My Motor

What My Motor does

MyMotor is Malaysia's first motoring marketplace, operated by MyEG Trade Sdn Bhd, a private subsidiary of the Bursa Malaysia-listed MyEG Services Berhad, headquartered at Level 29, MyEG Tower in Petaling Jaya, Selangor. The platform aggregates vehicle listings (currently 160+ cars) from a nationwide dealer network spanning Johor, Kuala Lumpur, Selangor, Kelantan, Terengganu, Melaka, Perak, and Sabah, allowing Malaysian consumers and fleet buyers to browse, compare, and purchase new, used, and reconditioned vehicles with detailed specifications, monthly payment estimates, and inspection reports. Beyond the marketplace, MyMotor extends into auto financing (with a 3-working-day approval SLA and multi-bank rate comparison including bad-credit options), car leasing via the MyMotorLease sub-brand offering SmartLease (fixed payments), ExcelLease (escalating payments), and IslamicLease (Shariah-compliant), and an add-on module called MyMotorPlus that bundles road tax renewal, insurance, roadside assistance, ownership transfer via TwoCAR, and PASTI vehicle tracking.

The underlying technology is a web-based marketplace with an interactive loan calculator (configurable for 3, 5, 7, or 9 year tenures), online listing submission, and integration hooks into MyEG Group's adjacent platforms. Revenue is generated through three principal streams: (1) transaction commissions on completed vehicle sales — listings are free for sellers, with commission earned only on successful sale; (2) recurring monthly lease payments over 3-5 year terms from MyMotorLease, including road tax, insurance, and maintenance; and (3) referral or service fees from partner financial institutions for facilitating loan applications and handling related paperwork.

Go-to-market is direct-to-consumer with a sales-led overlay for financing and leasing: customers discover via the website and social channels (TikTok, Instagram, Facebook, X), convert through online inquiry forms, and are supported via WhatsApp and phone. End-to-end transaction handling — including Puspakom inspection, JPJ ownership transfer, insurance, and financing paperwork — is performed by MyMotor staff, which is the primary operational moat against purely digital listing directories. The company is privately held, has no external funding rounds disclosed, and operates under the privacy compliance regime of Malaysia's Personal Data Protection Act 2010.

Name

My Motor

Legal name

MyEG Trade Sdn Bhd

Website

https://mymotor.my

Company type

Private

Founded year

2015

Operating status

Operating

Short description

MyMotor is Malaysia's first motoring marketplace, operated by MyEG Trade Sdn Bhd as a subsidiary of MyEG Services Berhad, serving Malaysian consumers and dealers nationwide via a web-based platform for buying, selling, financing, and leasing new, used, and reconditioned vehicles with full paperwork handling.

Ownership category

akta.pro rank

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales Commission: MyMotor earns commission on vehicle sales facilitated through its platform. Sellers list vehicles for free with no listing fees or hidden charges, and MyMotor collects commission upon successful sale. The platform handles all paperwork for ownership transfer.
2. MyMotorLease Car Leasing: MyMotorLease is a car leasing program offering SmartLease, ExcelLease, and IslamicLease options. Revenue is generated from monthly lease payments over 3-5 year terms. The program includes road tax, insurance, and maintenance.
3. Financing Referrals and Services: MyMotor assists customers in securing auto financing through partnerships with financial institutions. The company earns referral fees or service fees for facilitating loan applications and handling related paperwork.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

MyMotor is a digital automotive marketplace that allows Malaysian consumers to browse, buy, sell, and lease vehicles online. The platform aggregates dealers and individual sellers, offers financing assistance through partner banks, and provides three leasing programs (SmartLease, ExcelLease, IslamicLease). MyMotorPlus extends the offering with road tax renewal, insurance, roadside assistance, ownership transfer, and vehicle tracking services.

Product overview

MyMotor is a digital automotive marketplace operated by MyEG Trade Sdn Bhd in Malaysia, offering a comprehensive platform for buying, selling, leasing, and financing vehicles. The core offering consists of the MyMotor Marketplace for purchasing new, used, and reconditioned cars, paired with the Sell Car service for trading-in or selling vehicles. The platform extends into financial services through MyMotorLease (SmartLease, ExcelLease, and Islamic Leasing programs) and MyMotor Financing, which connects users with multiple financial institutions. MyMotorPlus serves as an add-on module providing ancillary services including road tax renewal, insurance, roadside assistance, and ownership transfer. The ecosystem is anchored by an integrated car loan calculator and nationwide dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• MyMotorLease: Car leasing program allowing customers to drive new cars every 3-5 years. Includes SmartLease (fixed monthly payments), ExcelLease (escalating payments), and Islamic Leasing (Shariah-compliant).
• MyMotorPlus
• MyEG Trade Sdn Bhd

Products and services

• MyMotor Marketplace (Buy Car / Beli Kereta) Online automotive marketplace enabling users to browse, compare, and purchase new, used, and reconditioned vehicles from dealers nationwide, with monthly payment estimates and loan calculator. Targeted at individual car buyers in Malaysia.
• MyMotor Sell Car (Jual Kereta) Platform for selling or trading in used vehicles to MyMotor, featuring free listing, secure transactions, vehicle inspection, valuation, and handling of all ownership transfer paperwork. Targeted at individual car owners and dealers wanting to sell vehicles.
• MyMotorLease (SmartLease, ExcelLease, IslamicLease) Car leasing program allowing users to drive a new car every 3-5 years with fixed or flexible monthly payments, including road tax, insurance, and maintenance. Available in three variants: SmartLease (fixed rates), ExcelLease (increasing rates), and IslamicLease (Shariah-compliant). Targeted at Malaysian consumers preferring leasing over purchasing.
• MyMotor Financing (Pembiayaan) Auto financing service that compares rates from multiple financial institutions, assists with documentation, and provides approval within 3 working days. Includes options for bad credit applicants. Targeted at customers requiring financing assistance to purchase vehicles.
• MyMotorPlus One-stop center for car-related services including road tax renewal, insurance renewal, roadside assistance (via MyAssist.my integration), vehicle ownership transfer (via TwoCAR), and PASTI security tracking. Targeted at MyMotor customers needing ongoing vehicle ownership support.

Quantifiable outcome

• Financing approval within 3 working days
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• MyEG Group / MyEG Services BerhadcoreOthersMyMotor is operated by MyEG Trade Sdn Bhd, a subsidiary of MyEG Group. MyEG Group is a leading Malaysian e-government services provider. MyMotor leverages MyEG infrastructure for services including road tax renewal, insurance, vehicle ownership transfer (Twocar), and vehicle tracking (PASTI). This is an internal corporate relationship rather than an external partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carsome: Malaysia-headquartered, now regional automotive marketplace operating used-car retail, inspection, and financing services across Southeast Asia. Direct competitor to MyMotor's buy/sell marketplace and integrated financing offering in Malaysia.
• Carlist.my: Long-standing Malaysian automotive classifieds platform for buying and selling new and used vehicles; one of MyMotor's most direct local competitors in online listings and lead generation.
• Carro: Singapore-based used-car marketplace and full-stack retailer operating across SEA including Malaysia, Indonesia, Thailand, and Singapore. Competes head-to-head with MyMotor on online used-car buying, selling, and financing.
• Mudah.my: Malaysia's largest general horizontal classifieds marketplace with a strong vehicle vertical. Competes with MyMotor for car listings, seller mindshare, and buyer traffic in Malaysia.
• Auto1 Group: European online used-car marketplace and dealer platform with integrated financing and trade-in services. A useful strategic comparable for MyMotor's blend of marketplace + financing + dealer network model.
• CarDekho: India-based online auto marketplace with new and used car listings, financing comparisons, and dealer services. Closely comparable emerging-market marketplace model in terms of customer profile and integrated financing referrals.

Broad incumbents

• CarGurus: Large US-based automotive marketplace with dealer partnerships, price-comparison tools, and consumer financing referrals. A meaningful global benchmark for marketplace UX, lead generation, and dealer monetisation.
• Carvana: US online used-car retailer combining marketplace browsing, financing, and end-to-end transaction handling. Comparable to MyMotor's effort to digitise end-to-end paperwork, including financing and ownership transfer.

Regional players

• OLX Indonesia (Otto/Auto): Major general classifieds platform in Indonesia with a significant used-vehicle category. Relevant as MyMotor's stated SEA expansion path runs through neighbouring markets where OLX already has strong automotive supply.
• ChipEngine / WapCar: Malaysian auto content and listings platform (WapCar) covering new and used vehicles. Adjacent online auto vertical that competes for Malaysian car buyer attention and dealer marketing spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mymotordotmy
• Facebookfacebook.com/mymotor.my
• Instagraminstagram.com/mymotorbymyeg
• TikToktiktok.com/@mymotorbymyeg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Motor