Loterie Romande

What Loterie Romande does

Loterie Romande is a Swiss non-profit lottery and betting operator founded in 1937 and headquartered in Lausanne (Avenue de Provence 14). Operating under the legal name Société de la Loterie de la Suisse Romande, it holds an exclusive cantonal license to organize lottery and sports/horse-racing betting across the six French-speaking cantons of Romandie (Vaud, Fribourg, Valais, Neuchâtel, Genève, Jura) and is supervised at federal, inter-cantonal (Gespa), and cantonal levels.

Its product portfolio spans seven draw games (Swiss Loto, EuroMillions, EuroDreams, Loto Express, Magic 3 & 4, Banco) plus add-on games (Joker, SuperStar), a scratch-off catalog of 47 SKUs refreshed monthly (including Carton, Solo, Dico, Tribolo, Baraka, Megalo) available as physical tickets and e-Billets, sports betting via JouezSport across 26 disciplines, and PMU horse racing covering nearly 14,000 races per year. Distribution combines 2,350 physical points of sale (kiosks, cafés-restaurants, convenience stores, gas stations) with the jeux.loro.ch online platform and the LoRo Online mobile app. The company employs approximately 217 staff.

Loterie Romande's revenue model is transaction-fee-based: gross gaming product (wagers minus player winnings) reached CHF 429.8 million in FY2025. By legal mandate, 100% of profits — CHF 252 million in 2025 — are redistributed to roughly 5,000 public utility projects in social action, culture, sport, health, education, research, environment, heritage, and tourism. The organization maintains ISO/IEC 27001, WLA Security, WLA Responsible Gaming, European Lotteries Responsible Gaming, Friendly Work Space, and Equal Salary certifications, and uses a 2025-deployed risk-profiling tool to monitor player behavior.

Name

Loterie Romande

Legal name

Société de la Loterie de la Suisse Romande

Website

https://loro.ch

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Loterie Romande is a non-profit Swiss lottery and betting operator, founded 1937 and headquartered in Lausanne, holding an exclusive license to run lottery draws, scratch-offs, sports betting, and horse racing across the six French-speaking cantons and redistributing 100% of profits to public-benefit projects.

Ownership category

akta.pro rank

Product category

Lottery & Gaming Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Pari-Mutuel Wagering Operators (Totalisators/Tote) (MPAEADAB)

Keywords

• Lottery games
• Scratch-off tickets
• Sports betting
• Horse racing betting
• Online gaming platform

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Lottery and Betting Games Revenue: Revenue is generated from the gross gaming product (produit brut des jeux) of CHF 429.8 million in 2025. This includes revenue from scratch tickets, lottery draws (EuroMillions, EuroDreams, Swiss Loto, Loto Express, Magic 3, Magic 4, Banco), sports betting across 26 disciplines, and horse racing betting (PMU) with nearly 14,000 races per year. The company distributes 100% of its profits to public utility projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Loterie Romande organizes and operates lottery and betting games—including scratch tickets, draw games (Swiss Loto, EuroMillions, EuroDreams, Loto Express, Magic 3&4, Banco), sports betting across 26 disciplines, and horse racing pari-mutuel betting (PMU)—across the six French-speaking cantons of Switzerland. Games are distributed through 2,350 points of sale, the jeux.loro.ch online platform, and the LoRo Online mobile application, with 100% of profits redistributed to public utility projects.

Product overview

Loterie Romande operates a diversified gaming portfolio comprising lottery games (draw games), scratch-off tickets, sports betting, and horse racing betting. The core offering includes 7 draw games (Swiss Loto, EuroMillions, EuroDreams, Loto Express, Magic 3&4, Banco) plus add-on games (Joker, SuperStar), 47 scratch-off ticket products including Carton, Solo, Dico, Tribolo, Baraka, Megalo available as physical tickets and e-Billets, sports betting (JouezSport) across 26 disciplines, and PMU horse racing betting covering nearly 14,000 races annually. Distribution occurs through 2,350 points of sale, an online gaming platform (jeux.loro.ch), and a mobile application (LoRo Online). The company distributes 100% of its profits to public utility projects in French-speaking Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Swiss Loto Swiss lottery draw game with draws held on Wednesdays and Saturdays. Players select six numbers to compete for the jackpot. Targeted at adult consumers in the six cantons of Romandie.
• EuroMillions European multi-country lottery with draws on Tuesdays and Fridays offering large jackpots across participating countries. Distributed to adult consumers in Romandie via Loterie Romande.
• EuroDreams European lottery game with draws on Mondays and Thursdays, offering fixed-amount prizes and monthly income payout options. Distributed by Loterie Romande to adult consumers in Romandie.
• Loto Express Express lottery with draws every five minutes, providing frequent winning opportunities. Available to adult consumers in Romandie via Loterie Romande's physical and digital channels.
• Magic 3 & 4 Digit-matching lottery draw game available in 3-digit and 4-digit versions. Sold to adult consumers in Romandie through Loterie Romande's points of sale and online platform.
• Banco Lottery draw game offering multiple prize tiers. Distributed by Loterie Romande to adult consumers in the six cantons of Romandie.
• Scratch-off tickets (Jeux de grattage) Portfolio of 47 scratch-off tickets and e-Billets (electronic versions) including Carton, Solo, Dico, Tribolo, Baraka, and Megalo. Sold at 2,350 retail points of sale across Romandie and on the jeux.loro.ch online platform, with new products introduced monthly. Targeted at adult consumers in Romandie.
• JouezSport Sports betting service offering wagers on 26 disciplines (football, tennis, skiing, ice hockey, rugby, handball, basketball, Formula 1, MotoGP, boxing, MMA) covering Swiss and international competitions. Available to adult consumers in Romandie via online platform and points of sale.
• PMU (Pari Mutuel Hippique) Pari-mutuel horse racing betting service covering nearly 14,000 races per year, including Simple Bet, Coupled Bet, Tiercé, Quarté+, and Quinté+ wager types. Distributed by Loterie Romande to adult consumers in Romandie via online platform and points of sale.
• e-Billets (Electronic scratch-off tickets) Electronic versions of scratch-off tickets playable on the jeux.loro.ch online gaming platform. Targeted at adult consumers in Romandie who prefer digital scratch-off play.
• Joker Supplementary add-on game option that can be added to lottery tickets for additional chances to win. Sold by Loterie Romande to adult consumers in Romandie.
• SuperStar Supplementary add-on game option offering extra prizes when players match additional star numbers. Sold by Loterie Romande to adult consumers in Romandie.

Quantifiable outcome

• CHF 252 million in benefits distributed to ~5,000 public utility projects in 2025
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Six partnerships are on record, tiered core.

• Swiss OlympiccoreStrategic or Co-development PartnerNational sports organization receiving a portion of Loterie Romande profits for elite sports, youth development, and sports infrastructure in Romandie. In 2025, approximately CHF 60 million was distributed for elite and amateur sports combined.
• Swiss Football AssociationcoreStrategic or Co-development PartnerFootball federation supported through lottery distributions for national football development and youth programs in Switzerland.
• Swiss Ice Hockey FederationcoreStrategic or Co-development PartnerIce hockey federation receiving support from lottery profits for national team programs and youth hockey development.
• Swiss Horse Racing Association (SPV)coreStrategic or Co-development PartnerSupport for Swiss horse racing through PMU betting operations, contributing to the integrity and development of horse racing in Switzerland.
• Distribution Partners (2,350 Retailers)coreChannel Partner/ Reseller/ DistributorNetwork of 2,350 kiosks, cafés-restaurants, convenience stores, and gas stations across the six cantons of Romandie. CHF 79.2 million in sales commissions paid to partners in 2025.
• Cantonal Distribution Bodies (Romandie)coreStrategic or Co-development PartnerIndependent distribution bodies in each of the six cantons of Romandie responsible for allocating lottery profits to public utility projects in areas including social action, culture, sport, health, education, research, heritage, environment, and tourism.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• La Française des Jeux (FDJ): FDJ is the national lottery operator of France, offering draw games (Loto, EuroMillions), scratch tickets, and sports betting under a regulated monopoly. It is directly comparable to Loterie Romande in product mix, public-benefit mandate, and participation in pan-European games like EuroMillions and EuroDreams.
• Nederlandse Loterij: Nederlandse Loterij operates the Dutch state lottery and sports betting brands (TOTO, Staatsloterij) under a regulated licence, distributing proceeds to sport and public causes. It mirrors Loterie Romande's combination of lottery, sports betting, and public-benefit redistribution in a single national franchise.
• Allwyn (formerly Camelot / UK National Lottery): Allwyn operates the UK National Lottery under an exclusive licence, running draw games, scratch cards, and digital lottery. It shares Loterie Romande's monopoly-driven, public-benefit lottery model and is the most prominent European listed peer for benchmarking franchise economics.
• Pari Mutuel Urbain (PMU): PMU is France's pari-mutuel horse racing betting operator, pooling wagers across approximately 14,000 races annually. Loterie Romande's PMU product is run in partnership with PMU's French operations, making it a direct operational peer and partner for the pari-mutuel segment.
• Casinos Austria / Österreichische Lotterien: Österreichische Lotterien operates Austria's national lottery and sports betting under the Casinos Austria group, distributing profits to sport and public causes. It is structurally analogous to Loterie Romande as a state-aligned, multi-product regulated gambling operator.
• Swisslos: Swisslos is the other major inter-cantonal lottery operator in Switzerland, covering the German-speaking and Italian-speaking cantons. It is the closest structural mirror to Loterie Romande, operating the same draw games, EuroMillions, scratch tickets, and sports betting under a parallel public-benefit, monopoly-based model.
• Danske Spil: Danske Spil is Denmark's state-licensed operator of lottery, sports betting, and casino games under a regulated monopoly. It is a comparable mid-sized European public-benefit gambling operator with a similar product mix to Loterie Romande.
• Lottomatica (Lottomatica Group / IGT Italy): Lottomatica is one of Italy's largest licensed lottery, sports betting, and online gaming operators, participating in EuroMillions and EuroDreams. It is a relevant peer for Loterie Romande's lottery, scratch, and sports betting product strategy in a regulated European market.

Others

• Sportradar: Sportradar is a leading B2B provider of sports data, odds, and betting technology, serving lottery operators including Loterie Romande's JouezSport sportsbook. It is an adjacent, enabling peer in the sports betting value chain rather than a direct competitor.

Broad incumbents

• Sazka Group: Sazka Group operates national lotteries across Central Europe (Czech Republic, Greece, Italy, Austria) under regulated licences. It is a broader pan-European incumbent in the same lottery category as Loterie Romande, useful as a strategic and capital-markets benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LoterieRomande
• YouTubeyoutube.com/user/LoterieRomande
• Facebookfacebook.com/loterieromande
• LinkedInlinkedin.com/company/loterie-romande
• Instagraminstagram.com/loterieromande
• TikToktiktok.com/@loterieromande

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loterie Romande