Holliday's Helping Hands

What Holliday's Helping Hands does

Holliday's Helping Hands (HHH) is a 501c3 nonprofit organization founded in 2018 by Family Nurse Practitioner Katina Holliday and headquartered in Carson, California. The organization operates an interim housing network for individuals and families experiencing homelessness, with eight facilities across Los Angeles County providing 388 beds plus two Project Home Key-converted hotels in Long Beach that serve as temporary housing. Services follow the Housing First and Harm Reduction models, and HHH layers wraparound supports onto shelter including three daily meals prepared by dedicated chefs, individualized 'Journey to Home' road maps, case management, mental health resources, budgeting and parenting classes, and furnished-apartment placements upon transition to permanent housing.

Beyond its core interim housing product, HHH operates a diversified ecosystem of wholly-owned subsidiaries and programs: PiX Exchange provides job training and a thrift/retail operation; SAWS (Shine Ambassador Worksource Program) is a workforce-readiness initiative; Tamcliff House offers housing for employed-but-unhoused individuals; Casa Amor and South Harmony (co-operated with Shields for Families) serve pregnant women and formerly incarcerated women respectively; and the associated HHH Foundation funds scholarships, toy drives, and apartment furnishings. The founder has also developed The Pointe shopping center, Freshly's Market, and Urgent Care at the Pointe in Aberdeen, Mississippi.

HHH's revenue model is anchored in contracts with the Los Angeles County Department of Health Services (Housing For Health and Office of Diversion and Reentry programs) and supplemented by individual donations, corporate sponsorships, and grants routed through the HHH Foundation. All client-facing services are delivered at no cost. Go-to-market is community-led and event-driven — earned media coverage on local TV networks, annual galas, Harvest Fest with The Liberty Church, toy drives, school supply giveaways, and word-of-mouth from clients and partners. The organization employs 51-100 staff and is privately governed by the founder-CEO with no external parent or holding entity.

Name

Holliday's Helping Hands

Legal name

Holliday's Helping Hands Foundation

Website

https://hollidayshh.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Holliday's Helping Hands is a 501c3 nonprofit operating eight interim housing facilities with 388 beds across Los Angeles County, delivering wraparound shelter, meals, case management, and job training services to homeless individuals, families, pregnant women, and re-entry populations, funded primarily by LA County government contracts and supplemented by donations.

Ownership category

akta.pro rank

Product category

Homeless & Social Services

NAICS

Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

Keywords

• Interim housing services
• Homeless shelter services
• Wraparound support programs
• Workforce development training
• Transitional housing programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Government Contracts: Holliday's Helping Hands receives funding from Los Angeles County Department of Health Services' Housing For Health and Office of Diversion and Reentry Programs to operate interim housing facilities and provide services to homeless populations.
2. Donations and Grants: The organization relies on individual donations, corporate donations, and grants to fund programs including scholarship programs, toy drives, food supply, and housing assistance for families in need.
3. Strategic Partnerships: Collaborations with like-minded organizations and corporate partners help extend reach and provide additional resources and counseling services to clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Holliday's Helping Hands provides interim housing facilities and wraparound support services for homeless individuals, families, pregnant women, formerly incarcerated persons, and LGBTQIA+ populations across Los Angeles County. Core services include safe housing, three daily meals prepared by dedicated chefs, case management, individualized Journey to Home roadmaps, job training through PiX Exchange, the SAWS workforce development program, budgeting and parenting skills education, and mental health and substance abuse support. The affiliated HHH Foundation provides apartment furnishing, scholarships, and community outreach.

Product overview

Holliday's Helping Hands (HHH) is a nonprofit organization offering interim housing and comprehensive social services for homeless individuals, families, pregnant women, and formerly incarcerated persons. The core offering is interim housing with wrap-around support services, complemented by workforce development programs including PiX Exchange (thrift store and job training), the SAWS (Shine Ambassador Worksource Program), and the Journey to Home roadmap program. The affiliated HHH Foundation (501c3) provides additional support including apartment furnishing and scholarship programs. The organization operates multiple housing facilities across Los Angeles County and has recently expanded into serving formerly incarcerated women and LGBTQIA populations.

Differentiator

Problem solved

Functional benefit

Brands

• PiX Exchange: Job training program and thrift store providing new and resale clothing, shoes, furniture and onsite screen printing services for homeless individuals transitioning to employment
• SAWS (Shine Ambassador Worksource Program)
• The Shine Experience
• Tamcliff House
• Journey to Home

Products and services

• HHH Interim Housing Interim housing services providing safe, stable living facilities for homeless individuals, families, pregnant women, formerly incarcerated persons, and LGBTQIA+ populations across 8 facilities in Los Angeles County, with wraparound support services including meals, case management, and Journey to Home roadmaps to permanent housing.
• PiX Exchange A thrift store and job training program offering new and resale clothing, shoes, furniture, and onsite screen printing services. Provides vocational training for positions including drivers, catering, food handling, handyman skills, screen printing, security, janitorial, and gardening for homeless individuals transitioning to employment.
• SAWS (Shine Ambassador Worksource Program)
• Holliday's Helping Hands Foundation

Quantifiable outcome

• 500+ families secured permanent housing
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Feed SoCalcoreStrategic or Co-development PartnerPartnership with Feed SoCal to provide meals and resources to individuals experiencing homelessness. ABC7 News featured this partnership highlighting the organization's commitment to serving the homeless community.
• The Liberty Church in GardenaminorStrategic or Co-development PartnerChurch partnership for community events including Harvest Fest to serve the local community and raise awareness about homeless services.
• Shields for FamiliescoreStrategic or Co-development PartnerPartnership with Shields for Families to operate South Harmony, a 29-bed temporary home for formerly incarcerated women and their families. Provides food, case management, housing and supportive services.
• Strategic Community PartnerscoreStrategic or Co-development PartnerThe foundation is engaged in strategic partnerships with multiple organizations to provide resources and counseling services in support of their inaugural affordable housing unit project with over 100 units planned for mid-2024.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Covenant House California: LA-based nonprofit providing shelter, transitional housing, and supportive services for youth and young adults experiencing homelessness — overlapping service delivery model with HHH's youth and re-entry populations.
• LA Family Housing: One of the largest nonprofit interim housing and supportive service providers in Los Angeles County, operating multiple facilities serving families, veterans, and individuals experiencing homelessness — directly comparable to HHH in service model and geography.
• Union Station Homeless Services: Pasadena/LA County nonprofit providing interim housing, case management, and workforce development for individuals and families experiencing homelessness — overlapping wraparound services and Housing First model.
• Shields for Families: LA-based social services nonprofit partnering with HHH on South Harmony to serve formerly incarcerated women and families — directly comparable target population, service model, and operating geography.
• The Midnight Mission: Historic Los Angeles homeless services nonprofit offering emergency shelter, transitional housing, and recovery programs — comparable population served and LA County footprint, though larger and longer-established.
• Skid Row Housing Trust: Los Angeles nonprofit providing permanent supportive housing and interim programs for individuals transitioning from homelessness — comparable target population, supportive services, and LA County funding relationships.
• Downtown Women's Center: LA-based nonprofit providing interim housing, permanent supportive housing, and wraparound services specifically for women experiencing homelessness — highly comparable to HHH's South Harmony and pregnant women programs.
• PATH (People Assisting The Homeless): Large LA-based nonprofit providing interim housing, permanent supportive housing, and wraparound services to homeless individuals and families — directly comparable service portfolio and LA County footprint.
• Hope of the Valley: San Fernando Valley-based nonprofit operating multiple interim housing facilities, shelter programs, and outreach across LA County — overlapping service offerings and county-government funding model with HHH.

Others

• HomeAid America: National nonprofit supporting development of housing and shelter facilities for homeless families through builder partnerships — adjacent/thematic peer providing infrastructure support that benefits shelter operators like HHH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HollidaysHH
• Xx.com/HollidaysHH
• LinkedInlinkedin.com/company/holliday-s-helping-hands

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holliday's Helping Hands