Krungsri Asset Management

What Krungsri Asset Management does

Krungsri Asset Management is a Thailand-licensed asset management company, founded in 1996 and headquartered in Bangkok. It is a wholly-owned subsidiary of Bank of Ayudhya Public Company Limited (Krungsri), Thailand's 5th largest commercial bank, and operates under a strategic synergy with Mitsubishi UFJ Financial Group (MUFG) established at the end of 2013. The company offers a comprehensive product suite spanning money market funds, fixed income funds, mixed/balanced funds, Thai equity funds, foreign investment funds (including feeder funds into master vehicles managed by JPMorgan, Fidelity, Invesco, and iShares), retirement mutual funds (RMF), super savings funds (SSF), Thai ESG funds, property funds, alternative/PE funds, foreign currency-denominated funds, and structured maturity (2TM) products. It also provides provident fund (PVD) management and private fund services. Krungsri Asset Management serves Thai retail investors, corporate and institutional clients, and MUFG Bank's private and corporate clients, distributed through Bank of Ayudhya's 650+ branch network, the @ccess mobile and online platform, the EM@ccess PVD portal, and partner channels including Krungsri credit card points redemption.

On the technology side, the company runs the Charles River Investment Management System for portfolio construction and trading, with daily oversight by dedicated fund managers and an investment committee following Strategic Portfolio Strategies and Tactical Strategies frameworks. Its proprietary digital tooling includes the SAM (Smart Allocation Model) portfolio recommendation engine, the @ccess Mobile Application for mutual fund transactions and account opening, and the EM@ccess portal for provident fund members. Underlying portfolio operations are supported by a defined investment governance structure, with separate Chief Investment Officer, Chief Equity Investment Officer, Acting Chief Fixed Income Investment Officer, and Chief Global Investment Officer functions. The business model is asset-management-fee based, generating recurring revenue on mutual funds, private funds, provident funds, property funds, and futures-contract mandates, with minimum ticket sizes of 500 Baht for most Thai-baht funds and 100 USD for foreign currency funds. Distribution is sales-led, leveraging the parent bank's physical branch network and proprietary digital channels.

Name

Krungsri Asset Management

Legal name

Krungsri Asset Management Company Limited

Website

https://krungsriasset.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Krungsri Asset Management is a Bangkok-based, SEC-licensed Thai asset manager (founded 1996) and subsidiary of Bank of Ayudhya, offering mutual funds, provident funds, and foreign investment products to retail, corporate, and MUFG Bank clients.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

akta.pro secondary industries

ESG/SRI/Impact Mutual Funds (FSAAAEAI), AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE)

Keywords

• Mutual fund management
• Asset management services
• Provident fund administration
• Retirement fund management
• Investment fund products

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mutual Fund Management Fees: Asset management company offering comprehensive range of products and services including mutual funds, private funds, provident funds, property funds and management of investment in future contracts. Revenue generated through management fees on assets under management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Krungsri Asset Management is a Thailand-based asset management firm that offers a comprehensive range of investment products and services, including mutual funds (money market, fixed income, mixed, equity, foreign investment, RMF, SSF, Thai ESG, property, and alternative funds), private funds, provident funds, property funds, and futures contract investment management. The company distributes these products through its parent Bank of Ayudhya's 650+ branch network, MUFG Bank client channels, and digital platforms including the @ccess Mobile Application and EM@ccess for provident fund members.

Product overview

Krungsri Asset Management offers a comprehensive suite of mutual fund products and digital services for Thai investors. The product portfolio includes Money Market Funds, Fixed Income Funds (government and corporate bonds), Mixed Funds (balanced allocations), Equity Funds (Thai and international stocks), Foreign Investment Funds (global, regional, and thematic), Retirement Mutual Funds (RMF), Super Savings Funds (SSF), Thailand ESG Funds, Property Funds, Alternative Funds, Foreign Currency Funds, and Krungsri 2TM structured maturity funds. These are complemented by digital platforms including @ccess Mobile Application for mutual fund management, EM@ccess for Provident Fund (PVD) members, online account opening, RMF for PVD online transfer, and SAM (Smart Allocation Model) for portfolio recommendations. The company distributes through Bank of Ayudhya's 650+ branch network, online channels, and mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• @ccess Mobile Application: Mobile application for mutual fund transactions
• EM@ccess on Mobile
• SAM

Products and services

• Money Market Funds Low-risk money market funds investing primarily in short-term debt instruments and cash equivalents, including Krungsri Cash Management Fund-A (KFCASH-A) and Krungsri Cash Plus Fund (KFCASHPLUS), for investors seeking capital preservation and liquidity.
• Fixed Income Funds Bond and fixed income funds investing in government bonds, corporate debt, and other fixed-income securities, including Thai Government Bond funds (KFTGB series), Active Fixed Income funds (KFAFIX), Smart Fixed Income, Star Plus, and Enhanced Active Fixed Income funds.
• Mixed Funds Balanced funds combining equity and fixed-income investments, including The One Max/Mean/Mild series, Flexible Funds, Balance 70/30 funds, and lifestyle-oriented funds like Good Life, Happy Life, Super Life, and Yenjai.
• Equity Funds Stock funds investing in Thai equities, including SET50 and SET100 index funds, active equity funds (Dynamic, Growth, Star Equity, Dividend Stock, Value Stock), and sector-focused funds like Financial Focus and Thai Equity CG.
• Foreign Investment Funds International equity and bond funds covering global markets, regional markets (Asia, China, India, Japan, Europe, Latin America, Vietnam), and specialized themes (Technology, Healthcare, ESG, Gold, Oil, Cyber Security, Megatrends), including feeder funds to master funds from JPMorgan, Fidelity, iShares, and Invesco.
• Retirement Mutual Funds (RMF) Tax-advantaged retirement savings funds with RMF designation supporting PVD transfers, available across equity, fixed income, mixed, and thematic fund categories.
• Super Savings Fund (SSF) Long-term savings fund with tax benefits under Thai government SSF regulations, available across multiple fund categories including equity, fixed income, and mixed funds.
• Thailand ESG Fund (Thai ESG) Environmental, Social, and Governance focused funds including 70/30 Thailand ESG Extra, Active Equity Thailand ESG Extra, SET50 Thailand ESG Extra, and Enhanced SET Thailand ESG funds.
• Property Funds Real estate investment funds including Sala @ Sathorn Property Fund (SSPF) for investors seeking exposure to Thai property assets.
• Alternative Funds Non-traditional investments including Krungsri Finnoventure PE Y2033 Fund (KFFVPE-UI) for venture capital exposure.
• Foreign Currency Funds Funds denominated in foreign currencies including USD, with holdings in foreign government bonds, including Krungsri Asia Tech Equity USD Fund (KF-ATECH-USD), Krungsri Global Dividend USD Fund (KF-GDIV-USD), Krungsri Global Smart Income USD Fund (KF-SINCOME-USD), and USD Foreign Government Bond funds.
• Krungsri 2TM (Dual Target Maturity) Funds Dual Target Maturity funds including Krungsri Mixed 2TM Fund (KFMX2TM) and Krungsri Mixed Plus 2TM Fund (KFMXPLS2TM) with structured maturity dates.
• @ccess Mobile Application Mobile application for mutual fund investors to manage accounts, view NAV, make transactions, and access portfolio information. Available for iOS and Android.
• EM@ccess Mobile Application Mobile application for Provident Fund (PVD) members to manage retirement accounts, view balances, and perform fund transfers.
• SAM - Smart Allocation Model Portfolio allocation recommendation tool that helps investors build diversified portfolios based on risk profile and investment goals, available on the @ccess Mobile App.
• Online Fund Account Opening Digital service allowing investors to open mutual fund accounts online without visiting a branch.
• RMF for PVD Online Transfer Online service enabling Provident Fund members to transfer accumulated PVD balances to RMF accounts digitally.
• Krungsri Singapore Government Bond 6M31 Fund (KFSGB6M31) Foreign fixed income fund investing in Singapore government bonds with a 6-month lock-up period, denominated for foreign currency exposure.
• Private Funds Privately offered investment funds tailored for institutional and high-net-worth investors as part of Krungsri Asset Management's comprehensive product suite.
• Provident Fund Management Provident fund (PVD) management services for corporate clients and their employees, providing retirement benefit administration and investment management, accessed via the EM@ccess portal.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Invesco (Global Equity Income Fund)coreTechnology or Integration · 1 January 2026Krungsri Global Equity Income Fund (KF-GEI) invests in master fund Invesco Global Equity Income Fund, which won Fund Selector Asia Awards 2026 in the Global Equity category.
• Mitsubishi UFJ Financial Group (MUFG)coreStrategic or Co-development Partner · 31 December 2013Strategic synergy with MUFG since end of 2013 provides opportunities for Krungsri Asset to expand reach with juristic persons and major private clients of MUFG Bank. MUFG is a major international financial group bringing global expertise and client access.
• Fidelity (Global Dividend Fund)coreTechnology or IntegrationKrungsri Global Dividend Hedged FX Fund invests in master fund Fidelity Funds - Global Dividend Fund, providing access to Fidelity's global dividend investment strategy.
• JPMorgan (Global Healthcare Fund)coreTechnology or IntegrationKrungsri Global Healthcare Equity Fund invests in master fund JPMorgan Funds - Global Healthcare Fund, providing access to JPMorgan's global healthcare investment expertise.
• iShares (MSCI ACWI ETF)coreTechnology or IntegrationKrungsri World Equity Index FX Fund invests in iShares MSCI ACWI ETF as its master fund, providing index-tracking investment in global equities.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Fidelity International (Thailand feeder products): Global asset manager whose Global Dividend Fund serves as master fund for Krungsri AM's KF-GDIV-USD. Broad incumbent offering competing global equity, fixed income, and multi-asset products in the Thai market.
• BlackRock (Thailand representative products): Global asset management giant offering iShares ETFs and institutional products in Thailand via local partner channels. Krungsri AM's KF-WORLD-INDFX and World Equity Index FX Fund use iShares MSCI ACWI as master fund, illustrating both competitive and partner overlap.
• JPMorgan Asset Management (Thailand feeder products): Global asset manager providing master fund (JPMorgan Global Healthcare Fund) into Krungsri AM's feeder structure. Larger global player with broad institutional and retail footprint across Asia, comparable in foreign-investment fund offerings.

Direct peers

• SCB Asset Management (SCBAM): Asset management arm of Siam Commercial Bank (SCBX group), formerly Aberdeen-Stanagement. Direct competitor in Thai mutual funds, institutional mandates, and provident fund management with comparable bank-channel distribution.
• Kasikorn Asset Management (KAsset): Thailand's other top-tier bank-affiliated asset manager, part of Kasikornbank group. Competes head-to-head with Krungsri AM in Thai mutual funds, RMF, SSF, and provident fund management, with similar bank-branch distribution model.
• Eastspring Asset Management (Thailand): Thailand subsidiary of Prudential plc's asset management arm. Direct peer offering Thai mutual funds, RMF, and institutional mandates; well-established brand with regional distribution strength comparable to Krungsri AM.
• TISCO Asset Management: Asset management arm of TISCO Financial Group, providing mutual funds, private funds, and provident fund services in Thailand. Comparable mid-tier peer competing for retail and institutional Thai AUM.
• Bangkok Capital Asset Management: Independent Thai asset manager offering mutual funds, private funds, and provident fund management. Smaller peer but competes in the same Thai retail and institutional AUM pool.
• UOB Asset Management (Thailand): Thai subsidiary of UOB Asset Management (Singapore). Offers Thai mutual funds and institutional mandates, providing another Singapore-backed regional peer with similar product breadth to Krungsri AM.
• One Asset Management: Mid-sized Thai asset manager affiliated with Land and Houses Group, offering mutual funds, RMF, and SSF products. Competes with Krungsri AM in retail mutual fund categories and ESG offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/krungsriasset
• YouTubeyoutube.com/c/KrungsriAssetManagement
• Facebookfacebook.com/krungsriasset.official
• TikToktiktok.com/@krungsriasset
• LinkedInlinkedin.com/company/krungsri-asset-management

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krungsri Asset Management