What Phillip Asset Management Co. does

Phillip Asset Management Co., Ltd. (PAMC) is a Thailand-domiciled, privately held mutual fund management company founded in 2006 and headquartered in the Silom district of Bangkok. It is a wholly-owned subsidiary of Phillip Securities (Thailand) Public Company Limited (PST) and operates as the fund-management arm of the Singapore-based PhillipCapital Group, which manages roughly USD 35 billion in assets across 17 countries and serves more than 1 million customers. PAMC manages 11 open-ended mutual funds spanning Thai equity (PEQ), mixed (PMIX, PMIXRMF), money market (PCASH), retirement/RMF (PFIXRMF, PWINRMF), foreign investment funds including thematic world-innovation (PWIN) and China clean-energy (P-CGREEN), gold/alternative (PGOLD), and Thai ESG sustainability funds (P-MESGX-SW, P-MESGX-N).

The company's underlying technology stack is a conventional mutual fund management platform with three notable digital layers: the Streaming Fund+ mobile application for buy/sell/switch and DCA (Dollar-Cost-Averaging) transactions, an E-Open Account online onboarding flow that requires no physical document submission, and an Automatic Transfer System (ATS) integrating with five major Thai banks (KBANK, SCB, KTB, BBL, BAY) for recurring auto-debit investments.

PAMC operates a sales-led, multi-channel go-to-market model combining direct digital channels, staff-assisted account opening, and an extensive selling-agent network of more than 30 securities-company partners (including Kasikorn Securities, SCB Securities, Maybank Securities, UOB Kay Hian, KGI, CGS-CIMB, Finnomena and related PhillipCapital entities). Revenue is generated through a layered fee structure: annual recurring management and trustee/registrar fees on assets under management, plus transaction-based front-end sales fees (mostly currently waived), time-based redemption fees (typically waived after one year), and switching fees (capped at THB 200 for external switches). Customer segments are horizontal, with Thai individual investors as the primary segment and institutional investors as a secondary segment.

Name

Phillip Asset Management Co.

Legal name

Phillip Asset Management Co., Ltd.

Website

https://phillipasset.co.th

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Phillip Asset Management Co. (PAMC) is a Thai mutual fund manager and wholly-owned subsidiary of Phillip Securities Thailand, operating within the USD 35B-AUM PhillipCapital Group. It manages 11 mutual funds across equity, fixed income, retirement, thematic foreign, and ESG categories, distributed through digital channels and 30+ selling agents to Thai retail and institutional investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Mutual Fund Management Fees: Annual management fees charged on assets under management across all mutual funds. Fees vary by fund type with maximum rates specified per fund prospectus.
2. Front-end Sales Fees: Fees charged upon initial purchase of investment units. Many funds currently waive these fees to attract investors.
3. Redemption Fees: Fees charged when investors sell back their investment units. Typically applies for holdings under 1 year, waived for longer holdings.
4. Switching Fees: Fees charged for switching between funds within the company's fund lineup or from other asset management companies.
5. Trustee and Registrar Fees: Annual fees for trustee and registrar services provided to mutual funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Phillip Asset Management Co., Ltd. (PAMC), established in 2006, is a Thailand-based mutual fund management company and subsidiary of Phillip Securities (Thailand) Public Company Limited. The company manages and distributes 11+ mutual funds spanning multiple asset classes to retail and institutional investors, with digital subscription and portfolio access via the Streaming Fund+ mobile app and an ATS (Automatic Transfer System) for automated fund transactions.

Product overview

Phillip Asset Management Co. (PAMC) operates as a Thai mutual fund management company offering a portfolio of 11 distinct investment funds and digital services. The core offering consists of equity funds (PEQ), money market funds (PCASH), mixed funds (PMIX), retirement funds (PFIXRMF, PMIXRMF, PWINRMF), alternative funds (PGOLD), foreign innovation funds (PWIN), China ESG fund (P-CGREEN), and Thai sustainable funds (P-MESGX-SW, P-MESGX-N). These are complemented by digital platforms including the Streaming Fund+ mobile app for fund transactions and DCA, online account opening, and ATS banking integration for automated fund purchases. The company distributes through both digital channels and a network of selling agents/brokerages.

Differentiator

Problem solved

Functional benefit

Brands

• Streaming Fund+: Mobile application for buying, selling, and viewing investment portfolios, as well as DCA (Dollar Cost Averaging) services

Products and services

• Mutual Funds
• Streaming Fund+ Mobile App
• ATS (Automatic Transfer System)

Named customers2 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Phillip Securities (Thailand) Public Company Limited (PST)coreStrategic or Co-development PartnerParent company of Phillip Asset Management Co., Ltd. (PAMC). PST is a major securities company in Thailand providing the infrastructure and regulatory framework for PAMC's fund management operations. PAMC is part of the PST group of companies.
• Kasikorn Securities Public Company LimitedmajorChannel Partner/ Reseller/ DistributorMajor securities broker-dealer acting as selling agent for PAMC mutual funds. Provides distribution channel to retail investors through Kasikorn Bank network.
• SCB Securities Company LimitedmajorChannel Partner/ Reseller/ DistributorSecurities company acting as selling agent for PAMC funds. Distributes funds to investors through SCB banking network.
• UOB Kay Hian Securities (Thailand) Public Company LimitedmajorChannel Partner/ Reseller/ DistributorSecurities company acting as selling agent for PAMC mutual funds.
• Maybank Securities (Thailand) Plc.majorChannel Partner/ Reseller/ DistributorSecurities company acting as selling agent for PAMC mutual funds.
• KGI Securities (Thailand) Public Company LimitedmajorChannel Partner/ Reseller/ DistributorSecurities company acting as selling agent for PAMC mutual funds.
• Phillip Securities (Thailand) Public Company LimitedmajorChannel Partner/ Reseller/ DistributorRelated company acting as selling agent for PAMC mutual funds. Part of the PhillipCapital Group.
• CGS-CIMB (Thailand) Public Company LimitedmajorChannel Partner/ Reseller/ DistributorSecurities company acting as selling agent for PAMC mutual funds.
• WealthMagik Mutual Fund Brokerage Securities Company LimitedminorChannel Partner/ Reseller/ DistributorMutual fund broker providing distribution services for PAMC funds.
• Robowelth Investment Unit Brokerage Securities Company LimitedminorChannel Partner/ Reseller/ DistributorMutual fund broker providing distribution services for PAMC funds.
• Finnomena Company LimitedminorChannel Partner/ Reseller/ DistributorDigital wealth management platform acting as selling agent for PAMC funds.
• Kasikorn Bank Public Company Limited (KBANK)majorChannel Partner/ Reseller/ DistributorBanking partner for ATS (Automatic Transfer System) service enabling automatic fund investments. Company code: 50257 for ATM registration, 7451159 for K-Cyber registration.
• Siam Commercial Bank Public Company Limited (SCB)majorChannel Partner/ Reseller/ DistributorBanking partner for ATS service. Company code: 8172 for ATM and SCB Easy registration.
• Krungthai Bank Public Company Limited (KTB)majorChannel Partner/ Reseller/ DistributorBanking partner for ATS service. Company code: 5314 for ATM and internet banking registration.
• Bangkok Bank Public Company Limited (BBL)majorChannel Partner/ Reseller/ DistributorBanking partner for ATS service. Company code: 01598 for ATM registration.
• Krungsri Ayudhya Bank Public Company Limited (BAY)majorChannel Partner/ Reseller/ DistributorBanking partner for ATS service. Account number for auto-debit: 0070096601.
• KraneShares MSCI China Environment Index ETFcoreTechnology or IntegrationP-CGREEN fund invests in this underlying ETF which focuses on Chinese companies in clean technology and environmental sectors including renewable energy, water management, green buildings, and pollution prevention.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tisco Asset Management: Independent Thai mutual fund manager with comparable product breadth (equity, RMF, fixed income) and similar distribution reliance on selling agents and digital channels.
• SCB Asset Management (SCBAM): Bank-affiliated (Siam Commercial Bank) Thai mutual fund manager with a broad lineup spanning equity, fixed income, RMF, and foreign investment funds. PAMC partners with SCB for ATS and SCB Securities as a selling agent, making this a directly comparable domestic competitor.
• Krungsri Asset Management: Bank-affiliated (Bank of Ayudhya/Krungsri) Thai mutual fund manager with overlapping fund lineup and distribution. BAY is a PAMC ATS partner, making this a directly comparable bank-affiliated competitor.
• Kasikorn Asset Management (KAsset): One of Thailand's largest mutual fund managers, bank-affiliated (Kasikorn Bank/KBANK), offering comparable fund categories (equity, fixed income, RMF, money market) and retail distribution. PAMC shares selling-agent and ATS relationships with KBANK, making KAsset the most direct comparable.
• abrdn (Thailand) (formerly Aberdeen): Global asset manager with a Thai mutual fund operation, particularly strong in foreign investment funds (FIF) — directly comparable to PAMC's PWIN and P-CGREEN offerings. Same regulatory framework and similar retail channel mix.
• One Asset Management: Independent Thai mutual fund manager competing in the same retail segments (equity, mixed, RMF, foreign investment funds). Comparable AUM scale and similar multi-channel distribution via selling agents and digital platforms.
• UOB Asset Management (Thailand): Bank-affiliated (UOB) Thai mutual fund manager with full retail lineup. UOB Kay Hian is a PAMC selling agent, indicating close market overlap and similar distribution economics.

Broad incumbents

• Principal Asset Management (Thailand): Regional/global asset manager with a substantial Thai operation. Comparable product breadth across equity, RMF, foreign investment funds, and ESG; broader parent platform gives it scale advantages over PAMC.
• Manulife Asset Management (Thailand): Global insurance/asset manager with Thai mutual fund operation offering comparable retail and retirement products. Larger group scale and broader product portfolio make it a broad incumbent peer rather than a direct boutique competitor.

Others

• Finnomena: Thai digital wealth management platform and mutual fund marketplace; currently a PAMC selling agent. Comparable in retail fund distribution and digital UX focus, but operates as a platform/distributor rather than a fund manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOu_pwpHKI-MGQRrvWPCFFA
• Facebookfacebook.com/phillipasset

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phillip Asset Management Co.