Micro Management
Micro Management is a family-owned property management software company founded in 1978, serving 200+ real estate firms in the NYC metro and New England regions with Windows-based, lease-centric software and high-touch on-site installation, training, and support services.
- Company typePrivate
- Founded1978
- HeadquartersAmherst, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Micro Management does
Micro Management, Ltd. is a property management software company founded in 1978 by Nat Rothenberg, originally based in New York City and now headquartered in Amherst, Massachusetts. The company develops Windows-based property management software built on a lease-centric architecture, serving more than 200 real estate management firms primarily in the New York City metropolitan area and the broader New England region. Its customer base consists of small-to-mid-sized property management firms managing residential and commercial portfolios.
The product suite covers commercial, condominium, and cooperative housing management, with integrated accounting modules for accounts receivable, accounts payable, and general ledger. New York-specific capabilities are a defining technical feature, including DHCR (Division of Housing and Community Renewal) export, cooperative housing support, and bank lockbox integration—features that reflect deep specialization in the NYC regulatory environment. The platform is delivered as on-premise Windows software rather than a cloud/SaaS model, and the technical footprint shows no public indication of AI/ML functionality.
Micro Management operates a high-touch, direct sales motion with on-site installation, training, and data conversion services, complemented by toll-free telephone support. It remains family-owned, with Nat Rothenberg serving as Founder/President and Paul Rothenberg as SVP, has not raised external capital, and has executed no acquisitions. Pricing is not publicly disclosed. The firm's online footprint is limited to an active website with documented support pages extending into 2026; it maintains no social media presence.
Micro Management firmographics
Firmographics- Name
- Micro Management
- Legal name
- Micro Management, Ltd.
- Website
- https://micromgmt.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Micro Management is a family-owned property management software company founded in 1978, serving 200+ real estate firms in the NYC metro and New England regions with Windows-based, lease-centric software and high-touch on-site installation, training, and support services.
- Ownership category
- akta.pro rank
Micro Management industry classification
Industry- Product category
- Property Management Software
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multifamily (Apartment) Property Management (BPAJAGAD)
- akta.pro secondary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where Micro Management is headquartered
LocationHeadquarters
- HQ city
- Amherst
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Micro Management business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Software License and Services: Micro Management sells property management software as part of a comprehensive service package that includes installation (local and networked), on-site staff training, data conversion assistance, and ongoing toll-free telephone support. The software is not sold as an off-the-shelf product with manual-only support, but rather as a full-service hand-holding package.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Micro Management product offering
Product offeringCore offering
Micro Management develops and sells Windows-based property management software for real estate management firms, featuring a lease-based architecture with integrated accounting (Accounts Receivable, Accounts Payable, General Ledger), work order and asset management, and NY-specific modules such as DHCR rent registration export and cooperative housing support. The company sells the software as a one-time license bundled with comprehensive implementation services including on-site installation, staff training, data conversion assistance, and ongoing toll-free telephone support to property managers in the greater New York City area and New England.
Product overview
Micro Management offers a single, unified property management software system with a Windows-based platform as the core product. The software includes integrated accounting modules (Accounts Receivable, Accounts Payable, and General Ledger), and the product portfolio includes specialized add-on modules for New York-specific functionality such as the DHCR Export module, Cooperative Assessment module, and Legal Notes tracking system. The software also features a Lockbox application for automated payment processing. All components share a common database architecture with lease-based structure as the foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- Micro Management Property Management Software
- Micro Management Lockbox Application
- DHCR Export Module
- Cooperative Assessment Module
- Legal Notes Tracking System
- Data Import Service
Companies that use Micro Management
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Micro Management technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature10 records
Micro Management partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Micro Management competitors and assessment
Company assessmentDirect peers
- RentManager: Property management software offering accounting, leasing, and reporting for residential and commercial managers. Most directly comparable to Micro Management in feature scope and customer base, though operates at a larger national scale.
- Buildium: Cloud-based property management software for residential property managers, now owned by RealPage. Targets the same property management software buyer as Micro Management, with similar feature areas (accounting, tenant tracking, reporting).
- Propertyware: Single-family and multifamily property management software with accounting and tenant management features. Competes for the same property management buyer segment as Micro Management, particularly in residential rental.
Emerging players
- DoorLoop: Newer cloud-based property management software targeting small to mid-market landlords and property managers. Represents the SaaS-native, modern UX category that competes against Micro Management's on-premise Windows-based platform.
Broad incumbents
- AppFolio: Cloud-based property management software serving residential and commercial property managers nationwide. Much larger and broader than Micro Management, but competes for the same property management software buyer.
- Yardi: Large incumbent offering a broad suite of property management software across residential, commercial, and specialty housing. Much larger and broader portfolio than Micro Management but serves overlapping property management customer needs.
- MRI Software: Enterprise-grade real estate software platform serving property managers across multiple verticals. Competes in the broader property management software category with a wider footprint and more institutional customers than Micro Management.
Others
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Micro Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micro Management leadership team
Management profileNumber of profiles
Profiles2 records
Micro Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micro Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micro Management
What does Micro Management do?
Micro Management develops and sells Windows-based property management software for real estate management firms, featuring a lease-based architecture with integrated accounting (Accounts Receivable, Accounts Payable, General Ledger), work order and asset management, and NY-specific modules such as DHCR rent registration export and cooperative housing support. The company sells the software as a one-time license bundled with comprehensive implementation services including on-site installation, staff training, data conversion assistance, and ongoing toll-free telephone support to property managers in the greater New York City area and New England.
Is Micro Management a public or private company?
Micro Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Micro Management founded?
Micro Management was founded in 1978. It employs 1 to 10 people.
Where is Micro Management based?
Micro Management is headquartered in Amherst, United States, in the North America region.
How does Micro Management make money?
One revenue line is on record: software License and Services.
Who are Micro Management's main competitors?
Direct peers on record are RentManager, Buildium and Propertyware. DoorLoop is listed as an emerging player. Broad incumbents are AppFolio, Yardi and MRI Software. RealPage is listed as an others.
Does Micro Management have an API?
No public API is recorded for Micro Management.
What industry is Micro Management in?
Micro Management's product category is Property Management Software. Its primary akta.pro industry code is BPAJAGAD, Multifamily (Apartment) Property Management, with a secondary code of BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 53131 and its SIC code is 6513.