Cromwell Tools Indonesia

What Cromwell Tools Indonesia does

Cromwell Tools Indonesia is the Indonesian operating arm of UK-based Cromwell Tools Limited, a private industrial distribution group. The Indonesian entity, PT Cromwell Tools, is a wholly-owned subsidiary operating from a single branch in Jakarta Timur (Bizpark 2, Cakung) and trading through the e-commerce platform cromwell.co.id, a local telephone sales line (+6221 2957 3960), and in-branch service. It targets industrial buyers, professional tradespeople, and procurement teams across manufacturing, automotive, welding/fabrication, plumbing/HVAC, and construction/site-safety segments, with an emphasis on Indonesian-rupiah unit pricing and Ex-VAT commercial terms.

The product offering spans 19+ categories — hand tools, power tools, cutting tools, abrasives, welding equipment, PPE, storage/handling, and office supplies — drawing from third-party brands (DeWalt, Bosch, Makita, 3M, Sandvik, Dormer, Ansell) and an exclusive captive brand portfolio led by Kennedy (6,000+ hand tools, including KennedyPro and KenGrip sub-ranges), with additional proprietary labels such as Senator, Halo, Matlock, Avon, Solent, and Sitesafe. The platform lists 500,000+ total SKUs, holds 150,000 in stock for immediate dispatch, and reports a 95% delivery-to-promise rate. Underlying technology is a conventional e-commerce storefront with a Quick Order feature, account login, favourites, and an offline downloadable catalogue — there is no proprietary technology, no API, and no AI capability disclosed.

Revenue is generated one-time per unit, with pay-as-you-go transactional pricing, quote-based quotation for non-catalogue lines, and a high-touch sales-led go-to-market that pairs digital commerce with specialist Metalworking and Health & Safety consultative support. The business model is a classic industrial broadline distributor: aggregate SKU breadth, multi-brand sourcing, captive-label margin lift, and logistics reliability sold to B2B and prosumer buyers. Revenue figures, headcount, and ownership structure beyond the parent-subsidiary link are not publicly disclosed.

Name

Cromwell Tools Indonesia

Legal name

Cromwell Tools Limited

Website

https://cromwell.co.id

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Cromwell Tools Indonesia (PT Cromwell Tools) is the Indonesian subsidiary of UK-based Cromwell Tools Limited, distributing industrial hand tools, power tools, cutting tools, abrasives, PPE, and welding equipment to manufacturers, tradespeople, and B2B buyers through cromwell.co.id and a Jakarta branch.

Ownership category

akta.pro rank

Product category

Industrial Tools Distribution

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)

Keywords

• Industrial tool distribution
• Hand tools supply
• Power tools supply
• Safety equipment distribution
• Welding equipment supply

Headquarters

HQ city

Kuningan Timur

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Tools and Equipment Sales: Direct product sales across 19+ categories including Hand Tools, Power Tools, Cutting Tools, Abrasives, PPE, Welding equipment, Storage & Handling, and Office Supplies. Sales through e-commerce platform and customer service channels. Products sold from owned brands (Kennedy, Senator) and third-party brands (3M, DeWalt, Bosch, Makita, Sandvik).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cromwell Tools Indonesia distributes industrial tools, equipment, and personal protective equipment (PPE) through its e-commerce platform cromwell.co.id and physical branch in Jakarta. The company offers over 500,000 products across 19+ categories including hand tools, power tools, cutting tools, abrasives, welding equipment, storage solutions, and PPE. Product offerings span exclusive own brands (Kennedy, KennedyPro, KenGrip, Senator, Halo, Matlock, Avon, Solent, Sitesafe) and third-party brands (3M, DeWalt, Bosch, Makita, Sandvik, Dormer).

Product overview

Cromwell Tools Indonesia is a B2B industrial tools and equipment distributor operating an e-commerce platform offering over 500,000 products from trusted brands. The core offering centers on their exclusive Kennedy Tools sub-brand (6,000+ hand tools across Industrial and Professional ranges including KennedyPro), complemented by products from major manufacturers like DeWalt, Bosch, Makita, 3M, and Sandvik. The platform provides 19 product categories spanning Hand Tools, Power Tools, Cutting Tools, Abrasives, PPE, Welding equipment, Storage/Handling, and more, with 150,000 core range items available for immediate dispatch. The business model combines an online catalog with local branch support and customer service.

Differentiator

Problem solved

Functional benefit

Brands

• Kennedy Tools: Exclusive flagship brand of Cromwell Tools. An extensive range of over 6,000 quality hand tools designed to perform and built to last. Includes Industrial and Professional ranges.
• KennedyPro
• KenGrip
• Halo
• Matlock
• Avon
• Solent
• Sitesafe
• Senator

Products and services

• Kennedy Hand Tools Exclusive flagship brand offering over 6,000 quality hand tools including sockets, spanners, wrenches, screwdrivers, pliers, hammers, and pipe cutters. Available in Industrial and Professional (KennedyPro) ranges, trusted by engineers for over 40 years. Products manufactured to British, ISO, DIN, and ANSI standards.
• Hand Tools Sturdy, reliable, and versatile hand tools including saws, screwdrivers, utility knives, chisels, files, clamps, planers, hammers, spanners, wrenches, pliers, and garden tools for industrial and trade professionals.
• Power Tools Portable and stationary power tools including drills, reciprocating saws, circular saws, and sanders from brands such as DeWalt, Bosch, Hitachi, Kobe, and Makita for industrial and trade applications.
• Cutting Tools High-quality cutting tools including turning tools, drills, milling cutters, threading tools (taps and dies), deburring tools, and saws from brands such as Dormer, SwissTech, and Sandvik Coromant.
• Abrasives High-performance abrasive tools for cutting, grinding, and shaping including abrasive belts, brushes, discs, pads, rolls, wheels, and specialty abrasives from brands including 3M, Kennedy, York, and Norton.
• Personal Protection & Clothing (PPE) Personal protective equipment and clothing including safety helmets, respirators, waterproof clothing, safety glasses, gloves, safety footwear, and fall protection from brands like 3M, Ansell, Bollé, Skylotec, and own brand Halo.
• Welding, Brazing & Soldering Welding equipment including TIG welders, arc welders, soldering irons, torches, brazing equipment, and accessories from brands such as SIP, Kennedy, and Murex for fabrication, automotive, engineering, construction, and workshop applications.
• Storage, Handling & Packaging Storage and handling products including lockers, cabinets, shelving, lifting slings, hoists, ratchet straps, and packaging materials from own brands Matlock and Avon, as well as brands like Bott, Elite Lockers, and GPC.
• Site Safety & Compliance Equipment Site safety equipment including fire safety, first aid, fall protection, signage, and traffic management for workplaces, with own brands Solent and Sitesafe.

Quantifiable outcome

• 95% delivery to promise rate
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• MSC Industrial: North American metalworking and industrial supplies distributor with deep specialist expertise and a B2B catalogue focused on cutting tools, abrasives, and MRO - closely aligned with Cromwell's specialist metalworking positioning.
• W.W. Grainger: Global industrial MRO distributor with a multi-brand, multi-channel B2B model very similar to Cromwell's broad catalogue approach, including extensive private-label products and a hybrid digital plus rep-led sales motion.
• Zoro Tools: Industrial MRO e-commerce distributor owned by Grainger, offering hundreds of thousands of SKUs across hand tools, power tools, and PPE with B2B pricing, closely mirroring Cromwell's e-commerce-led distribution model.
• Fastenal: Industrial supplies distributor combining vending, on-site, and e-commerce channels with a wide SKU range in fasteners, tools, and PPE, directly comparable to Cromwell's broad-line Indonesian distribution model.
• Würth: Global direct-to-customer industrial distributor with a very large own-brand portfolio across fasteners, tools, and PPE, offering a comparable private-label-heavy B2B distribution model with high technical sales force intensity.
• McMaster-Carr: Iconic industrial supplies distributor with an exceptionally deep catalogue of tools, fasteners, and MRO items sold primarily online, representing the digital-native benchmark that Cromwell Indonesia competes against.
• Toolstation: Trade-focused tools, hardware, and PPE retailer/distributor with a high-SKU catalogue and multi-channel (online plus branch) model, structurally very similar to Cromwell's hybrid Indonesia operation.
• RS Components: Industrial electronics, tools, and MRO distributor serving engineers and procurement teams globally via e-commerce and technical content, comparable to Cromwell's high-touch, technical-expert-led distribution model.

Regional players

• Krisbow (Ace Hardware Indonesia): Major Indonesian hardware and industrial supplies retailer/distributor with extensive local branch network and broad tools/PPE assortment, the most direct in-country competitive analogue to Cromwell's Indonesia business.

Others

• Cromwell Group (UK parent): UK parent entity of PT Cromwell Tools and the originator of the Kennedy brand and broader private-label portfolio. While not a competitor, it is the strategic and operational reference point for evaluating the Indonesian subsidiary's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cromwell-tools-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cromwell Tools Indonesia