What Yoono does

Yoono is a French data analytics services firm headquartered in Angers, founded in 2008 by Jérôme Bouton (originally as Olap Partner, rebranded to Yoono in 2018). The company delivers instructor-led training programs on Tableau Software and Alteryx, data literacy and digital transition workshops, and consulting engagements structured around proprietary frameworks (Data Shot for ad-hoc specialist sessions, Data Booster for credit-based engagements, Yoono Expresso for remote one-on-one expert sessions, and DSI/DSIN digital transition advisory). Yoono is a Bronze Reseller of Tableau Software (10+ year partnership since 2009) and an Alteryx partner, reselling the full product lines (Creator, Explorer, Viewer, Server, Online, Prep, Connect, Promote) and offering France-hosted Alteryx as a data-sovereignty option.

The firm operates with a team of approximately 6 collaborators and serves a mix of large enterprise clients (Orange, Sanofi, Volkswagen, Disney, SNCF, Ubisoft, Amadeus, Coca-Cola, Nestlé, Banque Populaire, Claas, Brittany Ferries) and SMEs/ETIs primarily in France, with secondary presence in Belgium, Switzerland, the UK, Senegal, and Guinea-Conakry. Training is delivered on-site at client premises, remotely via Microsoft Teams and the Glowbl virtual classroom platform (adopted September 2021), or in public inter-enterprise sessions capped at 15 participants.

Revenue is generated across three streams: (1) training services priced from €1,400 per participant, (2) consulting and expert sessions (Expresso from €40 per 30-minute session, with Pro at €60 and Organization at custom pricing), and (3) software license resale with margin-based pricing on Tableau and Alteryx. Qualiopi certification (obtained December 9, 2021) enables OPCO public funding coverage for training costs, and customer satisfaction metrics show 83–93% trainee satisfaction and 4.8/5 trainer quality ratings. The company is privately held and founder-owned, with no disclosed external funding, acquisitions, or ownership changes.

Name

Yoono

Legal name

Yoono

Website

https://yoono.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoono is a French Angers-based data analytics services firm (~6 employees) that delivers Tableau and Alteryx training, consulting, and software license resale primarily to French enterprise and SME clients, operating in France, Belgium, Switzerland, the UK, and West Africa.

Ownership category

akta.pro rank

Product category

Data Analytics Training and Consulting

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Data Strategy & Governance Services (BPAEAHAA)

Keywords

• Data analytics training
• Business intelligence consulting
• Tableau software training
• Alteryx data consulting
• Data visualization services

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Training Services: Customized training programs on Tableau Software, Alteryx, and Data Literacy delivered on-site, remotely, or in public sessions. Training covers Creator, Explorer, Dashboard Design, Prep, and advanced topics. Pricing is per participant (from €1,400) or per session. Revenue is recognized per training engagement, with both one-time and recurring client relationships.
2. Expertise & Consulting: Data analytics consulting engagements including Data Shot (ad-hoc sessions), Data Booster (credit-hour engagements), and UX & Dashboard Design services. Also includes DSI/DSIN digital transition support, server installation, and data flow automation services.
3. Software Licensing Resale: As a Tableau Bronze Reseller and Alteryx partner, Yoono resells Tableau and Alteryx software licenses (Creator, Explorer, Viewer, Server, Online, Prep, Connect, Promote). Revenue is generated through license sales and renewals, with commission-based or margin-based pricing.
4. Yoono Expresso Sessions: Remote one-on-one expert Tableau sessions offered in three tiers: Essentiel (€40/session), Pro (€60/session), and Organization (custom quote). Revenue is per session, with organizational clients purchasing session bundles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Yoono is a data analytics training and consulting firm that delivers customized Tableau and Alteryx training programs, data literacy and digital transition training, and tailored data analytics consulting engagements (including Data SHOT, Data BOOSTER, UX & Dashboard Design, and Tableau Server installation). The company also resells Tableau and Alteryx software licenses as a certified Bronze Reseller and partner, and offers remote one-on-one coaching via its Yoono EXPRESSO module for individual Tableau users.

Product overview

Yoono is a data training and consulting firm offering a portfolio of interconnected services centered on data analytics and visualization. The core portfolio consists of two product lines: (1) software licensing resale — specifically Tableau Software (Tableau Prep, Tableau Desktop, Tableau Server, Tableau Online) and Alteryx (Designer, Server, Connect, Promote) — as a certified partner; and (2) instructor-led training programs on these tools plus standalone Data Literacy and digital transition modules. These are complemented by advisory services including Data & Analytics Expertise (Data SHOT, Data BOOSTER, UX & Dashboard Design, Server Installation), the Yoono EXPRESSO remote expert session module, DSI/DSIN digital transition advisory, and expert speaker services for corporate events. The company operates primarily in France, Belgium, Switzerland, UK, Guinea, and Senegal.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoono Formations (Tableau Software Training) Instructor-led training programs on Tableau Software covering Creator, Explorer, and Dashboard Design roles, from beginner to advanced levels. Available in French and English, delivered on-site, remotely via MS Teams or Glowbl, or in public inter-enterprise sessions.
• Data Literacy Training A foundational data acculturation module teaching participants to identify, collect, process, analyze, and interpret data. Covers data types, basic statistics, and visualization interpretation, designed to be accessible to all skill levels within an organization.
• Alteryx Training Training programs on the Alteryx platform covering data preparation, blending, and advanced analytics, built on Yoono's three-phase pedagogical methodology.
• Tableau Software Licenses Resale of the full Tableau product line including Tableau Prep, Tableau Desktop, Tableau Server, and Tableau Online. Role-based licensing (Creator, Explorer, Viewer) covering data preparation, visual analytics, and dashboard sharing.
• Alteryx Licenses Resale of Alteryx products including Alteryx Designer, Alteryx Server, Alteryx Connect (data cataloging), and Alteryx Promote (predictive model deployment), with optional France-based hosting.
• Data & Analytics Expertise Consulting services covering the full data project lifecycle including Data SHOT (single specialist engagements for audits, project launches, and troubleshooting), Data BOOSTER (credit-based consulting with consultant-formers working on client data problems), UX & Dashboard Design, and Tableau Server installation (Onsite or Online/cloud deployment).
• Yoono EXPRESSO A remote one-on-one expert session module where Tableau users book 30-minute slots with Yoono trainers to resolve specific technical problems or decompose advanced analysis techniques. Offered in three tiers: Essentiel (€40/session), Pro (€60/session with video recording and recap), and Organisation (custom pricing with dedicated follow-up).
• DSI / DSIN Advisory Services Digital transition and IT leadership advisory services supporting DSI/DSIN roles, including digital transformation audits, hardware and services procurement, CRM and digital strategy implementation, and automated data transformation pipeline creation.
• Expert Speaker / Event Animator Yoono experts (Jérôme Bouton and Clara Bouton) serve as guest speakers and event facilitators for conferences, seminars, and business clubs, sharing experience on data strategy, digital transition, and analytics topics.

Quantifiable outcome

• ~200 hours saved per year for production planning client
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• GlowblsupportingTechnology or Integration · 14 September 2021Yoono adopted Glowbl, a 100% web-based French virtual classroom platform, for delivering remote training. Glowbl provides a SaaS, GDPR-compliant solution with servers in France. Its unique virtual room layout (central table + 8 work tables) enables Yoono to replicate in-person interactivity in remote settings. Glowbl allows trainers to move between tables and participants to collaborate synchronously on shared content.
• Tableau SoftwarecoreChannel Partner/ Reseller/ DistributorYoono is a Bronze Reseller and certified partner of Tableau Software, with over 10 years of partnership history (since 2009, initially as Olap Partner). They resell all Tableau products including Creator, Explorer, Viewer, Server, Online, and Prep. As a partner, they also receive product certification and support from Tableau for delivering training and consulting services.
• AlteryxcoreChannel Partner/ Reseller/ DistributorYoono is a selected partner for Alteryx solutions, reselling all Alteryx product types (Designer, Server, Connect, Promote). Yoono has over 5 years of experience with the product and is referenced in the Datadock. They also offer Alteryx training, integration services, and a France-based hosting option for clients who prefer not to host data in the United States.
• MicrosoftsupportingTechnology or IntegrationYoono is listed as a Microsoft partner. They use Microsoft Teams for remote training delivery and their online booking system. Microsoft technologies are part of Yoono's technology ecosystem for client solutions.
• OVHsupportingTechnology or IntegrationOVH is the hosting provider for Yoono's website (www.yoono.fr). OVH is a French cloud infrastructure company (SAS with capital of €10,000,000, RCS Roubaix-Tourcoing).

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Micropole: Micropole is a France- and Belgium-based BI and digital marketing consultancy with strong Tableau expertise. It offers data training, BI consulting, and analytics platform implementation — directly overlapping Yoono's core offerings in the same Francophone European geographies.
• Keyrus: Keyrus is a publicly listed French data analytics consulting firm specializing in BI, data science and Tableau/Alteryx enablement. It competes directly with Yoono for French enterprise BI training and consulting engagements, though at significantly larger scale and with broader service lines.
• Axys Consultants: Axys Consultants is a Belgian BI/data consultancy and Tableau partner delivering training, dashboards, and analytics consulting. It mirrors Yoono's combination of Tableau training and consulting across Benelux and France, serving a similar mid-market and enterprise customer profile.
• The Information Lab: The Information Lab is a UK-based Tableau Gold Partner focused on data visualization training and consulting. Like Yoono, it bundles Tableau/Alteryx training with bespoke consulting and has built a strong training-led brand around its founder-veteran team. Highly comparable in go-to-market and product mix.

Broad incumbents

• Devoteam: Devoteam is a major European IT consultancy with a strong data and BI practice and Microsoft partner status. It overlaps Yoono on Tableau/Power BI training and data consulting for French enterprise accounts, but serves clients as one of many practice areas at much larger scale.
• Capgemini: Capgemini is a global IT services leader with a substantial Insights & Data practice covering BI, analytics and Tableau/Alteryx implementations. It overlaps Yoono on data training and consulting for French large enterprises (where Capgemini is a frequent incumbent), though Yoono is far more specialized and boutique.

Emerging players

• Onyx Data: Onyx Data is a UK-based Tableau consulting and training boutique led by Tableau Visionaries. It is structurally similar to Yoono — small team, Tableau specialization, training-led growth, and consulting wrap-around — making it a strong comparable on operating model if not geography.
• Dataiku: Dataiku is a Paris-based AI/ML and data analytics platform company with a strong French enterprise footprint and ecosystem of training/consulting partners. While it sells a platform rather than services, it competes with Yoono for the same data-driven transformation budgets inside French large enterprises.

Regional players

• ISM (Institut du Marketing et de la Communication): ISM is a French continuing-education provider offering data, BI and digital marketing training programs. It competes with Yoono on the training side of the market, particularly for SME audiences in western France, though it does not focus exclusively on the Tableau/Alteryx ecosystem.
• ORSYS: ORSYS is a leading French IT and management training provider covering BI, data and analytics topics including Tableau. It is a regional competitor to Yoono in the French corporate training market, with a much broader catalog and larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Yoono_Fr
• LinkedInlinkedin.com/company/yoono-fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoono