Oakwood Asset Management

What Oakwood Asset Management does

Oakwood Asset Management LLP is a UK-based wealth management and independent financial advisory firm operating from a head office in Braughing, Ware (Hertfordshire) and an administration office in Brentwood (Essex). The firm is authorised and regulated by the Financial Conduct Authority (Registration Number 492241) and operates as a Limited Liability Partnership. It delivers bespoke financial planning and wealth management advice across five integrated service lines: Pensions (including Self-Invested Personal Pensions and QROPS), Investment Management (portfolios across cash, bonds, equities, property, and ETFs held in ISAs, Wrap Platforms, and SIPPs), Protection (life assurance, critical illness, income protection), Inheritance Tax Planning, and Corporate Planning (group pensions, employee benefits, business protection, directors' pensions, and succession planning). The firm is led by three Partners (Karen Miles, Claire Heritage, Dave Gifford) with collective adviser experience exceeding 100 years, supported by three Associates and approximately 14 support staff.

Revenue is generated through advisory fees and product commissions on financial products placed across pensions, investments, and protection. Distribution is entirely direct and relationship-led: face-to-face consultations delivered through advisers with backup from a dedicated professional team, supported by an informational website and word-of-mouth referrals. There is no digital distribution, no proprietary technology platform, and no disclosed public pricing.

In March 2026, Swedish wealth management group Söderberg & Partners acquired a stake in Oakwood as part of its UK expansion strategy, having made similar investments in three other UK IFA firms in December 2024. The investment size was not disclosed. The firm serves three primary customer segments — high net worth individuals, business owners and corporate clients, and individual protection clients — across the affluent Hertfordshire and Essex catchments in England.

Name

Oakwood Asset Management

Legal name

Oakwood Asset Management LLP

Website

https://oakwoodassetmanagement.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakwood Asset Management is a UK-based FCA-regulated wealth management and financial advisory LLP serving high net worth individuals, business owners, and corporate clients with bespoke pensions, investment, protection, IHT, and corporate financial planning advice from offices in Hertfordshire and Essex.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Wealth management services
• Independent financial advice
• Pension planning
• Investment management
• Inheritance tax planning

Headquarters

HQ city

Ware

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Financial Advisory Services: Revenue is generated through fees for financial planning and wealth management advisory services. The firm provides bespoke advice across pensions, investments, protection, inheritance tax planning, and corporate planning, with compensation likely through advisory fees and potentially commissions on financial products placed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Oakwood Asset Management is an independent financial adviser that delivers bespoke wealth management and financial planning services to individuals and businesses. Its core product is integrated advisory across pensions (including SIPPs and QROPS), investment management (multi-asset portfolios within ISAs, Wrap Platforms and SIPPs), protection (life assurance, critical illness, income protection), inheritance tax planning, and corporate planning (group pensions, employee benefits, succession planning). Services are delivered face-to-face through qualified advisers backed by an in-house technical and administration team.

Product overview

Oakwood Asset Management is a UK-based wealth management and financial planning firm offering a suite of integrated advisory services. The firm operates five core service lines: Pensions (including SIPPs and QROPS), Investment Management (portfolios across multiple asset classes), Protection (life and critical illness cover), Inheritance Tax Planning, and Corporate Planning. Services are delivered through a team of qualified advisers and support staff, with advisers providing bespoke, comprehensive financial planning advice to individuals and businesses. The firm is authorised and regulated by the FCA (Registration Number 492241) and is a limited liability partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Pensions Bespoke pension advisory covering Self Invested Pensions (SIPPs), retirement drawdown, corporate and personal pension arrangements, benefit buy-outs, overseas arrangements (QROPS), and unapproved schemes, delivered to individuals and corporate clients.
• Investment Management Construction and ongoing management of investment portfolios tailored to client risk profiles, with access to funds including cash, bonds, index-linked securities, property, global equities, and ETFs, held within ISAs, Wrap Platforms, and Self-Invested Pension Plans, for individual and corporate clients.
• Protection Risk protection advisory covering life assurance, critical illness protection, and income protection policies, coordinated with trust documentation and will planning, for individuals and their families.
• Inheritance Tax Planning Succession planning and inheritance tax mitigation using trusts, asset distribution strategies, tax liability funding, and IHT mitigation schemes, for individuals and families seeking to plan estates efficiently.
• Corporate Planning Business financial advisory services covering group pensions, employee benefits, private medical insurance, group risk, business protection, directors' pensions, and succession planning, aimed at owner-managed businesses, partnerships and limited companies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brown Shipley: UK private bank and wealth manager (part of EFG International) serving HNW individuals, families, and entrepreneurs with bespoke investment management and financial planning. Direct peer — comparable HNW advisory and integrated planning approach.
• Mattioli Woods: UK wealth management and employee benefits specialist serving HNW individuals, business owners, and corporates via pensions, investments, and protection advice. Direct peer — same HNW/owner-manager segment and integrated advisory model, scaled through acquisitions.
• Ascot Lloyd: UK IFA consolidator providing bespoke financial planning across pensions, investments, protection, and IHT to HNW individuals and business owners. Direct peer in UK IFA model and target segment, built through similar acquisition-led growth strategy.
• Söderberg & Partners: Swedish wealth management group that has acquired stakes in multiple UK IFAs including Oakwood. Directly comparable in HNW wealth advisory, and now the parent/strategic partner of Oakwood with shared UK expansion ambitions.
• Succession Wealth: UK IFA consolidator built by acquiring and integrating independent adviser firms, serving individuals and businesses with holistic financial planning. Direct peer given identical IFA model and UK HNW target market, and a logical consolidator comparable to Oakwood's Söderberg relationship.
• Evelyn Partners: UK wealth management and professional services firm offering investment management, financial planning, tax, and advisory services to HNW individuals, families, and businesses. Direct peer — same UK HNW segment and integrated financial planning model as Oakwood, though at significantly larger scale following Tilney merger.

Broad incumbents

• Rathbones Group: UK-listed wealth manager providing investment management, financial planning, and advice to HNW individuals, charities, and intermediaries. Comparable in HNW discretionary and advisory investment services, though significantly larger post-Investec Wealth & Investment integration.
• Quilter: UK wealth management business combining a platform with adviser distribution serving HNW and mass-affluent clients across pensions, investments, and protection. Comparable in product breadth and UK regulatory positioning, though materially larger and platform-enabled.
• St. James's Place: Large UK wealth manager serving HNW and mass-affluent clients with bespoke financial planning across pensions, investments, and protection. Comparable to Oakwood in product breadth and HNW orientation, but vastly larger in AUM and adviser count.

Emerging players

• True Potential: UK wealth management business combining restricted advisers with a proprietary digital platform (impulseSave) targeting mass-affluent to HNW clients. Comparable on UK personal investment and pension advice, but differentiated by technology-led delivery versus Oakwood's traditional IFA model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oakwood-asset-management

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakwood Asset Management