GreenShareCar
GreenShareCar is a Melbourne-based membership carsharing platform founded in 2010, offering hourly and daily vehicle rentals with fuel and insurance included to consumers, corporates, property developers, universities, and government clients via proprietary in-vehicle technology and a global licensee network.
- Company typePrivate
- Founded2010
- HeadquartersCoburg, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What GreenShareCar does
GreenShareCar, operated by JP Just Properties International Pty Ltd (ACN 122 230 773) and headquartered in Coburg, Melbourne, is a membership-based carsharing platform founded in 2010 that provides consumers and businesses with on-demand access to a fleet of vehicles by the hour or day, with fuel, insurance, and up to 150 km/day included in the booking fee. The core service is delivered through a proprietary in-vehicle technology stack — vehicles are wirelessly linked to a dedicated server and unlocked via a SmartCard presented to a windscreen-mounted card reader — combined with a 24/7 web- and mobile-compatible booking system that lets members search, locate on a proprietary map, and reserve vehicles up to three months in advance. The fleet spans compact cars, SUVs, people movers, cargo vans, hybrids, and a Nissan Leaf EV, and is positioned across designated bays in the Melbourne metropolitan area.
The business monetises through two complementary streams: recurring subscription fees across five rate plans (Casual, Economy, Everyday, Student, Business) and usage-based hourly/daily charges, with ancillary fees for SmartCard replacement (AUD 22) and plan downgrades (AUD 11). A separate B2B vertical — Fleet Solutions — packages the same hardware/software stack into three branded programmes: ExclusiveFleet (corporate fleet supply), QuickFleet (managed services on existing client fleets), and StratFleet (property developer integrations that embed carshare into residential planning approvals). Distribution combines self-serve digital acquisition for consumers with direct sales and channel partnerships for corporate, university, government, and developer clients, and is augmented by an international licensee/franchise network affiliated with the Roscon Group of Companies.
Operationally, the company is small (1–10 employees) and single-metro in active operation (Melbourne/Victoria), with the broader geographic footprint delivered through independent licensees rather than owned assets. There is no native mobile app (mobile is browser-based), no disclosed API or integration ecosystem, no AI/ML capabilities referenced, no funding rounds on record, and no published financial figures. Key enterprise reference points include a 2014 NSW Government car-sharing trial and the One9 Apartments integration in Melbourne, alongside university campus deployments and council partnerships.
GreenShareCar firmographics
Firmographics- Name
- GreenShareCar
- Legal name
- JP Just Properties International Pty Ltd
- Website
- https://greensharecar.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GreenShareCar is a Melbourne-based membership carsharing platform founded in 2010, offering hourly and daily vehicle rentals with fuel and insurance included to consumers, corporates, property developers, universities, and government clients via proprietary in-vehicle technology and a global licensee network.
- Ownership category
- akta.pro rank
GreenShareCar industry classification
Industry- Product category
- Carsharing Services
- NAICS
- Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Round-Trip Carsharing (Station-Based) (TLAFAMAA)
Keywords
Where GreenShareCar is headquartered
LocationHeadquarters
- HQ city
- Coburg
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GreenShareCar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Rental (Hourly/Daily): Members pay for vehicle usage by the hour or day. Booking minimum is 1 hour; maximum continuous booking is 5 days (longer bookings require approval). Pricing varies by rate plan selected (Casual, Economy, Everyday, Student, Business). Fuel is included in all bookings along with up to 150km per day.
- Membership Fees: Recurring membership fees charged based on the selected rate plan. Fees are billed on the anniversary of the sign-up date. Rate plans include Casual, Economy, Everyday, Student, and Business tiers with varying fee structures.
- Corporate Fleet Solutions (ExclusiveFleet/QuickFleet): B2B offering providing fully equipped vehicles to corporate members using GreenShareCar technology. Enables employee pool vehicle use overnight and on weekends with no FBT (Fringe Benefits Tax) returns. Revenue generated through fleet management fees and vehicle usage charges.
- StratFleet (Property Developer Partnerships): Provides sustainable carsharing facilities for property developers as part of planning requirements. Developers save on car parking off-sets. Revenue model involves setup and ongoing management fees from property developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Casual Plan - Entry-level membership for occasional users |
| Subscription | Monthly | Economy Plan - Budget-focused membership |
| Subscription | Monthly | Everyday Plan - Regular user membership |
| Subscription | Monthly | Student Plan - Discounted membership for students |
| Subscription | Monthly | Business Plan - Corporate membership for business users |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
GreenShareCar product offering
Product offeringCore offering
GreenShareCar is a membership-based carsharing service that provides members with on-demand access to a fleet of vehicles parked in designated spaces across Melbourne, rented by the hour or day with fuel, insurance, and up to 150 km/day included. The service uses proprietary in-vehicle technology with SmartCard-based keyless access, 24/7 self-serve online and mobile booking, and GPS-based vehicle location. The company also sells B2B fleet solutions — ExclusiveFleet, QuickFleet, and StratFleet — to corporations, property developers, universities, and government councils.
Product overview
GreenShareCar is a carsharing platform offering consumers hourly or daily vehicle rentals with fuel and insurance included. The platform consists of the core GreenShareCar consumer service, complemented by fleet solutions modules (ExclusiveFleet, QuickFleet, StratFleet) targeting corporate, managed fleet, and property developer segments. Members access vehicles using SmartCard credentials through an online booking system. The vehicle fleet includes various segments from compact cars to people movers and electric vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- ExclusiveFleet: Provides fully supplied vehicles to member corporations using GreenShareCar's proprietary carsharing technology, enabling fleet managers to save money, reduce risk, and promote sustainability.
- QuickFleet
- StratFleet
Products and services
- GreenShareCar Carsharing Membership Membership-based consumer carsharing service providing 24/7 self-serve access to a fleet of vehicles across Melbourne. Members join online, receive a SmartCard, and book vehicles by the hour or day via the website or mobile-compatible booking system. Fuel, insurance, and up to 150 km per day are included in the booking price.
- ExclusiveFleet Corporate fleet management solution that supplies fully equipped vehicles to member corporations using GreenShareCar's proprietary carsharing technology. Enables fleet managers to save money, reduce risk, and promote sustainability, with employees using pool vehicles overnight and on weekends with no Fringe Benefits Tax (FBT) implications.
- QuickFleet Managed services solution for vehicles already owned by member organizations, equipping their existing fleet with GreenShareCar's proprietary carsharing technology. Allows organizations to save money, reduce risk, and promote sustainability while opening internal fleet to broader use.
- StratFleet Strategic solution for property developers to install sustainable carsharing facilities within residential developments as part of planning requirements. Guarantees the carsharing facility remains active for the life of the building, helps developers meet car parking off-set and planning requirements, and provides residents with shared-vehicle access (one carsharing vehicle can service 30 members).
Quantifiable outcome
- One carsharing vehicle can service 30 GreenShareCar members (potentially replacing need for private vehicle ownership)
- +1 more outcomes
Companies that use GreenShareCar
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
GreenShareCar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GreenShareCar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- NSW GovernmentflagshipNSW Government announced a trial of car-sharing services across the public service, potentially replacing government car pools. Minister for Finance and Services, Dominic Perrottet, announced this initiative.
- Property Developers (StratFleet Program)coreGreenShareCar partners with property developers through the StratFleet program to provide sustainable carsharing facilities in residential developments. The partnership helps developers meet planning requirements, mitigate parking impacts, and reduce parking requirements. One carsharing vehicle can service 30 members. Developers can save significantly on car parking off-sets.
- UniversitiescoreGreenShareCar partners with universities by offering carsharing amenity on campus, in most cases at no cost to the university. The service brings social benefits to the campus community and helps demonstrate environmental responsibility. GreenShareCar supplies late-model, environmentally friendly vehicles.
- Government/CouncilscoreGreenShareCar works with councils throughout Australia to develop sustainable carsharing facilities as part of strategies to reduce congestion, improve sustainability, and offer transport solutions. The company is the only carsharing provider to have developed solutions supporting sustainable carsharing while working with councils to substantially reduce mobility costs.
- Corporate Entities (ExclusiveFleet/QuickFleet)coreCorporate fleet programs (ExclusiveFleet and QuickFleet) provide fully equipped vehicles or managed services to member corporations using GreenShareCar's proprietary carsharing technology. Enables employee pool vehicle use with no FBT returns.
- Roscon Group of CompaniesflagshipParent/affiliated group of companies. GreenShareCar is owned by The Roscon Group of Companies or affiliated by agreement. The group operates a large network of licensees worldwide and includes subsidiary companies covered by the GreenShareCar privacy policy.
- One9 ApartmentsminorThe One9 building, a 9-floor apartment building in Melbourne built in five days, includes exclusive GreenShareCar carsharing facility as part of its sustainable and innovative design featuring 34 secure bicycle parking spots.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
GreenShareCar competitors and assessment
Company assessmentEmerging players
- Getaround: Global peer-to-peer carsharing platform with Connect in-car hardware for keyless access. Comparable because it combines proprietary in-vehicle technology (similar to GreenShareCar's SmartCard system) with a marketplace model.
- Turo: Peer-to-peer carsharing marketplace where private hosts rent out their own vehicles. Operates in Australia, directly competing for occasional-use car rental demand that GreenShareCar's members also generate.
- Hiyacar: UK-based peer-to-peer carsharing platform, relevant as a comparable for an Australian carshare exploring community / developer-based vehicle sharing models similar to GreenShareCar's StratFleet concept.
- CarNextDoor: Australian peer-to-peer carsharing platform, competing for the same member base of urban Australians who want occasional vehicle access without ownership. Useful peer for benchmarking on-demand, app-based UX expectations.
Broad incumbents
- Avis Budget Group: Parent of Zipcar and a global traditional car rental incumbent. Comparable as the dominant incumbent whose hourly, daily and corporate fleet offerings bracket the same customer and use cases GreenShareCar serves, with the capital base GreenShareCar lacks.
- Zipcar: The global category leader in station-based carsharing, owned by Avis Budget Group. Highly comparable in product, target customer, and technology model, though operating at vastly greater scale and in different geographies.
Direct peers
- Communauto: North American carsharing pioneer (Montreal-founded) with station-based round-trip, one-way and P2P offerings, plus B2B fleet services. Comparable product breadth, multi-segment revenue model, and small-team operating history.
- Modo Cooperative: Canadian member-owned carsharing cooperative operating a station-based fleet in Vancouver, Victoria and Toronto. Highly comparable non-profit analog with similar hourly/daily pricing, SmartCard-style access, and corporate fleet programs.
- GoGet (Flexicar / KINTO Share): Australia's largest station-based carsharing operator, with fleets in Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra. Directly competes with GreenShareCar in Melbourne with a similar round-trip, membership-based model and comparable corporate/developer offerings.
Regional players
- CityHop: New Zealand's original carsharing service offering hourly/daily car rental with member-based access — very similar model to GreenShareCar but focused on Auckland and Wellington, providing a regional analog for ANZ expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GreenShareCar social profiles
Digital presenceGreenShareCar financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenShareCar leadership team
Management profileNumber of profiles
GreenShareCar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenShareCar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenShareCar
What does GreenShareCar do?
GreenShareCar is a membership-based carsharing service that provides members with on-demand access to a fleet of vehicles parked in designated spaces across Melbourne, rented by the hour or day with fuel, insurance, and up to 150 km/day included. The service uses proprietary in-vehicle technology with SmartCard-based keyless access, 24/7 self-serve online and mobile booking, and GPS-based vehicle location. The company also sells B2B fleet solutions — ExclusiveFleet, QuickFleet, and StratFleet — to corporations, property developers, universities, and government councils.
Is GreenShareCar a public or private company?
GreenShareCar is a private company. It is classified as corporate owned and is currently operating.
When was GreenShareCar founded?
GreenShareCar was founded in 2010. It employs 1 to 10 people.
Where is GreenShareCar based?
GreenShareCar is headquartered in Coburg, Australia, in the Oceania region.
How does GreenShareCar make money?
Four revenue lines are on record. Vehicle Rental (Hourly/Daily) is the primary driver. The others are membership Fees, corporate Fleet Solutions (ExclusiveFleet/QuickFleet) and stratFleet (Property Developer Partnerships).
Who are GreenShareCar's main competitors?
Emerging players on record are Getaround, Turo, Hiyacar and CarNextDoor. Broad incumbents are Avis Budget Group and Zipcar. Direct peers are Communauto, Modo Cooperative and GoGet (Flexicar / KINTO Share). CityHop is listed as a regional player.
Does GreenShareCar have an API?
No public API is recorded for GreenShareCar.
What industry is GreenShareCar in?
GreenShareCar's product category is Carsharing Services. Its primary akta.pro industry code is TLAFAMAA, Round-Trip Carsharing (Station-Based). Its NAICS code is 532111 and its SIC code is 7510.