What Bun Coffee does

Bun Coffee is a privately held, founder-owned specialty coffee roaster established in 2005 by David Kennedy in Byron Bay, New South Wales. The company operates a solar-powered roastery and café at 5 Cessna Crescent, Ballina, plus a flagship café in Byron Bay, and runs an Australia-wide Shopify e-commerce storefront at buncoffee.com.au. Its core product portfolio spans 124 SKUs across coffee blends, 65+ single-origin coffees sourced from over 40 countries, certified organic and Fair Trade lines, Rainforest Alliance certified beans, decaffeinated options, home-compostable coffee pods, organic teas under The Organic Tea Co sub-brand, drinking chocolate, chai powder, brewing equipment, and digital gift cards. The roastery is supported by independent mycotoxin testing at Agrifood Technology and certifications from Australian Certified Organic (ACO #10715P), Fair Trade (FLO ID 21771), and the Rainforest Alliance.

The business operates across three go-to-market motions: a direct-to-consumer e-commerce channel with a recurring subscription offering (5% discount, flexible weekly to 8-weekly cadence managed via Seal Subscriptions), a B2B wholesale program to cafés and coffee shops with equipment provisioning, barista training, and 24/7 support (orders via Ordermentum, phone, email, or text), and physical retail through the two café locations. Pricing is unit-based, with standard blends at $14.90-$19.90 per 250g, single origins $20-$28, limited harvest exclusives up to $65, and rare offerings such as Jamaica Blue Mountain at $66; wholesale pricing is quote-based. Customers comprise Australian individual coffee enthusiasts, cafés (with Saltbean in Kingscliff named as a featured wholesale partner), and adjacent organic tea and beverage consumers.

Name

Bun Coffee

Legal name

Bun Coffee Australia

Website

https://buncoffee.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bun Coffee is a Byron Bay-based specialty coffee roaster selling organic, Fair Trade, and single-origin beans direct to Australian consumers via Shopify, through wholesale to cafés, and at two NSW cafés, with subscription and compostable-pod offerings.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Single origin coffee
• Organic coffee beans
• Coffee subscription service

Headquarters

HQ city

Byron Bay

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Direct Sales: Bun Coffee sells directly to consumers through their online store, offering coffee beans in various sizes (250g to 6kg), coffee pods, tea, drinking chocolate, chai powder, and accessories. Products are shipped across Australia.
2. Wholesale Coffee Supply: B2B supply of coffee beans and equipment to cafés and coffee shops. Includes ongoing bean supply, equipment provisioning, training, and support services.
3. Coffee Subscription: Recurring subscription model delivering coffee on weekly, fortnightly, or monthly basis with 5% discount. Subscribers can customise grind type, delivery frequency, and quantities.
4. Gift Cards: Digital gift cards sold in $25, $50, $100, and $200 denominations, allowing recipients to purchase any products from the store.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bun Coffee is a specialty coffee roaster based in Byron Bay, Australia, that roasts coffee to order and sells it direct-to-consumer through an online Shopify store, through two physical café/roastery locations in Ballina and Byron Bay, and through a B2B wholesale program supplying cafés. The portfolio includes signature blends, 65+ single origins from 40+ countries, certified organic and Fair Trade beans, home-compostable coffee pods, organic teas, drinking chocolate, chai powder, and brewing equipment.

Product overview

Bun Coffee operates as a specialty coffee roaster and online retailer based in Byron Bay, Australia, offering a diversified portfolio of coffee products and complementary beverage offerings. The core product line consists of coffee beans organized into Coffee Blends (signature espresso and everyday blends), Single Origin beans (sourced from 40+ countries), and Certified Organic varieties. The company extends its portfolio with Limited Harvest seasonal exclusives, Home Compostable Coffee Pods for single-serve convenience, and complementary beverages including The Organic Tea Co. teas, Organic Drinking Chocolate, and Organic Chai Powder. Add-on products include brewing equipment (AeroPress, Moka Express, V60 drippers), accessories, flavoured syrups, and gift cards. A B2B Wholesale Coffee Program serves commercial café partners with beans, training, and support services.

Differentiator

Problem solved

Functional benefit

Brands

• The Organic Tea Co: Organic tea brand offering loose leaf teas and tea bags including English Breakfast, Earl Grey, Spiced Chai, Green Sencha, Peppermint, and specialty blends.

Products and services

• Coffee Blends Pre-packaged roasted coffee beans in signature blend formulations including Strong Espresso Blend, Cafe Blend, All Day Blend, and certified organic options, sold in sizes from 250g to 6kg to home consumers and wholesale café customers.
• Single Origin Coffee Premium single-origin coffee beans sourced from individual farms or regions across 40+ countries, offering unique flavour profiles from specific geographic origins for coffee enthusiasts and specialty buyers.
• Certified Organic Coffee Coffee products certified organic by Australian Certified Organic (ACO), free from chemical fertilisers, herbicides, and pesticides, targeted at consumers seeking ethically and sustainably grown beans.
• Decaffeinated Coffee Naturally decaffeinated coffee beans and pre-packaged decaf pods using chemical-free mountain water and Swiss Water Process methods, for consumers seeking decaf without flavour compromise.
• Limited Harvest Coffee Rare, seasonal single-origin coffees from unique growing regions including Nepal, Haiti, Papua New Guinea, India Monsoon Malabar, and Colombia Planadas Tolima, aimed at specialty coffee enthusiasts seeking exotic profiles.
• Coffee Pods - Home Compostable Pre-packaged single-serve coffee pods made from home compostable materials, compatible with widespread pod brewing systems, available in Strong Espresso, Organic Blend, Organic Decaf, and Australian Grown varieties.
• The Organic Tea Co Organic loose leaf and tea bag varieties including English Breakfast, Earl Grey, Green Sencha, Peppermint, Spiced Chai, and specialty blends under the Organic Tea Co sub-brand.
• Organic Rich Drinking Chocolate Premium drinking chocolate made from organic cocoa beans and organic rapadura sugar, free from dairy, gluten, and artificial additives, for consumers seeking alternative hot beverages.
• Organic Chai Powder Certified organic chai latte powder made with unrefined panela sugar, black tea, and organic spices for dairy-free chai beverages.
• Organic Rapadura Sugar (Panela) Unrefined evaporated sugar cane juice with caramel flavour, used as a natural sweetener alternative to refined sugars.
• Classic Flavoured Syrups Coffee flavouring syrups in Caramel, Chai, Hazelnut, and Vanilla varieties for adding to coffee, milkshakes, and desserts.
• Brewing Equipment & Accessories Barista tools including AeroPress, PicoPresso, Wacaco Nanopresso, Bialetti Moka Express, Hario V60, Porlex Grinder, and cold brew systems, for home baristas.
• Bun Coffee Gift Card Digital gift cards available in $25, $50, $100, and $200 denominations for gifting coffee products and accessories.
• Wholesale Coffee Program B2B coffee supply service for cafés offering beans, equipment, barista training, 24/7 support, and marketing assistance for commercial partners, with orders placed via Ordermentum platform, phone, email, or text.
• Australian Single Origin Coffee

Quantifiable outcome

• Freshness guaranteed through roasted-to-order model
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

One partnership is on record.

• Saltbean - KingscliffminorChannel Partner/ Reseller/ DistributorWholesale café partner using Bun Coffee's blends for their high-volume café operations. Owner Rob provides testimonial praising the performance of Bun Coffee's blends under pressure during extended operating windows.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toby's Estate: Australian specialty coffee roaster with cafés, a roastery, and wholesale supply for both retail and foodservice — closely comparable in scale, channel mix, and customer type.
• St Ali Coffee Roasters: Melbourne-origin specialty roaster operating cafés, wholesale, and DTC channels with a reputation for third-wave sourcing — overlaps with Bun Coffee across all primary revenue channels.
• Seven Seeds Coffee Roasters: Melbourne-based specialty roaster with a flagship café, wholesale program, and online store selling single origins and blends — a near-analogue specialty roaster competing for the same Australian DTC and B2B customers.
• Single O: Sydney-based third-wave specialty coffee roaster with cafés, wholesale supply, and a strong direct-to-consumer e-commerce presence; competes directly with Bun Coffee for premium Australian coffee enthusiasts.
• Industry Beans: Melbourne specialty coffee roaster with cafés, wholesale supply, and a strong DTC brand focused on ethically sourced, traceable coffee — closely comparable in ethical-sourcing positioning.
• Campos Coffee: Australian specialty coffee roaster founded in 2002 with a roastery café, DTC e-commerce, subscription, and wholesale supply — directly comparable to Bun Coffee in category, customer base, and channel mix.
• Code Black Coffee: Melbourne specialty roaster with a flagship roastery café, wholesale program, and online store — comparable in roastery-cafe format and B2B offering.
• Ona Coffee: Australian specialty roaster known for ethically sourced single origins and direct relationships with growers, with cafés and wholesale supply — closely comparable in ethics-led positioning and category.
• Market Lane Coffee: Melbourne specialty coffee roaster and café operator with DTC e-commerce and B2B wholesale, focused on ethically sourced, traceable beans — directly comparable in product range and target customer.
• Proud Mary Coffee Roasters: Melbourne and Portland-based specialty roaster with cafés, wholesale supply, and a curated DTC subscription — directly comparable in subscription, café, and wholesale channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/buncoffeebyronbay
• Instagraminstagram.com/buncoffee
• Xx.com/buncoffee
• LinkedInlinkedin.com/company/bun-coffee

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bun Coffee