnership has produced at least 4 editions of the event.
- FIEGE DigitalminorFIEGE Digital was a speaker/practice partner at the Supply Chain X Digitization #4 event hosted by u+i and BVL. FIEGE Digital presented its evolution from fulfillment partner to ecosystem player, including products like myFIEGE portal, ECom Suite, Pickup Navigator, and Performance Reporting Pro.
- cargovibeminorcargovibe was a speaker/practice partner at the Supply Chain X Digitization #4 event. cargovibe presented its AI co-pilot for professional truck drivers and its step-by-step scaling approach. The event positioned cargovibe as an innovation case study in the supply chain digitalization ecosystem.
- SchüttflixminorSchüttflix participated as a speaker in the Supply Chain X Digitization #2 event. As a portfolio client of u+i, Schüttflix represents a success case of platform thinking in traditional industries. Schüttflix CPO Jan Hildburg shared insights on platform development and scaling in the bulk materials logistics sector.
- MediverseminorMediverse participated as a speaker at the Supply Chain X Digitization #2 event. The B2B healthcare platform company shared insights on building a self-service platform for pharmacy supply chain digitization.
- SetlogminorSetlog participated as a speaker at the Supply Chain X Digitization #2 event. The supply chain management software company (now part of Rhenus Group) shared insights on cloud-based SCM and CSR solutions.
- CellgominorCellgo participated as a speaker at the Supply Chain X Digitization #2 event, presenting their warehouse automation solution for small and medium-sized enterprises combining hardware and software.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
UI Interact competitors and assessment
Company assessmentDirect peers
- UEBERBIT: German digital agency specializing in enterprise CMS (TYPO3), web platforms, and digital transformation — overlapping heavily with u+i's TYPO3 CMS and digital customer experience practice, especially in the Mittelstand segment.
- denkwerk: Cologne-headquartered digital agency with strategy, design, and development services for German enterprise clients. Comparable in integrated service scope and DACH enterprise focus.
- Neofonie: Berlin-based digital agency offering strategy, design, and software development (including AI and search technologies) for German enterprise clients. Comparable integrated scope and AI/enterprise focus, making Neofonie a direct German digital peer.
- Kolle Rebbe: Hamburg-based full-service creative and digital agency with comparable end-to-end capabilities (branding, digital products, campaigns) and a similar Mittelstand/corporate client orientation. Directly comparable as a German integrated creative/digital peer.
- Scholz & Volkmer: Wiesbaden-based independent full-service digital agency of comparable size, offering strategy, design, and development for German enterprise and Mittelstand clients. Closest direct comparable to u+i in terms of integrated service model and DACH enterprise focus.
- defacto digital: Erlangen-based digital agency with comparable scope in web platforms, e-commerce (Shopware), and digital transformation for German B2B/Mittelstand clients — a direct peer on the technology-driven digital agency segment.
- diva-e Digital Business Solutions: Karlsruhe-based digital agency (part of diva-e group) covering digital strategy, commerce, content, and technology platforms for enterprise clients. Comparable integrated delivery model and German enterprise focus.
- nexum: Cologne-based full-service digital agency covering strategy, creation, technology, and content. Comparable integrated offering and Mittelstand enterprise client base, making nexum a direct German agency competitor.
Broad incumbents
- SinnerSchrader (now part of Accenture Song): Former Hamburg-based digital agency now operating within Accenture Song, offering similar end-to-end digital services for German enterprises at a larger scale. Represents a broader incumbent with overlapping capabilities but a much wider portfolio.
- Publicis Sapient: Global digital transformation consultancy under Publicis with German operations, providing strategy, design, and engineering services to large enterprises. Overlaps with u+i's integrated delivery model but at significantly greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
UI Interact social profiles
Digital presenceUI Interact financial estimates
Financial estimateRevenue estimate
Valuation estimate
UI Interact leadership team
Management profileNumber of profiles
UI Interact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UI Interact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UI Interact
What does UI Interact do?
u+i interact GmbH is a full-service digital agency founded in 2007 and headquartered in Bielefeld, Germany. The company provides digital transformation, web and app development, branding and design, content marketing, and AI consulting services to enterprise and mid-market clients. As a subsidiary of the Hagedorn Unternehmensgruppe, the firm employs more than 85 staff and operates as an end-to-end partner for digital initiatives.
Is UI Interact a public or private company?
UI Interact is a private company. It is classified as corporate owned and is currently operating.
When was UI Interact founded?
UI Interact was founded in 2007. It employs 51 to 100 people.
Where is UI Interact based?
UI Interact is headquartered in Bielefeld, Germany, in the Europe region.
How does UI Interact make money?
Two revenue lines are on record. Professional Services (Digital Projects) is the primary driver. The others are software Licensing / Subscriptions.
Who are UI Interact's main competitors?
Direct peers on record are UEBERBIT, denkwerk, Neofonie, Kolle Rebbe, Scholz & Volkmer, defacto digital, diva-e Digital Business Solutions and nexum. Broad incumbents are SinnerSchrader (now part of Accenture Song) and Publicis Sapient.
Does UI Interact have an API?
No public API is recorded for UI Interact.
What industry is UI Interact in?
UI Interact's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAHAEAH, Digital Workplace & Collaboration Consulting. Its NAICS code is 541810 and its SIC code is 7311.