Petsonic
Guaw is a Spanish omnichannel pet supplies retailer selling food, accessories, and veterinary pharmacy products for dogs, cats, and other animals through its e-commerce site, mobile app, and five physical stores across Spain, operating as a subsidiary of Grupo Tansley.
- Company typePrivate
- Founded-
- HeadquartersAlcorcón, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Petsonic does
Guaw S.L. is a Spanish omnichannel pet supplies retailer operating under the brand Guaw. The company sells pet food, accessories, and veterinary pharmacy products for dogs, cats, and other animals (rabbits, rodents, fish, reptiles, birds) through its e-commerce platform at guaw.com, iOS and Android mobile applications, and five physical retail stores in Madrid, Barcelona, Jerez, Ciudad Real, and Valencia. Guaw is a subsidiary of Grupo Tansley, a diversified Spanish e-commerce group whose other brands include Futbolemotion, Basketballemotion, Bookish, and Milbby; the legal entity (Tax ID B42793976) is headquartered at C/ Virgilio 25 Edificio Ayessa in Pozuelo de Alarcón, Madrid.
The technology stack is an integrated e-commerce platform with omnichannel features: a Click & Collect service that lets customers order online and pick up in-store (with a gift incentive), a recurring/subscription purchase program ("Guaw Repeat"), and logistics that support 24-48 hour delivery with free shipping above €39. The catalog aggregates premium pet food brands (Acana, Orijen, Royal Canin, Farmina, Hills, Ownat, Purina Pro Plan) and a dedicated veterinary pharmacy section covering antiparasitics and condition-specific treatments (gastrointestinal, hepatic, renal, urinary, dermatological, ocular, ear). Distribution channels are direct e-commerce, the Guaw mobile app, physical retail, Click & Collect, and a partnership with Just Eat for rapid on-demand delivery.
Revenue is generated through transactional product sales across e-commerce and physical retail, a recurring subscription stream, and a transaction-fee arrangement via the Just Eat partnership. The customer base is segmented across dog owners, cat owners, owners of pets with health needs, small/exotic animal owners, and animal welfare organizations (which receive a 10% discount). Marketing is multi-channel — owned website, mobile app (with an extra 2% app discount), email newsletter (15% first-purchase discount), promotional campaigns (3x2 offers, percentage discounts, free kg promotions), and 24/7 customer support via chat, WhatsApp, and phone. Operating geographies are the Iberian Peninsula (Spain and Portugal); no external funding rounds or revenue figures are disclosed in the source data.
Petsonic firmographics
Firmographics- Name
- Petsonic
- Legal name
- Guaw S.L.
- Website
- https://petsonic.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Guaw is a Spanish omnichannel pet supplies retailer selling food, accessories, and veterinary pharmacy products for dogs, cats, and other animals through its e-commerce site, mobile app, and five physical stores across Spain, operating as a subsidiary of Grupo Tansley.
- Ownership category
- akta.pro rank
Petsonic industry classification
Industry- Product category
- Online Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industries
- Pet Supplies Inventory-led Online Retailers (CRAFADAH), General Pet Supplies Retail (Multi-category) (CRALAHAA)
Keywords
Where Petsonic is headquartered
LocationHeadquarters
- HQ city
- Alcorcón
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Petsonic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce): Online retail of pet food, accessories, and veterinary pharmacy products with home delivery in 24-48 hours
- Product Sales (Physical Retail): In-store retail sales at physical store locations across Spain
- Click & Collect: Online orders picked up in-store with gift incentive for in-store collection
- Marketplace Delivery Partnership: Products available through Just Eat delivery platform for rapid delivery
- Recurring/Subscription Purchases: Subscription-based regular delivery program for pet supplies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Petsonic product offering
Product offeringCore offering
Guaw operates an omnichannel pet supplies retail business selling pet food, accessories, and veterinary pharmacy products for dogs, cats, and other animals through an e-commerce platform (guaw.com) and a network of physical stores across five Spanish cities. The company offers home delivery within 24-48 hours, Click & Collect in-store pickup with a gift incentive, and a recurring purchase subscription program for regular pet supply replenishment.
Product overview
Guaw is an online pet supply e-commerce platform offering food, accessories, and veterinary products for dogs, cats, and other animals. The platform operates as a unified online store with integrated services including a mobile app (iOS/Android) offering 2% additional discount, Click & Collect pickup at physical stores in Madrid, Barcelona, Jerez, Ciudad Real, and Valencia, and recurring purchase subscriptions. The product portfolio includes dog food (brands: Acana, Orijen, Royal Canin, Farmina, Hills, Ownat, Purina Pro Plan, Taste of the Wild), cat food and litter, veterinary pharmacy products including antiparasitics and specialized treatments, pet accessories, and products for other animals (rabbits, rodents, fish, reptiles, birds). The platform provides 24-48 hour delivery with free shipping over €39.
Differentiator
Problem solved
Functional benefit
Products and services
- Guaw Online Pet Store
- Guaw Mobile App
- Click & Collect Service
- GuawRepeat Recurring Purchase
Companies that use Petsonic
Customer profileSegments5 records
Ideal customer profiles2 records
Petsonic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Petsonic partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered parent_group and minor.
- Grupo Tansleyparent_groupGuaw S.L. is part of Grupo Tansley, a parent company group that also operates other e-commerce brands including Futbolemotion (football merchandise), Basketballemotion (basketball merchandise), Bookish (books), and Milbby (creative/pop culture merchandise).
- Just EatminorGuaw products are available for delivery through the Just Eat platform, enabling rapid delivery of pet supplies to customers in service areas.
- AcanaminorPremium pet food brand sold through Guaw's e-commerce and retail channels
- Royal CaninminorPremium pet food brand specialized in breed-specific and veterinary diets sold through Guaw
- OrijenminorPremium pet food brand known for high-protein, grain-free formulas sold through Guaw
- FarminaminorPremium pet food brand including Farmina ND and Farmina Tropical lines sold through Guaw
- OwnatminorSpanish pet food brand with grain-free and specialty formulas sold through Guaw
- Purina Pro PlanminorPremium pet food brand including veterinary therapeutic lines sold through Guaw
- HillsminorVeterinary prescription pet food brand sold through Guaw's pharmacy section
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Petsonic competitors and assessment
Company assessmentBroad incumbents
- Zooplus: Europe's largest online pet retailer, operating across many countries including Spain. Larger-scale incumbent with a similar assortment and a subscription-style repeat delivery option analogous to Guaw Repeat.
- Amazon (Pets category): General online marketplace with a large pet supplies assortment in Spain. Competes with Guaw on price, selection, and Prime delivery — a structural threat to specialist pet retailers across Europe.
- Petco: Large US-based omnichannel pet retailer with private label and veterinary offerings. Useful benchmark for omnichannel pet retail scale and category extension (including pharmacy) even though not active in Spain.
- Grupo Iskaypet (Kiwoko + TiendAnimal): Spanish pet retail group combining Kiwoko and TiendAnimal under one owner. Represents the largest specialist pet retail footprint in Spain and the most concentrated competitive threat to Guaw's market position.
Direct peers
- TiendAnimal: One of Spain's largest online and omnichannel pet supplies retailers, offering food, accessories, and veterinary products. Direct competitor to Guaw in the Spanish pet retail market with a similar product mix and fulfillment model.
- Miscota: Online pet supplies retailer operating in Spain and several European countries. Directly comparable to Guaw in product range and target market, with a heavier emphasis on online-only fulfillment.
- Kiwoko: Spanish omnichannel pet retailer (part of Kiwoko Pet Group/Isdin) with extensive physical store coverage across Spain and a strong e-commerce platform. Competes head-on with Guaw in pet food, accessories, and pharmacy categories.
- Bitiba: European online pet supplies retailer (subsidiary of Zooplus) operating in Spain. Competes on similar product categories and price-led positioning, representing a price-conscious alternative to Guaw.
- Petsonic: Spain-based online pet supplies retailer focused on natural and premium pet food. Comparable to Guaw in target audience (Spanish pet owners) and category focus (premium pet food), though with a more digitally native model.
Regional players
- Animalear: Spanish online pet store with a curated assortment of food and accessories. Regional competitor to Guaw with a narrower assortment but similar direct-to-consumer e-commerce focus in Spain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Petsonic social profiles
Digital presencePetsonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petsonic leadership team
Management profileNumber of profiles
Petsonic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petsonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petsonic
What does Petsonic do?
Guaw operates an omnichannel pet supplies retail business selling pet food, accessories, and veterinary pharmacy products for dogs, cats, and other animals through an e-commerce platform (guaw.com) and a network of physical stores across five Spanish cities. The company offers home delivery within 24-48 hours, Click & Collect in-store pickup with a gift incentive, and a recurring purchase subscription program for regular pet supply replenishment.
Is Petsonic a public or private company?
Petsonic is a private company. It is classified as corporate owned and is currently operating.
When was Petsonic founded?
Petsonic was founded in -1. It employs 1 to 10 people.
Where is Petsonic based?
Petsonic is headquartered in Alcorcón, Spain, in the Europe region.
How does Petsonic make money?
Five revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are product Sales (Physical Retail), click & Collect, marketplace Delivery Partnership and recurring/Subscription Purchases.
Who are Petsonic's main competitors?
Broad incumbents on record are Zooplus, Amazon (Pets category), Petco and Grupo Iskaypet (Kiwoko + TiendAnimal). Direct peers are TiendAnimal, Miscota, Kiwoko, Bitiba and Petsonic. Animalear is listed as a regional player.
Does Petsonic have an API?
No public API is recorded for Petsonic.
What industry is Petsonic in?
Petsonic's product category is Online Pet Supplies Retail. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRAFADAH, Pet Supplies Inventory-led Online Retailers. Its NAICS code is 45991 and its SIC code is 5940.