What FRISCHEIS does

FRISCHEIS (legal entity: J. u. A. Frischeis d.o.o.) is the Croatian operating company of the JAF Group, a privately held wood and wood-based materials trading group active across 12 Central and Eastern European countries. In Croatia the company operates 4 showroom/sales locations — Velika Gorica, Šibenik, Slavonski Brod, and Solin — alongside a Croatian-language e-commerce shop, serving four horizontal customer segments: craftsmen and manufacturers (primary), building-materials traders (Baumarkets), architects and designers, and private consumers.

The core product portfolio covers panel boards (plywood, MDF/HDF, OSB, particleboard, compact boards, worktops, mineral materials), flooring (finished parquet, vinyl, laminate), terrace materials (solid wood, thermally modified wood, WPC composites), construction wood (KVH, Duo/Trio, BSH, CLT), facades, interior and exterior doors, and a full hardware/fittings range. Underpinning this assortment is a set of registered brand assets (JAF, Frischeis, Eurowood) and strategic distribution partnerships with manufacturers including FunderMax (facade panels), Silvadec (composite decking), Rehau (Rauvisio Tone MDF), and Häfele (hardware). The company also operates an in-house wood-processing service positioned as an "extended workbench."

Commercially, FRISCHEIS runs a hybrid B2B/B2C model. Revenue is generated from one-time unit-priced product sales (per piece, m², or linear meter) of wood and panel materials, supplemented by professional services revenue from custom processing and technical consultation. Distribution is multi-channel: self-serve e-commerce, showroom sales for in-person consultation, dedicated business account management for craftsmen/contractors/architects, and access to the broader JAF Group cross-border network. A digital planning suite — including WEB CUT, 3D Virtual Studio, Terrace Planner, Decor Searcher, and Flooring Searcher — supports project specification online. The company is privately held under Croatian law (d.o.o.), with no public revenue, funding, or ownership disclosures available in the source material.

Name

FRISCHEIS

Legal name

J. u. A. Frischeis d.o.o.

Website

https://frischeis.hr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FRISCHEIS (J. u. A. Frischeis d.o.o.) is the Croatian arm of the JAF Group, a Central/Eastern European wood and panel materials trader. It sells panels, flooring, terrace materials, construction wood, facades, doors, and hardware via four showrooms, an online shop, and dedicated business accounts to craftsmen, Baumarkets, architects, and consumers.

Ownership category

akta.pro rank

Product category

Wood Materials Distribution

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)

akta.pro secondary industries

Veneer & Specialty Wood Products Trading (IMAMAIAL), Wood Mouldings, Millwork & Trim (IMADADAG)

Keywords

• Wood materials trading
• Panel boards supply
• Terrace decking materials
• Construction wood supply
• Interior doors wholesale

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wood Materials Sales: Core revenue from selling wood materials including panels, flooring, doors, facades, construction wood, and related products through online shop and showrooms
2. Processing Services: Custom wood processing services including cutting and custom manufacturing as an extended workshop service
3. Expert Consultation: Technical consulting and expert advice services for craftsmen, architects, and construction professionals

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

FRISCHEIS (J. u. A. Frischeis d.o.o.) is a Croatian wood and wood-based materials trader operating as part of the JAF Group. The company sells panel boards, flooring, terrace decking, construction wood (KVH/BSH/CLT), facades, interior doors, and hardware/fittings through its own online shop and four physical showrooms in Croatia. It also offers in-house custom processing services, technical consultation, and digital planning tools (terrace planner, 3D virtual studio, decor/flooring searchers, WEB CUT) to support craftsmen, contractors, architects, building materials retailers, and private consumers.

Product overview

FRISCHEIS (J. u. A. Frischeis d.o.o.) is a wood and wood-based materials trader operating across Central and Eastern Europe. The company offers a unified multi-category e-commerce platform with online shop capabilities and physical showroom locations. The product portfolio centers on panel boards (plywood, MDF/HDF, OSB, particleboard, compact boards), flooring (parquet, vinyl, laminate), terrace materials (solid wood, WPC, thermally modified wood), construction wood (KVH, BSH, CLT), facades, doors, hardware/fittings, and functional materials. The offering is structured as a platform combining e-commerce with digital planning tools (WEB CUT, 3D Virtual Studio, Terrace Planner, Decor Searcher, Flooring Searcher) plus processing services. Private label sub-brands include Eurowood (CPL doors) and branded materials such as Max Compact exterior boards, Rehau Rauvisio Tone MDF boards, and Silvadec composite decking.

Differentiator

Problem solved

Functional benefit

Brands

• Eurowood: Private brand offering CPL doors and related door products
• Holver
• JAF

Products and services

• Ploča (Panel Boards) Comprehensive range of panel boards including plywood, improved boards, veneered boards, edge bands, HPL/laminate, worktops, compact boards, mineral materials, solid hardwood boards, raw particleboard, MDF/HDF boards, OSB boards, lightweight boards, construction boards, and formwork boards, supplied to trade and consumer customers.
• Podna obloga (Flooring) Floor coverings including finished parquet (multi-layer single-line and three-line parquet), vinyl flooring (standard, rigid, click, SPC), and laminate flooring with accessories, for residential and commercial interior projects.
• Terasa (Terrace Materials) Terrace boards and materials including solid wood decking (Bangkirai, European/Siberian larch), thermally modified wood, WPC composite decking, and accessories for surface maintenance, screws, substructures, and height regulators.
• Drvo za građenje (Construction Wood) Construction wood products including KVH structural beams (spruce), Duo/Trio beams, BSH laminated beams, CLT cross-laminated timber, profiled wood, wood preservatives, and wood fiber insulation materials, for structural and building applications.
• Fasade (Facades) Facade products including facade panels (compact exterior boards, three-layer solid panels) and facade profiles (thermally modified wood and accessories) for exterior building applications.
• Vrata (Doors) Door products including raw door leaves, interior doors (veneered, white lacquered, CPL, glass doors), door frames, hardware/locks, and door accessories for residential and commercial projects.
• Okov (Hardware and Fittings) Hardware and fittings including furniture handles, lighting and electrically operated fittings, connectors, hinges, flap fittings, locking systems, kitchen fittings, drawer guides, sliding door hardware, table legs, tools, motion technology, construction hardware, and bathroom equipment.
• Usluga obrade (Processing Service) Custom wood processing services functioning as an extended workbench in the customer's workshop — from planning and production to product delivery, serving craftsmen and manufacturers with cutting, sizing, and custom manufacturing of wood and panel materials.
• Online alati (Online Planning Tools) Digital tools suite including WEB CUT (cutting service), Decor Searcher, 3D Virtual Studio, Terrace Board Finder, Terrace Planner, and Flooring Searcher, assisting customers in product selection, project visualization, and planning.

Quantifiable outcome

• 29 residential units supplied with flooring and interior doors for Vienna project
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• SilvadeccoreTechnology or IntegrationSilvadec Elegance composite deck boards added to JAF product assortment. Silvadec is a manufacturer of durable composite wood materials for terrace applications. Partnership provides customers with WPC (wood-polymer composite) decking options as part of JAF's terrace product range.
• RehaucoreTechnology or IntegrationRehau Rauvisio Tone MDF boards added to product range. 11 decorative MDF board decors in soft-mat finish (Rauvisio Tone) with matching ABS edge bands offered. Partnership expands JAF's panel product offerings.
• EurowoodcoreTechnology or IntegrationEurowood is a private label brand owned/licensed by JAF for CPL doors. The Resisto CPL door collection offers diverse interior design options. Brand provides competitive positioning in the value door segment.
• FunderMaxcoreTechnology or IntegrationFunderMax Compact Exterior facade panels supplied for projects including Lotus Residence in Slovenia. JAF Slovenia serves as distributor for FunderMax facade products. Products feature high weather resistance and design variety.
• HolvercoreStrategic or Co-development PartnerHolver is the JAF Group's Romanian operating entity, serving as the regional brand for wood materials distribution. Holver supplies materials for projects including The Valley Resort, University of Medicine Cluj-Napoca, and Swissôtel Poiana Brașov. Part of the same corporate group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Travis Perkins: UK's largest distributor of building materials to trade customers, combining timber, panels, doors, and flooring with branch networks and online ordering; mirrors FRISCHEIS's B2B trade focus but is UK-centric.
• Stark Group (Denmark): Large Nordic and Northern European building materials distributor serving tradesmen and contractors; comparable business model (multi-category distribution + value-added services) but operating primarily in Denmark/Northern Europe rather than the CEE/WB market FRISCHEIS serves.

Broad incumbents

• Bauhaus (Austria/Germany): Pan-European big-box DIY chain carrying timber, panels, flooring, and doors. Provides the mass-market price reference that constrains FRISCHEIS's retail-segment pricing power across CEE.
• Leroy Merlin (Croatia / Adeo): French-headquartered home improvement chain entering Croatia, carrying panels, timber, flooring, and doors. Represents the direct B2C disintermediation threat against FRISCHEIS's private-consumer showroom channel.
• Hornbach Baumarkt: European DIY and building materials chain with a multi-category assortment overlapping FRISCHEIS in panels, timber, flooring, doors, and hardware; competes on price breadth and physical-store scale rather than on trade-customer specialization.
• Saint-Gobain Distribution CEE: Building materials distributor with broad portfolio of panels, insulation, and interior products across Europe; broader industrial-scale incumbent overlapping with FRISCHEIS in construction timber, facades, and interior panels.

Others

• Silvadec: French manufacturer of composite (WPC) terrace decking whose products FRISCHEIS distributes under a 'core' partnership; a supplier/upstream partner rather than direct competitor, but relevant because Silvadec increasingly sells direct and through other CEE distributors.

Direct peers

• JAF Group Slovenia: Slovenian arm of the JAF Group distributing wood panels, flooring, doors, facades, and hardware, cited as FunderMax facade distributor (Lotus Residence project). Operates the same digital and showroom hybrid model as the Croatian entity.
• JAF Frischeis Austria: JAF Group's Austrian flagship and direct sister entity of FRISCHEIS Croatia; identical product categories (panels, flooring, terraces, doors, hardware), identical digital tool stack (WEB CUT, Terrace Planner, 3D Studio), and shared group branding make it the closest comparable peer operating in a different national market.
• Holver (JAF Romania): JAF Group's Romanian operating entity, explicitly referenced as a sister subsidiary supplying wood materials for healthcare, hospitality, and education projects; same product catalog and group strategy, offers a direct geographic mirror of FRISCHEIS Croatia's operating model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frischeis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRISCHEIS