Nessel Homes

What Nessel Homes does

Nessel Homes is a two-person, husband-and-wife residential real estate brokerage team led by Dan Nessel (Realtor, DRE# 01349526) and Charlee Nessel (Broker, DRE# 01309674), serving buyers and sellers across Santa Monica and the broader Westside and South Bay of Los Angeles, including Venice Beach, Pacific Palisades, Mar Vista, Culver City, Brentwood, Manhattan Beach, Encino, Redondo Beach, and Playa Vista. The team is affiliated with Berkshire Hathaway HomeServices California Properties and has operated for nearly 25 years, ranking in the Top 1% of BHHS agents nationwide over the past five years and earning the Legend Award (including a 20 Year Legend Award) for sustained excellence. Core offerings cover full-service residential representation across buying, selling, building, investing, leasing, and relocating, supplemented by specialized service pages for new construction, condominiums, and land value tear-down advisory.

The underlying technology stack is modest and purpose-built: a proprietary Client Transaction Portal provides a secure hub for assets, contracts, reports, disclosures, milestone-based calendars, and customized checklists during active transactions, while a branded Nessel Homes mobile app (available on iOS and Android) delivers real-time listings with explicit privacy protections marketed as distinct from Redfin and Zillow. The company does not expose APIs, has no disclosed AI/ML capabilities, and relies on traditional agent expertise for its Comparative Market Analysis service. Marketing channels span Instagram, Facebook, LinkedIn, YouTube, TikTok, email/newsletter campaigns (weekly market updates by ZIP code), print materials, and direct agent network outreach.

The business model is a traditional transaction-based real estate commission on residential property sales, with separate buyer-representation and seller-representation arrangements, both negotiated per client and paid at close. Revenue comes exclusively from commission streams on completed transactions in the Westside LA market, with commission rates not publicly disclosed. The company is privately held by the two principals with no external institutional investment, no disclosed funding rounds, and no subsidiaries.

Name

Nessel Homes

Legal name

Nessel Homes

Website

https://nesselhomes.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Nessel Homes is a two-person husband-and-wife residential real estate brokerage serving buyers and sellers across Santa Monica and the Westside of Los Angeles. Operating under the Berkshire Hathaway HomeServices franchise, the team provides full-service representation supported by a proprietary client portal and branded mobile app.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Home seller services
• Comparative market analysis
• Property marketing services

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate agent commission on residential property transactions, representing both buyers and sellers in Santa Monica and Westside Los Angeles markets

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Nessel Homes is a full-service residential real estate brokerage team that represents buyers and sellers of homes, condominiums, and new construction in Santa Monica and the Westside of Los Angeles. Services span pricing strategy, negotiation, custom marketing, transaction management through a proprietary client portal, and a privacy-focused branded mobile app for property search.

Product overview

Nessel Homes is a full-service residential real estate brokerage operating on the Westside of Los Angeles, founded and operated by husband-and-wife team Dan and Charlee Nessel. The core offering is their full-service real estate brokerage covering buying, selling, building, investing, leasing, and relocating across Santa Monica, Brentwood, Pacific Palisades, Venice Beach, Mar Vista, and Culver City. This core brokerage is supported by a proprietary mobile app (available on iOS and Android), an exclusive client portal with milestone-based transaction management, weekly market updates and neighborhood reports covering specific Santa Monica and Westside ZIP codes, and a custom marketing suite combining print and digital channels (Instagram, Facebook, LinkedIn, YouTube, TikTok). Supplementary property-category services include new construction, condominiums, and land value tear-down advisory. The company does not operate a technology platform with APIs or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Real Estate Brokerage Comprehensive residential real estate services covering buying, selling, building, investing, leasing, and relocating across Santa Monica and the Westside of Los Angeles, delivered by Dan and Charlee Nessel as a husband-and-wife team.
• Exclusive Client Transaction Portal Proprietary transaction hub providing clients a secure, organized space for all assets, contracts, reports, and disclosures, featuring milestone-based calendars and customized checklists.
• Weekly Market Updates Newsletter Weekly market reports and neighborhood insights covering Santa Monica ZIP codes 90401–90405, Brentwood (90049), Mar Vista (90066), Culver City (90230, 90232), Pacific Palisades (90272), and Venice (90291), delivered via subscription.
• Custom Marketing Services for Listings Suite of custom print and digital marketing materials including property brochures, flyers, postcards, social media campaigns (Instagram, Facebook, LinkedIn, YouTube, TikTok), email campaigns, and Google Business integration, tailored to each listing.
• New Construction Representation Real estate services supporting new construction projects in the Santa Monica and Westside market, including lot identification and builder referrals, listed as a distinct property category on the website.
• Condominium Representation Specialized services for condominium transactions in the Santa Monica and Westside market.
• Land Value and Tear-Down Advisory Real estate advisory service focused on land value and teardown opportunities in the Santa Monica and Westside market.

Quantifiable outcome

• Sold 2412 John Street, Manhattan Beach for $3,425,000 on 03/23/26

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Berkshire Hathaway HomeServices California Properties (BHHSCP)coreChannel Partner/ Reseller/ DistributorNessel Homes operates as a member of the Berkshire Hathaway HomeServices franchise system. BHHS and the BHHS symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. This affiliation provides access to the BHHS network, brand recognition, and national/international buyer networks.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Compass: Tech-enabled national residential brokerage with a strong Westside LA presence that competes directly with BHHS-affiliated teams for luxury listings and buyer mandates; closely comparable because Compass agents in Santa Monica and Brentwood pitch similar full-service, marketing-driven representation.
• Douglas Elliman: National luxury-leaning brokerage actively expanding on the Westside, fielding competing teams for high-end residential representation in markets like Santa Monica, Brentwood, and Manhattan Beach.
• Coldwell Banker Realty: Long-standing national brokerage with dense Westside LA agent teams providing comparable buyer and seller representation in Santa Monica and the broader Westside market.
• Berkshire Hathaway HomeServices California Properties: The parent franchise system under which Nessel Homes operates; comparable because peer BHHS-affiliated teams in the same region run similar full-service, marketing-driven brokerage operations and compete for the same listings and buyer mandates.
• Engel & Völkers: International boutique-style brokerage with Westside LA shops targeting similar luxury and international-buyer clientele that Nessel Homes addresses via the BHHS network.

Direct peers

• Sotheby's International Realty (Westside LA): Luxury-leaning residential brokerage network with significant Santa Monica, Pacific Palisades, and Brentwood agent teams competing for the same high-end seller mandates and international buyer referrals that Nessel Homes targets.
• Hilton & Hyland: Beverly Hills-based luxury brokerage with a substantial Westside LA roster that competes head-to-head for premium-priced listings in the same ZIP codes Nessel Homes serves.
• The Agency: Luxury-focused boutique brokerage with deep Westside LA roots and high-profile agent teams targeting the same Santa Monica, Brentwood, and Pacific Palisades seller pool as Nessel Homes.

Regional players

• Rodeo Realty: Independently owned LA-area brokerage with strong Westside and Valley representation, serving as a comparable boutique-style competitor for residential seller and buyer mandates in overlapping geographies.

Others

• Zillow (and Zillow Premier Agent): Although not a brokerage, Zillow — explicitly named in Nessel Homes' value proposition — is the principal portal-driven competitive force on both buyer lead generation and listing distribution that the team differentiates against with its branded privacy-first app.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NesselHomes.DanandCharlee
• LinkedInlinkedin.com/company/nessel-homes
• Instagraminstagram.com/nesselhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nessel Homes