Mix 104.7
- Company typePublic
- Founded-
- HeadquartersBryan, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Mix 104.7 firmographics
Firmographics- Name
- Mix 104.7
- Legal name
- iHeartMedia, Inc.
- Website
- https://mix1047.iheart.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mix 104.7 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
- akta.pro secondary industry
- Music Radio Networks (Format-Based) (MPABABAF)
Keywords
Where Mix 104.7 is headquartered
LocationHeadquarters
- HQ city
- Bryan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mix 104.7 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising/Sponsorships: Revenue generated through on-air advertisements, sponsored content, and promotional segments played during broadcast programming, including contest giveaways and on-air mentions from sponsors such as Maybelline and USA Giveaway promotions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mix 104.7 product offering
Product offeringCore offering
Mix 104.7 (KKYS-FM) is a radio broadcasting service operating at 104.7 FM from Bryan, Texas, delivering a variety music format with daily day-part shows, a popular morning show (Murphy, Sam & Jodi), celebrity and entertainment news, community event coverage, and contest-driven listener engagement. Programming is also distributed digitally through the iHeartRadio streaming platform and as on-demand podcasts. Revenue is generated via on-air advertising, sponsorships, and promotional integrations with brands such as Maybelline and the $250k USA Giveaway.
Product overview
Mix 104.7 (KKYS-FM) is a traditional broadcast radio station serving the Brazos Valley area of Bryan and College Station, Texas. The station operates as part of the iHeartMedia network and offers a mix music format. Its product portfolio includes the core FM radio broadcast (104.7 FM), the iHeartRadio streaming platform for mobile access, and multiple on-air programs/podcasts including Murphy, Sam & Jodi (morning show), On With Mario, Michelle Fay, Rick O'Bryan, and Heather. Additional offerings include an events calendar featuring community activities and concert information. The station operates as a consumer-facing broadcast service rather than a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- iHeartRadio: Digital platform for streaming Mix 104.7 and other iHeartMedia stations, featuring podcasts, music streaming, and personalized radio experiences.
Products and services
- KKYS-FM (104.7 FM) Broadcast Service Live over-the-air radio broadcast at 104.7 FM in Bryan/College Station, Texas, playing a variety music format with hosted day-part shows, local news via KBTX, entertainment news, and contest-driven listener engagement. Target audience is adult listeners in the Brazos Valley region.
- iHeartRadio Streaming Access Free digital streaming of the Mix 104.7 broadcast (and its on-demand podcasts) via the iHeartRadio mobile application and website, enabling listeners outside the 104.7 FM signal area to access the station anywhere.
- Mix 104.7 Podcasts On-demand podcast versions of Mix 104.7 day-part programming and affiliated iHeartMedia shows, distributed through the iHeartRadio platform and external podcast directories.
Companies that use Mix 104.7
Customer profileSegments1 record
Ideal customer profiles2 records
Mix 104.7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mix 104.7 partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Mix 104.7 competitors and assessment
Company assessmentBroad incumbents
- Audacy: Audacy is one of the largest U.S. radio broadcasters with a portfolio of music, news, talk, and sports stations plus the Audacy digital streaming platform. It is comparable to Mix 104.7 as a multi-station radio operator with a parallel streaming distribution model targeting similar advertisers and listeners.
- Cox Media Group: Cox Media Group operates radio and television stations across U.S. markets with a focus on local content and advertising sales. It is comparable to Mix 104.7 as an established broadcaster competing for the same local advertising budgets in similar-sized markets.
- iHeartMedia, Inc. iHeartMedia is the parent company of Mix 104.7 and operates the largest portfolio of U.S. broadcast radio stations plus the iHeartRadio streaming platform. It is comparable as the operator of Mix 104.7 itself and as the benchmark large-cap radio broadcaster whose strategy and capital allocation decisions directly shape the station.
- Salem Communications: Salem Communications operates a national portfolio of radio stations across multiple formats plus digital and podcast platforms. It is comparable as a multi-station broadcast operator running format-driven stations with advertising and on-air sponsorship as the primary revenue model.
- Townsquare Media: Townsquare Media operates a portfolio of regional broadcast radio stations and local digital properties across small and mid-sized U.S. markets. It is comparable because its operating model (local on-air talent + advertising sales + digital streaming) closely mirrors how Mix 104.7 monetizes its Brazos Valley audience.
- Beasley Media Group: Beasley Media Group operates broadcast radio stations in mid-sized U.S. markets, monetizing through on-air advertising and digital extensions. It is comparable as a peer radio operator running similarly sized stations with format-based programming and local advertiser relationships.
- Hubbard Broadcasting: Hubbard Broadcasting operates radio and television stations across U.S. markets, including music-format stations similar in profile to Mix 104.7. It is comparable as a privately held multi-station broadcaster pursuing the same local advertising and digital streaming strategy.
Emerging players
- Spotify: Spotify is the largest global audio streaming platform offering free ad-supported and subscription music, podcast, and live audio. It is comparable to Mix 104.7 because it competes for the same listener hours in the Brazos Valley and increasingly for the same digital audio advertising budgets that fund broadcast radio.
Direct peers
- Cumulus Media: Cumulus Media operates KAGG-FM 96.1, the most direct in-market competitor to Mix 104.7 in Bryan/College Station. It is comparable because it runs a competing hot AC format station in the same local market and competes head-to-head for local advertising dollars in the Brazos Valley.
- Educational Media Foundation (K-LOVE & Air1): Educational Media Foundation operates K-LOVE and Air1, free music-format radio networks with over-the-air broadcast plus digital streaming and podcast distribution. It is comparable to Mix 104.7 as a competing free, ad-supported music radio brand that streams online and competes for similar listener time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mix 104.7 social profiles
Digital presenceMix 104.7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mix 104.7 leadership team
Management profileNumber of profiles
Mix 104.7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mix 104.7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mix 104.7
What does Mix 104.7 do?
Mix 104.7 (KKYS-FM) is a radio broadcasting service operating at 104.7 FM from Bryan, Texas, delivering a variety music format with daily day-part shows, a popular morning show (Murphy, Sam & Jodi), celebrity and entertainment news, community event coverage, and contest-driven listener engagement. Programming is also distributed digitally through the iHeartRadio streaming platform and as on-demand podcasts. Revenue is generated via on-air advertising, sponsorships, and promotional integrations with brands such as Maybelline and the $250k USA Giveaway.
Is Mix 104.7 a public or private company?
Mix 104.7 is a public company. It is classified as corporate owned and is currently operating.
When was Mix 104.7 founded?
Mix 104.7 was founded in -1. It employs 11 to 50 people.
Where is Mix 104.7 based?
Mix 104.7 is headquartered in Bryan, United States, in the North America region.
How does Mix 104.7 make money?
One revenue line is on record: advertising/Sponsorships.
Who are Mix 104.7's main competitors?
Broad incumbents on record are Audacy, Cox Media Group, iHeartMedia, Inc., Salem Communications, Townsquare Media, Beasley Media Group and Hubbard Broadcasting. Spotify is listed as an emerging player. Direct peers are Cumulus Media and Educational Media Foundation (K-LOVE & Air1).
Does Mix 104.7 have an API?
No public API is recorded for Mix 104.7.
What industry is Mix 104.7 in?
Mix 104.7's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only), with a secondary code of MPABABAF, Music Radio Networks (Format-Based). Its NAICS code is 516110.