Feed

Name

Feed

Website

https://feedapp.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Feed is a San Francisco-based food-discovery and social commerce platform, founded in 2023, that curates food brands in California for consumer audiences. The platform blends brand curation with social commerce mechanics and reports 51–100 employees.

Ownership category

akta.pro rank

Product category

Food Discovery and Social Commerce

akta.pro industry

PRIMARYAFAIAMAA

Restaurant Meal Delivery Platforms & Aggregators

Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution

Keywords

• Food discovery platform
• Social commerce
• Food brand curation
• Online food marketplace
• Consumer food app

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Feed is a food-lovers discovery and social commerce platform that curates the best food brands in California for consumers. The platform enables users to discover, engage with, and likely purchase from a hand-picked selection of food brands through a digital social commerce experience. The platform appears to bridge food brands and individual food enthusiasts via a curated digital storefront and discovery feed.

Differentiator

Problem solved

Functional benefit

Products and services

• Feed Platform

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Goldbelly: Goldbelly is a curated marketplace that ships iconic and emerging American food brands nationally. It is the closest direct analog to Feed's curated-food-brand discovery and commerce model, though operating nationally rather than California-only.
• The Infatuation: The Infatuation is a food discovery and recommendation platform with restaurant reviews, guides, and an integrated reservation product. It overlaps with Feed on the editorial discovery wedge, although it skews restaurant- rather than CPG-brand-centric.
• Wonder: Wonder curates a portfolio of restaurant-quality food brands and delivers them through a single consumer surface, blending discovery with commerce. It is directly comparable to Feed's curated-food-brand social-commerce proposition.

Broad incumbents

• DoorDash: DoorDash is the dominant U.S. food-delivery marketplace and increasingly bundles discovery features (editorial, lists, new商家). It competes with Feed at the consumer surface and can rapidly absorb discovery functionality that Feed depends on for differentiation.
• Instacart: Instacart is the leading U.S. online grocery marketplace connecting consumers with food and CPG brands. It overlaps with Feed on the brand-to-consumer commerce layer and has the scale to add editorial curation features that compete with Feed's wedge.
• Yelp: Yelp is the largest U.S. local discovery platform with deep restaurant and food-business data. While restaurant-focused rather than CPG-focused, it represents the dominant incumbent for food-related discovery that Feed must differentiate against.

Emerging players

• Tasting Table: Tasting Table is a digital food media brand covering recipes, reviews, and food brand discovery. It sits in the same editorial-discovery adjacency as Feed, although without a built-in commerce layer.
• Eater: Eater is a national food-news and discovery publication with strong urban audiences. It overlaps with Feed on the discovery surface but does not yet offer integrated commerce, leaving room for Feed to differentiate through shoppable curation.

Others

• Faire: Faire is a B2B wholesale marketplace that connects independent brands with retailers. While it serves a different buyer, the marketplace and brand-aggregation mechanics are structurally similar to Feed's brand-side aggregation ambition.
• Shopify: Shopify is the dominant commerce infrastructure layer for independent brands and offers discovery and merchant-marketing tools (Shop, Shop Pay, Collabs) that food brands could use to bypass platforms like Feed — making it an indirect competitor on the demand side.

Market position

Customer concentration

• Xx.com/tryfeedapp
• Facebookfacebook.com/tryfeedappp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feed