PT. Krisbow

What PT. Krisbow does

PT. Krisbow Indonesia is a direct-to-consumer e-commerce platform headquartered in Jakarta Barat, Indonesia, that distributes technical and industrial tools and equipment to commercial, industrial, and household buyers. The company operates krisbow.com as its primary storefront, presenting a catalog of more than 10,000 SKUs spanning workshops, construction, industry, and household use cases, with marketing materials citing up to 18,000 products across 25+ categories. Its product mix combines the proprietary Krisbow house brand with curated third-party brands such as Optimum, GYS, Jetech Tool, and Werner, organized in part through verticalized One-Stop Solution categories for Automotive, Warehouse, and Hotel buyers.

The business model is transaction-based retail of physical hardware and equipment sold online, supported by multiple payment methods including bank transfer, DOKU Wallet e-money, and credit cards, with customer care delivered via phone, email, and WhatsApp. Distribution relies on Kawan Lama Group's nationwide Indonesian logistics network, and the company holds a Comodo Secure certification for transaction security. No public pricing, subscription tiers, or SaaS-style pricing model is disclosed; product prices scale from nominal sums to Rp 1,000,000,000 for enterprise inquiries.

PT Krisbow Indonesia is a privately held subsidiary of Kawan Lama Group, a diversified Indonesian conglomerate described as the #1 Commercial and Industry Supply Company in Indonesia. The Krisbow brand originated in 1998 under Kawan Lama Group and was spun out as the dedicated PT Krisbow Indonesia entity in July 2013 to professionalize the brand amid rising demand. The company reports a headcount of 11-50 employees, is privately held with no external funding rounds disclosed, and operates under an Indonesia-incorporated private limited company (PT) structure.

Name

PT. Krisbow

Legal name

PT KRISBOW INDONESIA

Website

https://krisbow.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Krisbow Indonesia is a direct-to-consumer e-commerce platform headquartered in Jakarta Barat that sells technical and industrial tools and equipment to commercial, industrial, and household buyers across Indonesia as a subsidiary of Kawan Lama Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Meruya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware and Tools Sales: Revenue is generated through direct sales of tools and equipment via the krisbow.com e-commerce platform. Customers purchase products through one-time transactions with various payment options including bank transfers, e-money, and credit cards.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PT Krisbow Indonesia operates the krisbow.com e-commerce platform that sells more than 10,000 technical and industrial tools, equipment, and machinery across 25+ categories — including the proprietary Krisbow brand plus third-party brands (Optimum, GYS, Jetech Tool, Werner) — for workshops, construction, industry, and household buyers. The platform also organizes sector-specific one-stop solutions (Automotive, Warehouse, Hotel) and supports secure transactions via bank transfer, DOKU Wallet, and credit cards.

Product overview

PT Krisbow Indonesia operates a multi-product e-commerce platform offering over 18,000 products across more than 25 categories. The core offering consists of Krisbow's proprietary brand of hand tools, electrical tools, machineries, and equipment, complemented by third-party renowned brands including Optimum, GYS, Jetech Tool, and Werner. The company organizes its catalog into solution categories including Automotive Solution, Warehouse Solution, and Hotel Solution, while also offering specialized engineering equipment such as Drilling Machines, Grinders, Lathes, Gensets, Metal Detectors, and Grass Cutters. Krisbow's e-commerce platform at krisbow.com enables customers to compare products, view specifications, and purchase through multiple secure payment methods including bank transfer, DOKU Wallet, and credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Krisbow E-commerce Platform (krisbow.com) Online e-commerce platform at krisbow.com providing more than 10,000 products across 25+ categories — hand tools, electrical tools, machineries, and equipment — for workshops, construction, industry, and households. Supports product comparison, specification viewing, and secure checkout via bank transfer, DOKU Wallet, and credit card.
• Krisbow Brand Products (hand tools, electrical tools, machinery, equipment) PT Krisbow Indonesia's proprietary Krisbow-brand product range of high quality hand tools, electrical tools, machineries, and equipment for commercial, industrial, and household needs.
• Engineering Tools and Machines (Drilling Machines, Grinders, Lathes, Gensets, Metal Detectors, Grass Cutters) Specialized engineering tools and machines offered as part of Krisbow's product range for workshop, industrial, and outdoor applications.
• Automotive Solution One Stop Solution category providing equipment and tools for automotive business needs.
• Warehouse Solution One Stop Solution category providing equipment and tools for warehouse and storage business needs.
• Hotel Solution One Stop Solution category providing equipment for hotel and hospitality business needs.
• Krisbow E-Catalog (ecatalog.krisbow.com) Digital product catalog available at ecatalog.krisbow.com for product browsing and comparison across the Krisbow brand and other renowned brands.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• OptimumminorOthersRenowned brand available on krisbow.com alongside Krisbow's own brand products. Customers can compare information and access quality-guaranteed products through this brand offering.
• GYSminorOthersRenowned brand available on krisbow.com for customers seeking quality-guaranteed industrial tools and equipment with product comparison options.
• Jetech ToolminorOthersRenowned tool brand offered on krisbow.com, enabling customers to compare products and access quality-guaranteed tools alongside Krisbow brand offerings.
• WernerminorOthersRenowned brand available on krisbow.com for product comparison and quality-guaranteed purchases, complementing Krisbow's own brand product range.
• Kawan Lama GroupcoreOthersParent company and member of Kawan Lama Group, the #1 Commercial & Industry Supply Company in Indonesia. PT Krisbow Indonesia was established in July 2013 to represent the house brand from Kawan Lama Group, which has over 20 years of experience and operates 6 business pillars.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Toolstation: UK-based trade and DIY tools retailer with a focused multi-category assortment and strong digital presence — used as a comparable archetype for Krisbow's tools-only, multi-category, omnichannel retail model, although geographically distinct.

Broad incumbents

• Stanley Black & Decker: Global industrial tools and hardware conglomerate whose tools brands (Stanley, DeWalt, Black+Decker) compete directly with Krisbow proprietary and partner brands across both consumer and professional segments.
• Tokopedia: Indonesia's largest horizontal e-commerce marketplace, with thousands of third-party tool and equipment sellers. Comparable as a competing online channel for the same household and SMB tools buyer, even though Tokopedia is a multi-category platform rather than a specialist.
• Makita Indonesia: Major global power-tools manufacturer and brand active in Indonesia, distributing through dealers and direct accounts. Comparable to Krisbow at the power-tools category level and competes for the same Indonesian trade customer wallet.
• Bosch Power Tools Indonesia: Global power-tools brand (already distributed via Krisbow.com) that operates its own retail and dealer channels in Indonesia. Comparable as a broader incumbent brand operating in the same power-tools and equipment category, though not a direct storefront competitor.

Direct peers

• Mitra10: Indonesian building materials and hardware retail chain carrying hand tools, electrical supplies, and household equipment. Comparable to Krisbow in breadth of assortment and small-contractor / household customer targeting.
• Depo Bangunan: Indonesian retail chain for building materials and tools, serving both prosumer/DIY and small-business buyers with a multi-category assortment that overlaps substantially with Krisbow's 25+ categories.
• Ace Hardware Indonesia: Largest specialty retail hardware chain in Indonesia, offering hand tools, power tools, and household equipment both in-store and online — the closest direct competitor to Krisbow's product mix and customer base in the Indonesian market.
• Graha Bangunan Indonesia: Hardware and building materials retailer in Indonesia carrying tools, equipment, and household supplies, competing for the same Indonesian small-business and household segments that anchor Krisbow's customer base.

Others

• Zoro Tools: US-focused industrial and business supplies e-commerce retailer with a wide multi-category assortment and B2B orientation. Comparable to Krisbow as a category-focused online industrial-supply platform, useful as an e-commerce business-model peer despite different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PT-Krisbow-Indonesia
• LinkedInlinkedin.com/company/pt-krisbow-indonesia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Krisbow