What Sharetribe does

Sharetribe Oy is a Finnish SaaS company founded in 2011 in Helsinki that provides hosted marketplace-building software for non-technical founders and developers. Its core product combines a no-code marketplace builder — pre-configured with profiles, listings, payments, monetization, admin tools, and infrastructure — with a developer extensibility layer including a headless marketplace solution, an open-source marketplace template, a customizable data schema, and a flexible transaction engine. The platform runs on managed cloud infrastructure with pre-built integrations to Stripe, PayPal, Zapier, and app stores, and supports marketplaces scaling to millions of users without hard data or traffic limits.

The company serves four primary customer segments: marketplace founders (from side projects to potential unicorns), intrapreneurs building internal B2B marketplaces, non-profit and cooperative organizations, and developers requiring custom code extensions. Pricing is tiered via subscription: Build at $39/month with a 14-day free trial for configuration, and Live plans (Lite, Pro, Extend) starting at $99/month for production marketplaces, with the Extend tier reaching $389/month. The 1,500+ customer base spans more than 100 countries and powers marketplaces used by millions of end users.

Sharetribe operates a product-led growth motion via self-serve signups, supplemented by a community-led GTM strategy through incubator and accelerator partnerships (Antler, Harvard i-lab, Draper University, Seedstars, etc.), a 10-20% commission affiliate program, and a Sharetribe Expert Network of certified developers. In 2018 the company transitioned to steward-ownership, with the Purpose Foundation holding a veto share that structurally prevents acquisition or IPO; the company states it is fully funded by customer revenue rather than traditional venture capital.

Name

Sharetribe

Legal name

Sharetribe Oy

Website

https://sharetribe.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sharetribe is a Finnish SaaS platform enabling founders to launch and operate online marketplaces without coding, with optional developer extensibility. It serves ~1,500 customers across 100+ countries via tiered subscriptions starting at $39/month.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription plans: Multiple subscription tiers (Build, Lite, Pro, Extend) with monthly and annual billing options. Revenue is recurring and predictable based on plan selection.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sharetribe is a SaaS marketplace software platform that enables founders to launch and operate online marketplaces. Its no-code builder delivers a complete marketplace engine with profiles, listings, payments, monetization, admin tools, infrastructure, and security out of the box, while a developer platform allows unlimited customization through HTML, CSS, and JavaScript on an open-source template or a headless backend.

Product overview

Sharetribe is a SaaS marketplace software platform combining a no-code builder with a developer platform for extensibility, built on hosted cloud infrastructure. The core offering includes the Sharetribe No-code Marketplace Builder (launching marketplaces with essential features: profiles, listings, payments, monetization, admin tools) supplemented by Layout and Branding, Content Management, Pre-built Integrations (including Zapier), and Marketplace Mobile App. The Developer Platform enables custom extensions via the Headless Marketplace Solution, open-source Marketplace Template, Customizable Data Schema, Flexible Transaction Engine, and Custom Integrations. The platform scales via Hosted Cloud Infrastructure with no hard limits on users or data. Pricing tiers include Build ($39/month), Lite, Pro, and Extend (up to $389/month) plans. Additional offerings include the Marketplace Academy educational resource and Sharetribe Expert Network for custom development services.

Differentiator

Problem solved

Functional benefit

Products and services

• Sharetribe No-code Marketplace Builder SaaS platform enabling founders to launch and operate online marketplaces without coding, with essential features including profiles, listings, payments, monetization, admin tools, infrastructure, and security. Users customize layout, design, and content for their unique marketplace concept.
• Sharetribe Developer Platform Extensibility layer enabling developers to customize and extend the no-code marketplace with custom code using HTML, CSS, and JavaScript. Includes the headless marketplace solution, open-source template, customizable data schema, flexible transaction engine, and SSO authentication.
• Sharetribe Hosted Cloud Infrastructure

Quantifiable outcome

• Launch marketplace in minutes without coding skills
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• AntlercoreGTM or Marketing PartnerGlobal early-stage VC with offices across major startup hubs. Partner provides perks and special offers to Antler portfolio companies using Sharetribe.
• Harvard Innovation LabcoreGTM or Marketing PartnerHarvard student entrepreneurship community. Harvard iLab students/teams can claim benefits for using Sharetribe.
• Draper University - Hero ProgramcoreGTM or Marketing PartnerIntensive 5-week entrepreneurship program in Silicon Valley. Draper Heroes can claim perks for building on Sharetribe.
• Everything MarketplacescoreGTM or Marketing PartnerGlobal online community for marketplace founders. Members can claim benefits for using Sharetribe.
• League of InnovatorsminorGTM or Marketing PartnerCanadian national charity empowering young entrepreneurs. Members can claim benefits for Sharetribe usage.
• NDRC IrelandminorGTM or Marketing PartnerIreland's national startup accelerator. NDRC program members can claim perks.
• Startupbootcamp AmsterdamminorGTM or Marketing PartnerGlobal family of industry-focused accelerator programs. Amsterdam cohort members can claim benefits.
• GeekdomminorGTM or Marketing PartnerSan Antonio startup incubator/accelerator with mentorship and office space. Members can claim perks.
• Dogpatch LabsminorGTM or Marketing PartnerDublin startup hub accelerating Ireland's startup ecosystem. Members can claim benefits.
• SeedstarscoreGTM or Marketing PartnerGlobal organization impacting people's lives through technology and entrepreneurship in emerging markets. Members can claim perks.
• AaltoesminorGTM or Marketing PartnerFinnish non-profit student organization promoting entrepreneurship. Aaltoes program members can claim benefits.
• Purpose FoundationcoreStrategic or Co-development PartnerGerman foundation helping companies stay independent and mission-driven through steward-ownership. Holds veto share to protect Sharetribe's steward-ownership structure.
• ZapiercoreTechnology or IntegrationPre-built integration allowing Sharetribe marketplaces to connect with 5000+ apps through Zapier's automation platform.
• StripecoreTechnology or IntegrationPayment processor integrated into Sharetribe for handling marketplace transactions.
• PayPalcoreTechnology or IntegrationAlternative payment processor integrated into Sharetribe for handling marketplace transactions.
• RightpawminorGTM or Marketing PartnerPart of Antler Sydney's June 2020 cohort. Rightpaw used Sharetribe to launch MVP in record time (2 months vs 6 months from scratch).

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Marketplacer: Marketplacer is a SaaS marketplace platform targeting enterprise and mid-market operators, with deep transaction engine and integrations. It overlaps with Sharetribe's Extend-tier customers and developer platform, though Marketplacer focuses on larger operators rather than solo founders.
• Bubble: Bubble is a no-code platform for building web applications, including marketplace-style products. It competes directly with Sharetribe for founders who want to launch marketplaces and multi-sided platforms without writing code, though Bubble skews more developer-oriented.
• Arcadier: Arcadier provides marketplace-as-a-service software enabling businesses to launch rental, service, and product marketplaces. It targets a similar founder-and-enterprise use case as Sharetribe and competes directly for marketplace-launch customers globally.
• Softr: Softr is a no-code platform purpose-built for building marketplaces, directories, and member portals on top of Airtable and other data sources. It targets a similar non-technical founder segment with subscription pricing and is one of the closest direct competitors to Sharetribe's no-code marketplace builder.

Emerging players

• Glide: Glide is a no-code app builder that lets non-technical founders build custom apps, including marketplace-style products, from spreadsheets. It overlaps with Sharetribe's non-technical founder segment for lighter marketplace and directory use cases.
• Webflow: Webflow is a no-code visual website builder popular with design-conscious founders and agencies. It overlaps with Sharetribe's developer/technical-founder segment and could be used to build marketplace-style experiences with custom code.

Broad incumbents

• Squarespace: Squarespace is a leading website builder for SMBs and creators with subscription commerce and membership features. It competes for the same self-serve founder audience as Sharetribe, particularly for marketplace-adjacent use cases like services and creator commerce.
• Mirakl: Mirakl is an enterprise marketplace platform powering B2B and drop-ship marketplaces for large retailers and brands. It is a broader incumbent competing for enterprise customers in Sharetribe's higher-end Extend tier and intrapreneur segment.
• Shopify: Shopify is the dominant commerce platform and offers multi-vendor marketplace capabilities via extensions and partners. While not a dedicated marketplace builder, it competes for sellers and operators who might otherwise choose Sharetribe, especially for product-style marketplaces.
• Wix: Wix is a large self-serve website and commerce platform with broad SMB reach. It targets the same self-serve SMB founder persona as Sharetribe and offers booking and commerce features that overlap with Sharetribe's services and rental marketplace use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sharetribe
• Facebookfacebook.com/Sharetribe
• LinkedInlinkedin.com/company/sharetribe-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharetribe