What Aubrilam does

Aubrilam is a French designer and manufacturer of outdoor lighting columns and urban furniture, founded in 1978 and headquartered in Clermont-Ferrand, France. The company operates as a subsidiary of the BEGA Group, a German international lighting conglomerate, though it retains its own brand identity, product portfolio, and proprietary wood-engineering technology. Its core products include wooden and metal lighting columns ranging from 3.5m to 16m in height, lighting bollards, light profiles, and a broad urban furniture catalog (benches, chairs, tables, planters, litter bins, barriers, shelters), all organized into named collections such as Solea, Skala, Notche, Utyl, Silea XL, Dôme XL, Capella, and SoMa. The company uses a proprietary HTE (Haute Technologie Extrudée) glulam timber process supported by 40+ years of accumulated expertise, and proprietary branded finishing technologies — Color+Protect® (6-10 year warranty) and NaturaLife® — that differentiate its wood surfaces competitively.

The business runs on a B2B project-based sales model targeting municipalities, architects, landscape designers, and hospitality operators across France, Germany, the Netherlands, Morocco, the UAE, and (since 2023) North America. Revenue is generated through direct enterprise sales of hardware (customized lighting columns and urban furniture), supplemented by professional services including photometric studies, technical feasibility studies, ecological impact assessments, and the AUBRILAM Care maintenance program. Pricing is quote-based and customized per project; no public price list exists. The company manufactures at production facilities in Brioude (France, 10,000+ m²), Limburg an der Lahn (Germany), and Broomfield, Colorado (USA, since 2023), with a regional sales/marketing office in Dubai serving the Middle East. Notable projects include the Paris 2024 Olympic Village, La Mer Dubai, Taghazout Bay Morocco, and the Dune du Pilat, supported by ISO 9001 certification, CE marking, and European Technical Assessment certifications.

Name

Aubrilam

Legal name

AUBRILAM

Website

https://aubrilam.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Aubrilam is a French B2B manufacturer of wooden and metal outdoor lighting columns (3.5-16m) and urban furniture, serving municipalities, architects, and hospitality operators across Europe, the Middle East, and North America. It operates as a subsidiary of BEGA Group, with proprietary HTE glulam timber and branded wood-finishing technologies.

Ownership category

akta.pro rank

Product category

Outdoor Lighting & Urban Furniture

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Electric Lighting & Wiring Equipment (3640), Household Furniture (2510)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Landscape Lighting Design & Layout (HSAIAHAA), Outdoor & Landscape Lighting Installation (HSAOAFAB), Lighting Design Services (BPAHAKAJ)

Keywords

• Outdoor lighting columns
• Urban furniture
• Wood metal composites
• Street lighting poles
• Landscape architecture products

Headquarters

HQ city

Clermont-ferrand

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outdoor Lighting Products: Sale of wooden/metal lighting columns, bollards, and light profiles ranging from 3.5m to 16m height for pedestrian, urban, and sports lighting applications.
2. Urban Furniture: Sale of outdoor furniture including benches, chairs, tables, stools, planters, litter bins, barriers, and shelters across multiple product collections.
3. Project Services: Comprehensive support services including guidance on specifications, technical feasibility studies, photometric studies, layout plans, ecological impact assessments, and AUBRILAM Care maintenance packages.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aubrilam designs, manufactures and sells outdoor lighting columns/poles (3.5m to 16m) and urban furniture (benches, chairs, tables, planters, litter bins, shelters, barriers) using wood (Scots pine, Accoya) combined with metal components. The company produces lighting bollards, light profiles, and outdoor furniture under proprietary wood finishing technologies (Color+Protect® and NaturaLife®). Products are sold to municipalities, architects, landscape designers, and hospitality operators with project-specific customization and accompanying engineering services.

Product overview

Aubrilam designs, manufactures and sells lighting and urban furniture solutions for outdoor spaces. The company operates as a unified product portfolio organized around collections and product lines. The core offerings include: (1) Lighting columns/poles in various designs (Dôme XL, Italic, Capella, Stratos, Sumu XL, Silea XL, Moshi XL) ranging from 3.5m to 16m heights for pedestrian to sports lighting; (2) Lighting bollards and light profiles (Skala, Notche, Solina, Sahari, Sensy, Luci, Bali, Eggo, Kay, Olam) for paths, cycle paths and roads; (3) Furniture collections (Solea, Skala, Notche, Utyl, Rendez-vous, SoMa, Ido) including benches, chairs, tables, stools, litter bins, planters, barriers, windbreaks and shelters; (4) Finishing technologies (Color+Protect® and NaturaLife®) for wood protection and aesthetics; (5) Services including AUBRILAM Care maintenance and Guidance on Specifications. The company uses wood (Scots pine from Finland, Accoya®) as primary material combined with metal components. All products are manufactured in France with latest general catalog (No. 17) containing over 230 product references across 270 pages.

Differentiator

Problem solved

Functional benefit

Brands

• Color+Protect®: High-performance wood staining process for outdoor applications with warranty up to 10 years on Accoya® wood
• NaturaLife®
• Solea
• Skala
• Notche
• Utyl
• Solea

Products and services

• Solea Outdoor Furniture Collection Modular and customizable outdoor furniture collection including tables (square, rectangular, triangular, round, high), seating (stools, chairs, benches with backrests), planters, barriers, windbreaks, litter bins, ashtrays, and waste-sorting solutions. Designed for restaurants, hotels, campsites, campuses, offices and public spaces.
• Skala Collection

Quantifiable outcome

• Warranty of 6 years on Scots pine and 10 years on Accoya® with Color+Protect® finish
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered strategic, core and minor.

• CONCEPTOstrategicStrategic or Co-development Partner · 1 January 2024Collaborated with CONCEPTO agency for lighting design of specific areas in the Olympic Village, resulting in an innovative lighting concept using 6-meter-high wooden masts from the MOSHI range.
• BEGA Group North AmericacoreStrategic or Co-development Partner · 1 January 2023Incorporated a state-of-the-art BEGA Group production site in Broomfield, Colorado in 2023 to bolster presence in North America.
• BEGA GroupcoreStrategic or Co-development PartnerAubrilam is part of the BEGA Group, an international lighting company. Despite being part of BEGA, Aubrilam maintains its commitment to environmental respect, innovative capability, and product quality. The partnership combines Aubrilam's wood expertise with BEGA's advanced lighting technologies.
• FARSK architectenminorImplementation/ SI/ Consulting PartnerArchitect for the Lelystad, Nelson Mandela Cycling Footbridge project in Netherlands.
• WSPminorImplementation/ SI/ Consulting PartnerEngineering and design partner for the Lelystad, Nelson Mandela Cycling Footbridge project.
• AccoyastrategicTechnology or IntegrationAccoya® is a key raw material supplier for Aubrilam's products. Derived from sustainable fast-growing woods via acetylation process, Accoya® offers superior resistance to water and rot with FSC® and Cradle to Cradle Certified® Gold accreditations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hess: Hess is a German manufacturer of outdoor lighting systems and urban/street furniture, very comparable to Aubrilam in product portfolio (lighting columns, bollards, benches, litter bins) and target customers (municipalities, architects, urban planners).
• Santa & Cole: Santa & Cole is a Spanish designer and manufacturer of urban furniture and outdoor lighting with strong emphasis on wood and natural materials. It directly competes with Aubrilam in urban benches, chairs, tables, and wooden lighting columns for public spaces.
• Selux: Selux is a German manufacturer of architectural and urban lighting systems, offering lighting columns, bollards, and linear lighting profiles. It is closely comparable to Aubrilam in targeting architectural and urban design projects with premium specifications.
• WE-EF Leuchten: WE-EF is a German specialty manufacturer of outdoor architectural lighting, including bollards, light columns, and in-ground luminaires. It directly competes with Aubrilam in the high-end outdoor lighting segment for urban and architectural applications.
• SITEP: SITEP is a French manufacturer of metal urban furniture and lighting equipment (bollards, barriers, benches, bins). It serves the same French municipal and public infrastructure customers as Aubrilam and directly competes in the urban furniture and outdoor lighting columns segment.

Broad incumbents

• Louis Poulsen: Louis Poulsen is a Danish heritage lighting manufacturer offering architectural and outdoor lighting including bollards and urban fixtures. It competes with Aubrilam in the premium design-driven lighting category serving architects and urban designers.
• iGuzzini: iGuzzini is an Italian architectural lighting manufacturer (part of the Panasonic group) offering outdoor lighting solutions including bollards and columns. It competes with Aubrilam in the architectural exterior lighting segment with a broader global presence.
• Schréder: Schréder is a Belgian-headquartered global leader in outdoor lighting solutions, serving municipalities, urban planners, and architects. It competes broadly with Aubrilam in street, roadway, and architectural lighting, with greater scale and broader geographic reach.
• BEGA: BEGA is Aubrilam's parent company and a major German manufacturer of architectural outdoor lighting. While BEGA is the parent, it also operates as a direct competitor in the broader outdoor lighting market with a much larger global footprint and established North American operations.

Emerging players

• Fábrica de Azulejos / Atleier / Furore: Furore is an Italian designer of distinctive outdoor lighting columns and urban furniture with strong architectural focus. It is an emerging competitor to Aubrilam in the design-forward outdoor lighting segment with overlapping customer base of architects and urban planners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aubrilam_global
• LinkedInlinkedin.com/company/aubrilam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aubrilam