What Olwo does

OLWO AG is a Swiss family-owned wood company founded in 1926 and now managed in its fourth generation, operating as a vertically integrated production, trade, and service business headquartered in Worb with wholly owned subsidiaries OLWO Erlenbach AG (sawmill) and OLWO Stalden AG (planing mill). The company produces and distributes wood and wood-based building materials for the Swiss construction and interior-fit-out market, including parquet/laminate/vinyl/cork/linoleum flooring, terrace and balcony systems, façade cladding and surface treatments, decorative panels (Decovie brand), interior and custom exterior doors, acoustic solutions, glulam (Leimholz), planed timber (Hobelwaren), structural timber, CLT (Brettsperrholz) and Brettstapel, panels, fire-protection boards, insulation, and roof windows. Underlying capabilities include two sawmills, a planing mill, an in-house paint/lacquering workshop, and CLT production, all focused on 100% Swiss-origin wood.

OLWO sells primarily through B2B channels: a self-serve webstore with login-gated net pricing, a large physical showroom in Worb with virtual tours and online appointment booking, a field sales force (Verkauf-Aussendienst) plus inside-sales support, and direct delivery to construction sites via an own transport fleet. Its commercial moat is reinforced by ISO 9001, FSC Chain of Custody, Lignum (Swiss Wood Label), Q-VSH, Safety Charter, and Cleantech Agentur Suisse certifications, and by the ComNorm ERP integration layer that connects its webshop to nine Swiss carpentry/wood-construction ERP platforms. Customer segments span craftsmen and tradespeople, architects and planners, private builders, and commercial developers across Switzerland, with no disclosed international footprint.

The business model is transaction-based: one-time product sales supplemented by trading margins on third-party brands (e.g., fire-protection panels, insulation, VELUX accessories) and per-delivery transport fees. Pricing is quote-based, not publicly disclosed, with volume discounts applied at order level and a 30-day pickup validity window; VAT is excluded and transport is billed separately. The company is privately held under an independent family holding with no external institutional capital, no public listing, and no disclosed funding rounds or M&A activity in the available data.

Name

Olwo

Legal name

OLWO AG

Website

https://olwo.ch

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

OLWO AG is a fourth-generation Swiss family-owned wood company (founded 1926) that produces and distributes Swiss-origin wood and wood-based building materials, including flooring, façades, doors, CLT, planed timber, and insulation, to craftsmen, architects, and builders across Switzerland through its sawmills, showroom, webshop, and direct delivery fleet.

Ownership category

akta.pro rank

Product category

Wood Building Materials

NAICS

Sawmills (321113), Cut Stock, Resawing Lumber, and Planing (321912), Wood Product Manufacturing (321), Prefabricated Wood Building Manufacturing (321992)

SIC

Sawmills & Planting Mills, General (2421), Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Sawmilling & Lumber Production (IMADADAA)

akta.pro secondary industries

Planing Mills & Lumber Surfacing (IMAMABAE), Wood Mouldings, Millwork & Trim (IMADADAG), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

Keywords

• Wood building materials
• Sawn timber products
• Construction timber
• Interior wood products
• Facade cladding

Headquarters

HQ city

Worb

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wood Product Sales: Sale of wood products including sawmill output, planed wood, construction timber, CLT, flooring, facades, doors, and acoustic products. One-time transaction-based revenue from product sales.
2. Trading Commerce: Trading of wood-based materials, insulation products, fire protection panels, and accessories. Revenue from margin on traded goods.
3. Logistics and Transport Services: Delivery services to construction sites with transport cost recovery per delivery

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

OLWO manufactures and trades wood-based building materials including sawn timber, construction timber, cross-laminated timber (CLT/Brettsperrholz), planed wood products, flooring, facades, doors, acoustic panels, and insulation. The company operates its own sawmills in Worb and Erlenbach i.S. and a planing mill in Stalden, serving craftsmen, architects, commercial builders, and private individuals across Switzerland through a webshop, large physical showroom, and direct delivery to construction sites.

Product overview

OLWO is a Swiss wood industry company operating as a production, trade, and service enterprise founded in 1926. The offering consists of a comprehensive portfolio of wood and wood-based building materials organized into a unified business-to-business commerce platform (OLWO Webshop) with integrated ERP connectivity via ComNorm. Core products include: (1) Flooring category covering parquet, laminate, vinyl, cork, linoleum, skirting boards, and floor care products; (2) Terrace category including solid wood decking, WPC/composite terraces, and balconies; (3) Facade systems with paneling, facade cladding, and surface treatments; (4) Decorative panels under the Decovie brand; (5) Doors encompassing standard interior doors and custom exterior doors; (6) Acoustic solutions; (7) Glulam (Leimholz) products; (8) Extensive planed wood (Hobelwaren) product line including battens, panels, roof shavings, and surface treatments; (9) Construction timber/sawn timber including CLT/Brettsperrholz and Brettstapel systems; (10) Panel products (Platten) ranging from solid wood to HPL/facade panels; (11) Fire protection (Brandschutz) materials; (12) Insulation and films; (13) Roof windows and VELUX accessories; (14) The OLWO Boutique branded merchandise line; supported by (15) Sawmill operations (Sägewerke) at Worb and Erlenbach producing Swiss-origin timber; and (16) Trade/Commerce services including logistics, planing mill finishing, and training. The company holds multiple Swiss and international certifications guaranteeing quality and sustainable Swiss wood sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring (Parkett, Laminat, Vinyl, Kork, Linoleum)
• Skirtings and Profiles (Leisten)
• Floor Care Products (Bodenpflege)
• Solid Wood Terrace Decking
• WPC Terraces and Ceramic Slabs
• Facade Systems and Wall Paneling
• Decovie Decorative Panels
• Interior and Exterior Doors
• Acoustic Panels and Solutions
• Glulam Products (Leimholz)
• Planed Wood Products (Hobelwaren)
• Construction Timber and Sawn Timber
• Panel Products (Platten)
• Fire Protection Materials (Brandschutz)
• Insulation Materials and Films
• Roof Windows and VELUX Accessories
• Sawmill Services (Sägewerke)
• Trade and Commerce Services (Handel)
• OLWO Webshop (E-commerce Platform)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ComNormcoreTechnology or IntegrationComNorm is an official service partnership (Service-ID: 1001059) that enables integration between OLWO's webshop and customer ERP systems. This allows customers to access real-time product data, personal net prices, and seamlessly import product information into their ERP for quotes and ordering.
• Fisolan AGminorOthersPartner link listed in downloads/media section for additional information.
• Certificat d'origine bois Suisse COBSminorOthersSwiss wood origin certification body - holz-bois-legno.ch partner.
• Industrie du bois suisseminorOthersSwiss wood industry association (holz-bois.ch) partner organization.
• Centrale Suisse du Commerce de Bois CSCBminorOthersSwiss timber trade association (hwsschweiz.ch) partner.
• VELUX Suisse SAminorOthersRoof window supplier partner - listed as partner link.
• Association Suisse des RaboteriesminorOthersSwiss planing association (vsh.ch) - VSH label certification issuer.
• WoodvetiaminorOthersSwiss wood promotion initiative (woodvetia.ch) partner.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Binderholz: Austrian family-owned group operating sawmills plus solid timber, glulam, CLT (BBS), and pallet production. Closely comparable to OLWO's sawmill + planing + CLT profile, including B2B trade to construction and wood-working customers in the Alpine region.
• Rubner Holzindustrie: South Tyrolean family-owned group producing sawn timber, glulam, CLT, and prefabricated wood buildings, with strong Alpine-market presence. Comparable to OLWO's CLT/sawmill scope and its construction-trade customer focus.
• Mayr-Melnhof Holz: Austrian sawmill business within Mayr-Melnhof Group producing sawn timber, planed wood, pellets, and trading activities. Direct comparable to OLWO on sawmilling, planing, and timber trading for European construction markets.
• Derix Gruppe: German family-owned manufacturer of glulam and CLT components for timber construction. Comparable to OLWO's CLT/structural timber offering and direct B2B trade to builders and architects in the DACH region.
• J. u. A. Frischeis: Austrian-headquartered lumber, panel, and wood-based materials wholesaler with sawmill and finishing operations across Central Europe. Directly comparable to OLWO as a vertically integrated wood-products manufacturer-trader serving carpenters, builders, and architects through wholesale distribution and showroom-style sales.
• Pfeifer Group: Austrian sawmill and timber group producing sawn timber, glulam, CLT, and wood-based panels with integrated trading. Comparable to OLWO in sawmilling, engineered wood, and B2B distribution to construction and craft customers.
• Pollmeier Massivholz: German hardwood sawmill producing sawn lumber, veneers, and engineered hardwood products (e.g., BauBuche). Comparable to OLWO as a European sawmill-driven wood product manufacturer selling into construction and trade channels.
• Swiss Krono (Kronoswiss): Swiss-based manufacturer of wood-based panels, flooring, and engineered wood products. Directly comparable to OLWO as a Swiss-headquartered wood product manufacturer serving construction and interior customers.

Broad incumbents

• Stora Enso: Nordic forest products giant with sawmills, CLT, and building solutions serving European construction markets. Broader incumbent comparable to OLWO on sawn timber, engineered wood, and sustainable building materials, though at vastly greater scale and global scope.
• EGGER (Fritz Egger): Austrian-headquartered, pan-European wood-based materials giant producing chipboard, OSB, laminate flooring, and sawn timber. Broader incumbent comparable to OLWO on flooring, panels, and construction timber categories but at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OTTO-L%C3%84DRACH-AG-OLWO-1867516673492549/?ref=aymt_homepage_panel
• LinkedInlinkedin.com/company/olwo-ag
• Instagraminstagram.com/olwo.ch

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olwo