Blickfang
Blickfang Werbung is a family-owned full-service advertising agency and print shop in Traben-Trarbach, Germany, offering signage, vehicle wrapping, textile printing, and graphic design services primarily to local SMBs and individual consumers in the Mosel region.
- Company typePrivate
- Founded1998
- HeadquartersTraben-trarbach, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blickfang does
Blickfang Werbung is a full-service advertising agency and print shop based in Traben-Trarbach, Germany, operating as a sole proprietorship owned by Managing Director Thomas Marx. Founded in 1998, the company combines the functions of a traditional advertising agency and a production print/sign shop under one roof, offering concept, design, and execution of advertising and communication measures. Its service portfolio spans six core areas: Digital & Print (graphic design, print advertising, photography, web design); Werbetechnik (signage, foil lettering, illuminated signs, facade lettering, large-format digital printing); Car-Wrapping (full and partial vehicle wrapping with diverse film finishes); Folierungen (vehicle and object lettering); Textildruck (flex, flock, screen, digital textile printing, embroidery, rhinestone application); and an add-on Copyshop service for on-site document processing.
The company serves primarily small and medium-sized local and regional businesses in the Mosel wine region, as well as individual consumers seeking vehicle wrapping, lettering, or textile decoration. Its go-to-market is sales-led, relying on direct in-person consultation at the Neue Str. 1 office, phone/email inquiry, word-of-mouth, and local networking. The firm distinguishes itself by bundling concept, production, and nationwide delivery and installation into a single provider, unusual for a sub-5-person operation. Pricing is quote-based and project-driven across all service lines, with no publicly disclosed rates.
Technically, Blickfang's production capability rests on conventional but broadly equipped print and finishing infrastructure: large-format digital printers, cutting plotters, screen-printing setups, embroidery equipment, vehicle wrapping films (gloss, matte, metallic, carbon-look, chrome, camouflage, velvet, wood-look, spray film, stone chip protection), and textile decoration tools. The company employs approximately four to five people, including two media designers, an accountant, and the owner. There is no disclosed AI/ML capability, no proprietary software, no API, no external funding, and no institutional ownership. The business is privately held, family-operated, and has remained a stable regional provider for over two decades.
Blickfang firmographics
Firmographics- Name
- Blickfang
- Legal name
- Blickfang Werbung
- Website
- https://blickfang-werbung.info
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blickfang Werbung is a family-owned full-service advertising agency and print shop in Traben-Trarbach, Germany, offering signage, vehicle wrapping, textile printing, and graphic design services primarily to local SMBs and individual consumers in the Mosel region.
- Ownership category
- akta.pro rank
Blickfang industry classification
Industry- Product category
- Advertising Services
- NAICS
- Graphic Design Services (541430), Commercial Printing (except Screen and Books) (323111), Sign Manufacturing (339950)
- SIC
- Services-Advertising (7310), Commercial Printing (2750)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Blickfang is headquartered
LocationHeadquarters
- HQ city
- Traben-trarbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Blickfang business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Agency Services: Full-service advertising agency providing concept, design, and execution of advertising and communication measures across Werbetechnik, Print, and Digital channels.
- Vehicle Wrapping & Lettering: Car wrapping, partial wrapping, and vehicle lettering services with nationwide delivery and installation of signs, banners, vehicle lettering, and large-format digital prints.
- Textile Printing Services: Various textile printing and decoration services including Flexdruck, Flockdruck, Siebdruck, embroidery, digital printing, and rhinestone application for clothing and textiles.
- Copyshop Services: On-site printing, scanning, binding, folding, envelope stuffing, stapling, and laminating services for quick and affordable document processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based service pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Blickfang product offering
Product offeringCore offering
Blickfang Werbung is a full-service advertising agency combining agency-level concept, design, and strategy with in-house print production. It delivers graphic design, print advertising, web design, photography, signage and Werbetechnik, vehicle wrapping (full and partial), textile printing via multiple techniques, and a small on-site Copyshop for documents, all from its Traben-Trarbach facility with nationwide delivery and installation of finished signage and vehicle graphics.
Product overview
Blickfang Werbung is a full-service advertising agency based in Traben-Trarbach with over 20 years of experience, operating as a hybrid between an advertising agency and print shop. The company offers an integrated portfolio of services organized into six main offerings: Digital & Print (graphic design, photography, web design), Werbetechnik (signage, foil lettering, illuminated advertising, digital printing), Car-Wrapping (vehicle wrapping), Folierungen (vehicle and object lettering), Textildruck (textile printing via flex, flock, screen, digital, embroidery, and rhinestone techniques), and a Copyshop add-on service. The products are designed to work together as a comprehensive advertising solution, from concept through production to nationwide delivery and installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital & Print
Companies that use Blickfang
Customer profileSegments2 records
Ideal customer profiles2 records
Blickfang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blickfang partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Blickfang competitors and assessment
Company assessmentDirect peers
- WIRmachenDRUCK: German online print shop offering large-format printing, banners, vehicle wraps, and signage. Closely overlaps with Blickfang's Werbetechnik and digital print portfolio at the SMB end of the market.
- FLYERALARM: Large German online print and marketing services company offering commercial printing, signage, and promotional products. Directly comparable to Blickfang's print/signage core but operating at vastly greater national scale.
- Druckerei.de: German online printing company offering flyers, business cards, and promotional materials. Comparable to Blickfang's Digital & Print service line for SMB customers.
- Onlineprinters: German online commercial printer serving SMBs across Europe with flyers, signage, and packaging. Comparable to Blickfang's commercial printing offering but executed via a digital-first national model rather than local agency distribution.
Others
- Avery Dennison: Manufacturer of vinyl films, wrapping films, and graphic materials. Directly comparable as a key input supplier for Blickfang's vehicle wrapping and signage operations.
- ORAFOL Europe: German-headquartered manufacturer of self-adhesive films, reflective materials, and wrapping films. Compares as a domestic supplier and ecosystem peer to Blickfang's Werbetechnik and Car-Wrapping offerings.
- 3M Commercial Solutions: Supplier of high-performance films used in vehicle wrapping, signage, and graphics. Comparable to Blickfang as the upstream supplier of key materials for the Car-Wrapping and Werbetechnik service lines.
Broad incumbents
- CEWE Stiftung: Large German-listed printing and photo services group. Operates broadly in commercial and consumer printing, including photo products and large-format output, overlapping with Blickfang's print/photography services from a much larger base.
- Jung von Matt: Large German creative agency offering branding, advertising, and integrated campaign work. Comparable as a full-service German advertising agency, though operating at the national/international enterprise end of the market.
- Ströer SE & Co. KGaA: Major German outdoor advertising (OOH/DOOH) company. Operates broadly in the same OOH advertising space that Blickfang's Werbetechnik line serves, but at national infrastructure scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Blickfang social profiles
Digital presenceBlickfang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blickfang leadership team
Management profileNumber of profiles
Profiles4 records
Blickfang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blickfang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blickfang
What does Blickfang do?
Blickfang Werbung is a full-service advertising agency combining agency-level concept, design, and strategy with in-house print production. It delivers graphic design, print advertising, web design, photography, signage and Werbetechnik, vehicle wrapping (full and partial), textile printing via multiple techniques, and a small on-site Copyshop for documents, all from its Traben-Trarbach facility with nationwide delivery and installation of finished signage and vehicle graphics.
Is Blickfang a public or private company?
Blickfang is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blickfang founded?
Blickfang was founded in 1998. It employs 11 to 50 people.
Where is Blickfang based?
Blickfang is headquartered in Traben-trarbach, Germany, in the Europe region.
How does Blickfang make money?
Four revenue lines are on record. Advertising Agency Services are the primary driver. The others are vehicle Wrapping & Lettering, textile Printing Services and copyshop Services.
Who are Blickfang's main competitors?
Direct peers on record are WIRmachenDRUCK, FLYERALARM, Druckerei.de and Onlineprinters. Others are Avery Dennison, ORAFOL Europe and 3M Commercial Solutions. Broad incumbents are CEWE Stiftung, Jung von Matt and Ströer SE & Co. KGaA.
Does Blickfang have an API?
No public API is recorded for Blickfang.
What industry is Blickfang in?
Blickfang's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising, with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 541430 and its SIC code is 7310.