Mudah.my
Mudah.my is Malaysia's largest online recommerce marketplace, connecting individual buyers and sellers across vehicles, property, electronics, and broad consumer categories via a freemium platform monetized through PRO Niaga subscriptions and transaction fees.
- Company typePrivate
- Founded2009
- HeadquartersKuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mudah.my does
Mudah.my is Malaysia's largest online recommerce marketplace, operating a horizontal platform that connects individual buyers and sellers across broad consumer categories including vehicles, property, motorcycles, electronics, home goods, jobs, services, and pets. The platform is built on a self-serve model: individual users post listings for free and reach a large existing buyer audience, while verified dealers and professional sellers access enhanced visibility through the PRO Niaga premium subscription. The company monetizes via marketplace commissions on completed transactions and recurring PRO Niaga subscription fees paid by commercial sellers, supported by an active multi-channel digital marketing presence across Facebook, Instagram, TikTok, X, and YouTube.
The technology stack centers on a web and mobile marketplace with category-specific search and filtering (notably one-click search for vehicles by brand, price, mileage, type, and condition), a certified pre-owned vehicle sub-program (Mudah Certified Cars) with associated inspection services delivered via WhatsApp integration, and an AI-assisted ad creation tool (ai.mudah.my) that lowers friction for sellers generating listings from photos. Vertical sub-brands — Mudah Auto, Mudah Certified Cars, and Mudah Property — provide domain-specialized experiences, particularly for higher-AOV transactions where trust, verification, and dealer inventory management are commercially valuable.
Operationally, Mudah.my is a single-country business headquartered in Kuala Lumpur and serving the Malaysian market exclusively, with no disclosed expansion into other Southeast Asian geographies. The platform claims over 1 million fresh offers and millions of unique visitors. Strategic emphasis is on vertical deepening (automotive certification, property, inspection) and seller tooling (PRO Niaga, AI-assisted listings) rather than geographic expansion, indicating a focus on monetization maturity within the domestic market.
Mudah.my firmographics
Firmographics- Name
- Mudah.my
- Website
- https://mudah.my
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mudah.my is Malaysia's largest online recommerce marketplace, connecting individual buyers and sellers across vehicles, property, electronics, and broad consumer categories via a freemium platform monetized through PRO Niaga subscriptions and transaction fees.
- Ownership category
- akta.pro rank
Mudah.my industry classification
Industry- Product category
- Online Classifieds Marketplace
- NAICS
- Used Merchandise Retailers (459510), General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)
Keywords
Where Mudah.my is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Mudah.my business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Marketplace Transaction Fees: Commission or transaction fees on completed sales through the platform. Basic listing posting is free for individual sellers.
- PRO Niaga Subscription: Premium subscription service for professional sellers, dealers, and businesses offering enhanced listing visibility and features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Listing - Post free ads for individual sellers |
| Subscription | Monthly | PRO Niaga - Premium subscription for professional sellers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Mudah.my product offering
Product offeringCore offering
Mudah.my operates Malaysia's largest online marketplace and recommerce platform, where individual sellers and small merchants list items for sale across categories such as used vehicles, property, electronics, fashion, and general merchandise. Buyers browse listings, contact sellers directly, and arrange transactions off-platform, while the company monetizes via seller-side advertising and paid listing upgrades.
Product overview
Mudah.my is a single unified online marketplace platform that serves as Malaysia's largest recommerce marketplace. The core product encompasses the main marketplace connecting buyers and sellers, with specialized vertical sub-brands including Mudah Auto (vehicle sales and trade-in), Mudah Certified Cars (certified pre-owned vehicle program), and Mudah Property (real estate listings for sale, rent, and auction). Additional services include PRO Niaga (premium business seller account with enhanced promotional tools), the Mudah Inspection Service (vehicle quality verification via WhatsApp), and AI-assisted free ad posting. The platform supports broad category coverage including vehicles, property, electronics, jobs, services, pets, and personal items across all Malaysian states.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Classifieds Marketplace
Quantifiable outcome
- 1M+ Fresh Offers on platform
- +1 more outcomes
Companies that use Mudah.my
Customer profileSegments4 records
Ideal customer profiles2 records
Mudah.my technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mudah.my partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mudah.my competitors and assessment
Company assessmentBroad incumbents
- OLX: Global horizontal classifieds platform operating across emerging markets. Larger and broader than Mudah but serves the same horizontal recommerce use case with similar listing-and-dealer-monetisation model.
- Craigslist: US-originated horizontal classifieds pioneer. Operates the same category-spanning C2C marketplace model as Mudah, but in North America; serves as a structural comparable for monetisation trajectory and category breadth.
- Facebook Marketplace: Meta's integrated social classifieds product with massive Malaysian user base. Most significant incumbent threat — competes with zero listing fees across all of Mudah's horizontal categories and benefits from social graph distribution.
Direct peers
- Carousell: Singapore-headquartered horizontal recommerce marketplace operating across Southeast Asia. Most direct comparable to Mudah.my as a category-spanning C2C/B2C recommerce platform with similar listing, dealer subscription, and AI-assisted listing tools.
- JobStreet: Malaysia's leading jobs vertical platform with employer subscription model. Direct peer for Mudah's jobs category and comparable in dealer/employer monetisation mechanics to PRO Niaga.
- iBilik: Malaysia-dominant room and property rental listings platform. Direct vertical peer to Mudah Property's rental category, targeting the same tenant and landlord segments with a specialised offering.
- Carsome: Malaysia-based used car ecosystem combining listings, inspection, auction, and retail. Direct competitor for Mudah's automotive vertical and Certified Cars program, targeting the same Malaysian car buyer and dealer base.
- Carro: Singapore-founded used car marketplace with strong Malaysia presence offering listings, financing, and trade-in. Competes directly with Mudah Auto and Mudah Certified Cars for both consumer vehicle demand and dealer inventory distribution.
- PropertyGuru: Leading Malaysia and Singapore property listings platform with agent subscriptions. Directly comparable to Mudah Property for agent/dealer monetisation and buyer traffic in the real estate vertical.
Regional players
- Quikr: India-headquartered horizontal recommerce and classifieds marketplace. Adjacent geographic comparable operating the same category-spanning C2C model with similar dealer subscription overlays, providing a useful regional benchmark.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mudah.my social profiles
Digital presenceMudah.my financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mudah.my leadership team
Management profileNumber of profiles
Mudah.my funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mudah.my M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mudah.my
What does Mudah.my do?
Mudah.my operates Malaysia's largest online marketplace and recommerce platform, where individual sellers and small merchants list items for sale across categories such as used vehicles, property, electronics, fashion, and general merchandise. Buyers browse listings, contact sellers directly, and arrange transactions off-platform, while the company monetizes via seller-side advertising and paid listing upgrades.
When was Mudah.my founded?
Mudah.my was founded in 2009. It employs 51 to 100 people.
Where is Mudah.my based?
Mudah.my is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Mudah.my make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are PRO Niaga Subscription.
Who are Mudah.my's main competitors?
Broad incumbents on record are OLX, Craigslist and Facebook Marketplace. Direct peers are Carousell, JobStreet, iBilik, Carsome, Carro and PropertyGuru. Quikr is listed as a regional player.
Does Mudah.my have an API?
No public API is recorded for Mudah.my.
What industry is Mudah.my in?
Mudah.my's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is CRAFAGAO, Bulk Liquidation, Returns & Overstock Recommerce Marketplaces. Its NAICS code is 459510 and its SIC code is 5399.