CityHop
CityHop is a New Zealand round-trip car sharing service, operated by KINTO New Zealand Limited (a Toyota Finance NZ subsidiary), offering hourly and daily Toyota vehicle rentals via a self-serve mobile app to consumers, businesses, international travelers, and van/cargo users nationwide.
- Company typePrivate
- Founded2007
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CityHop does
CityHop, legally KINTO New Zealand Limited, operates a round-trip car sharing service across New Zealand, enabling users to rent vehicles by the hour or day through a fully self-serve iOS/Android mobile app. The service was co-founded in 2007 and has been part of the Toyota family since 2018, operating today as a wholly-owned subsidiary of Toyota Finance New Zealand Limited under the global KINTO mobility brand. The fleet consists of Toyota vehicles (Yaris, Corolla, RAV4, HiAce cargo vans, and an Eclipse Cross PHEV) stationed at dedicated parking bays across Auckland and Wellington city centers, airports, and — via a nationwide partnership with Mitre 10 — at 40+ hardware stores for cargo van rentals.
The underlying platform is built on Ridecell's backend for fleet management, booking, and user authentication, with Jumio providing driver's licence verification and biometric facial recognition during onboarding. On-board telemetry systems track vehicle usage, location, and driver behavior for fleet management and insurance purposes. The service is delivered primarily through a self-serve product-led growth motion: users download the app, verify their licence, and book/unlock vehicles without staff interaction, with no membership fee for the Hop Starter tier and a $10/month Hop Regular subscription tier offering discounted rates.
CityHop serves four overlapping segments — individual consumers seeking flexible alternatives to car ownership, business/corporate customers replacing taxi/ride-hail or fixed leases, international travelers visiting New Zealand, and van/cargo users needing occasional moving capacity. Revenue is generated primarily through usage-based hourly/daily rental fees that include fuel, insurance, and parking, supplemented by subscription revenue, optional reduced-liability insurance upgrades ($4.50/hour), and ancillary fees (late returns, infringements, damage investigation). Marketing is digital-first through app stores, the cityhop.co.nz website, and Facebook/Instagram, supplemented by a quarterly photo competition and Mitre 10 co-branded presence.
CityHop firmographics
Firmographics- Name
- CityHop
- Legal name
- KINTO New Zealand Limited
- Website
- https://cityhop.co.nz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CityHop is a New Zealand round-trip car sharing service, operated by KINTO New Zealand Limited (a Toyota Finance NZ subsidiary), offering hourly and daily Toyota vehicle rentals via a self-serve mobile app to consumers, businesses, international travelers, and van/cargo users nationwide.
- Ownership category
- akta.pro rank
CityHop industry classification
Industry- Product category
- Car Sharing Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Round-Trip Carsharing (Station-Based) (TLAFAMAA)
- akta.pro secondary industries
- Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Flexible-Term / Month-to-Month Car Subscriptions (THADACAC)
Keywords
Where CityHop is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
CityHop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Rental - Per Hour/Day: Primary revenue from hourly and daily vehicle rentals. Customers are charged based on booking duration (hourly rates that cap at daily rates for bookings between 6-24 hours). Includes fuel, insurance, and parking in the rental price. Excess kilometer charges apply at $0.59 per KM beyond 150km included free.
- Hop Regular Subscription: Optional monthly subscription ($10/month with 3-month minimum) offering lower hourly and daily rates compared to Hop Starter free tier. Monthly recurring revenue from subscribers.
- Additional Insurance Options: Reduced liability insurance available at $4.50/hour up to $27/day to lower damage excess from $2500 to $750 per claim.
- Late Fees and Penalties: Late return fees, inconvenience fees ($25 per inconvenienced member), call-out fees ($95 minimum), and administrative fees for infringements ($30) and damage investigation (up to $500).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Hop Starter - Free membership with standard rates |
| Subscription | Monthly | Hop Regular - Paid subscription with discounted rates |
| Usage-based | Pay-as-you-go | Mitre 10 Van Rental - Cargo vans at Mitre 10 stores |
| Subscription | Monthly | Business Fleet Alternative - Corporate accounts with dedicated rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
CityHop product offering
Product offeringCore offering
CityHop operates a round-trip car sharing service that allows members to rent Toyota vehicles by the hour or day through a mobile app, with bookings including fuel, insurance, and parking in one all-inclusive price. The service runs from dedicated parking bays across New Zealand in Auckland, Wellington, Christchurch, Hamilton, and 40+ Mitre 10 store locations, with a free Hop Starter tier and a $10/month Hop Regular subscription offering discounted rates.
Product overview
CityHop is a round-trip car sharing platform operated by Kinto New Zealand Limited (a subsidiary of Toyota Finance New Zealand) that enables users to rent vehicles by the hour or day through a mobile app. The platform offers a fleet of Toyota vehicles (Yaris, Corolla, RAV4, HiAce vans, Eclipse Cross PHEV) through two membership tiers: Hop Starter (free) and Hop Regular ($10/month). All bookings include fuel, insurance, and parking. The service operates through dedicated parking pods across New Zealand, with a notable partnership with Mitre 10 for on-site van rentals at nearly 50 hardware store locations. Additional offerings include business fleet solutions with unlimited drivers and consolidated billing, as well as special support for international travelers.
Differentiator
Problem solved
Functional benefit
Products and services
- CityHop Car Sharing Service Round-trip car sharing service allowing members to rent Toyota vehicles by the hour or day through a mobile app, with fuel, insurance, and parking included in one price. Operates from dedicated parking bays across Auckland, Wellington, Christchurch, Hamilton, and other New Zealand locations.
- CityHop for Business Fleet management solution for businesses providing access to the CityHop vehicle fleet with unlimited additional drivers, per-booking cost codes, consolidated monthly invoicing with driver activity breakdowns, and the same fleet access as personal accounts. Targets companies replacing fixed-term lease agreements or taxi/rideshare usage.
- International Travelers Service Car sharing service tailored for international visitors to New Zealand. Supports international driver's licences (English, full license), overseas phone numbers with SMS capability, and international debit/credit cards with automatic currency conversion.
- Mitre 10 Van Rental Cargo van rental service available at 40+ Mitre 10 Mega store locations across New Zealand. Toyota HiAce vans with 6000L cargo volume and 1000kg max payload are parked on-site at Mitre 10 stores for moving, DIY, and home improvement tasks, with fuel and insurance included in the rental price.
Quantifiable outcome
- Members save average of 392 kg CO2-e annually compared to private vehicle ownership
- +3 more outcomes
Companies that use CityHop
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
CityHop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CityHop partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Toyota / Toyota Finance New ZealandcoreCityHop joined the Toyota family in 2018 and operates as part of Toyota's mobility ecosystem. Toyota Finance New Zealand Limited is the parent company through subsidiary Kinto New Zealand Limited. Provides fleet vehicles and integration with Toyota's broader mobility services including potential access to Toyota Fleet Management for longer-term needs.
- Mitre 10coreStrategic partnership placing CityHop vans at 40+ Mitre 10 Mega stores nationwide. Vans are parked on-site at Mitre 10 locations with dedicated parking spaces. Enables 'Move MORE for less' messaging leveraging Mitre 10's DIY/home improvement customer base for moving and transport needs.
- KINTO (Global Mobility Partner)coreCityHop operates under the global KINTO mobility brand umbrella. KINTO is Toyota's mobility services division, providing a global platform and brand recognition for car sharing and mobility services internationally.
- Auckland CouncilminorListed as a key partner, supporting sustainable urban mobility initiatives in Auckland.
- Wellington City CouncilminorListed as a key partner, supporting sustainable urban mobility initiatives in Wellington.
- Auckland TransportminorListed as a key partner. Auckland Transport Downtown Carpark hosts CityHop vehicles in reserved spaces.
- Wilson ParkingminorListed as a key partner. Multiple Wilson car parks host CityHop reserved parking bays across Auckland CBD.
- BritomartminorListed as a key partner. Britomart Car Park hosts CityHop reserved parking bays.
- Ridecell, Inc.coreRidecell provides the backend fleet management platform powering CityHop's booking system, user authentication, and fleet operations. CityHop uses Ridecell's platform-one business portal for business accounts.
- Jumio CorporationcoreJumio provides identity verification services including driver's licence authentication and facial recognition for onboarding CityHop customers. Used in conjunction with Ridecell for KYC compliance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CityHop competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CityHop social profiles
Digital presenceCityHop financial estimates
Financial estimateRevenue estimate
Valuation estimate
CityHop leadership team
Management profileNumber of profiles
Profiles1 record
CityHop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CityHop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CityHop
What does CityHop do?
CityHop operates a round-trip car sharing service that allows members to rent Toyota vehicles by the hour or day through a mobile app, with bookings including fuel, insurance, and parking in one all-inclusive price. The service runs from dedicated parking bays across New Zealand in Auckland, Wellington, Christchurch, Hamilton, and 40+ Mitre 10 store locations, with a free Hop Starter tier and a $10/month Hop Regular subscription offering discounted rates.
Is CityHop a public or private company?
CityHop is a private company. It is classified as corporate owned and is currently operating.
When was CityHop founded?
CityHop was founded in 2007. It employs 1 to 10 people.
Where is CityHop based?
CityHop is headquartered in Auckland, New Zealand, in the Oceania region.
How does CityHop make money?
Four revenue lines are on record. Vehicle Rental - Per Hour/Day is the primary driver. The others are hop Regular Subscription, additional Insurance Options and late Fees and Penalties.
Does CityHop have an API?
No public API is recorded for CityHop.
What industry is CityHop in?
CityHop's product category is Car Sharing Services. Its primary akta.pro industry code is TLAFAMAA, Round-Trip Carsharing (Station-Based), with a secondary code of TLABALAA, Corporate Car Sharing (Round-Trip/Station-Based). Its NAICS code is 532111 and its SIC code is 7510.