Hood Insurance Agency

What Hood Insurance Agency does

Hood Insurance Agency Inc is a privately held independent insurance agency founded in 1936 by Jim V. Hood in Lawrenceville, Georgia, and currently led by principals P.K. Martin (Commercial Lines) and Jason Powell (Personal Lines) following a 2018 ownership transition from Pete Martin, who remains President Emeritus. The firm operates from a single office at 219 Culver St S and serves individuals and small businesses across Gwinnett, Walton, Oconee, and Forsyth counties in Georgia through a sales-led, relationship-driven model with phone, in-person, and online quote channels.

The agency distributes a portfolio of personal and commercial insurance products — Auto, Homeowners, Motorcycle, Recreational Vehicle, Renters, Business, Construction, Brewery, Restaurant, Cyber Liability, and Errors & Omissions — by brokering access to 22 insurance carriers including Travelers, Chubb, Hiscox, AmTrust, Auto-Owners, Safeco, Hagerty, Next, Openly, Pie, and RLI. Its core technology stack is limited to a Zywave-powered marketing website with online quote forms and standard CRM/contact workflows; there is no proprietary AI, data, or underwriting platform. Marketing is executed through the website, a blog, Facebook, LinkedIn, Google Business Profile, and a Refer A Friend program.

Hood Insurance Agency earns revenue exclusively through carrier commissions on personal and commercial policies placed and renewed through its producer and account management team of approximately eight staff. The firm has no external private equity or venture capital, no subsidiaries, and no disclosed acquisition or expansion activity beyond adding specialty commercial product lines and a redesigned website in September 2022.

Name

Hood Insurance Agency

Legal name

Hood Insurance Agency Inc

Website

https://hoodinsurance.net

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Hood Insurance Agency Inc is a privately held, family-owned independent insurance agency founded in 1936 in Lawrenceville, Georgia, brokering personal and commercial insurance through 22 carrier partners for individuals and small businesses across four Georgia counties.

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Standalone Cyber Liability Insurance (FSAJAOAA), General Liability Insurance (FSAJAMAE)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial lines insurance
• Multi-carrier insurance broker
• Local insurance brokerage

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Hood Insurance Agency earns commissions from insurance carriers for policies placed. They represent multiple insurance companies (carriers) and earn a percentage of premiums paid by customers. Revenue is generated when customers purchase and renew insurance policies through the agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hood Insurance Agency is an independent insurance brokerage that places personal and commercial insurance policies on behalf of clients through a network of 22+ insurance carriers. The agency earns commissions from carriers for policies sold and renewed, providing a one-stop shop for auto, home, recreational vehicle, renters, business, construction, restaurant, brewery, cyber liability, and E&O coverage in the Lawrenceville, Georgia area.

Product overview

Hood Insurance Agency is an independent insurance agency offering a diverse portfolio of personal and commercial insurance products. Their personal lines include Auto Insurance, Homeowners Insurance, Motorcycle Insurance, Recreational Vehicle Insurance, and Renters Insurance. Their commercial/business offerings include Business Insurance, Construction Insurance, Cyber Liability Insurance, Errors and Omissions Insurance, Brewery Insurance, and Restaurant Insurance. As an independent agency, they work with multiple carrier partners to provide customized coverage solutions for individuals, businesses, non-profit and governmental organizations in the Lawrenceville, Georgia area.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Coverage for vehicles including liability, collision, medical payments, uninsured/underinsured motorist, and comprehensive protection against accidents, theft, weather damage, and vandalism; sold to individual vehicle owners through carrier partners.
• Homeowners Insurance Package policy covering damage to property after covered losses and liability for injuries and property damage caused by the policyholder or family members; sold to homeowners through carrier partners.
• Motorcycle Insurance Coverage for motorcycles including liability, uninsured/underinsured motorist protection, property damage from collision, theft, vandalism, fire, and roadside assistance; sold to motorcycle owners through carrier partners.
• Recreational Vehicle Insurance Insurance policies for boats, RVs, ATVs, travel trailers, campers, coaches, and snowmobiles providing liability and property damage protection; sold to recreational vehicle owners through carrier partners.
• Renters Insurance Coverage for renters protecting against property loss (fire, smoke, lightning, vandalism, theft, water damage) and liability for third-party bodily injury or property damage claims; sold to renters through carrier partners.
• Business Insurance Commercial insurance coverage including general liability, business property, business interruption, commercial auto, professional liability, and workers' compensation; sold to small and mid-sized businesses through carrier partners.
• Construction Insurance Insurance for construction professionals including commercial property, contractor's tools and equipment, business interruption, liability, builder's risk, commercial auto, umbrella, and workers' compensation coverage; sold to contractors, builders, remodelers, plumbers, and electricians through carrier partners.
• Cyber Liability Insurance Coverage for financial losses due to data breaches and cyber attacks, including privacy lawsuits, lost income from network outages, regulatory fines, ransomware payments, and breach notification expenses; sold to businesses through carrier partners.
• Errors and Omissions Insurance Professional liability/E&O insurance protecting businesses from third-party claims or lawsuits due to alleged mistakes, negligence, oversights, inadequate work, incorrect advice, or misrepresentations; sold to professional service firms through carrier partners.
• Brewery Insurance Small business insurance packages for breweries including general liability, commercial property, professional liability, workers' compensation, and business interruption coverage; sold to brewery owners through carrier partners.
• Restaurant Insurance Small business insurance package for restaurants providing protection against financial losses from unforeseen circumstances that could affect operations; sold to restaurant owners through carrier partners.

Quantifiable outcome

• Successfully served hundreds of customers

Named customers6 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor.

• AmTrustminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.amtrustfinancial.com. Claim line: 888-239-3909.
• Auto OwnersminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.auto-owners.com. Claim line: 888-252-4626.
• Builders Insurance GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.bldrs.com. Claim line: 800-883-9305.
• Central Insurance CompaniesminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.central-insurance.com. Claim line: 888-263-2924.
• ChubbminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.chubb.com. Claim line: 800-252-4670.
• CNA SuretyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.cnasurety.com. Claim line: 877-672-6115.
• Columbia Insurance GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.colinsgrp.com. Claim line: 800-877-3579.
• DonegalminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.donegalgroup.com. Claim line: 800-877-9006.
• ForemostminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.foremost.com. Claim line: 800-527-3905.
• HagertyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in classic car and marine insurance. Website: www.hagerty.com. Claim line: 800-922-4050.
• HiscoxminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.hiscox.com. Claim line: 866-424-8508.
• KemperminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.kemper.com. Claim line: 866-536-7376.
• Next InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.nextinsurance.com. Claim line: 855-222-5919.
• OpenlyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.openly.com. Claim line: 857-990-9080.
• Philadelphia InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.phly.com. Claim line: 800-765-9749.
• Pie InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.pieinsurance.com. Claim line: 844-581-0828.
• RLIminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.rlicorp.com. Claim line: 800-444-0406.
• SafecominorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.safeco.com. Claim line: 800-332-3226.
• Southern TrustminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.stins.com. Claim line: 844-812-2660.
• TravelersminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.travelers.com. Claim line: 800-252-4633.
• Travelers BusinessminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for commercial lines. Website: travelers.com/business-insurance. Claim line: 800-238-6225.
• Utica NationalminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Website: www.uticanational.com. Claim line: 800-216-1420.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Brown & Riding: Specialty insurance wholesale brokerage and program manager serving retail agents on complex commercial risks. Comparable to Hood as part of the same independent-distribution ecosystem — Brown & Riding is the upstream partner that agencies like Hood rely on for specialty placement.
• Burns & Wilcox: Large specialty insurance wholesaler providing retail agents access to excess-and-surplus and niche carrier markets. Comparable as ecosystem infrastructure that enables small independent agencies like Hood to place specialized commercial risks they could not bind directly.

Broad incumbents

• Erie Insurance: Regional property-and-casualty carrier that distributes exclusively through independent agents, including personal auto, home, and commercial lines. Comparable to Hood because Erie's independent-agent channel sells the same product mix to similar SMB and consumer customers in defined geographies.
• Travelers: Large national P&C carrier selling personal and commercial lines through independent agents, and a named Hood carrier partner (both personal and Travelers Business). Comparable because Travelers' independent-agent distribution economics and product breadth directly mirror what Hood offers its customers.
• Auto-Owners Insurance: Property-and-casualty carrier that distributes exclusively through independent agents and is one of Hood's named carrier partners. Relevant peer because Auto-Owners' agent-channel economics and product set directly shape the commission opportunity available to a small independent agency like Hood.
• Hub International: Large North American insurance brokerage placing personal and commercial coverage through carrier partners across multiple regions. Comparable to Hood as an independent brokerage model, though operating at much greater scale and with broader geographic reach.

Direct peers

• Goosehead Insurance: Publicly traded independent insurance agency franchisor that places personal and commercial lines through a network of carrier partners. Comparable to Hood as an independent agency model, though at much larger scale and with franchise-agent distribution rather than a single local office.
• Brightway Insurance: Franchise insurance agency model offering personal and commercial coverage through multiple carrier partners, with retail store locations across the Southeast U.S. Overlaps directly with Hood's independent-agency value proposition of carrier-shopping and SMB/consumer service, including in the Georgia market.

Emerging players

• Acrisure: Tech-enabled insurance brokerage aggregator that acquires and partners with independent agencies. Comparable to Hood as an independent-agency model and a potential roll-up acquirer of small local agencies seeking scale, technology, and carrier leverage.
• Next Insurance: Digital-native small-business insurance carrier selling directly online and through select agency partners — and a named Hood carrier. Comparable because Next targets the same SMB commercial-lines customers Hood serves, and its direct channel is a structural competitive threat to traditional agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HoodInsAgency
• LinkedInlinkedin.com/company/hood-insurance-agency-inc---lawrenceville
• Xx.com/hood_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hood Insurance Agency