San Romanoway Revitalization Association

What San Romanoway Revitalization Association does

San Romanoway Revitalization Association (SRRA) is a not-for-profit social services organization founded in 1999 and headquartered at 102-10 San Romanoway in the North-East quadrant of Jane and Finch, North York, Ontario. The organization delivers a portfolio of community programs targeting at-risk youth, isolated seniors, and families in a predominantly Black (90%) and low-income (100%) demographic. Core programs include the Breakfast and Afterschool Program (licensed under the Ontario Ministry of Education Child Care and Early Years Act, license #0003578), the Boys and Girls Leadership Group for children ages 9–13, Tween-Teen Girls/Boys programs, the RCIY (Reclaiming Our Communities, Investing In Our Youth) crime prevention initiative for Black and racialized youth ages 12–29, the Seniors Program, and seasonal summer and March break day camps. Service delivery is on-site at the San Romanoway location and through outreach and partner-venue activities (Toronto Zoo, National Bank Open, tennis programming), operating under Crime Prevention through Environmental Design (CPTED) and Crime Prevention through Social Development (CPTSD) frameworks.

The revenue model is grant-and-donation based with zero user fees to participants. Funding sources span federal (Employment and Skills Development Canada, Public Safety Canada), provincial (Ministry of Health LIHN, Ministry of Education), and municipal (City of Toronto Community Service Partnerships and Black Mandated Funding Framework) government grants; foundation grants (Aubrey & Marla Dan Foundation, Barry and Laurie Green Family Charitable Trust, Canada Post Community Foundation, Toronto Foundation for Student Success, Toronto Star Fresh Air Fund); and individual and corporate donations channeled through CanadaHelps. The organization is governed by a volunteer Board of Directors (Kevin Green, Andrew Zrnec, Elise Sousa, Daniel Mack, Dowlatte (Malthy) Simmonds) and led by Executive Director Lily Wong, who succeeded founder Stephnie Payne, M.Ed in 2024 after 25 years of leadership.

Operations are delivered by approximately 20 staff spanning program supervisors, coordinators, support workers, and assistants across the multiple program lines. The organization maintains strategic partnerships with TDSB, TCDSB, Black Creek Community Health Centre, Toronto Police 31 Division, probation and parole services, Second Harvest, and various corporate donors. No proprietary technology platform, AI/ML capabilities, or app products are disclosed; the business is fundamentally a human-delivered social services operation rather than a technology-enabled platform.

Name

San Romanoway Revitalization Association

Legal name

San Romanoway Revitalization Association

Website

https://srra.ca

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

San Romanoway Revitalization Association is a Toronto not-for-profit founded in 1999 that delivers community programs — licensed child care, youth leadership, crime prevention, seniors services, and seasonal camps — to predominantly Black and low-income residents of the Jane-Finch neighborhood, funded primarily through government grants, foundations, and donations.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Inclusive / Special-Needs Childcare Centers (EDACAAAH)

akta.pro secondary industries

Transition & School-Readiness Support for Special Needs Children (HSAAAIAO), Transition Services (Secondary to Postsecondary/Employment, Life Skills) (EDAJAKAG), Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

Keywords

• Community social services
• Youth development programs
• Before and after school care
• Senior support services
• Crime prevention programs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: Federal, provincial, and municipal government grants and program funding including ESDC (Canada Summer Jobs, New Horizons for Seniors), Public Safety Canada (Reclaiming our Community Investing in our Youth), Ministry of Health (Local Integration Health Network), Ministry of Sport, and City of Toronto (CSP, Black Mandated Funding Framework).
2. Foundation Grants and Donations: Funding from foundations including Aubrey & Marla Dan Foundation, Barry and Laurie Green Family Charitable Trust, Canada Post Community Foundation, Toronto Foundation for Student Success, Toronto Star Fresh Air Fund, and individual donor contributions.
3. Donations: Individual and corporate donations accepted through CanadaHelps platform and direct email contact. Donors include C. Macias, C. McCulloch, Cintas Canada, Christ Embassy Toronto, Stone Link, St. Stephen's Presbyterian Church, and others.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

SRRA is a non-profit community social services organization that delivers free youth development, senior support, and crime prevention programming to residents of the Jane-Finch neighborhood in North York, Toronto. Core offerings include a Ministry of Education–licensed breakfast and afterschool program, boys' and girls' leadership groups, RCIY (Reclaiming Our Communities, Investing In Our Youth), tween-teen programs, summer and March break day camps, and seniors' programming.

Product overview

San Romanoway Revitalization Association (SRRA) is a not-for-profit social services organization offering a portfolio of community programs including child care (Breakfast and Afterschool Program), youth leadership and development programs (Boys and Girls Leadership Group, Tween-Teen Girls/Boys Program), crime prevention initiatives (RCIY), senior services, and seasonal camps (Summer Day Camp, March Break Camp). The organization is licensed under the Ministry of Education Child Care and Early Years Act (2014) and operates as a single unified service offering rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast and Afterschool Program Licensed before- and after-school care and nutrition program for school-aged children in the Jane-Finch neighborhood, delivered free of charge under the Ontario Ministry of Education Child Care and Early Years Act.
• Boys and Girls Leadership Group
• RCIY (Reclaiming Our Communities, Investing In Our Youth)
• SRRA Summer Day Camp
• SRRA March Break Camp
• Tween-Teen Girls/Boys Program
• Seniors Program

Quantifiable outcome

• 90% of SRRA youth identify as Black and 100% come from low-income homes
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Black Creek Community Health Centre (BCCHC)coreStrategic or Co-development PartnerRCIY program partnership funded by Public Safety and Emergency Canada. BCCHC collaborates with SRRA on crime prevention through social development initiatives targeting Black and racialized youth ages 12-29 in the Jane-Finch community.
• Toronto District School Board (TDSB)coreStrategic or Co-development PartnerCommunity partner providing educational collaboration and student referrals for youth programs.
• Toronto Catholic District School Board (TCDSB)coreStrategic or Co-development PartnerCommunity partner providing educational collaboration and student referrals for youth programs.
• Toronto Police Services (TPS) - 31 DivisionsupportingStrategic or Co-development PartnerCommunity policing partnership supporting community safety and crime prevention initiatives.
• Durante's NoFrills - Jane/FinchsupportingGTM or Marketing PartnerCommunity partner providing food donations and support for nutrition programs.
• Freshco - Jane/FinchsupportingGTM or Marketing PartnerCommunity partner providing food donations and support for nutrition programs.
• Jane/Finch Community and Family Centre (JFCFC)supportingStrategic or Co-development PartnerCommunity partner organization collaborating on family and youth services in the Jane-Finch area.
• Elspeth Heyworth Centre for Women (EHCW)supportingStrategic or Co-development PartnerPartner agency supporting women's services and community programs.
• Second HarvestsupportingGTM or Marketing PartnerFood rescue organization providing food support for community nutrition programs.
• Tennis CanadasupportingStrategic or Co-development PartnerPartner providing tennis programming and activities for youth through Doug Philpott Inner City Children's Tennis initiative.
• Let's Talk Science (LTS)supportingStrategic or Co-development PartnerEducational partner providing science programming and STEM activities for youth programs.
• United for Literacy (formerly Frontier College)supportingStrategic or Co-development PartnerLiteracy organization partner supporting educational programs and homework assistance.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Black Creek Community Health Centre: Co-funding partner on the RCIY program serving Black and racialized youth in Jane-Finch. Directly comparable as a community health and social service provider for the same demographic and geography, with similar federal/provincial funding dependencies.
• Jane/Finch Community and Family Centre: Neighbouring community-based organization serving the same Jane-Finch population with family, youth, and newcomer services. Already a listed SRRA partner, making it the most directly comparable peer operating in the same geography with overlapping program areas.
• Elspeth Heyworth Centre for Women: Listed SRRA partner organization providing women's services and community programs in Toronto. Directly comparable as a small, neighborhood-anchored non-profit serving Jane-Finch-adjacent populations with government and foundation funding.

Regional players

• Fred Victor: Toronto non-profit providing housing, health, and community services to marginalized populations including at-risk youth, seniors, and low-income families. Comparable in the mix of seniors, youth, and community programming with strong funder relationships at municipal and provincial levels.
• Native Child and Family Services of Toronto: Toronto-based non-profit serving Indigenous children, youth, and families with culturally grounded programs, child welfare, and community services. Comparable in mission-driven social service delivery for a specific racialized community in Toronto, with similar government funding profile.
• Davenport-Perth Neighbourhood Centre: Toronto neighbourhood centre offering child care, youth programs, seniors services, and community development — closely mirroring SRRA's portfolio and operating model in a different but demographically similar inner-suburban Toronto community.
• Rexdale Community Health Centre: Community health and social services provider in Toronto's Rexdale area serving low-income and racialized populations with youth, seniors, and settlement programs. Comparable in serving a high-need Toronto Priority Neighbourhood with multi-program community delivery.

Emerging players

• Aki Therapy Centre: Toronto-based emerging non-profit providing trauma-informed mental health and community programs for youth, including racialized and at-risk populations. Comparable as a smaller, emerging organization targeting Black and racialized youth in Toronto with outcome-oriented programming.

Broad incumbents

• YMCA of Greater Toronto: Large incumbent operating licensed child care, camps, youth programs, and senior services across the GTA. Directly comparable in the breadth of programming (child care, camps, seniors, youth) and government licensing model, but at a regional scale rather than a single neighborhood.
• Boys & Girls Clubs of Canada: National non-profit operating before/after school care, leadership programs, and youth development across Canada. Comparable in mission and program types (leadership, child care, youth development) but at vastly greater scale, providing a benchmark for what SRRA's model could grow into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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