Maximum Powersports

What Maximum Powersports does

Maximum Powersports is a privately held, single-location powersports dealership operating from 1125 Tupper Street, Unit 5, in Hawkesbury, Ontario, Canada, strategically situated on the Ontario-Quebec border. The company is an authorized dealer for the full BRP brand portfolio — Can-Am (ATVs, side-by-sides, Spyder/Ryker 3-wheelers), Ski-Doo and Lynx (snowmobiles), and Sea-Doo (personal watercraft and Switch pontoons) — supplemented by pre-owned inventory, Triton and Easy Hauler trailers, and OEM motorcycles. The business also operates a parallel brand identity, Maxventure Powersports, and is a member of the Shop A Ride dealer network.

The dealership generates revenue across five streams: new vehicle sales, pre-owned vehicle sales, OEM parts and accessories (ordered via the BRP Electronic Parts Catalog), maintenance and repair services, and financing facilitation through third-party lenders. Vehicle pricing is publicly disclosed on the website with MSRP and sale prices displayed per unit (featured vehicles ranging from approximately $16,995 to $39,995). The go-to-market is predominantly physical dealership-based direct sales, supplemented by online inventory browsing, a bilingual English/French website, a virtual tour, a content blog, and Google remarketing advertising. Customer segments span recreational powersports enthusiasts and utility/work vehicle buyers, with no enterprise or B2B contracts disclosed.

The technology stack is minimal and operationally focused: the website is hosted on the Power Go dealer platform, with integrations for ValueMyTradein trade-in appraisal and the BRP EPC parts catalog. No AI/ML capabilities, proprietary software, app, or API offerings were identified. The ownership structure appears independent and local, with no disclosed institutional investors, parent company, or public-market listing. No funding rounds, acquisitions, leadership changes, or M&A events are recorded in the available data, and specific founding date and revenue figures are not publicly disclosed.

Name

Maximum Powersports

Legal name

Maximum Powersports

Website

https://maximumpowersports.ca

Company type

Private

Operating status

Operating

Short description

Maximum Powersports is a single-location, BRP-authorized powersports dealership in Hawkesbury, Ontario, selling new and pre-owned Can-Am, Ski-Doo, Lynx, and Sea-Doo vehicles alongside parts, service, and financing to recreational and utility consumers across the Ontario-Quebec border region.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Recreational Vehicle (RV) & Powersports Leasing (FSAKANAG), Motorcycle & Powersports Finance (FSAKADAG)

Keywords

• Powersports vehicle sales
• OEM parts retail
• Vehicle maintenance service
• Off-road vehicle dealer
• Marine watercraft dealer

Headquarters

HQ city

Hawkesbury

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new powersports vehicles including motorcycles, ATVs, side-by-sides, snowmobiles, watercraft, pontoons, and trailers from brands such as Can-Am, Ski-Doo, Lynx, and Sea-Doo.
2. Pre-Owned Vehicle Sales: Sales of pre-owned powersports vehicles that have been thoroughly inspected by service experts, offering safe, reliable, and competitively priced options.
3. Parts and Accessories: Sale of OEM (original equipment manufacturer) parts and accessories for powersports vehicles, with expertise to help find the right parts.
4. Maintenance and Repair Services: Professional maintenance and repair services for snowmobiles, ATVs, side-by-sides, Sea-Doo watercraft, Sea-Doo Switch pontoons, and Can-Am Spyder/Ryker/Canyon vehicles.
5. Financing Services: Flexible financing options offered in partnership with top lenders to help customers purchase vehicles, including online application process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maximum Powersports is a single-location powersports dealership that sells new and pre-owned vehicles (Can-Am 3-wheelers, ATVs, side-by-sides, Ski-Doo/Lynx snowmobiles, Sea-Doo watercraft and pontoons, trailers, and used motorcycles) under BRP brand authorization. The dealership supplements vehicle sales with OEM parts and accessories, professional maintenance and repair services, trade-in evaluation, and consumer vehicle financing arranged through partner lenders.

Product overview

Maximum Powersports is a powersports dealership in Hawkesbury, Ontario, offering a comprehensive portfolio of powersports vehicles, services, and financing. The dealership sells new and pre-owned vehicles across multiple categories: Can-Am branded 3-wheelers (Spyder/Ryker), ATVs, and side-by-sides; Ski-Doo and Lynx snowmobiles; Sea-Doo personal watercraft and Switch pontoon boats; trailers under Triton and Easy Hauler brands; and motorcycles. The product portfolio is supported by OEM parts and accessories (via BRP EPC catalog), professional service and maintenance, vehicle financing, and trade-in evaluation services. The company operates as an authorized BRP dealer representing the Can-Am, Sea-Doo, Ski-Doo, and Lynx brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Can-Am 3-Wheelers (Spyder and Ryker) Three-wheeled on-road motorcycles (Can-Am Spyder and Ryker models) for individual consumers seeking open-air riding with BRP-engineered stability, sold as new and pre-owned units.
• Can-Am ATVs Four-wheeled all-terrain vehicles (Can-Am ATVs) for off-road recreation and utility work, sold as new and pre-owned units to individual consumers and small operators.
• Can-Am Side-by-Sides Multi-passenger off-road side-by-side vehicles (Can-Am) for recreational and utility use, sold as new and pre-owned units.
• Ski-Doo and Lynx Snowmobiles Winter recreation snowmobiles from BRP brands Ski-Doo and Lynx, sold as new and pre-owned units to individual consumers.
• Sea-Doo Watercraft Sea-Doo personal watercraft (jet skis/jet boats) for individual consumers, sold as new and pre-owned units.
• Pontoon Boats (including Sea-Doo Switch) Recreational deck boats and pontoon vessels, including Sea-Doo Switch models, sold as new and pre-owned units.
• Vehicle Trailers (Triton and Easy Hauler) Vehicle transport trailers (Triton and Easy Hauler brands) for transporting watercraft and powersports vehicles, sold as new and pre-owned units.
• Pre-Owned Motorcycles Pre-owned on-road motorcycles available through the dealership's used inventory for individual consumers.
• Service and Maintenance Professional maintenance, inspection, and repair services for snowmobiles, ATVs, side-by-sides, Sea-Doo watercraft, Sea-Doo Switch pontoons, and Can-Am Spyder/Ryker/Canyon vehicles, delivered at the Hawkesbury dealership service department.
• Parts and Accessories OEM replacement parts and aftermarket accessories for powersports vehicles, sourced via the BRP Electronic Parts Catalog and available at the parts counter for individual customers.
• Vehicle Financing Flexible consumer financing for new and pre-owned powersports vehicle purchases, facilitated through partner lenders with an online application process.
• Pre-Owned Vehicle Inventory Certified inspected pre-owned powersports vehicles across motorcycles, 3-wheelers, ATVs, side-by-sides, snowmobiles, watercraft, boats, and trailers, with condition-graded pricing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Shop A RideminorChannel Partner/ Reseller/ DistributorMaximum Powersports is a member of the Shop A Ride dealer network. This affiliation provides access to a broader network of powersports dealers and potentially shared marketing or inventory systems.
• BRP (Bombardier Produits Récréatifs)coreChannel Partner/ Reseller/ DistributorMaximum Powersports is an authorized dealer for BRP brands including Can-Am, Ski-Doo, Lynx, and Sea-Doo. This partnership provides access to new vehicle inventory, manufacturer promotions, parts catalog, and brand support.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Camping World Holdings: NYSE-listed RV and outdoor recreation dealer group with hundreds of locations across the U.S. Operates a similar full-service model (new/pre-owned vehicle sales, parts, service, financing) but with much greater scale. Comparable as an established broad incumbent in the recreational vehicle retail category.
• Yamaha Motor: Global powersports manufacturer with motorcycles, ATVs, side-by-sides, snowmobiles, and watercraft — directly overlapping Maximum Powersports' product categories. Represents the type of non-BRP OEM that could be added to broaden the dealership's brand portfolio.
• Polaris Inc. NYSE-listed manufacturer of Indian Motorcycle, Slingshot, RZR, Ranger, and other powersports brands. Competes indirectly through its own dealer network (which competes for similar customer dollars) and represents both a brand competitor and benchmark for the categories Maximum Powersports addresses.
• RideNow Powersports: One of the largest U.S. powersports dealer groups, operating dozens of multi-brand dealerships selling new and pre-owned motorcycles, ATVs, side-by-sides, watercraft, and snowmobiles. Comparable business model (multi-brand sales + parts + service + financing) but at substantially greater scale and geographic breadth than Maximum Powersports' single Hawkesbury location.
• Canadian Tire: TSX-listed Canadian mass-market retailer with a sporting goods and automotive division selling selected powersports, outdoor recreation, and seasonal products. Comparable as a Canadian retail incumbent that competes for the same discretionary consumer dollars; broader scale and product mix but shallower specialization.
• Harley-Davidson: NYSE-listed motorcycle manufacturer with a global authorized dealer network. Comparable as an established motorcycle OEM with a dealer-based sales and service model; Maximum Powersports sells pre-owned motorcycles and competes for similar enthusiast customers.

Others

• BRP Inc. TSX-listed manufacturer of Can-Am, Ski-Doo, Lynx, and Sea-Doo — the four premium brands Maximum Powersports carries. Functions as the dealership's primary supplier and channel partner; a disruption in this relationship would be material. Comparable as the upstream ecosystem anchor.
• Motovan Corporation: Canadian powersports parts, accessories, and apparel distributor serving the Canadian dealer network. Functions as a peer in the powersports distribution ecosystem; relevant as a supplier/channel reference and as a comparable Canadian powersports-adjacent business.

Direct peers

• Rocky Mountain ATV/MC: Large online powersports retailer specializing in parts, accessories, and apparel for motorcycles, ATVs, side-by-sides, and snowmobiles. Directly comparable in product mix (powersports parts and accessories) but competes via e-commerce — represents both a channel competitor and a sourcing/marketplace reference for Maximum Powersports.
• RevZilla (Comoto Holdings): Leading online powersports and motorcycle gear/accessory retailer, now part of Comoto Holdings. Directly comparable as a multi-channel powersports retailer; competes for parts and accessory sales and represents the digital-first channel benchmark Maximum Powersports does not currently match for vehicle sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximum Powersports