Cocorico

What Cocorico does

Second (formerly Cocorico), legally Second SAS, is a Paris-headquartered B2B SaaS company that provides a composable, API-driven platform for enterprises to build and operate service marketplaces. The company's core product is a service marketplace platform that enables vendor onboarding, service discovery, booking, payment processing (with escrow, split payments, and payouts), and vendor lifecycle management. Around this core, the company offers a modular suite including Partner Discovery, Lead Generation, Vendor Management System (VMS), Service Information Management (SIM), Services Procurement, AI Agents, and Cooperative Ecosystems for agricultural cooperatives. The architecture is described as API-driven, headless, and composable, with more than 1,700 features purpose-built for service (rather than product) marketplace operations, including dynamic scheduling, real-time availability, and service-specific pricing algorithms.

The platform is certified SOC 2 Type 2 and ISO 27001, GDPR-compliant, and hosted on AWS infrastructure in France. Second generates revenue through subscription licensing of its platform and transaction-based fees on purchases orchestrating escrow, split payments, and payouts. The go-to-market is enterprise field sales with direct engagement, supported by an implementation partner network including Cocolabs. Customers include Accor, Suez, Thales, Siemens Energy, Allianz, Allianz Partners, Tide, Intersport, GS1 France, and ItaliaOnline, spanning hospitality, waste management, defense, energy, banking, insurance, sports retail, and digital services. As of available data, Second serves 24 enterprise clients across 37 countries, with 85,000+ vendors managed and over 1 billion euros in marketplace revenue flowing through platforms built on its technology. The company is privately held and backed by Partech and 42Cap.

Name

Cocorico

Legal name

Second SAS

Website

https://cocorico.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Second (formerly Cocorico) is a Paris-based B2B SaaS company that provides an API-driven, composable platform for enterprises to build and operate service marketplaces, serving clients such as Accor, Suez, Thales, Siemens Energy, and Allianz across 37 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Licensing: Second provides a cloud-based service marketplace platform on a subscription basis, charging enterprises for access to its marketplace software, vendor management, and related tools.
2. Transaction Processing: The platform facilitates transactions between buyers and vendors, supporting escrow, split payments, and payouts, with the company benefiting from transaction volume through platform fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cocorico (operating as Second) is a composable SaaS marketplace solution for the service industry. It enables enterprises to build, operate and scale online marketplaces where third parties can list, sell, book and deliver services rather than physical goods. The platform provides modular building blocks for vendor onboarding, service catalog management, lead generation, RFP/procurement, payments and AI-powered matching, sold as subscription software to enterprise customers.

Product overview

Second (formerly known as Cocorico) is a composable SaaS marketplace solution for the service industry. The core Service Marketplace Platform serves as the foundation, surrounded by specialized modules including Partner Discovery Platform, Lead-Generation Platform, Vendor Management System (VMS), Service Information Management (SIM), Services Procurement Solution, AI Agents for Marketplaces, and Cooperative Ecosystems. The architecture is API-driven, headless, and modular, allowing independent deployment and scaling of services.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Marketplace Platform A composable, API-first SaaS platform that enables enterprises to build, run and scale online marketplaces for services rather than physical goods. Sold as a subscription software product to enterprise customers across hospitality, energy, defense, financial services, retail and industry-association verticals.
• Partner Discovery Platform A module that helps enterprises connect buyers with relevant service partners through searchable profiles, skills, certifications and contextual matching. Intended for organizations running partner ecosystems or service marketplaces that need to surface qualified providers.
• Lead-Generation Platform A module that captures, qualifies and routes inbound service demand on a marketplace, helping vendors receive actionable leads and helping buyers connect with suitable providers. Targeted at marketplaces that monetize or accelerate provider-vendor matchmaking.
• Vendor Management System (VMS) A module for onboarding, qualifying, managing and tracking service providers throughout their lifecycle on a marketplace. Used by enterprises that need to govern large, distributed vendor networks.
• Service Information Management (SIM) A module that structures and manages the catalog of services that can be listed, searched and bought on a service marketplace, including service taxonomy, descriptions, pricing structures and availability.
• Services Procurement Solution A module that supports enterprise buying of services through features such as RFP creation, bidding, comparison, contract handling and integrated payments. Intended for procurement teams that need to standardize purchasing of professional services through a marketplace.
• AI Agents for Marketplaces An AI-driven capability for service marketplaces that handles matching, recommendations and automated processing of leads, RFPs and service interactions to accelerate buyer-vendor connections.
• Cooperative Ecosystems (White-Label Marketplace) A deployment model of the Cocorico platform that lets enterprises, industry groups or consortia launch their own white-labeled service marketplace for their members or ecosystem partners.

Quantifiable outcome

• Reduction in implementation timelines from 6 months to 2 months for Accor's service catalog deployment
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature10 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• CocolabsflagshipImplementation/ SI/ Consulting PartnerMarketplace specialist agency providing implementation support, strategic guidance, and expertise for building and launching service marketplaces using the Second platform. Collaborated on Intersport SPEX project.
• PwCflagshipStrategic or Co-development PartnerStrategic partnership for developing comprehensive business service catalogs. PwC contributed accounting, financial consulting, fundraising, and collection services to Tide's marketplace offering.
• MovistarflagshipStrategic or Co-development PartnerJoint venture with Allianz Partners to launch the 'Click and Assist' platform for senior care services, enabling service discovery and booking through dedicated devices.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider hosting Second's platform. AWS provides high-security servers located within the European Union (France) for data storage and processing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HoneyBook: HoneyBook is a service-business management platform for SMB service providers, offering booking, invoicing, and client workflow tools. While SMB-focused, it shares Second's service-first marketplace orientation and is comparable as a service commerce platform.
• Mirakl: Mirakl is the leading enterprise marketplace platform, used by major brands to build third-party seller and service marketplaces. It is the closest competitor to Second in the 'platform-as-a-service' marketplace category, though Mirakl tilts more toward product marketplaces while Second focuses on services.
• Sharetribe: Sharetribe provides a no-code/low-code marketplace SaaS platform enabling businesses to launch peer-to-peer and B2C marketplaces. It overlaps with Second's Service Marketplace Platform but is positioned more for SMBs and simpler use cases.
• CS-Cart: CS-Cart provides multi-vendor marketplace software with subscription-based SaaS and self-hosted options. It is a comparable marketplace platform but is more product-focused and serves a smaller, less enterprise-heavy customer base than Second.

Broad incumbents

• VTEX: VTEX is a global enterprise commerce platform combining OMS, marketplace, and storefront capabilities. It competes with Second at the high end of marketplace platform deployments, particularly for large multi-country rollouts.
• SAP Fieldglass: SAP Fieldglass is a leading Vendor Management System (VMS) for contingent workforce and services procurement. It is directly comparable to Second's VMS and Services Procurement modules and serves large enterprises with similar compliance and procurement needs.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud offers enterprise-grade digital commerce and marketplace features as part of the broader Salesforce CRM ecosystem. It is a broad incumbent that can absorb service marketplace use cases as part of a wider digital transformation.
• ServiceNow Procurement Workflows: ServiceNow provides workflow automation including procurement, vendor management, and request fulfillment workflows. It competes with Second's Services Procurement and Vendor Management modules within enterprises already standardized on ServiceNow.

Emerging players

• Workday VNDLY: Workday VNDLY is a VMS offering for contingent labor and services procurement, now part of Workday. It overlaps with Second's VMS and procurement capabilities but is positioned as a workforce-focused solution rather than a general service marketplace.
• Spryker: Sprykier offers a composable commerce platform with headless, API-driven architecture for B2B and B2C digital commerce. Its composable and modular architecture is philosophically aligned with Second's, though it serves a broader commerce purpose beyond service marketplaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cocorico_rocks
• LinkedInlinkedin.com/company/cocorico-sas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocorico