Independent Insurance Agents of Oklahoma

What Independent Insurance Agents of Oklahoma does

Independent Insurance Agents of Oklahoma (BIGiOK), founded in 1906 as the Oklahoma Association of Local Fire Insurance Agents, is a private nonprofit state trade association that serves as the primary membership organization for independent insurance agencies and agents operating in Oklahoma. The association represents nearly 450 agency members and over 3,000 individual agents and their staff, positioning itself as the largest and most influential insurance trade association in the state. BIGiOK is governed by an elected Board of Directors and operates with a professional staff of approximately 11 employees based in Oklahoma City, led by President/CEO Denise Johnson.

The association's core technology and product portfolio centers on three platforms: a GrowthZone-powered association management system with member and partner directories, the MyNetwork virtual mastermind community platform (which also powers the EmpowerHER women's leadership initiative and supports Young Agents programming), and Policy Magazine, a quarterly digital publication distributed to 450+ agencies and 800+ subscribers. Supporting offerings include continuing education programs (CE, designations such as AAI, CISR, CIC, CPCU), a Legislative Action Center for state and federal advocacy, the annual INSURCON conference, and specialized member programs (Young Agents of Oklahoma, EmpowerHER, local associations IIAAOKC and IIAGT).

BIGiOK generates revenue primarily through annual membership dues from agencies, affiliates, and associates (on a fiscal year of July 1 to June 30), a five-tier Partner Program (Diamond Deluxe, Platinum, Gold, Silver, Bronze) that charges insurance carriers and vendors for year-round visibility, and revenue from events, conferences, and continuing education programs. Distribution is direct via website self-service and staff outreach, supplemented by two local chapter associations (IIAAOKC and IIAGT). The association is affiliated with but independently governed from the national Independent Insurance Agents & Brokers of America (IIABA), through which members automatically receive Trusted Choice brand access and additional federal-level resources.

Name

Independent Insurance Agents of Oklahoma

Legal name

Independent Insurance Agents of Oklahoma

Website

https://bigiok.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent Insurance Agents of Oklahoma (BIGiOK) is a nonprofit state trade association founded in 1906 that serves nearly 450 independent insurance agency members and 3,000+ agents in Oklahoma through advocacy, education, and member benefit programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from independent insurance agency members. Dues are not tax-deductible as charitable contributions but may be deductible as business expenses. Fiscal year runs July 1 to June 30.
2. Partner Program Fees: Five-tier partnership program (Diamond Deluxe, Platinum, Gold, Silver, Bronze) providing year-round exposure and marketing benefits to insurance carriers and vendors. Partners receive event visibility, advertising, and branding across association communications.
3. Events and Conferences: Revenue from annual conference (INSURCON), Young Agents Conference, continuing education programs, and various networking events throughout the year.
4. Education and Training: Continuing education courses, designations, and professional development programs for insurance agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Independent Insurance Agents of Oklahoma (BIGiOK) is a nonprofit state trade association founded in 1906 that serves nearly 450 independent insurance agency members and over 3,000 agents across Oklahoma. The association delivers legislative advocacy, continuing education and professional designations, member benefits including E&O coverage and exclusive insurance products, networking programs (Young Agents, EmpowerHER, MyNetwork), and an annual conference (INSURCON). Revenue comes primarily from annual membership dues, a five-tier partner program, and events.

Product overview

BIGiOK operates as a membership-based trade association for independent insurance agents in Oklahoma, offering a portfolio of interconnected products and services centered on member value. The core offerings include POLIC Magazine (quarterly publication) and MyNetwork (virtual mastermind leadership program), both serving as primary engagement platforms. Supporting programs include Young Agents of Oklahoma and EmpowerHER (specialized member groups), INSURCON and Annual Conference (major events), Continuing Education with designations, and a Legislative Action Center for advocacy. The Partner Program provides tiered visibility for industry partners. Member benefits include E&O coverage, workers' compensation, cyber liability, marketing tools (Trusted Choice, Catalyit, Kolbe Strengths), employment services (Ideal Traits), and access to insurance markets.

Differentiator

Problem solved

Functional benefit

Brands

• Policy Magazine: Oklahoma's premier insurance magazine, published quarterly by BIGiOK, providing news, trends, and tools for the independent insurance community. Delivered digitally to 450+ agencies and 800+ subscribers.
• Young Agents of Oklahoma
• EmpowerHER
• MyNetwork

Products and services

• POLICY Magazine

Quantifiable outcome

• ~450 independent agency members served
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Independent Insurance Agents & Brokers of America (IIABA)coreStrategic or Co-development PartnerNational organization based in Alexandria, Virginia and Washington, DC that amplifies BIGiOK's advocacy efforts on a federal stage. BIGiOK membership includes automatic IIABA membership, providing access to national resources, Trusted Choice brand, Ask an Expert, Agents Council for Tech, and Alliance programs.
• Trusted ChoicecoreGTM or Marketing PartnerNational brand program championing independent agents with marketing reimbursement, marketing assistance, social media content calendar, national brand recognition, disaster relief fund access, and Digital Performance Hub.
• Oklahoma Insurance DepartmentcoreStrategic or Co-development PartnerState regulatory body providing CE credit tracking, licensing information, and regulatory guidance. Linked through member resources.
• The HartfordminorChannel Partner/ Reseller/ DistributorInsurance carrier represented on BIGiOK Board of Directors through Company Liaison Traci Madole.
• OGA (Oklahoma General Agency)minorChannel Partner/ Reseller/ DistributorManaging General Agent represented on BIGiOK Board of Directors through MGA Liaison LeAnn Sanderson.
• CompSourceminorChannel Partner/ Reseller/ DistributorInsurance partner displayed on website partner logos section.
• Mid-ContinentminorChannel Partner/ Reseller/ DistributorInsurance partner displayed on website partner logos section.
• ImperialminorChannel Partner/ Reseller/ DistributorInsurance partner displayed on website partner logos section.
• CompRISKminorChannel Partner/ Reseller/ DistributorInsurance partner displayed on website partner logos section.
• Eagle AgencyminorChannel Partner/ Reseller/ DistributorProvides E&O Coverage, Agency Cyber Liability, and Commercial Liability products for BIGiOK members.
• RLIminorChannel Partner/ Reseller/ DistributorInsurance carrier providing In-Home Business and Personal Umbrella products for BIGiOK member clients.
• American ReliableminorChannel Partner/ Reseller/ DistributorInsurance carrier providing Farm/Ranch coverage for BIGiOK member clients.
• MyNetworkcoreStrategic or Co-development PartnerVirtual mastermind platform powered by expert facilitation, network-wide events, and personalized coaching. Delivers leadership development, monthly sessions, private coaching, and performance tools to BIGiOK members including EmpowerHER community.
• IIAAOKC (Independent Insurance Agents Association of Oklahoma City)coreChannel Partner/ Reseller/ DistributorLocal association serving greater Oklahoma City area providing networking, education, community service, and professional development for independent insurance agents.
• IIAGT (Independent Insurance Agents of Green Country/Tulsa)coreChannel Partner/ Reseller/ DistributorLocal association serving Tulsa/Green Country area providing networking, education, community service, and professional development for independent insurance agents.

Scale indicators5 records

Expansion highlights6 records

Others

• Trusted Choice: National consumer brand and marketing program for IIABA-affiliated independent agents. Operates as a partnership organization within BIGiOK's member-benefit stack rather than a direct competitor.
• Insurance Journal: Industry trade media outlet serving independent and retail insurance agents. Comparable to BIGiOK's POLICY Magazine in serving as a content/news channel for the independent agent community.
• National Association of Insurance Commissioners (NAIC): U.S. standard-setting and regulatory support organization for state insurance regulators. Not a member association but is referenced in BIGiOK's legislative and CE workflows as a key ecosystem body.

Direct peers

• Professional Insurance Agents (PIA): National trade association serving independent insurance agents and agencies with advocacy, education, and member benefits — directly competes with IIABA/BIGiOK for the same agent membership base.
• Independent Insurance Agents of Texas (IIAT): State-level trade association serving independent insurance agents in Texas — the most directly comparable peer to BIGiOK in structure, member services, advocacy, and partner program model.
• Independent Insurance Agents of California (IIAC): California state affiliate of IIABA offering the same advocacy, education, and member-benefit model as BIGiOK — a parallel state-association peer.

Broad incumbents

• Council of Insurance Agents & Brokers (CIAB): Trade association representing the largest commercial insurance brokers and agents. Operates in adjacent space to BIGiOK but focuses on large national brokers rather than independent agencies, providing a broader-incumbent comparison.
• Independent Insurance Agents & Brokers of America (IIABA / Big "I"): National trade association for independent insurance agents based in Alexandria, VA. BIGiOK is a state affiliate of IIABA and members automatically receive IIABA membership; comparable mission of advocacy, education, and market access for independent agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/bigiokyoungagents
• Instagraminstagram.com/okyoungagents
• Xx.com/bigioklahoma
• LinkedInlinkedin.com/company/big-i-oklahoma

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Insurance Agents of Oklahoma