Serei Foundation

What Serei Foundation does

Serei Foundation (Fondation serei) is a Swiss non-profit foundation established in 1972 and headquartered in La Chaux-de-Fonds, Switzerland. It functions as a specialist retailer, rental provider, and advisory bureau for assistive mobility equipment serving individuals with disabilities, age-related mobility loss, or temporary injuries, as well as institutional buyers including EMS, hospitals, clinics, occupational therapists, physiotherapists, and workplace ergonomics customers in the cantons of Neuchâtel, Jura, and Bern. Its core product portfolio consists of standardized physical aids — manual and electric wheelchairs (e.g., Breezy BasiX 2, Breezy RubiX 2, Rollz Motion), stairlifts (Homeglide, Flow X), rollators (Gemino, TAIMA, Mobio Brooklyn), electric beds (Belluno), telealarm systems, transfer boards, positioning cushions, and bathroom safety equipment — sourced from third-party manufacturers including Sunrise Medical, Winncare, Vermeiren, and Mobio. No proprietary technology platform is developed in-house; technical capability is concentrated in product selection advice, fitting, installation, and after-sales servicing rather than custom technology development.

The foundation operates through two physical retail/rental centers (La Chaux-de-Fonds and Bassecourt) and an integrated e-commerce storefront at shop.serei.ch, with 24/7 emergency breakdown service available. Revenue is generated through one-time sales of equipment, recurring monthly rentals (e.g., wheelchairs at CHF 55/month, walkers at CHF 21/month, alarm systems at CHF 39–109/month), and complementary legal advisory services staffed by specialized jurists addressing social insurance questions. Pricing is denominated in Swiss francs and is publicly disclosed for most catalog items, with quote-based pricing for stairlifts and certain custom configurations. Serei holds recognized-provider status with the Swiss disability insurance (IV/AI) and SUVA accident insurance and is a member of Swiss Medtech, enabling direct insurance reimbursement for customers and institutional tariff refunds — a positioning that differentiates it from generalist or pure e-commerce competitors. The organization has 11–50 employees per firmographic data, is privately held as a foundation under Swiss law, and discloses no parent company, subsidiaries, or external investors.

Name

Serei Foundation

Legal name

Fondation serei

Website

https://serei.ch

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Serei Foundation is a Swiss non-profit foundation that sells and rents assistive mobility equipment — wheelchairs, stairlifts, rollators, electric beds, and telealarm systems — to individuals and institutions across the cantons of Neuchâtel, Jura, and Bern, with recognized-provider status under Swiss disability and accident insurers.

Ownership category

akta.pro rank

Product category

Assistive Mobility Equipment

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (62412)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Social Services (8300)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)

Keywords

• Assistive mobility equipment
• Mobility aids retail
• Medical equipment rental
• Stairlift installation
• Home alarm systems

Headquarters

HQ city

La Chaux-de-fonds

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Sale of assistive mobility equipment: Direct sale of wheelchairs (manual, electric, sport), rollators, stairlifts, beds, transfer aids, cushions, bathroom equipment, and related accessories through the e-shop and physical centers. Customers include individuals, hospitals, clinics, ergonomic workplaces, and occupational/physical therapists. Swiss IV/AVS and SUVA insurance reimbursement pathways are supported.
2. Equipment rental: Monthly rental of mobility and care equipment including wheelchairs, walkers, ambulance chairs, and home alarm systems. Rental model allows short-term and long-term arrangements, with installation, disinfection, and cleaning fees. Rental customers may be individuals or institutions needing temporary equipment.
3. Legal/social insurance advisory services: Specialized legal advice bureau addressing social insurance questions (disability insurance, accident insurance, old-age pensions). Consultation hours offered at both locations. Revenue model not explicitly described as fee-generating; appears to be a complementary service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Serei Foundation sells and rents assistive mobility equipment including manual and electric wheelchairs, stairlifts, rollators, electric beds, home alarm systems, transfer aids, and bathroom safety equipment to individuals with mobility limitations in the Swiss cantons of Neuchâtel, Jura, and Bern. The foundation operates two physical retail/rental centers, an e-commerce storefront, and a specialized legal advice bureau for social insurance questions, supported by 24/7 emergency breakdown service. It is an officially recognized supplier of auxiliary means under Swiss disability insurance (AI/IV) and SUVA.

Product overview

Serei Foundation operates as a local specialist for mobility and independence, offering a portfolio of physical medical aids and equipment rather than a technology platform. The core offering consists of wheelchairs (manual and electric, including brands like Breezy BasiX 2, Breezy RubiX 2, and Rollz Motion), stairlifts (Homeglide, Flow X), rollators (Gemino, TAIMA, Mobio Brooklyn), and electric beds (Belluno). These are complemented by auxiliary aids such as transfer boards, positioning cushions, alarm systems (Telealarm), and therapeutic equipment. Services include rental and sale of aids through their two centers in Neuchâtel and Jura cantons, legal consultation on social insurance matters, and 24/7 emergency repair services. The company is an authorized Swiss Medtech provider recognized by invalidity insurance (AI) and SUVA, operating primarily in the cantons of Neuchâtel, Jura, and Bern.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheelchairs (manual and electric, scooters, sport and pediatric) Manual and electric wheelchairs, scooters, and adaptive bikes for mobility assistance, including models for active users, children, and sport use. Sold and rented to individuals, healthcare institutions, and therapists in Swiss cantons NE/JU/BE.
• Telealarm (home alarm systems) Personal emergency alarm systems with pendant or bracelet connected to a central unit, contacting programmed numbers, a 24/7 alarm center, or an intervention service. Subscription tiers from CHF 39 to CHF 109/month. Designed for elderly individuals and people at risk of falls living independently at home.
• Stairlifts (Homeglide indoor, Homeglide Exterior, Flow X) Indoor and outdoor stairlifts including Homeglide for straight staircases (from CHF 5,522) and Flow X for straight, curved, or spiral staircases (price on request). Includes installation, customization, battery backup, and weather-resistant outdoor variants. Designed for individuals unable to navigate stairs in their homes.
• Rollators (Gemino, TAIMA, Rollz Motion, Brooklyn, Parkinson variants) Walking frames and rollators for mobility support, including standard models, pediatric versions, XXL variants, Parkinson's-specific designs, and combination rollator-wheelchair products. Priced from CHF 190 to CHF 1,315. Sold and rented to individuals and therapists.
• Electric beds (Belluno, Club model, pediatric and XL variants) Electric adjustable beds for home care and institutional use, including pediatric and bariatric XL versions. Priced from CHF 1,990 (Club) and CHF 2,695 (Belluno). Targeted at individuals requiring care at home, hospitals, and clinics.
• Auxiliary aids (transfer boards, positioning cushions, bathroom safety, walking canes, therapeutic equipment) Rental and sale of auxiliary medical aids including transfer boards (Ortopedia), positioning cushions (Alova), bath equipment, walking canes, and therapeutic equipment. For individuals with mobility limitations, healthcare institutions, and rehabilitation professionals.
• Legal advice bureau (social insurance consultation) Specialized legal consultation services staffed by specialized jurists focused on Swiss social insurance matters (disability insurance, accident insurance, old-age pensions). Available during scheduled hours at both La Chaux-de-Fonds and Bassecourt locations. Provided as a complementary service to mobility-aid customers.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Swiss MedtechcoreOthersSerei Foundation is a member of Swiss Medtech, the Swiss association for medical technology companies. As a member, it displays the Swiss Medtech 'Approved supplier' badge and is recognized as an official tariff refund provider for wheelchairs under the Swiss health insurance system.
• Insurance (IV/AI — Invalidenversicherung / disability insurance)coreOthersSerei is an officially recognized supplier of auxiliary equipment recognized by the Swiss disability insurance (IV/AI) and SUVA (Swiss accident insurance). This recognition enables customers to obtain insurance reimbursement for equipment purchases and rentals.
• SUVA (Schweizerische Unfallversicherungsanstalt)coreOthersSerei is an officially recognized provider of auxiliary equipment under SUVA coverage, enabling accident victims to obtain covered equipment through Serei.
• Loterie RomandeminorOthersSerei acknowledges support from Loterie Romande, a Swiss lottery that funds charitable causes in French-speaking Switzerland.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ottobock: Global leader in prosthetics, orthotics, and mobility products including wheelchairs and rehabilitation equipment. Comparable to Serei as a provider of assistive mobility devices serving similar patient populations, though much larger and broader in scope.
• Permobil: Swedish specialist in powered wheelchairs, seating, and positioning systems. Comparable to Serei in addressing users with significant mobility impairments, including via insurance-reimbursed channels, though focused on the higher-complexity power-chair segment of the market.
• Meyra Group: German-based European mobility equipment manufacturer and supplier of wheelchairs, rollators, and rehabilitation aids. Comparable in product focus and customer base to Serei's mobility aids portfolio, though operating at significantly larger scale across multiple countries.
• Arjo: Swedish manufacturer and provider of medical beds, lifts, and transfer aids primarily for institutional and home care. Overlaps with Serei's electric beds and transfer-aid categories and serves similar end customers through dealer/reimbursement channels.
• Drive DeVilbiss Healthcare: Large US/global manufacturer and distributor of mobility and home medical equipment including wheelchairs, rollators, beds, and bathroom safety aids. Comparable product portfolio to Serei's broad assistive equipment offering and overlapping customer base of elderly and disabled consumers.
• Invacare (now Novisource): Global manufacturer and distributor of home medical equipment including manual and power wheelchairs, beds, and patient lifts. Comparable product portfolio and customer segment to Serei's, though currently operating through restructuring/distribution changes.

Others

• Winncare: French/European manufacturer of medical beds, transfer aids, and care equipment, including products distributed by Serei. Comparable within the bed and transfer-aid categories, but operates as a manufacturer/supplier rather than a retail/rental specialist.
• Sunrise Medical: Major manufacturer of wheelchairs, rollators, and mobility aids including the Gemino and Breezy product lines that Serei distributes. Operates in the same mobility-aid category and serves overlapping customer segments through both dealer and direct channels.
• Vermeiren: Belgian manufacturer of manual and powered wheelchairs, rollators, and mobility aids that Serei carries. Operates in the same niche with overlapping product categories but from a manufacturer-versus-retailer position relative to Serei.

Emerging players

• Rollz International: Dutch specialist focused on rollator-wheelchair combination products such as the Rollz Motion that Serei sells. Comparable in target customer (active seniors and injured users) and product category, though positioned as a niche specialist rather than a broad-assortment retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fondationserei
• LinkedInlinkedin.com/company/fondation-serei
• Instagraminstagram.com/fondation_serei

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serei Foundation