FreshCo

What FreshCo does

FreshCo AS is a Norwegian specialty beverage company founded in 2017 through the merger of three Oslo-based startups — Juiceriet, Essentially, and Oslo Cold Brew — and headquartered at Borgeskogen 65, 3160 Stokke, Norway. The company produces cold brew coffee, cold-pressed juices, smoothies, and lemonades in small batches using proprietary High Pressure Processing (HPP) technology, and operates two principal consumer sub-brands: Juiceriet (juices, smoothies, and lemonades in 250ml and 1L formats) and Oslo Cold Brew (lactose-free iced coffee with oat milk in Latte, Mocca, Cocos, Caramel, and Matcha variants). FreshCo serves health-conscious Norwegian consumers seeking preservative-free, unheated beverages, alongside Norwegian businesses requiring fresh beverage supply for offices and events.

The company's core technical asset is its HPP capability, in which it is the first and only private investor in Norway. HPP uses extremely high cold water pressure to inactivate microorganisms without heat pasteurization or chemical preservatives, delivering a minimum 120-day shelf life while preserving taste, color, and nutritional content. Beyond its owned brands, FreshCo monetizes this asset by offering HPP contract manufacturing services to third-party Norwegian food and beverage producers seeking scalable, preservative-free processing. Distribution is built on four channels: direct e-commerce via freshco.no with cold-chain delivery through Gordon Delivery (currently limited to Eastern Norway), wholesale through established Norwegian distributors including Engrosfrukt, Asko, and Carl Evensen, on-demand delivery via Wolt, and a B2B corporate portal.

FreshCo is a privately held Norwegian AS (organization number 914 153 298) with no disclosed institutional investors, funding rounds, or revenue figures. Pricing is transactional — unit pricing in NOK with free shipping above 1,500 NOK and a 149 NOK shipping fee below. The company's growth vectors are multi-channel distribution build-out, geographic expansion beyond Eastern Norway contingent on cold-chain capacity, and scaling of HPP contract manufacturing.

Name

FreshCo

Legal name

FreshCo AS

Website

https://freshco.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

FreshCo AS is a Norwegian specialty beverage company that produces cold brew coffee, juices, smoothies, and lemonades using proprietary HPP technology, serving health-conscious Norwegian consumers and B2B clients through direct e-commerce, wholesale, and contract manufacturing.

Ownership category

akta.pro rank

Product category

Premium Cold-Pressed Beverages

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD)

Keywords

• Cold-pressed beverages
• Cold brew coffee
• HPP processing
• Fresh juice production
• Norwegian beverage manufacturer

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: FreshCo sells products directly to consumers through its online store freshco.no, offering cold brew coffee, juice, smoothies, and lemonade with delivery to customers across Norway.
2. Wholesale Distribution: FreshCo distributes products through multiple Norwegian wholesale distributors including Engrosfrukt, Asko, and others, generating revenue through bulk product sales to retailers.
3. HPP Contract Manufacturing: FreshCo offers rental production services using their HPP technology to other food and beverage manufacturers who want to develop or scale products with high quality, food safety, and shelf life requirements.
4. B2B Corporate Sales: FreshCo sells to business customers through their corporate portal, offering fresh beverages for corporate clients and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

FreshCo AS manufactures and sells cold-pressed juices, smoothies, lemonades, and lactose-free iced coffee under its Juiceriet and Oslo Cold Brew sub-brands, using proprietary HPP technology to deliver a minimum 120-day shelf life without preservatives or heat treatment. Products are produced in small batches in Norway and sold direct-to-consumer via freshco.no, through Norwegian wholesale distributors, via the Wolt delivery platform, and through a B2B corporate portal. The company also offers HPP contract manufacturing services to other food and beverage producers.

Product overview

FreshCo AS is a Norwegian beverage company that operates as a unified brand with two sub-brands: Juiceriet (juices, smoothies, lemonades) and Oslo Cold Brew (lactose-free iced coffee). All products are manufactured in Norway in small batches using HPP (High Pressure Processing) technology, which replaces pasteurization to preserve nutritional content, flavor, and extend shelf life to at least 120 days without preservatives. The company also offers HPP contract manufacturing services to other food and beverage producers. Products are distributed through Norwegian wholesalers (Engrosfrukt, Asko, Carl Evensen, etc.) and direct-to-consumer via the online store with delivery through Gordon Delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Juiceriet: Juice, smoothie, and lemonade products produced in Norway using HPP technology - featuring cold-pressed juices without pasteurization, sugar, or concentrates
• Oslo Cold Brew
• Essentially

Products and services

• Juiceriet (Juices, Smoothies, and Lemonades) Cold-pressed juices, smoothies, and lemonades produced in Norway using HPP technology instead of pasteurization to preserve vitamins, minerals, enzymes, and flavor. Available in 250ml and 1L formats, with no added sugar or concentrates.
• Oslo Cold Brew (OCB) — Lactose-Free Iced Coffee Lactose-free iced coffee made with premium coffee beans, oat milk, organic agave, and natural flavors, produced in small batches in Norway using HPP technology. Available in Latte, Mocca, Cocos, Caramel, and Matcha variants.
• HPP Contract Manufacturing Service Rental production services using FreshCo's HPP technology for other food and beverage manufacturers who want to develop or scale products requiring high quality, food safety, and extended shelf life without preservatives or heat treatment.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• EngrosfruktcoreChannel Partner/ Reseller/ DistributorNorwegian wholesale fruit and vegetable distributor carrying FreshCo products. Listed as one of the main distributors on FreshCo's wholesale partner page.
• AskocoreChannel Partner/ Reseller/ DistributorMajor Norwegian wholesale company distributing FreshCo products through their network.
• Carl EvensencoreChannel Partner/ Reseller/ DistributorNorwegian wholesale distributor with 160 years of history, distributing FreshCo products.
• WoltminorChannel Partner/ Reseller/ DistributorDelivery platform partner enabling quick delivery of FreshCo products to consumers in select areas.
• StripecoreTechnology or IntegrationPayment processing partner providing secure credit card payment solutions for FreshCo's e-commerce operations. PCI DSS compliant payment infrastructure.
• VippscoreTechnology or IntegrationNorwegian mobile payment solution partner enabling seamless one-tap payments through the Vipps app for FreshCo customers.
• Gordon DeliverycoreChannel Partner/ Reseller/ DistributorLogistics and delivery partner handling FreshCo's cold chain transportation and last-mile delivery to customers in Eastern Norway.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Califia Farms: Premium plant-based RTD coffee and juice brand with HPP-aligned cold processing for shelf stability. Closely comparable product architecture (lactose-free oat-milk iced coffees, cold-pressed beverages) and premium DTC/wholesale go-to-market.
• Suja Juice: US-based cold-pressed juice and functional smoothie brand using high-pressure processing to extend shelf life without heat. Direct technology and product-line overlap with FreshCo's Juiceriet brand.
• Press (formerly Press London): Premium cold-pressed juice and nut-milk brand with HPP-based preservation and a clean-label proposition. Comparable technology stack, SKU mix, and premium retail/wholesale positioning to FreshCo.
• Innocent Drinks: European premium juice and smoothie brand with a clean-label positioning closely parallel to FreshCo's Juiceriet line. Both target health-conscious consumers with cold-pressed, no-added-sugar formulations and rely on multi-channel distribution.
• Joe & The Juice: Scandinavian-origin specialty juice and coffee chain with strong Nordic presence. Competes with FreshCo on fresh juices, smoothies, and RTD coffee for similar urban, health-oriented consumers in the same geography.

Broad incumbents

• Evolution Fresh: Starbucks-owned cold-pressed juice brand using HPP for shelf stability. Directly comparable processing technology and category, with the scale advantage of a global parent and broad US retail distribution.
• Lavazza (RTD Coffee): Major Italian coffee group with an expanding RTD cold brew and iced coffee portfolio. Overlaps with FreshCo's Oslo Cold Brew line at the shelf in retail and foodservice, with much deeper marketing and distribution resources.

Emerging players

• Plenish: UK-based plant-based juice, nut-milk, and clean-label functional beverage brand. Comparable target consumer (health-conscious, ingredient-aware) and product overlap with Juiceriet's no-added-sugar, cold-processed approach.
• Daily Harvest: US DTC smoothie and functional beverage brand targeting similar health-conscious, ingredient-savvy consumers. Comparable subscription/DTC motion and SKU format (small-format smoothies) versus FreshCo's Juiceriet line.

Others

• Hiperbaric: World-leading manufacturer of HPP equipment for the food and beverage industry. Acts as the technology enabler/supplier to FreshCo's proprietary HPP process and represents both a critical vendor relationship and an indicator of addressable HPP services market growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/juiceriet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreshCo